Ammirati News

Cutty Shipments Are Back

John Vitelli — Tue, 31 Jan 2012 16:27:12 -0600

Cutty Sark, the 90-year old original blended scotch whisky, is and always will be described as one word: classic. There’s a growing thirst for how things used to be back in the day, and now’s the perfect time to dust off those vintage wooden crates and rusty bar signs. This bottle needs no introduction or reinvention. The iconic story is being retold as the brand is pulled up from the dusty cellar and celebrated in a true and unpretentious way. Look for the timeless yellow Cutty Sark crest in your local watering hole and order a round. You’ll be enjoying a bit of the yesteryear, and just like the generations of the past, it won’t come with a fancy garnish or sparklers. It’s traditional whisky. It’s good whisky. It’s Cutty Sark.

Flywheel Takes Off

John Vitelli — Thu, 26 Jan 2012 13:13:42 -0600

Flywheel started with a simple idea…make indoor cycling epic. To make that happen Flywheel partnered with Ammirati, who re-imagined the Flywheel brand experience. A bold, new look – enforced by striking photography – was implemented across all facets of the Flywheel brand, including the Flywheel website which we totally restructured, redesigned and realigned to ensure the best possible user experience. So check out the new Flywheel site and reserve your seat for an epic stadium cycling experience today. Never coast.
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Just Listed

Gabriel Miller — Fri, 13 Jan 2012 18:43:02 -0600

CitiHabitats, the real estate industry leader in America’s most desired zipcode, has partnered with Ammirati in 2012. Interested in buying or renting your next home? Visit CitiHabitats.

Have a Nice Day

John Vitelli — Thu, 10 Nov 2011 17:43:10 -0600

Nice Pak, the global leader in wet wipes has tasked Ammirati with refreshing two of their most important consumer brands. Ammirati will be strategically repositioning the Grime Boss and Sani consumer brands as well as modernizing packaging and developing integrated advertising campaigns for each product line-up. We are excited to take on this challenge and looking forward to an outstanding partnership with Nice Pak.

Energy Kitchen's Web Refresh

John Vitelli — Tue, 01 Nov 2011 16:42:54 -0500

Energy Kitchen has cooked up a fresh new look and feel this year. With branding, food photography and art direction in place, it was time to tackle the web site. In addition to giving the aesthetic of the site a facelift, we did an overhaul to improve the user experience. While continuing to display the monthly special, the homepage now serves up living-healthy content and acts as a launch pad for placing orders or joining the conversation on Facebook and Twitter. The menu section has been reorganized to quickly provide access to nutritional information while the locations page now provides useful information like store hours and delivery range. Check out the revamp yourself and you might even end up with a free side of "baked" fries!

New York Comic Con

John Vitelli — Mon, 17 Oct 2011 12:51:58 -0500

New York played host to Comic Con this past weekend at the Javits Center. With our history with gaming, we were excited to check out the latest offerings in popular culture, be it comics, graphic novels, anime, manga, video games, toys, movies or television, plus lend support to two of our gaming clients, Capcom and Autumn Games who had booths for their some of the latest titles they are working on. While neither Stan Lee nor M. Night Shyamalan were in sight, we did spot rabid fans costumed out as Dragonball , a hot pink Hello Kitty, a group of Harry Potter fans and even Smurfette! It was a feast for the eyes and we can't wait to be back again next year.

GO #2

Gabriel Miller — Fri, 14 Oct 2011 17:02:04 -0500

New York, NY—Inspired by the launch of a new video game that claims you can race anything as long as it has an engine, the team at Ammirati set out to prove it—by building a race kart out of a perfectly good toilet.The toilet kart operation was born from a new advertising campaign from Ammirati for Jimmie Johnson’s Anything With An Engine videogame that launches in stores on October 25^th. In the game, players have the ability to race an array of unique vehicles—from an armchair to a shopping cart. And yes, you can even race a toilet.The ad campaign includes Print, OOH, and digital and will coincide with the launch. But here, you can see a sneak peak of the toilet in action that was recently picked up by latenightwithjimmyfallon.com, Ads of the World, and other popular media outlets.When asked how fast it can go, the Ammirati pit crew’s only reply was “fast as sh!t.” Rumor has it that they are close to breaking the Guinness World Record for the world’s fastest toilet.

Powerade vs. Gatorade

Gabriel Miller — Fri, 14 Oct 2011 16:48:18 -0500

With the NBA lockout on-going, many of the league’s top players are leading regional events and exhibition games including this past Saturday at Florida International University. POWERADE player Chris Paul competed against Gatorade athlete D-Wade for a charity game that provided POWERADE the optimal platform to face-off against its competitor. POWERADE product was served on-premise and broadcast a spot featuring Chris Paul during the game.

Zynga announces Project Z

Gabriel Miller — Fri, 14 Oct 2011 15:25:01 -0500

Social gaming giant, Zynga, announced that it will be building a new proprietary platform to house their growing portfolio of games. Zynga Direct, previously code-named “Project Z”, will provide Zynga fans a new home to interact, experience and enjoy Zynga products within a community of likeminded gamers. The announcement heralds a new era for Zynga, one that reduces its reliance on Facebook and fosters a more direct relationship between consumers and the Zynga brand.

Whoa Nelly!

Gabriel Miller — Wed, 12 Oct 2011 17:21:12 -0500

Inc. Magazine's exclusive annual ranking names AMMIRATI among the top 10% of fastest-growing privately-held companies for 2011.