The IIAR> is hosting a members-only discussion on the impact of LLM on Analyst Relations. Artificial intelligence and large language models are quietly transforming how AR professionals do their jobs — from how they prep for analyst briefings to how they synthesize research, track coverage, and craft messaging. But the profession is still figuring out what “good” looks like. In this IIAR> Discussion Group, we’ll explore how AR teams are putting AI tools to work in practice, where analysts themselves are leaning into AI-generated research and interaction, and what it all means for the quality and authenticity of the AR relationship. Whether you’re a power user or just getting started, this session will help you see what’s changing, what’s not, and where the profession is headed.

Some of the questions we’ll explore together:

1. Is AI Making Analyst Relations More Strategic — or Just More Efficient?

AR professionals are rapidly adopting LLMs to accelerate briefing prep, synthesize coverage, draft narratives, and monitor analyst sentiment. But efficiency and strategy aren’t the same thing. As AI handles more of the tactical workload, are AR teams actually elevating their strategic contribution — or are they just doing the same work faster? And on the analyst side, as firms like Gartner, Forrester, and IDC integrate AI into their research workflows, how is the nature of briefings, inquiries, and vendor relationships themselves beginning to shift?

2. What Does AI Do to the Analyst Relationship — and Can You Tell the Difference?

The analyst relationship has always been built on trust, credibility, and authentic human engagement. Now AR teams are using AI to craft messaging, personalize outreach, and prepare executives for analyst interactions. Analysts, meanwhile, are handling higher volumes with AI-assisted triage. So here’s the real question: are we approaching a point where both sides of the relationship are increasingly mediated by AI — and does that erode the very thing that makes AR valuable? Where do practitioners draw the line between augmentation and automation?

3. Are You Positioned to Be Found — or Just Indexed?

For decades, the AR strategy has been built around influencing analyst research that drives client decisions. But a new dynamic is reshaping the game: AI-powered answer engines — ChatGPT, Perplexity, Gemini, Claude — are now the first stop for technology buyers doing research. These tools don’t return a list of links. They synthesize an answer and draw heavily on analyst content, review platforms, and third-party coverage. This is the shift from SEO to AEO — Answer Engine Optimization — and most vendors aren’t ready for it.

The IIAR> launched regular conversations focused on AI in analyst relations. It will help identify members’ most pressing AI issues and shape the topics, formats, and resources we develop next. 

This IIAR> Discussion Group is hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
• Noelle Shipley / Independent AR professional (LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
• Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)

Date> Thursday 21th May 2026
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content.

Other IIAR> Viewpoints

• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
• IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing

Check the highlights of our IIAR> Firms Webinar with Omdia Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin), Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn), Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn), Kristine Neufeld / Industry AR, NVIDIA (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (LinkedIn), Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin), Iva Gotovac / VP Marketing, Omdia  (LinkedIn), Mengya Du / VP Product, Technology and Strategy, Omdia (LinkedIn) on Wednesday 29 April 2026

Read the blog post here.

The Forum will then transition into the  IIAR> Summer Party  — an informal evening of cocktails, networking, and community in the heart of London. This annual gathering offers the opportunity to reconnect with peers, meet new faces, and celebrate the analyst relations profession in a relaxed setting.

Whether you’re a long-standing member or new to the AR industry, the Summer Party creates space for meaningful conversations, stronger professional relationships, and valuable networking with analysts, sourcing advisors, AR practitioners, and members of the IIAR> Extended Board.

Thanks to our sponsor, CapGemini and Omdia

What to Expect

• Networking with analyst relations professionals and industry peers
• Informal conversations and relationship building
• Opportunities to connect with IIAR> members and guests
• A relaxed evening celebrating the AR community
• Insightful discussions around industry trends and shared experiences

To our members: this event is included as part of your IIAR> membership — one of the many ways we support connection, collaboration, and professional development across the AR community.

For future members, join today to attend the Forum + Summer Party and discover the value of being part of the IIAR> network.

Event Details

Date> Thursday 11 June 2026
Time> Afternoon + Evening
Venue> Central London

Registration for IIAR> members

Spaces are limited, make sure you register today!

You will need your member portal details to register, please contact our community manager if you need help.

New members are welcome!

Please join the IIAR> before registering for this event.

Summer Party registration for Analysts

Analysts, if you haven’t been invited already by your favourite AR pro, please join the waiting list below. Or check with your AR buddies for the direct link.

Link to the Eventbrite page.

