Andreas Widman - Interactive Producer / Project Manager

Nike Training

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 22:43:57 +0000

Previous / Next image (1 of 5)Role: Project Manager Agency: AKQA Client: Nike Nike Pro was a product focused campaign for Nike's training and competition base layer Nike PRO. The initiative was launched on nikefootball.com, nikebasketball.com and niketraining.com. The project consisted of a flash based product experience, seven product videos and eight PR films that introduces Nike PRO and its related products. The campaign was launched in eleven countries and six languages. As the Project Manager I was responsible for scope, budget and project plans as well as resourcing and the day to day team management. The project was developed at AKQA San Francisco.

Nike Basketball

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 22:43:49 +0000

Previous / Next image (1 of 3)Role: Project Manager Agency: AKQA Client: Nike URL: www.nikebasketball.com I worked with continuous localization initiatives for nikebasketball.com Asia Pacific. The projects included everything from simple local-specific inquiries to region-wide changes. Initially a lot of energy was put into setting up and evaluating appropriate communication tools and working model for Nike's local agencies, region leads and AKQA's team. As the project manager I scoped, budgeted and planned all incoming requests. The project was executed at AKQA San Francisco.

Nike Football

Andreas Widman - Interactive Producer / Project Manager — Thu, 05 Mar 2009 01:04:28 +0000

Previous / Next image (1 of 4)Role: Project Manager Agency: AKQA Client: Nike URL: www.nikefootball.com As a Project Manager I worked with launch of region wide campaigns and continuous localization on the Asia Pacific portion of nikefootball.com. Projects included everything from simple local-specific inquiries to region-wide updates. The ongoing projects involved 11 countries and 6 languages. Me and the program manager worked close together setting up and evaluating appropriate communication tools and working model for Nike's local agencies, region leads and AKQA's team. www.nikefootball.com The project was executed at AKQA San Francisco. Role: Project Manager Agency: AKQA Client: Nike

Nike GameChangers

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 22:33:53 +0000

Previous / Next image (1 of 3)Role: Project Manager Agency: AKQA Client: Nike GameChangers is Nike's social responsibility initiative designed and strategists by McKinney and developed by AKQA San Francisco. The project was the first site AKQA San Francisco launched on Nike's new technical platform. This created interesting challenges for me as a Project Manager when it came resource allocation and budgeting since there where no previous experiences to lean on. It also meant that I to a greater extend then usual had to stay on top of ongoing discussions between developers, technical managers and Nike IT. A lot of effort was put in to educate both McKinney and Nike in the basic web development process to make sure that both parties where aware of the impact their decisions had on each other, as well as on budget and timings. As the Project Manager I was responsible for scope, budget and project plans as well as resourcing and the day to day team management.

Nike Considered Design

Andreas Widman - Interactive Producer / Project Manager — Sat, 11 Jul 2009 09:30:30 +0000

Previous / Next image (1 of 3)Role: Project Manager Agency: AKQA Client: Nike Late 2008 Nike launched Nike Considered Design, its latest products which combines sustainability principles with the newest innovations for sport. Nike came to AKQA with fixed set of content and the wish to find a way to display the history behind and the technology used for their Considered Design products. As the Project Manager I was responsible for scope, budget and project plans as well as resourcing and the day to day team management. The project was executed at AKQA San Francisco.

Candace Meyer

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 22:31:34 +0000

Previous / Next image (1 of 4) Role: Project Manager Agency: Hyper Island Client: Candace Meyer Vancouver based photographer and director was looking for portfolio that would match here subtile and feminine expression. She also wanted to let the users experiense her work in a immersive non destructive way. We developed Candace Meyer’s porfolio with on clear priority in mind: leave as much space as possible to her beautiful imagery. Meyer’s work showcases great pieces of conceptual photography, which must live into their specific context. For this reason, we developed the possibility of showcasing the photographs as dyptics without sacrificing the full view of the image, through a smart drag & drop explore function. The website also features a movie player to showcase the short films directed by Candace Meyer herself. Hierarchical organization of content The content of the site was organized hierarchically following a two-dimensional space and was centered around the concept of sliding: albums are categorized and displayed vertically, while single images slide horizontally from the sides of the screen. Team GUI design & Interaction: Simone Magurno Flash development: Tore Holmberg Back-end development: Max Olander Back-end design: Carl Bergman Project & Account Management: Andreas Widman The project was developed as a part of my education at Hyper Island, at not cost for the client.

