Especially difficult is the path to ranking in games like Dota 2 and Overwatch. In addition, you will meet many toxic players along the way, which can discourage all desire to develop in the game, especially Dota 2 is famous for.

But what if you feel that you deserve to fight at the highest level, but are not ready to spend a lot of time and effort to pass the secondary levels. In this situation the boosting service that has recently become more and more popular comes to the rescue. One of the market leaders in boosting services is the company AskBoosters. Here you are waiting for experienced players who specialize in a particular game, with the following popular online games are available for pumping: World of Tanks; Dota 2; CS: GO; Overwanch; League of Legends; Star Craft II; World of Warcraft; Diablo III.

Boosting is a professional help in character development and passing levels. In this case, an experienced specialist passes all levels for you, and you get a high rating and can play with the top players.

In addition to the direct passage of the game for you and get a high rating, it is important to talk to the booster to understand the mechanics of the action. Obtaining information about the specifics of passing levels and character strengths is necessary in order to match the rating you have in the future. But even losses in matches against the best teams are worth considering as experience, because playing at a high level allows you to learn and progress faster.

You should only trust your gaming account to boosters that represent well-known companies. This is to protect your account from loss and not to attract the attention of online game administrators, as boosting is not welcome. In addition, you get a guarantee that the service will be provided in full.

Each business is different, so it’s important that you analyze your own data to establish benchmarks and set goals. To this end, knowing how to calculate the lifetime value of your customer is vitally important. CLV can help you make smart decisions related to effective marketing, sales growth, product development, and customer support. Although it may seem difficult at first, calculating the CLV of your e-commerce is actually pretty easy. Become an expert and learn how to calculate lifetime value below.

Quick and easy: Calculating Historic CLV

Historic customer lifetime value is a quick way to know how much an individual customer has contributed to your business over a period of time. It can be calculated by simply adding all the historic purchases of an individual customer. For example, you want to know how much customer A has spent ordering from your online store in 2015. What you do is compute the sum of all his/her purchases for that year. It’s a simple data that’s easy to calculate, but it can provide invaluable insight even when you’re quickly sampling your customers.

Let’s further illustrate the use of historic CLV with the following equation:

(Sale Value) X (Number of Transactions) X (Retention Time)

Say, you want to to compute the lifetime value of a gym member who spends $30 every month for two years. After inputting the numbers in the equation, the customer value would be:

$30 X 12 months X 2 years = $720 in total revenue (or $360 per year)

Note that while it’s ideal that you use actual numbers from your business, using estimated figures is acceptable especially if you’re in the planning stage of your business or just starting out.

Going more in-depth: Calculating predictive CLV

Now, let’s try to make a more in-depth computation with predictive CLV. While historic CLV is useful in providing transactional data, predictive CLV is considered a more powerful way to understand both the present and future value of your customer.

Predictive CLV also allows you to combine different equations and factors such as the average customer lifespan, average profit margin per customer, customer retention rate, rate of discount, and average gross margin. These are all important in providing you a holistic understanding of your business performance and ways to go further.

Remember that in the context of ever-shifting economic trends, a predictive CLV can help you solidify a strong business strategy by allowing you to think in advance how to keep your customers and acquire new ones.

To illustrate, let’s take up a common dilemma of many businesses: what are the ways to compute the lifetime value of customers who don’t pay the same amount? Here, we’re looking for the average lifetime value of your customers instead of focusing on just a single individual.

Where:

Customer A spends an average of $50 per month
Customer B has an average order of $80 per month
Customer C’s monthly average spend is $67

To calculate your average monthly sale, simply do the following equation:

($50) + ($80) + ($67) = $197/3 = $65.67

To calculate the predictive CLV, simply multiply the average monthly sale by the the number of repeat transactions and then by the time you expect to retain the customer.

($65.67) X (12 months) X (3 years) = $2,364

With this equation, the predictive CLV is calculated as $2,364, or $788 per year. Of course, you can adapt the formula to your own figures. You can also expand and combine different equations, depending on your objective, as in this example of Starbucks.

Whether you go simple or complex, calculating your CLV gives you an idea of how much you should spend in profitably acquiring or retaining a customer. From our example above, the profitable acquisition and retention expense should be less than $788 per year per customer.

Measure loyalty: Calculating customer retention rate

To succeed in your business, it’s important that you have loyal customers. Knowing how to calculate your customer retention rate is integral in appraising your customer value. Put simply, customer retention rate tells you how long your customers will likely stick with you. Think of your customer retention rate as a vital information that can give you a better idea of your customer lifetime value.

There are three things you need to calculate for your customer retention rate:

Number of customers you have at the end of a period — E
Number of acquired customers for that same period — N
Number of customers at the beginning of the period — S

Once you have the required data, calculate using this simple formula:

((E-N)/S)*100 = Customer Retention Rate

Let’s say you began with 150 customers (S). You lost 20 customers but gained 50 new customers (N) so you end up with 180 (E).

Using the formula, we have ((180-50)/150)*100 = 86.67%, which is a pretty good rate.

What’s next after calculating your CLV?

Once you have an in-depth knowledge of the lifetime value of your customer, you’re in a good position to make smart business decisions. For example, you now know that the cost to retain and acquire customers should be not more than the amount of what these customers contribute to your business. For product development, use the CLV to decide how you can offer products and services adapted to your best customers.

In terms of a rewarding online presence for e-commerce, CLV can you help you establish an effective strategy for content marketing. Following Propelrr, a digital marketing agency in Philippines, your content marketing should become “centered on enhancing consumer behavior and reinforcing brand significance.” To this end, CLV can provide you with concrete basis to peg your own allowable acquisition cost (the amount spent per customer per campaign) and investment acquisition cost (the amount spent per customer per campaign, which should take into account an initial loss in view of long-term gain).