IIAR> Summer Party tickets FAQ

• Who can attend? The IIAR> AR Forum is open only to IIAR> Members. The IIAR> Summer Party is open to both eligible Analyst relations professionals and bona fide industry analysts.
• Can analyst relations professionals invite analysts? Yes, IIAR> Members are encouraged to to invite their favorite analysts! See instructions in the registration confirmation. Analysts, if you haven’t been invited already by your favourite AR pro, please join the waiting list below. Or check with your AR buddies for the direct link.
• Can other publics attend? Yes, analyst firms staff including sales are welcome to purchase a ticket (subject to approval).

Meet your AR Forum and IIAR> Summer Party hosts

• Anja Steinmann / IIAR> UK Chapter Co-Lead ; Senior Manager Analyst Relations, Eviden (LinkedIn)
• Antonella Crimi / IIAR> UK Chapter Co-Lead ; Global Head of Analyst Relations, Unit4 (LinkedIn)
• Ashutosh Dikshit / IIAR> UK Chapter Co-Lead ; Analyst Relations Lead Digital & Customer Experience, Amdocs (LinkedIn)
• Julia Popa-Boulton / IIAR> UK Chapter Co-Lead ; Independent AR Professional (LinkedIn)
• Pedro Domingues / IIAR> UK Chapter Co-Lead ; Global Analyst Relations Lead, Avanade (LinkedIn)
• Aniruddho Mukherjee / IIAR> Board Member ; Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member ; Founder, Starsight Communications (LinkedIn)

More on the IIAR> Analyst Relations Forum

• The 2026 IIAR> AR Forum + London Summer Party! (06/26)
• The 2025 IIAR> Forum: AR Evolution + London Summer Party! (07/25)
• IIAR> AR Forum Sessions announced: Reskill for 2025!
• Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November
• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• Unmissable! Register now for the IIAR> London AR Forum: Career Growth and London Summer Party!
• IIAR> Best Practice Call: AR Measurement
• IIAR> AR Forum: Have your say on Gartner’s Initiatives for AR pros
• IIAR> London AR Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World
• IIAR> London AR Forum and Webinar – How well do you know 451 Research?

Other IIAR> UK Chapter posts

• The 2026 IIAR> AR Forum + London Summer Party! (06/26)
• IIAR> London Café (11/25)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)
• IIAR> London Café (09/25)
• The 2025 IIAR> Forum: AR Evolution + London Summer Party! (07/25)
• IIAR> AR Forum Sessions announced: Reskill for 2025!
• Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November
• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• Unmissable! Register now for the IIAR> London AR Forum: Career Growth and London Summer Party!

Understanding how analyst firms are evolving is critical for building an effective analyst relations (AR) strategy. With ongoing consolidation and new service models reshaping the industry, AR teams need to continuously adapt how they engage and position their organisations.

In this IIAR> Webinar, Omdia leaders will share their perspective on the market, including how the merger with TechTarget is shaping their strategy and offerings.

Key themes include:

• Evolving analyst landscape
  How consolidation and new business models are reshaping the analyst ecosystem.
• Engagement strategies
  What AR teams need to know to build stronger, more effective relationships with analysts.
• Market intelligence
  How firms like Omdia are adapting their research and advisory services to meet changing client needs.
• Practical takeaways
  Real-world insights from analysts and AR leaders on what’s working today.

This IIAR> Webinar is hosted by:

• Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin)
• Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn)
• Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn)
• Kristine Neufeld / Industry AR, NVIDIA (LinkedIn)
• Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (LinkedIn)

Our Guest speakers from Omdia will be:

• Bill Morelli / I&A President, Omdia (LinkedIn)
• Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin)
• Iva Gotovac / VP Marketing, Omdia  (LinkedIn)
• Mengya Du / VP Product, Technology and Strategy, Omdia (LinkedIn)

Event details

Date> Wednesday 29 April 2026
Time> 0830 PDT / 1130 EDT / 1630 BST / 2100 IST (other time zones) 

Slides and recording are available on the IIAR> Members Area

• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
• The full recording of this webinar is available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Video highlights

Other IIAR> Analyst Firm Webinars

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)

As the influence landscape evolves, sourcing advisors are playing an increasingly important role alongside traditional analysts. For analyst relations (AR) teams, understanding how to engage with this group effectively is becoming a critical capability.

Advisor relations require a distinct approach—balancing insight sharing, relationship building, and alignment across multiple stakeholders. Organisations that get this right can unlock new opportunities for influence and impact.

In this IIAR> Webinar, AR professionals will share practical strategies and lessons learned from working with advisors across different markets and contexts.