SweatyBetty

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 22:30:23 +0000

Role: Project Manager Agency: Hyper Island Client: SweatyBetty SweatyBetty is one of UKs most well-known women sportswear retailer. With more then 20 stores in the London area today the company expects to grow even bigger. In 2011 they hope to open their 100th shop. Sweaty Betty approached Hyper Island asking us to improve the reaches and conversion rate of the email marketing. We delivered a new sleek and fresh look and feel for a set of sales, club and confirmation emails. We also supplied guidelines for technical implementation and best practice for their email strategy. The project was developed as a part of my education at Hyper Island, at not cost for the client.

WeRunSF

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 23:39:20 +0000

Previous / Next image (1 of 2)Role: Project Manager Client: Private WERUNSF was a side project developed during my time at AKQA. As many young men me and my two flat mates also enjoy keeping ourselves busy with something we like when not overwhelmed with work. We developed a fully featured video journal which incorporates the following functionalities: comment to videos, RSS feed, fullscreen view, deep-linking, copy URL to clipboard, post to Facebook and continuous-play as well as a customized iPhone version. Design: Simone Magurno Flash Development: Tore Holmberg Project Managment & iPhone Development: Andreas Widman www.werunsf.com

Cirque Du Soleil

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 22:26:42 +0000

Role: Project Manager Agency: Hyper Island Client: Cirque Du Soleil Sanmohini Pellerini and Dave Roberts from SID LEE, Canada delivered a brief for a project for Cirque Du Soleil. We where assigned 24 hours to come up with a solution on how to announce the launch of a permanent Cirque du Soleil show in China. Our solution Cirque Du Soleil is all about multicultural, dynamic, adrenaline pumping performances filled with music and light. They shows are quite often inspired by the asian acrobatic arts and in this we saw a major problem. The asian feel maybe exotic in the US and in Europe, however if we try to launch Cirque Du Soleil in China pushing the exotic asian feel we were sure to fail. China has a strong connection to its historical heritage and the chinese people have a tradition of storytelling through for example the Beijing opera. With this in mind we decide to put focus on the european history, creating a campaign based on figures throughout the european historical and social evolution presenting the ancient Rome, the gypsies in Bulgaria, the French haute couture and so on. The campaign will have its center in the target audience mobile phones. We are sending out MMS messages inviting selected people to attend promotional shows. We also create a mobile web portal where we convey the feeling of Cirque Du Soleil as well as educate the audience about its origin through images and video. The workgroup Andreas Widman, Simone Magurno and Tore Holmberg

Carma Points

Andreas Widman - Interactive Producer / Project Manager — Wed, 04 Mar 2009 21:29:48 +0000

Role: Project Manager Agency: Hyper Island Client: The greater good Justin Kramm and Rikesh Lal from Publicis & Hal Riney, San Francisco, delivered a brief asking us to create and promote a product that brings awareness to a worthy cause. We were given 10 hours to find the cause, develop our idea, visualize it and prepare a presentation. The worthy cause The primary human source of pollutant carbon dioxide (CO2) discharge in the atmosphere is from the burning of fossil fuels for energy production and transport. As a result, the global temperature is increasing, throwing the world’s climate out of balance. Introducing Carma points We want to give the individual the option to compensate for it’s own pollution, just like companies. Emissions trading is a method used to control pollution by letting companies or other groups pay to compensate their emissions of pollutants. We want to put this concept in the hands of the individuals and make them conscious of their part in the global environment. We do this by offering them the possibility to buy Carma Points. Carma Points is a easy way to communicate the amount of CO2 emissions your car puts out for each combusted liter. We are planning to communicate the Carma points at a place where the consumer are a contributing to the pollution themselves. We therefor choose the gas-station since there’s a clear connection between the costumer’s car, gas and how it affects the environment. The money generated from the Carma points would be used to invest in more emission allowances. By doing this the result would be fewer allowances available globally. By buying Carma Points you as an individual therefor are not only paying for your own pollution, you're also making it more expensive for big polluters to pollute. Visualization To communicate our message to the consumer we are planning to use touch screens by the gas-pump. Buy using a video screen we can easily display the need information at the place where it will have the greatest impact. The workgroup Andreas Widman, Simone Magurno and Tore Holmberg.