All this know-how on customer lifetime value can have a dramatic impact on how you sustain your business. CLV costs very little to calculate and doesn’t require rocket science. Now that you know how to calculate the lead lifetime value, use it to get a firmer grasp of your customers and to make business decisions aligned for success.

The problem is, what if you are a foreigner just moving to Chile? Or a younger Chilean couple that is moving into their own apartment for the first time? Or maybe just a busy family that has neither the time nor energy to devote to completing daily chores as well as finding a reliable housekeeper? For these demographies, it can be a daunting prospect to find a person whom you can not only 1) trust to occupy your house while you are gone during the day, and 2) trust to do an outstanding job with chores.

Chilean startup HogarImpeque is seeking to fill this need with an online, on-demand cleaning service.

Taking care of the small stuff in a big way

Hogar Impeque was born when the co-founders, Sushaantu (India) and Cátherin (Peru), were facing difficulties looking for housekeepers for their apartments upon moving to Chile. After speaking about their frustrations with friends who were experiencing similar challenges, they quickly identified a market need for an intermediary service that eliminates the process of searching, interviewing, and verifying references for nanas. HogarImpeque was born to fill this need by providing an online, on-demand service for cleanings with their own cadre of verified, confidence-worthy nanas. Their website allows clients to schedule cleanings on the date and hour of their choice; clients can decide to schedule a cleaning when they are home, or leave their key for the cleaner while they’re away. Hogar Impeque’s pricing is based on the number of bedrooms and bathrooms. For a 1-bedroom, 1bath apartment cleaning the price is 15,000 CLP.

Sushaantu and Cátherin have come up with a number of different ways to increase demand, including gift cards for cleanings. They’ve also created a feedback system presented to both the client and the cleaner after every cleaning service. As Sushaantu told AndesBeat: “I think feedback has been instrumental in coming up with better pricing, better processes and overall more customer happiness after each service. It helps us understand the problems felt by both parties and helps us come up with better solutions, which can satisfy both.” Hogar Impeque proudly strives to not just provide a service, but also create satisfactory, fulfilling jobs for their housekeepers.

Move aside, Mr. Clean

The service is rapidly expanding in Santiago. HogarImpeque now has 350 clients, a 200% increase from the beginning of this year, many of whom are repeat clients that use the service regularly. With a trusted cadre of 10 high-quality housekeepers, HogarImpeque has expanded from providing cleaning services to 4 neighborhoods throughout Santiago at the end of 2013, to 9 neighborhoods as of May 2014. It is clear to us here at AndesBeat that a huge element underlying HogarImpeque’s success is its obsession with customer satisfaction. The team tracks the number of times a customer renews the service, and considers repeat customers a hugely important metric for success. Sushaantu told AndesBeat that customer satisfaction has the added benefit of serving as cost-effective marketing: “More often that not, happy customers become our ‘free cheerleaders’ and promote our brand on social media.”

The Impeccable Team

Cátherin Olano and Sushaantu are quite the accomplished, international duo. Before starting Hogar Impeque, Catherine worked as a community manager at Digitaria & iCrossing where she managed big brands like Tottus, Salcobrand, Lancome, and Clorox. She also worked as a content creator for multiple geographic portals of Trabajando. She now manages the operations, marketing, and human resources at Hogar Impeque.

Sushaantu is a designer and coder by profession and a business graduate by education. He has worked in startups all his life. Before starting Hogar Impeque, he worked in a media startup called MPedia which experienced significant success at 4 million page-views a month. He then started an ecommerce business (which failed), became the first employee at one of India’s fastest growing startups (Visual Website Optimizer), then launched a retargeting software called Targeting App which was selected for Startup Chile. He now applies his diverse startup knowledge to the business, finance, design, and technical sides of Hogar Impeque. Type Zebra and Boot My Strap are two of his side-projects.

What’s next

The HogarImpeque team has aggressive expansion goals, including:

• Improving the HogarImpeque.cl site
• Creating mobile phone apps for iPhone and Android
• Growing the client base by 50% per month
• Expanding to other comunas both inside and outside Santiago, to include Valpaíriso, Antofagasta, and Concepción
• Tentative plans to expand to Peru, Uruguay, and Brazil in 2015

Cátherin and Sushaantu realize that for an international expansion push to succeed, a great team is a prerequisite. As Sushaantu notes:

“It’s important that everyone in the team – particularly in the early days – realize the vision and work towards achieving it together. We believe there is a need for such service in pretty much every major city in Latin America. A good team and capital to keep it going is crucial.”

To finance their expansion, HogarImpeque hopes to leverage revenue from current sales, as well as investment from angel investors. The team notes that a lack of private angel funds within Chile is one of the largest challenges facing their startup. Sushaantu notes that “since much funding is linked with CORFO, it can be difficult for a growing startup to go through the multi-step, often bureaucratic process of obtaining CORFO funding.” In addition, the team believes that more payment gateway options and better banking facilities for startups owned by foreigners would make operating a startup substantially easier.

Editor’s note

Irregardless of funding challenges, we at AndesBeat are confident that with its exceptional service and dedicated, talented team, HogarImpeque is poised to capture a significant share of the cleaning services market not only in Chile, but throughout the region. As always for HogarImpeque, quality trumps quantity. As the team told AndesBeat:

“It’s important for us to make sure we provide good quality so customer happiness is the priority. We want to grow, of course, but not at the cost of quality.”

We wish more startups took this customer-centric mentality. Looking forward to you cleaning up the competition, HogarImpeque!