Key themes include:

• Understanding advisor ecosystems
  Who sourcing advisors are and how they differ from traditional analysts.
• Engagement strategies
  How AR teams can build meaningful, productive relationships with advisors.
• Expanding AR scope
  Integrating advisor relations into your broader AR and influence strategy.
• Practical takeaways
  Real-world examples and actionable insights you can apply immediately.

This IIAR> Webinar is hosted by:

• Akshaya Soni Sri /Analyst Relations Lead, Zoho (Linkedin)
• Aniruddho Mukherjee / Global AR Lead, AWS and IIAR> Board Member (Linkedin)

Our Guest speakers will be:

• Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant and IIAR> Member (Linkedin)
• Janmajijai Dhyani / Director & Head, Advisory/Analyst Relations, Tredence and IIAR> Member (Linkedin)

Date: Tuesday 28 April 2026
Time: 1500 IST / 1030 BST / 0530 EDT (other time zones)

Slides and recording will be available on the IIAR> Members Area

• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
• The full recording of this webinar is available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Other IIAR> Webinars

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Webinar with India Chapter: Advisor Relations(04/26)
• Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)

Following the announcement of the IIAR> Awards 2025 winners, we are hosting a special follow-up webinar designed to move the conversation forward — from recognition to actionable insight.

The Awards reflect a composite view of influence across Analysts and Analyst Firms. In this session, we will revisit how IIAR> determined the Awards using:

• Member survey data and peer nominations
• Insights from the AR Insights Power 100 and Narrative Worx data
• Media mentions and broader visibility indicators

Each of these inputs captures a different dimension of impact — peer credibility, analyst recognition, and market visibility.

From recognition to data-driven engagement

This IIAR> Webinar will be hosted by Aniruddho Mukherjee / Global AR Lead Edge and Advanced Compute, AWS and IIAR> Board Member (Linkedin), he will be joined by Bill Reed / Managing Director, NarrativeWorx (LinkedIn)to add a powerful analytical lens to the discussion.

NarrativeWorx’ platform combines more than 6,000 data sources across:

• Industry analyst research
• Traditional media
• Social media
• Deep web content

Through advanced sentiment and visibility analytics, organizations can move beyond anecdotal perception and measure narrative positioning, tone, and share of voice in a structured way.

Helping AR professionals engage more strategically

This webinar will aid AR professionals engage the right analysts with greater precision.

We will explore:

• How different measurement lenses surface different types of influence
• How sentiment and visibility data can identify priority analysts
• Where survey insights complement data aggregation tools
• How to translate measurement into smarter engagement strategies

Influence is not accidental. It is built intentionally — through informed outreach, consistent narrative clarity, and measurable impact.

Join the discussion

If you are looking to strengthen your analyst engagement strategy using evidence, not assumption, this session will provide practical frameworks and real-world examples.

We look forward to celebrating the 2025 winners — and equipping the AR community with sharper tools to engage, prioritize, and lead with data

This IIAR> Discussion Group is hosted by the IIAR>

• Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn)
• Bill Reed / Co-Founder Narrative Worx and IIAR> Member (LinkedIn)

Date> Thursday 19th March 2026
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming and to the stored content

IIAR> Analyst Awards #AOTY

• And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)
• The Wait is Over! Announcing the IIAR> Award Winners for 2024.
• Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November
• IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners
• The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.
• The IIAR> 2023 London Xmas party & awards are coming!
• A Deep Dive into the 2022 IIAR> Awards
• 2022 IIAR> Awards Winners

IIAR> AR pros Awards #ARPOTY

• And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)
• The Wait is Over! Announcing the IIAR> Award Winners for 2024.
• Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November
• The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.
• The IIAR> 2023 London Xmas party & awards are coming!
• A Deep Dive into the 2022 IIAR> Awards
• 2022 IIAR> Awards Winners
• Announcing the IIAR> Awards 2022!

Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe! 

A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

This event is free for IIAR> Members (refreshments not included).

This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead – Edge and Advanced Compute at AWS and IIAR> Board Member (Linkedin) and Noelle Shipley / Independent AR professional (LinkedIn)

Don’t miss out on this opportunity to connect and network with your AR peers.

When> Tuesday 17th March 2026

Time> 0700 PDT (other time zones)

Where> San Jose, California, USA

IIAR> members registration

Please register on our member portal and we’ll send you the location details ASAP.

Form for non-IIAR> members

If you’re an AR professional but not an IIAR> member yet, please fill in the form below and we’ll be in touch.

And you can also just click here to become a member.

