We have the solution to move you as far away from desparate and weak as possible and "shift" you towards attractive and powerful, fast, in less than 30-days flat. A MAJOR income leap won't be too far behind.

DETAILS HERE

NOTE -- there's only ONE way to pull this off. Only one.

It's through the "Power Of The __________ " ???

The answer along with ALL the details are in my video HERE

See you over there....


- Andrew

See you over there and hopefully inside the training. Myself, Tim and Aaron are bringin' the goods. Big time.


- Andrew

Should I be concerned?  

In case you've been living under a rock, you know that the dominating headline this week is that Facebook went public on the NASDAQ and was one of, if not the, biggest stock offering of all time. Major league wealth was created for many involved. MAJOR league wealth.

Speaking of headlines...

What kind of headlines are YOU making about you and your business these days? Any? I sure hope so, because most aren't.

Today, I have a powerful little "headline formula" for you that will do exactly what it MUST do...Get attention. There is NO other job you have as an Entrepreneur today than to GET Attention, otherwise you'll get lost in the shuffle, lost among all the noise and distractions out there, lost among ALL the choices people have, and lost among the sea of people playing on Facebook all day long...  ;)

"How To Get Attention In The Attention Deficit Age"

Welcome to the Attention Deficit Age...

Yeah, I know, not such an encouraging Age to be in, right? But it is what it is. And whether we like it or not, we're in it and it's here to stay. So let's play ball.

Now, what to do?

Let's talk about it...

We all face a battle like never before. It's the battle to "get noticed." And it's now harder than ever due to this massive "media landscape" we live in, in which everyone and everything, for the most part, is wide open. We have media hitting us from every possible angle now - Social Media, Email, text messaging, TV, radio, phone, and yes, still, print and newspaper. Yes, that was a real newspaper my son was reading above. Made with real paper and everything. Fascinating, right?

A study showed the average length of time a visitor goes to The New York Times web site and stays there to read...

Answer - 2 minutes and 17 seconds. The New York Times! Shocking.

So how the heck do you break in and grab some mind-share when even the big boys are struggling with it?

Two ways. But first, you must start with two questions...

1) How compelling is your message?

2) How unique are you?

Hmmm.....

Most look at me like a deer in headlights when I ask these questions, as I often do when I'm speaking and training on Copywriting. The reason... because most are too busy running around throwing up on anyone they can about their products and services. VERY few have first, taken the time to craft a powerful message. Even fewer have taken the time to structure a Unique Selling Proposition (USP).

Here's what I've noticed...

Very few Entrepreneurs have either. The ones that do make all the money. Take note.

Let's take a look at what I mean so that you can get the heck out of the mediocre majority and start separating yourself from the masses so that you GET Attention. Here's two examples of boring, mundane, everyday messages vs. compelling, eye-catching, stop-you-in-your-tracks messages that lead to more sales.

So, which one stands out? Which headline is more compelling? Pretty obvious it's message #2, right? Message #1 is what just about everyone else NOT trained on this subject does. Boring! Very little chance of any sales activity.

Here's another example:

 
Which is the winner here? Obvious again it's headline #2, right? See how deep it goes? See how it digs in and gets specific? This is a skill anyone can learn. No english degree required. In fact, NOT having one preferred....

Now let's talk about your Unique Selling Proposition (USP). This is key. In fact, everything must start here. This is your defining statement. I never, ever begin a project without first creating a USP. Everything else follows.

Here's a few you may recognize...

Nike - "Just Do It"

BMW - "The Ultimate Driving Machine"

Fed Ex - "When It Absolutely, Positively Has To be There On Time"

Those are great. But you won't get away with being that brief today unless you're a giant, publicly traded brand like those guys are. You, the independent Entrepreneur and small business owner, will have to go much, much deeper than this to GET Attention.

Here's an all-time favorite example of mine that launched one of the largest pizza empires in the world. See if you can identify who it is now that there are a sea of pizza businesses out there...

Know who that is?

Dominoes Pizza. This USP literally turned Dominoes from a struggling, almost bankrupt pizza business, to a worldwide brand now in hundreds of countries.

