Analytics Pros

Is your site ready for Google’s new mobile optimization requirements?

Justin Spencer — Tue, 18 Jun 2013 22:25:37 +0000

For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile ailments, you’ll need to make some changes or suffer the ranking consequences. There are some specific points made on the page, but do [...]

From The Forum: Why Is My Time On Site Spiking?

Caleb Whitmore — Fri, 14 Jun 2013 16:37:53 +0000

Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort to continually spread BEST Practices. Have a burning question? Add it to the comments below and we will get you [...]

Adding Clarity to Day Of Week Reports

Justin Spencer — Fri, 07 Jun 2013 20:50:04 +0000

If you’ll indulge me for a moment, I’d like to let my inner-analytics-geek out for some fresh air. And I think this is the appropriate forum for it. If you look at your weekly Google Analytics traffic, you’ll see something like this: To pinpoint a specific day, you will have to know which week and [...]

Google Analytics Goes Big with GA Premium + BigQuery

Caleb Whitmore — Thu, 16 May 2013 23:32:19 +0000

Today is a big day. I bought a house and one of the most exciting things yet for Google Analytics was announced! This afternoon (May 16th) at Google I/O, Google Analytics announced plans for a direct integration between Google Analytics Premium and Google BigQuery. This powerful integration will enable users of the Premium edition of [...]

With Great Power Comes Great Responsibility: Google Tag Manager Planning

Dan Rowe — Tue, 23 Apr 2013 16:52:02 +0000

In the not-so-distant past, Google got into the tag management game with the aptly named Google Tag Manager (aka GTM). What Google has done with GTM is create an easy-to-use management platform for measurement and conversion tags based on a user-friendly web-based interface (get our initial take on GTM here). Now that we’ve had the [...]

Of Data and People

Caleb Whitmore — Sat, 20 Apr 2013 19:02:28 +0000

Lately I’ve been enamored with the notion that digital analytics data is a powerful and unique means to come closer to the people the data tries to describe. I’ve recently defined this into a mission statement for Analytics Pros that we “narrow the distance between our clients and their customers.” At its core this concept [...]

Direct Advice on Direct Traffic

Justin Spencer — Tue, 16 Apr 2013 16:33:37 +0000

Direct traffic may feel like an indicator that many people really like you, but don’t be fooled. “Direct Traffic” is a bit of a misnomer and does not always indicate people who came directly to your site. Knowing the true meaning of these numbers is key to understanding your analytics data. The “Direct” Misnomer Now [...]

BEST Practices for Google Analytics Conference

Caleb Whitmore — Tue, 02 Apr 2013 15:39:13 +0000

The digital analytics field is constantly shifting, always growing and perpetually exciting. If you are looking to learn more about Google Analytics best practices, the strategies of leading companies, and the newest GA features, join us at BEST Practices for Google Analytics, a new conference series presented by Analytics Pros. Designed for those who want [...]

An Easier Way to Share Advanced Segments

Caleb Whitmore — Fri, 15 Feb 2013 15:45:13 +0000

Advanced Segments are hands-down one of the most powerful features in Google Analytics. But, if you use GA in a collaborative environment (i.e. you’re not stuck in a cave or under a rock somewhere) and you need to share segments, you’ll know that’s a hard thing to do. Even more, sharing a specific report with a specific [...]

Understanding the Digital Impact of a TV Ad with GA Premium

Caleb Whitmore — Thu, 07 Feb 2013 14:05:49 +0000

Oh television. Sometimes I forget it even exists. The number of times I’ve watched something on an actual TV in the last year is probably lower than the number of kids I have (4 kids, to give you perspective). We do watch screens – but it’s all iPad or iMac based viewing. So, when a [...]