Other IIAR> AR Cafés

• IIAR> Café: at NVIDIA GTC, San Jose – 2026 (03/26)
• IIAR> London Café (11/25)
• IIAR> London Café (09/25)
• IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape (04/25)
• IIAR> Café, 6th March: Navigating the Mobile World Congress Analyst Landscape (03/25)
• IIAR> London in-person meet-up, 29 February
• IIAR> London In-person Meetup 28 September 2023
• IIAR> London In-person Meetup 27 April 2023
• IIAR> London In-person Meetup February 2023
• IIAR> London F2F Meet-up October 2022

Misinformation: AI can spread incorrect data and strengthen existing biases, which may result in inaccurate analysis.
Loss of Human Touch: Relying too much on AI can weaken personal relationships and make it harder to understand the tone in messages.
Privacy Concerns: Working with large amounts of data can increase the risk of privacy issues and make it harder to protect sensitive information.
Overdependence on Technology: Relying too much on AI tools can weaken critical thinking skills and make organizations more vulnerable.
Compliance and Ethical Issues: Ensuring that AI systems adhere to regulations and ethical standards is complex and essential for maintaining trust.

This IIAR> Discussion Group will be hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
• Noelle Shipley / Independent AR professional (LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
• Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)

Date> Tuesday 24th February 2026
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2130 IST(other time zones)

Member resources

• The IIAR> Viewpoint paper from this webinar is available in the IIAR> Member File Library >
  IIAR> Discussion Group: The Dangers of AI for AR
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Other IIAR> Viewpoints

• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
• IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing

Check the highlights of our IIAR> Firms Webinar with IDC Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) on Tuesday 3rd February 2026

Read the blog post here.

The IIAR> is hosting a members-only session that will examine how AI is reshaping analyst relations. Joined by Rob Smith / Lionfish (LinkedIn) and Sonya Vargas / Databricks (LinkedIn), the IIAR> Editorial Committee will focus the discussion on RFI response-generating tools, including Lionfish and Databricks (ARIA) RFI response generators. These discussions will help set the foundation for ongoing conversations in our community as we navigate AI tools within AR.

This has been the most commonly requested webinar topic among our member polls. AI is moving quickly, and the questions AR teams are facing are evolving just as fast. We’re creating a dedicated space to compare approaches, share examples, and sense-check what’s working.

Some of the questions we’ll explore together:

• How are AR pros using RFI AI tools?
• How are analysts themselves using  RFI AI tools, and how should vendors adapt accordingly?
• In what ways is AI delivering value, and in what ways is AI causing more challenges in terms of responding to analyst RFI’s?

In 2026, the IIAR> plans to launch regular conversations focused on AI in analyst relations. This discussion is the first step: it will help identify members’ most pressing AI issues and shape the topics, formats, and resources we develop next. 

This IIAR> webinar will be hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
• Noelle Shipley / Independent AR professional (LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
• Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)

Date> Thursday 27th January 2026
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

Member resources

• The IIAR> Viewpoint paper from this webinar is available in the IIAR> Member File Library >
  IIAR> Discussion Webinar: RFI response-generating AI tools
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Other IIAR> Viewpoints

• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
• IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing

It’s been a year since Blackstone divested Foundry, effectively splitting the 62 year old research firm IDC from its parent company and media group formerly known as IDG.

As one of the FIG’s along with Gartner and Forrester, IDC is a key player for analyst relations professionals –especially considering its global reach and local relevance in many geographies. There’s been many changes since, with many analysts moving to global roles.

Our upcoming inaugural 2026 IIAR> webinar with IDC could not be more timely. Joined by senior IDC leaders Meredith Whalen and Joe Bradley, we will explore how trusted insight is evolving as AI disrupts the traditional analyst firm value equation, how IDC is meeting rising client expectations, and what AR professionals should now expect from analyst firms in an AI-driven landscape. This session offers a valuable opportunity to hear directly from IDC leadership on what has changed, what remains core, and how IDC is positioning itself for the next phase of analyst relations.

Our guests from IDC will be:

• Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn)
• Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn)

This IIAR> Webinar will be hosted by:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn)
• Noelle Shipley / Independent AR professional (LinkedIn)

Date> Tuesday 3rd February 2026
Time> 0700 PST / 1000 EST / 1500 GMT / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming and to the stored content

Video highlights

Other IIAR> Analyst Firm Webinars

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)

Related posts on IDC

• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
• IDG to divest Foundry, what’s next for IDC?
• The Wait is Over! Announcing the IIAR> Award Winners for 2024.
• IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners
• The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.
• IIAR> Discussion Group + Viewpoints: Forrester Pricing and Negotiation (and other firms)

To determine the winners, the IIAR> conducted two global surveys, gathering input from both AR professionals across various sectors and industry analysts. This unique approach, combining both sides, ensures broad coverage of expertise and perspectives. The evaluation process relied on the IIAR> SOSM methodology, which highlights best practices by assessing factors such as perceived impact on sales, strategic insights, media resonance, and the ease of collaboration with professionals.