On a side note, you will no longer see that USP being used by Dominoes anymore... Too many car accidents followed by too many law suits started happening when their delivery guys drove like maniacs to make the 30-minute deliveries. True story.

Here's the USP I created when I launched my new sales training brand earlier this year, CASH CONTROL For Networkers...

This USP was responsible for getting almost 9,000 people in one week to register for a webinar to hear me talk about it. I think that was a record in the Direct Sales industry. And most important, a massive amount of sales as a result. This should show you how truly powerful YOUR Unique Selling Proposition really is.

This is now, for the first time ever, a skill that MUST be learned today or you won't be around for too long. It's the skill of "Copywriting" - now being called the "Money Skill" of the Attention Deficit Age we're in. Again, it's just too hard to GET Attention today and wimpy headlines, weak messages, and poor, limited training in this area won't cut it anymore. No longer acceptable.

Which brings me to some good news on this critically important topic....

Next week I will be announcing a special webinar series called: "Copywriting For Cash" that will take viewers down this path, by the hand, and show them the blueprints for creating Compelling Messages and Unique Selling Propositions that will blow the lid off your current sales results. Guaranteed. Stay tuned (hey, that sounded like the makings of a solid USP).  ;)


- Andrew

Anyway...

The complex is 44 floors high and once or twice a week, I do the stairs first thing in the morning. Meaning, I walk up them, at a brisk pace. Twice. That's 88 flights of stairs. Oh, and I do every other step for more intensity. Double steps. Then, I jump in the pool and swim a few laps. It's a pretty tough regimen, but it's quick.

The little red arrow is where my condo is on the 20th floor.

(Ever notice how most people call it cold, hard cash. Not me! That stuff is warm and soft. Keep calling it cold and hard and you'll be lucky if you ever get much of it. FYI).

Anyway... That's a topic for another time...

So every month I give away one $100 bill to the "Marketer of the Month." Three people each month get to compete. They need to show the audience the exact marketing campaign(s) they are running and the audience, usually close to 100 people, votes. The winner takes the cash. But the winner gets more than that. He or she also greatly improves their game just by competing. Competition has a funny way of making us step up and perform at a much higher level.

But....

Very few have the stuff necessary to step up and compete, in anything, in the first place. That stuff contains "three things" actually. And if you don't have them yet, today I'll show you what they are and how to get them in this Blog post. Most don't so don't worry.

Read on!

"Mastering Your Inner Game"

Ok, so this is gonna be one of those uncomfortable self-evaluation discussions that NONE of us like to have. However, top performers in business, in sports, and in life... self-evaluate. That's why they are winners. Losers look the other way. They never want to hear it. They never want to face the music. Too scared what they may find...

This article is from my mentor, Dan Kennedy. As one of Dan's Certified Business Advisors for four years now, running the Miami Chapter of Glazer-Kennedy Insider's Circle, I am furnished with a few of these each year from Dan's private "Why People Fail" series. This is content that is NOT available to the general public, only to us Business Advisors.

And that's good news for you because  I share these ONLY with my subscribers (you) periodically throughout the year. Enjoy.

Here we go...

Why People Fail
A Series Of Private No B.S. Articles From Dan Kennedy

Mastering Your Inner Game...

We’re going to talk about the inner game of building your business.  I believe that the inner game is simply all-important.  “The inner game” is a new term for a classic idea explained many different times, many different ways by virtually every success educator, and even philosophers...

In the book Think and Grow Rich, Napoleon Hill reveals the secret using the words, “thoughts are things.” Dennis Waitley has worked with U.S. astronauts and Olympic athletes on their inner games.  Author Tim Galloway explores the ideas of his books, The Inner Game of Golf, The Inner Game of Tennis and The Inner Game of Selling.

Interestingly, there is a never-ending connection between the inner game in sport and the inner game in business, allowing experts like Waitley, Galloway, ex-quarterback Fran Tarkenton and golfer Arnold Palmer, among others, to step back and forth between expounding on success techniques in the athletic and business worlds.

