Analytics Pros

Designing in a Vacuum: How to Make Your Website Suck

Justin Spencer — Fri, 27 Jan 2012 18:27:26 +0000

Recently we wrote about common pitfalls of redesigning and launching your website. There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in a Vacuum. Sucks: Designers are [...]

Urchin Retirement Party

Caleb Whitmore — Mon, 23 Jan 2012 00:35:01 +0000

On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. So, what better thing to do than throw a retirement party for Urchin! It seemed fitting to us. In this post I’ve reviewed our take on what this means and what [...]

Pitfalls of Launching a Redesigned Site

Justin Spencer — Fri, 13 Jan 2012 17:06:06 +0000

Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered, as well as tips to [...]

Why attend GAUGE

Caleb Whitmore — Tue, 10 Jan 2012 06:04:56 +0000

I was recently emailing with a client who was asking about attending GAUGE. His question was simply “is GAUGE worth it?” Which got me thinking – is it? Why attend GAUGE out of all the other conferences out there? I have answer that begins with a story. A Founding Vision for GAUGE My vision for [...]

GoogleBot Gets Smarter: Crawling AJAX Comments

Justin Spencer — Fri, 18 Nov 2011 07:38:25 +0000

For years, Google has not crawled a significant part of websites and blogs: the comments. There were two reasons for this: Regarding #1, Panda updates have done a great job in removing spam sites with bad comments. Also, most websites have now established a platform and community in which the comments are helpful and relevant. [...]

Flow Visualizations in GA: Bringing Sexy back to Web Analytics

admin — Wed, 19 Oct 2011 20:13:15 +0000

Google Analytics is an amazing platform – and the new version has been piling on the sexy features – new interface, word clouds, multi-channel funnels, real-time, premium, and now this… goal flow visualizations. If you’ve used Google Analytics’ features for Goals and Funnels, or for Navigational Analysis, you’ve probably been left asking lots of questions [...]

The Imperative of 301 Redirects

Caleb Whitmore — Mon, 10 Oct 2011 15:45:15 +0000

I feel like I’ve been living under a rock because I just discovered the Google Webmaster Help channel on YouTube. In a few minutes I perused through a few videos and one jumped out to me because it deals with an issue I am constantly facing with clients and helping to guide them through. That [...]

Introducing Google Analytics Premium

Caleb Whitmore — Thu, 29 Sep 2011 20:46:21 +0000

Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics – free. This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone – simply put, making “democratization” of data a reality. No [...]

37 Google Analytics Training Events You Didn’t Know About

Caleb Whitmore — Fri, 23 Sep 2011 07:09:11 +0000

Google Analytics User Conferences Do you want to meet other GA users? Learn from top GA experts? Talk with the engineers and product managers of Google Analytics? Other vendors have user conferences – so why not Google Analytics? Well, there are! While pretty new (only a handful have taken place so far around the world), [...]

Next Generation of Analytics Engine – Interactive Management Console

Caleb Whitmore — Wed, 14 Sep 2011 18:02:24 +0000

Analytics Engine “lotus” Release Is Here After more than 2 years of development we’re extremely excited to announce the release of our next generation for Anaytics Engine. We’ve codenamed this project “lotus” after the favorite car of our senior product engineer on the platform. This release is more than an update: it is a whole new world. [...]