This year, AR professionals from 11 different countries cast their votes, offering valuable insights into both the perceived benefits of engaging with analysts and the value analyst firms deliver to their clients. Among respondents, 61% represented organisations with annual revenues exceeding USD 1 billion. The average AR team size was 18 members (up by 3 compared to previous data), with a median team size of 7 (an increase of 2). Analyst firms were evaluated on:

• Quality of Analysts – the knowledge, quality and accessibility of analysts based on technology areas; industry insights and geo coverage
• Coverage Depth -the firm’s coverage of industry segment
• Content Quality – the quality and readability of research coverage for technology areas; industry insights and geo coverage
• Website and/or App – the ease of information access using the analyst firm website and / or App. The ease of booking enquiry and briefing calls with the analysts using the website
• Value for Money – the value for money with respect to the level of insight provided
• Client experience – experience taking into account the commercial aspect (sales helpfulness, flexibility, offerings transparency, etc)

The IIAR> analyst survey drew respondents from 59 firms across 31 countries. These analysts represented a broad spectrum of industries, ensuring extensive coverage of sectors and the AR professionals with whom they collaborate. The feedback collected was specifically aligned with the IIAR>’s “3Rs of Analyst Relations” framework, which serves as a foundation for assessing and guiding AR practices.

In 2025, analysts prioritise results-driven AR engagements, focusing on business impact, strategic insights, and open, confidential communication. However, frustrations arise from delayed responses, lack of follow-up, irrelevant information, and an overemphasis on marketing messages at the expense of transparency and relevance.

• Responsiveness – analysts expect AR pros to revert to them in a timely fashion with the information required for their research.
• Relationships – analysts have many stakeholders; they rely on someone easy to deal with who always goes that extra mile.
• Results – can AR pros deliver results for their employers?

Overall, the respondents from the 2025 IIAR> Awards Survey expressed their main challenges as centered around the need for more authentic expertise, ethical practices, personalised engagement and balanced focus from analyst firms and AR professionals. Respondents seek improved collaboration, transparency and value from both analyst firms and the AR community.

Aniruddho Mukherjee / IIAR> Board Member  (@aniruddho, LinkedIn)

The IIAR> Analyst Awards 2025 winners

For the 17th year, AR professionals from 11 countries voted in the IIAR> Awards, to reward analysts who have made significant contributions to the community.

IIAR>Analyst of the Year 2025, Americas : Chirag Dekate / Gartner

IAR> Analyst of the Year 2025, Americas: Chirag Dekate / VP Quantum Technologies (Computing, Networking, Sensing), AI, Digital R&D, Emerging Tech / Gartner (LinkedIn).

Runner ups: Ed Anderson / Gartner (LinkedIn) and Patrick Moorhead / Moor Insights (LinkedIn).

IIAR> Analyst of the Year 2025, EMEA:
Jen Thomson / IDC

IIAR> Analyst of the Year 2025, EMEA: Jen Thomson / Associate Vice President Accelerated App Delivery, Cloud and Services Research, Europe, IDC  (LinkedIn).

Runner ups: Alessandro Galimberti / Gartner (LinkedIn) and Andrew Buss / IDC  (LinkedIn).

IIAR> Analyst of the Year 2025, APAC : Akimasa Nakao / Gartner

IIAR> Analyst of the Year 2025, APAC: Akimasa Nakao / Senior Principal Analyst, Gartner (LinkedIn).

Runner ups: Adrian Wong / Gartner (LinkedIn) and Shen Wang / Omdia (LInkedIn).

IIAR> Analyst Firm of the Year 2025: Omdia

We are delighted to announce that Omdia has won the IIAR> Analyst Firm of the Year Award, based on votes from the Analyst Relations community, breaking IDC’s impressive five-year streak at the top. IDC claimed second place, with Gartner, Everest Group, and Verdantix completing this year’s top five.

IIAR> New Analyst of the Year 2025: Mark Jaggers / Gartner

IIAR> New Analyst of the Year 2025: Mark Jaggers / Senior Director Analyst, Gartner (LinkedIn).