In all cases, these people speak much more about attitudes than aptitudes for a good reason.  Surveys, studies and research consistently reaffirm that 85% of your success will depend on attitudinal factors, 15% on aptitude. Yet in your formal education and in most continuing education, the emphasis is on the opposite - 15% on attitude, 85% on aptitude.

Certainly technical knowledge and skills are important. In your profession, you must deliver excellence based on your staying up to date in techniques, products, materials and ideas. However, such excellence alone will never build a successful, growing, profitable business. The excellence that will, is an excellence created and sustained in your own mind.  This is the most difficult, least tangible aspect of building your business that we’ll ever talk about, but it's also one of the most important...

Yeah, but what is it?

So what is the Inner Game? 

The way I see it, the inner game can be broken down into three major components:

•    Self esteem
•    Self image 
•    Self discipline

Quality in these four areas is a necessary foundation to personal and professional success.

Self Esteem:

Self Esteem is essentially your feelings of worth.  How much success do you deserve?  How much money should you make?  How much is your time worth?

Here, briefly, are seven ideas for strengthening self-esteem:

1.    Establish worthwhile, meaningful goals and values.

2.    Take massive action to get your own financial house in order if it isn’t now. Reduce debt, bring expenses under income, and invest every single month.

3.    Give yourself recognition for each and every accomplishment.

4.    Manage your time productively.  Procrastination and disorganization rob many people of their self-esteem.

5.    Associate with positive-minded, happy people who encourage and motivate you.  Don’t hang out with folks who are negative, unhappy, critical or jealous.

6.    Continually acquire new know-how in you profession and in the areas of business, sales and communication.

7.    Regularly invest in improving your office and home environments, tools and equipment, wardrobe and other external things that impact on your attitudes.

Self Image:

Self image is how you see yourself. It’s who you think you are. Your self image is controlled mostly by self-imposed limits. Very few people ever perform beyond those self-imposed limits. A salesman whose father never earned more than $25,000 a year in his life may well see himself as a $25,000 a year guy.  And he will subconsciously screw up the opportunities to earn more that come his way.

In the financial area, the controversial Reverend Ike calls this a money rejection syndrome, and I am convinced that such a thing definitely exists.  One man I know, who made over $100 million in his business in its first three years from scratch, had gone broke in business several times before. After the three years of remarkable success, he said, “Making $100 million is about the easiest thing I’ve ever done.  Believing it could happen to me was the hard part that took 20 years.”

Your self image was created and is sustained through self talk, the use of affirmations - and that is also the method you can use to alter and modify your self image, literally as you wish. I call the process self image goal setting, because most people who set goals set only “to get” and “to have” goals; they fail to set “to be” goals.  I encourage you to balance your approach to goal setting by including some self image modification.

Self Discipline:

Self Disciple, the 3rd component of the inner game, is quite possibly the most important. Success lecturer Jim Rohn says that most people do not associate lack of discipline with lack of success.

Most people think of failure as one earth-shattering event, such as a company going out of business or a home being foreclosed on. This, however, Jim Rohn says, is how failure happens.

Failure is rarely the result of some isolated event; rather, it is a consequence of a long list of accumulated little failures, which happen as a result of too little discipline. I agree. I find that most people understandably tend to look everywhere but in the mirror for the sources of their failures as well as the victories.

I’m here to tell you it’s not the town you’re in, not your location, not the economy, not the weather, not your competitors - it’s your own discipline that makes the difference between excellence or mediocrity, between getting by or getting rich.

It’s interesting to observe professionals.  I often say to my associates, “Let me watch the professional’s behavior before, during and after the seminar, and I’ll guess his annual income within a few thousand dollars.”  It’s actually pretty easy to do.

Jim Rohn says that: "discipline is the bridge between thought and accomplishment."

I’d encourage you to take the self discipline challenge very seriously...

Select those areas that you know are your weakest links - timely paperwork, punctuality, daily self-improvement study, being happy and enthusiastic first thing in the morning, whatever your personal stumbling blocks are - and apply new, tough, demanding disciplines to yourself in those areas. You’ll find that success in these particular areas of your day-to-day life will roll over into greater success in all parts of you life.

