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	<title>AMM Communications | The St. Louis-based Public Relations Firm</title>
	
	<link>http://ammcommunications.com</link>
	<description>The official blog for AMM Communications, LLC.  written by Ann Marie and Ed Mayuga.</description>
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		<title>Yard Moles and Media Relations Strategy</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/AtClAYXqTN0/</link>
		<comments>http://ammcommunications.com/2010/09/07/yard-moles-and-media-relations-strategy/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 20:53:47 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description>Hunting moles and monitoring negative customer opinions require the same type of strategy, looking carefully for signs that they are there, and implementing a plan to minimize the damage.


Related...&lt;br/&gt;
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		<item>
		<title>You Put the Wrong EmPHAsis on the Wrong SylLABle – The Message is ALL WRONG!</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/haLrpQ-wGqk/</link>
		<comments>http://ammcommunications.com/2010/08/16/you-put-the-wrong-emphasis-on-the-wrong-syllable-the-message-is-all-wrong/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 22:07:12 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>

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		<slash:comments>0</slash:comments>
		<description>What your salespeople say in front of the customer may not match what the marketing department planned because the emphasis is on the wrong message.


Related posts:Is Any Publicity, Even Negative...&lt;br/&gt;
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		<item>
		<title>Does “More Cowbell” Equal More Sales? Public Relations can be that cowbell!</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/s9Kx2FTFMzA/</link>
		<comments>http://ammcommunications.com/2010/08/11/does-more-cowbell-equal-more-sales-public-relations-can-be-that-cowbell/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 16:20:18 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<slash:comments>1</slash:comments>
		<description>When your sales and business development processes needs a little extra boost, think "More Cowbell" in form of public relations!


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		<item>
		<title>“Used Car” Sales vs Business Development?</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/pcNMGry3r_0/</link>
		<comments>http://ammcommunications.com/2010/08/05/used-car-sales-vs-business-development/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:04:23 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description>When I was in business school and subsequently earning my MBA in the early &amp;#8217;90s, sales was still sales. The practice of &amp;#8220;selling&amp;#8221; was something that you just picked up from watching...&lt;br/&gt;
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		<item>
		<title>Time to call in an expert – Communications isn’t that easy</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/aieD9mDu7iM/</link>
		<comments>http://ammcommunications.com/2010/07/27/time-to-call-in-an-expert-communications-isnt-that-easy/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 01:30:18 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
				<category><![CDATA[Communications]]></category>
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		<description>We all think that we can handle our own communications, but how many of us are truly able?


Related posts:Expert versus Experience: I&amp;#039;d rather be experienced Recently, I have started thinking...&lt;br/&gt;
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		<item>
		<title>DIY Public Relations: Top 5 Ways to Get Earned Media – Ann Marie’s Vimeo</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/t2dX8qwCoNA/</link>
		<comments>http://ammcommunications.com/2010/07/15/diy-public-relations-top-5-ways-to-get-earned-media-ann-maries-vimeo/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 03:57:31 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
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		<description>Ann Marie Mayuga, principal of AMM Communications, the St. Louis-based public relations firm, presented DIY Public Relations: Top 5 Ways to Get Earned Media, to members of the Creve Coeur Chamber of...&lt;br/&gt;
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		<item>
		<title>“How Does Google Work?” Infographic – Why PR matters</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/uBiLqMMdm_A/</link>
		<comments>http://ammcommunications.com/2010/07/01/how-does-google-work-infographic-why-pr-matters/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:52:16 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
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		<slash:comments>1</slash:comments>
		<description>Why it is important to have a public relations plan for you or your business - creating inbound links to your website!


Related posts:Personal Branding Through Social Media &amp;#8211; SLAREP &amp;#8211; Ed...&lt;br/&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ammcommunications/~4/uBiLqMMdm_A" height="1" width="1"/&gt;</description><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://ammcommunications.com/2010/07/01/how-does-google-work-infographic-why-pr-matters/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-does-google-work-infographic-why-pr-matters</feedburner:origLink></item>
		<item>
		<title>“If You Don’t Have a Plan for Yourself…”</title>
		<link>http://feedproxy.google.com/~r/ammcommunications/~3/zSFuGGCFl3c/</link>
		<comments>http://ammcommunications.com/2010/06/28/if-you-dont-have-a-plan-for-yourself/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:46:50 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
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		<description>&amp;#8220;you&amp;#8217;ll be a part of someone else&amp;#8217;s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have...&lt;br/&gt;
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		<item>
		<title>Is Any Publicity, Even Negative Publicity Good, or Is It Just a Myth?</title>
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		<comments>http://ammcommunications.com/2010/06/17/is-any-publicity-even-negative-publicity-good-or-is-it-just-a-myth/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 14:06:12 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
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		<description>Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.


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		<title>When Your Company is Small and the Competitor is Big – PR and Social Media are the Great Equalizers</title>
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		<pubDate>Tue, 15 Jun 2010 22:51:15 +0000</pubDate>
		<dc:creator>Ed Mayuga</dc:creator>
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		<description>In the battle of David &amp;#038; Goliath, public relations and social media is like the stone that brought down Goliath.


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