Runner ups: Jason Bremner / IDC (LinkedIn), Norkit Lepcha / Avasant (LinkedIn)

IIAR> Analyst Client Partner of the Year 2025, Americas : Alex Viscusi / Informa TechTarget

IIAR> Analyst Client Partner Of the Year 2025, Americas: Alex Viscusi / Account Director, Portfolio Sales, Informa TechTarget (LinkedIn).

Runner ups: Michael DeVagno / Informa TechTarget (LinkedIn), Kristina Miller / Gartner (LinkedIn).

IIAR> Analyst Client Partner of the Year 2025, EMEA: Judith Justin / IDC

IIAR> Analyst Client Partner Of the Year 2025, EMEA: Judith Justin / Associate Vice President Sales, Europe Core, IDC (LinkedIn).

Runner ups: Jonny Trick / Forrester (LinkedIn), Burns Taylor / Omdia (LinkedIn).

IIAR> Analyst Client Partner of the Year 2025, APAC: Karthik Jayakumar / Omdia

IIAR> Analyst Client Partner Of the Year 2025, APAC: Karthik Jayakumar / Director, Asia Pacific (ANZ, South East Asia & India), Omdia (LinkedIn).

Runner ups: Priyanka Chib / Avasant (LinkedIn), Cecilia C. / Frost & Sullivan (LinkedIn).

The IIAR> Analyst Relations Awards of the Year 2025 winners.

Thanks to the analyst community for taking time to vote and recognise their AR counterparts.

The IIAR>’s recognition of excellence within the analyst relations community marks a pivotal moment for our industry—not only as a celebration of the outstanding work of colleagues and peers but also as a valuable opportunity to gather insights directly from analysts. Responses from analysts representing over 59 firms form the foundation of this process and the resulting awards. Analysts were encouraged to provide detailed, constructive feedback, offering AR professionals the unique chance to engage in a two-way dialogue. We deeply appreciate the analyst community for dedicating their time and thoughtful input amidst their demanding schedules, including vendor briefings and research commitments. A heartfelt thanks to all who participated!

IIAR> AR Professional of the Year 2025, Americas:  Stephanie Look / Google

 IIAR> AR Professional of the Year 2025, Americas: Stephanie Look / Head of Analyst Relations, Google (LinkedIn)

Runner ups: Kayli Berlin / Databricks (LinkedIn), Jane Biba / Lumen (LinkedIn).

IIAR> AR Professional of the Year 2025, APAC: Irene Chow / Equinix

 IIAR> AR Professional of the Year 2025, APAC: Irene Chow / Analyst Relations Lead, Asia Pacific (LinkedIn)

Runner ups: Shweta Wadhwa / Wipro (LinkedIn), Edgar Yang / Huawei Technologies Co., Ltd. (LinkedIn).

IIAR> AR Professional of the Year 2025, EMEA: Michael Rennett / SUSE

 IIAR> AR Professional of the Year 2025, EMEA: Michael Rennett / Director, Analyst Relations, SUSE (LinkedIn)

Runner ups: Amanda Lopez / HPE (LinkedIn), Norbert Bras / PwC (LinkedIn).

IIAR> AR Team of the Year 2025: Google

In addition, analysts also voted Google the best IIAR> AR Team of the Year. This category recognises teams at Megavendors, defined as companies with over USD 20 billion in global annual revenues and providing a mix of three or more of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, and business consulting.

Google was closely followed by Amazon, Cisco, IBM and Microsoft all in this megavendors AR teams ranking.

IIAR> AR Agency of the Year 2025, Americas: Spotlight AR

Rick Nash / CEO, Spotlight AR (LinkedIn)

IIAR> AR Agency of the Year 2025, EMEA: Starsight Communications

Analyst relations veteran Ludovic Leforestier is the Founder, Starsight Communications (@lludovic, LinkedIn), voted top analyst relations EMEA agency in 2025 by industry analysts.

A category for agencies providing analyst relations services sees Spotlight AR and Starsight Communications in the top position in 2025 from Americas and EMEA respectively. Large unspecialised agencies and PR freelancers were equally shunned by analysts, demonstrating the value of specialist AR skills and staff.

Starsight Communications (see video of Ludovic Leforestier above) is followed by Loenberg AR and Dennington AR ; Spotlight AR is followed by Schaffer AR, Vested, WE and AR Insights in the Americas, 

See the list of IIAR> Member AR Agencies here.