For example, let’s look at the ultimate athletes - professional football players.  A pro ball player knows that every single moment of his on-the-job performance is recorded on film, to be replayed and reviewed later in stop-action slow motion, for critique by his superiors and co-workers.

If your day was filmed and reviewed, how would you feel during the replay?

Of course, the professional football players who have to put up with this sort of thing are highly paid....

Yes, the inner game stuff is tough.  If being a big success were easy, everybody would be one. You’ve got to decide what you really want to be, do, have, accomplish - and decide whether or not you’re willing to adhere to the disciplines necessary to get it.

In order to have the opportunity to accomplish virtually any goals you honestly desire, you must accept the related responsibility for everything you get...

- Dan Kennedy

The Why People Fail articles are provided by Dan S. Kennedy, serial entrepreneur, 'from scratch' multi-millionaire, speaker, consultant, coach, author of over 13 books including the No B.S. series (www.NoBSBooks.com), and editor of the most read direct marketing newsletter in the world, The No B.S. Marketing Letter.

Every month, Dan Kennedy and the Glazer-Kennedy Insider’s Circle Team bring forward a new collection of radically different, “what works” advertising, marketing, sales and business improvement strategies along with current examples, news, opinion and motivation.

We've arranged a SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month FREE Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more. This is “The Place For Prosperity.” For information and to register, visit:

www.GKICFreeGift.com

Articles © 2010/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.

Don't take this stuff lightly. It IS the difference maker. VERY few are held back by lack of talent....

- Andrew

The talent this year was big. These guys are bigger, faster, and more agile then ever. Many are physical freaks of nature, blessed to play the game. But many are not. Many got there through brutally hard work and fierce commitment. Growing up playing football all the way up to the NCAA Division 1-AA level, I know what goes on. I also know there is "one commonality" among all these high-level athletes that, also, seems to be a commonality among all high-level entrepreneurs....

They all put a major emphasis on "coaching." There's always some sort of coach(s) or trainer(s) or advisor(s) surrounding ALL of them. Many, since they were young, and some, simply in the form of their parent(s) as mentors, which we should all be as parents. I know I am, and strive to be always for my son (who turned 16 months old today).

So this week, a super article I have for you on what to look for in a coach or mentor. Read it closely. Often times, its only one or two people in our lives in the form of "coach" or "mentor" that changes everything for us. It has been for me, and countless others. I can point back to less than three people who served me as "coach" or "mentor" and opened doors for me that, otherwise, would NOT have been opened, and who knows where I'd be had it not been for them...

"10 Things To Look For In A Coach"

In my last Blog post,I wrote about "Fakers" in business, and it got a LOT of attention and ended up being published on a few major syndication networks. With good reason... because so many agree. And because so few are "Real" anymore these days.

That said, a friend of mine and a member of my Glazer-Kennedy Insider's Circle chapter here in South Florida, sent me the following article from Forbes on what to look for in coach or mentor. It's a great piece and a perfect follow up to my piece on "Fakers" in business. I think you'll enjoy this...

Peyton Manning signs a new deal for nearly $100 million to play football. Some guy named CC Sabathia signs last fall for $122 million to throw a fastball over a white piece of rubber. Both guys at the top of their game. Skill off the charts. Champions. Leaders.<p >And they still have 3 coaches… each. 

You would think it crazy if Peyton suddenly declared he didn’t need a coach anymore. Can you hear him now? “Listen. I am the best. I know how to play and have it all figured out. What more can anyone teach me? What more do I need to learn? Nope. I am just going out there on my own now. No coaching needed. Just get out of my way.”

Yeah, right.

If these guys still need 3 coaches each, maybe you and I need at least 10...

Even the all-time greatest entrepreneur of our time, Steve Jobs, had a team of coaches. Sure, he called them “advisors” and “board members”, but it’s the same thing. The purpose is the same. To get counsel. To get advice.

One of the worst mistakes you can make as an entrepreneur is trying to go it alone. Like a lone-wolf. Out there on your own. Maybe starving to death.

Mistake.

When I spoke with one successful entrepreneur coach and mentor, she said this: “One of the big reasons entrepreneurs fail is they do not listen to the wisdom of others. They just refuse to get counsel.”

