Analytics Pros

Google Analytics Premium + Fusion Tables = Awesome Data

Caleb Whitmore — Sat, 28 Apr 2012 23:35:17 +0000

It's Saturday afternoon, and what better to be doing than enjoying a mocha, watching by littlest kid so my wife can take a nap, and… geeking out on Google Analytics! So, here's what I've come up with – a really nifty chart visualizing the relationship between dimensions and various metrics of interest. How I [...]

Google Analytics Debugging

Sam Briesemeister — Thu, 26 Apr 2012 16:25:26 +0000

Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect data accuracy. Historically, the biggest problems we find stem from configuring multiple trackers – often because some third-party script (for [...]

Crowdsourcing Custom Reports

Justin Spencer — Mon, 23 Apr 2012 16:53:46 +0000

The digital analytics industry is excellent at sharing information for the betterment of the community. This is often done through conferences, blogs, document integration, API hacks and more. If there are new ways to gather information, we share it. Within this industry, Google Analytics has proven effective at providing powerful data to any user. One [...]

Dimensionator is Dead, but DMA lives in the New GA

Caleb Whitmore — Wed, 18 Apr 2012 01:07:53 +0000

Geographic analysis in Google Analytics is one of the most useful features. However, reporting based on “city” can be very misleading because it is too narrow. Likewise, reporting by “region” (State, in the US) is too broad. Google Analytics lacks Zip Code resolution, so what’s left? It would be great if Google Analytics reported by [...]

Quick Resources on Goals in Google Analytics

Caleb Whitmore — Tue, 10 Apr 2012 18:31:03 +0000

I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics. So, what better that to save some electrons and put that email into a blog [...]

Two Key Takeaways from eMetrics & GAUGE San Francisco 2012

Justin Spencer — Mon, 26 Mar 2012 15:43:57 +0000

First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible. There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry. I would highly recommend anyone who analyzes data to attend eMetrics. And if your job allows you to touch Google Analytics at any [...]

Google Analytics Launches New Social Measurement Suite

Caleb Whitmore — Tue, 20 Mar 2012 15:49:41 +0000

Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed by Social Media easier and [...]

Urchin EOL, But Your Data Is Still Alive

Sam Briesemeister — Wed, 14 Mar 2012 19:05:19 +0000

As you’ve probably heard, Google is retiring the Urchin product line in two weeks on March 28th. Urchin will continue functioning after that date, but new licenses will not be available for sale, and existing licenses won’t be upgraded. It has served us pretty well until now, but its age is showing. Avoiding Zombie Urchin [...]

Pro Tips for GAUGE 2012 San Francisco

Justin Spencer — Fri, 02 Mar 2012 22:56:43 +0000

And the countdown begins for GAUGE in San Francisco. Two packed days of insight, hands on experience and networking. Day 1 a Google Analytics User Conference; Day 2 full of Training Workshops. With GAUGE only a few days away, we want to ensure you have the most enriching and meaningful experience possible. We will [...]

Designing in a Vacuum: How to Make Your Website Suck

Justin Spencer — Fri, 27 Jan 2012 18:27:26 +0000

Recently we wrote about common pitfalls of redesigning and launching your website. There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in a Vacuum. Sucks: Designers are [...]