The Institute for Influencer and Analyst Relations (IIAR>) is a not-for-profit member organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

Past IIAR> Awards

• The IIAR> AR Professional, Team and Agency of the Year
• The IIAR> Analyst and Firm Of The Year

Join us on Thursday 27th November from 1800 BST for an in-person IIAR> UK Chapter meet-up!  A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry. We’ll have a couple of analysts in attendance.

This event is free for IIAR> Members (refreshments not included).

This IIAR> Café is hosted by IIAR> UK Chapter co-lead Antonella Crimi / Linkedin) and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn).

If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> julia@analystrelations.org or click here to become a member.

Don’t miss out on this opportunity to connect and network with your AR peers.

When> Thursday 27th November 2025

Time> 1800 GMT

Where> Central London – IIAR> members please register to receive location details.

Other IIAR> UK Chapter posts

• The 2026 IIAR> AR Forum + London Summer Party! (06/26)
• IIAR> London Café (11/25)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)
• IIAR> London Café (09/25)
• The 2025 IIAR> Forum: AR Evolution + London Summer Party! (07/25)
• IIAR> AR Forum Sessions announced: Reskill for 2025!
• Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November
• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• Unmissable! Register now for the IIAR> London AR Forum: Career Growth and London Summer Party!

At the IIAR>, we believe in celebrating genuine excellence rather than scattering awards broadly. The AOTY and ARPOTY Awards recognise individuals and firms who deliver meaningful impact, ethical practices, and authentic expertise—those who set the bar for our profession. The results of the 2025 Awards survey will be explored further during our webinar on 11th December 2025, where we’ll dive deeper into these insights and honour the winners who have impressed both their AR peers and the analyst community.

IIAR> Awards 2025 Announcement Webinar

• Date> Thursday 11th December 2025
• Time> 0800 PDT / 1100 EDT / 1600 GMT / 2130 IST (other time zones)

The IIAR> engine is gearing up to process input from AR professionals for this year’s Awards. Don’t miss your chance to have your say – register your details below to receive your invitation to participate. Please note that only validated analysts, AR professionals and AR agencies are eligible to complete the survey.

Registration to participate in the IIAR> Awards Survey

Registration for IIAR> members

IIAR> members can register to attend the Awards Announcement Webinar here.

New members are welcome!

Please join the IIAR> before registering for this event

Past IIAR> Awards

• The IIAR> AR Professional, Team and Agency of the Year
• The IIAR> Analyst and Firm Of The Year

IIAR> Member Resources

A look back at this summer’s AR Forum sessions is available on the IIAR> Member Portal:

• IIAR> Viewpoint – AR Forum London 2024

Join us on Thursday, 11 December 2025 for an evening of ideas, connections, and celebration across Gurugram and Bengaluru — the first IIAR> AR Forum + Networking Dinner (sponsored by Everest Group). A great opportunity to build stronger peer connections and foster collaboration within the AR community.

The 2025 IIAR>Xmas Party

• Date> Thursday 11 December 2025
• Time> 1600 – 2130 IST
• Location: Bengaluru and Gurugram

This IIAR> AR Forum India will be hosted by the IIAR> India Chapter :

• Akshaya Sona Sri / Analyst Relations Lead, ZOHO, IIAR> Chapter Co-Lead (LinkedIn)
• Astha Nagrath / Global Head – AR Cybersecurity Business, TCS, IIAR> Chapter Co-Lead (LinkedIn)
• Bhushan Marathe / Founder, Marathe Analyst Relations, IIAR> Chapter Co-Lead (LinkedIn)
• Kumar Pallav / Senior Area Sales Director, HCLTech, IIAR> Chapter Co-Lead (LinkedIn)
• Tathagata Das Sarma / Analyst Relations and Market Intelligence, IIAR> Chapter Co-Lead (LinkedIn)

Registration for IIAR> members

Spaces are limited, make sure you register today!

You will need your member portal details to register, please contact our community manager if you need help. For security reasons, we will only accept guests registered at least 24 hours before the event with a personal confirmation.

New members are welcome!

Please join the IIAR> before registering for this event.

IIAR> Member Resources

A look back at this summer’s AR Forum sessions is available on the IIAR> Member Portal:

• IIAR> Viewpoint – AR Forum London 2024

Thank you to Omdia and Verdantix for their generous support!

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The 2025 IIAR> London Xmas Party

• Date> Thursday 11 December 2025
• IIAR> Xmas Party Time> 1800 GMT onwards
• Location> Central London

Registration for IIAR> members

Spaces are limited, make sure you register today!