But it doesn't have to be this way. You and I can learn from others. We can get guidance. We can get coaching.

Don’t currently have a mentor or coach? Don’t know where to start?

Lucky for you I've got… "10 Traits To Look For In a Coach and Mentor."

1) Previous Entrepreneurial Experience -- Yes, this may seem obvious, but do you know how many mentors, consultants and coaches out there have never actually had their own business before? And no, their consulting business to help you doesn’t count.

Think of it this way: It would be like seeking marriage counseling from a person who has never been married. Um, yeah. Moving on please…

2) Variety of Experience as an Entrepreneur (Including the “F” Word) -- And one step further? Why not go for a mentor who has started or owned multiple businesses? Yes, the more variety the better. Remember, you’re looking for a mentor and coach who can help you see a different perspective on things. No better match than a serial entrepreneur -- especially one who has experienced success and yes: failure.

3) High Level of Integrity, Honesty and Respect -- Bruce Nordstrom of, well, Nordstrom used to say this: “We can hire nice people and teach them to sell, but we can’t hire salespeople and teach them to be nice.

In other words, you have to look at the core of the person whom you wish to be your coach and mentor. Their core character. If it’s somehow whacked -- better turn and run. Fast.

4) No “Yes-Man” Please -- It’s important you find someone who will give it to you straight. You don’t need a “yes-man” around, and you sure don’t need things sugar coated. You need real input. Real perspective. And real guidance. And yes, you get to make the final decision, but at least you’re getting some tangible input to go on. Oh, and a promise to make you rich in 30 days? See #3 above.

5) Big Picture Thinker -- You want a mentor who helps you think about the big picture, and then drills down to the details from there. One of the biggest hurdles entrepreneurs have is getting too close to their own ideas. You’ve got to have someone who can back you up a bit. Help you see the big vision. And then yes, help you build detailed strategies to get there.

6) Genuinely Cares About You -- You want someone who is genuinely concerned about helping you realize your dreams as an entrepreneur. Having a coach who only cares about themselves and cashing your check at the end of the week is a dead end road. No, they don’t need to bring you milk and cookies every day, but you get the point, right?

7) Encouraging & Empathetic -- This may seem counter to #4, but we’re not talking about the same thing here. You will need someone there to pick you up after you’ve gotten knocked to the ground. And believe me, as an entrepreneur, you will get knocked down.

So, it’s good to have a coach and mentor who will encourage you and cheer you on. And yes, be there to stick a bandage on your knee and tell you it’s going to be okay.

8) Results Oriented -- Ever been to a counselor who just wants to sit on the couch and talk about your feelings all the time? Day after day, week after week, month after month? Never really making any breakthrough and getting results on the problem? Believe me, you don’t want to go there. You want results and you want a mentor who will help you get them. Period.

9) Body of Work -- Try to find a coach and mentor who has created their own content and body of work. Meaning? Someone who is a thought leader and maybe written articles, books, or speeches on the entrepreneurial life. Again, this goes to #1 above — ‘tis better to have someone who has lived the life vs. just reading you a bedtime story about it.

10) Trusted Authority -- Lastly, you want a person who has credibility and is seen as an authority by others for their entrepreneurial wisdom. Quoted or found in major publications like Forbes, Entrepreneur or Inc. Magazine. A person who is well-thought of and knows what they’re doing. Basically, a trusted source and leader.

Do whatever it takes to find yourself a guy or gal who fits all the above. And yes, you could take shortcuts and disregard some of these traits. But why would you? We’re talking about your life here my friend...

And although you probably haven’t bagged that $100 million dollar deal yet, look to Peyton Manning and say “yes” to coaching. It may just change your business life... forever.

I agree with all 10. Hard not to. My recent Blog post on "Fakers" in business was mainly focused on #1, #9, and #10. In case you missed it, you can read it RIGHT HERE.

- Andrew J. Cass

I have an office (outside of my home) in mid town Miami that I show up at once in awhile. Usually when I want to be distracted by people who get nothing done and like to gossip all day. Fun to watch once in awhile. Actually, I use it mainly for my private mastermind groups.

Anyways, this picture is on one of the walls. In case you can't read it, it says: "No great genius has ever existed without some touch of madness." - Aristotle

It really is true when you think about. In fact, if you analyze and study any great business mind, entrepreneur, or super-achiever, you'll see some madness, for sure. Steve Jobs is one example that comes to mind. Madness in a good way, by the way. Check the definition. One of it's meanings is: "Intense excitement or enthusiasm."

My point... there's madness happening in our little business world these days. Not the good kind. The other kind. As in one if it's other meanings: "insanity."

So today, a bit of rant. Let's just say, I'm at the boiling point. Read on and you'll see what I'm talking about (a BIG lesson within).

This will be a brief (but instructive) rant...

I have growing disdain for the amount of coaches, mentors, consultants, advisors, etc. popping up like tulips in the spring. Have you noticed the surge of these guys and gals as of late? I feel like it's everywhere I turn...

The success coach with no success... the money coach with no money... the sales trainer who never made sales... the online business coach with no online business revenue. And my favorite... the life coach with no life.

Gotta love this country.

Drives me nuts.

I have three words for it: Out Of Integrity.

Whatever happened to good old fashion "results first" ??

Back in the day (pre-Internet) we wouldn't even hear of this madness. But today, it's rampant. My point in all of this for you is two-fold:

1. Take note. Keep score. Be mindful of who you let advise YOU or coach YOU. Look for track records, long-term track records, before you hand over your hard earned money. As in "years" doing it, not "months." Qualify them. Offend them if you must. And if they're offended, they're simply not qualified to advise you (good test by the way).

2. Be even more mindful of who YOU aspire to be in your business or who you might be being right now. Because whether you realize it or not, you will never, ever have the results you're looking for if you're masquerading around as a teacher of something you've never successfully performed at. Never. Don't even try and kid yourself. Subconsciously, you'll never allow yourself to succeed because deep down, you know you're faking it...

Any wonder why our school system in the US is broken, and why Washington DC is broken (and broke)?

Professors teaching business who have never been in business. Politicians running the "business of America" who have never run a business. Ever.

Gotta love this country.

My solution, always the same, and almost always met with disappointment...

Go out and produce "sales results" first. Yes, sales results. Imagine that. No other kind of results even matter because if something isn't sold, there is no business. Move products and services in large numbers into the hands of those who need them. THIS IS HOW BUSINESS WORKS. Always has, always will. Anyone who tells you different, well, probably the Professor from above.

As in, become the top sales guy or gal in your company first. "Zip the lip and produce", I like to say. Then, and only then, do you get to go out and teach it. Doesn't work the other way around.

Jeez, is it really this hard?

Ok my rant has ended.   ;)

Think about all this...

I hope to see many of you next week in Las Vegas at No Excuses 3 Summit where I speak on Sunday morning April 22nd. Come say hello. I'd love to meet you in person If I haven't already....

(Hey, next time you sit down with a Financial Advisor, flip the switch on him and ask him for his net worth statement instead. I'll bet he looks at you like a dear in headlights. If he produces it, there's your guy! If not, there's your answer. Why would you want someone handling your money if they don't have more of it than you?)

- Andrew

This was "The Ultimate 2-Day LIVE Experience Where Insider Sales Secrets & Closing Strategies Exclusive To 7-Figure Networkers Are Revealed And Taught." I must say, myself and all the CASH CONTROL Trainers brought the goods. I've included some great pics for you below.

One thing I've found over the years, which was unexpected when I got started in the Direct Sales industry many moons ago, is that LIVE events are the X-Factor. Meaning, those who "show up" to learn... earn the most over time. Those who sit at home... earn the least.

No matter how technologically advanced we've become, nothing will ever replace good old-fashioned, "belly-to-belly" human interaction. Especially in the Direct Selling business, the ultimate people business. That's one secret. And today, I have another, that may surprise you.

Read on....

I recently co-authored a book with the world's #1 marketing strategist and highest paid copywriter, Dan Kennedy, along with a dozen of my Glazer-Kennedy Insider's Circle members here in South Florida called: "The Ultimate Success Secret - South Florida Edition." The timing of this project couldn't have been any better because nowadays it seems as if everyone wants 'the secret' - the secret to success, the secret to more money, the secret to better relationships, the secret to losing weight, and on and on.