You will need your member portal details to register, please contact our community manager if you need help. For security reasons, we will only accept guests registered at least 24 hours before the event with a personal confirmation.

New members are welcome!

Please join the IIAR> before registering for this event.

Xmas party registration for Analysts

Analysts, if you haven’t been invited already by your favourite AR pro, please join the waiting list below. Or check with your AR buddies for the direct link.

Link to the Eventbrite page.

IIAR> Member Resources

A look back at this summer’s AR Forum sessions is available on the IIAR> Member Portal:

• IIAR> Viewpoint – AR Forum London 2024

Check the highlights of our IIAR> Firms Webinar with Dresner Advisory Services Howard Dresner / Founder and Chief Research Officer, Dresner Advisory Services (LinkedIn), Jamie Popkin / Research Fellow, Dresner Advisory Services (LinkedIn), Jeff Lynn / Vice President of Client Development, Dresner Advisory Services  (LinkedIn), Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn), Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member, Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social) (LinkedIn) on Thursday 9th October 2025.

Read the blog post here.

The IIAR> is hosting a members-only Discussion Group on the impact of AI on analyst relations roles on the 20th October 2025. The session will look at what AI is changing in day-to-day AR work—skills, workflows, reporting, RFI, and collaboration with analysts—and what’s staying the same.

This has been the most frequently requested webinar topic in our informal member polls. AI is moving quickly, and the questions AR teams are facing are evolving just as fast. We’re creating a dedicated space to compare approaches, share examples, and sense-check what’s working.

Some of the questions we’ll explore together:

• How are AR pros actually using AI today—beyond summarisation?
• Can AI really improve analyst engagement quality, or does it risk diluting the “human” part of the relationship?
• What new skills will AR leaders need to stay credible and influential in an AI-augmented world?
• How are teams balancing automation with confidentiality, judgment, and trust?
• What parts of AR reporting or research preparation are best suited for AI—and which should stay human?
• How are analysts themselves using AI, and how should vendors adapt their interactions accordingly?

 Looking ahead to 2026, the IIAR> plans to launch regular conversations focused on AI in analyst relations. This discussion is the first step: it will help identify members’ most pressing AI issues and shape the topics, formats, and resources we develop next.

This IIAR> Discussion Group is hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
• Noelle Shipley / Independent AR professional (LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
• Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)

Date> Thursday 30th October 2025
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

Member resources

• The IIAR> Viewpoint paper from this webinar is available in the IIAR> Member File Library >
  IIAR> Viewpoints –Impact of AI on AR: A Professional Perspective
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Other IIAR> Viewpoints

• IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
• IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
• IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing

The IIAR> continues its analyst firm webinars, this time featuring Howard Dresner, founder and chief research officer of Dresner Advisory Services. Founded in 2007, Dresner has become one of the most respected voices in business intelligence, analytics, and data management research. Their well-known Wisdom of Crowds reports are based on end-user feedback, offering independent and trusted insights into market adoption, priorities, and vendor performance.

Dresner’s portfolio includes syndicated research, advisory services, and custom studies, providing both enterprises and technology vendors with actionable intelligence. Their coverage spans business intelligence, AI, data science, data cataloging, and enterprise performance management, always with a strong emphasis on how real organizations use and gain value from these technologies.

During the webinar, Howard, Jamie and Jeff will share how his team conducts research and offer practical advice on engaging effectively with Dresner analysts. We’ll also explore how IIAR> members can strengthen collaboration and influence, as we look to bring Dresner into deeper dialogue with our AR community.

Our guest from Dresner Advisory Services will be:

• Howard Dresner / Founder and Chief Research Officer, Dresner Advisory Services (LinkedIn)
• Jamie Popkin / Research Fellow, Dresner Advisory Services (LinkedIn)
• Jeff Lynn / Vice President of Client Development, Dresner Advisory Services  (LinkedIn)

This IIAR> Webinar will be hosted by:

• Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)
• Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
• Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn)

Date> Thursday 9th October 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Video highlights

Other IIAR> Analyst Firm Webinars

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)

Check the highlights of our IIAR> Firms Webinar with BARC Carsten Bange / Founder and CEO, BARC (LinkedIn), Antonella Crimi / Global Head of AR, Unit 4 (LinkedIn), Laurel Davis-Lyons / Senior Director, Industry and External Affairs, HERE Technologies, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social). Rajeev Saxena /Associate Director Analyst Relation, Orion Innovation (LinkedIn), William Reed / Co-Founder, NarrativeWorx Ltd (LinkedIn) on Thursday 11th September 2025.

Read the blog post here.