But there's just one problem...

They want the secret... but they rarely want the strategy.

Which brings me to a timely story, or analogy...

A man is lost in the middle of the desert, in blistering heat; nothing but simmering sand in every direction farther than he can see. In his possession he has a good, but small canteen filled with water. He could hunker down, bury the canteen in the sand, lie above it, take it out and permit himself only the tiniest of sips, and hope for rescue. But even in the best of canteens, the water is evaporating. And it will, in relatively short order, be gone.

While this may seem the safest, most hopeful approach, it actually has plenty of risk: evaporation + sipping may = death long, long, long before any rescue party wanders by. Or, instead of a rescue party, a band of thieves may come by, take his water, clothes, gold coins, and leave him for dead. A wild animal may eat him. A deadly snake may bite him in his fitful sleep. Further, hope of rescue is a very poor strategy.

In truth, his best chances... admittedly, not all that encouraging in this scenario, but still the best, would be to pick a direction and start hiking, probably at night rather than day, and drink the water as he must to fuel his forward movement. Of course, if he had with him a compass, a map, or a companion very knowledgeable about their isolated location and about survival in the desert, his chances go way up with motion. They stay the same if the two hunker down and hope.....

My point... Your associations, your networks, you relationships, represent that helpful companion.

You can pretty much ask people about their strategy nowadays after using this quick story and most likely you will get a blind stare, a 'deer-in-headlights' look by many. If someone is honestly committed to the "hope 'n hunker down" strategy, we can all wish him or her the best of luck and a quick good bye. They're on their way out....

Do YOU have a strategy?

Most don't. They're too busy looking for the secret. But the secret is... there is no secret. There's only action, motion, movement. The secret is never about some new weight loss thingy or some new marketing technique you see online or on TV. It's always about the action someone takes with the new thingy or technique.... That, my friend, is the real secret of high-achievers.

Stay in motion. Always. No "hoping and hunkering down" for you. I won't allow that kind of behavior in those I train and mentor. And I CERTAINLY won't allow it in my "all-new for 2012" CASH CONTROL Inner Circle that I've been telling you about over the past few weeks, featuring some of the biggest names in the industry. CASH CONTROL Inner Circle is "The ‘One And Only’ Place Where Insider Sales Secrets & Closing Strategies Exclusive To 7-Figure Producers Are Revealed And Taught. This is years in the making. You can and should check out the amazing benefits RIGHT HERE]

And....

Here are some pics below from the first-ever CASH CONTROL Academy I hosted in Miami, FL this past weekend (and definitely not the last). Hope to see you at the next one...

Signing a copy of my book "The Ultimate Success Secret"

Giving my "5 Leverage Points" talk

A shot of the CASH CONTROL Trainers, the finest in the business. From left to right: Mark Hoverson, Raymond Fong, Ferny Ceballos, Yours Truly, Aaron Rashkin, Ann Sieg and Tim Sales

The Academy Panel

Very serious students only

- Andrew J. Cass

The Great Online Business Conspiracy
(What You've Been Missing All Along)

"The Three Ways THEY Have Set You Up To Fail And How To ESCAPE The Con"

Inside, we we reveal "the truth" about how REAL profits are generated online, today, in this challenging economy we've been dealt. This info is most likely what you've been missing all along. Don't miss this. Read every word.

See you inside the report...


Best,

Andrew J. Cass

Enjoy!

Little do many know, but there's WAY more opportunity out there than just Google and Facebook. And WAY cheaper too, as you'll see in the video above....


Best,

Andrew J. Cass

"The Deepest Driver Of Human Behavior"

Many people don't know this, but the deepest drivers of human behavior are a sense of "inadequacy" and "inferiority" and the desire to overcome it...

Everybody... even the most accomplished and wealthiest people, feel inferior in some way, to someone. And nowadays, everyone is always trying to impress someone or "one up" someone else. Think about it. It's a BIG reason behind the mortgage meltdown in the US. Many people over leveraged themselves to buy houses they really couldn't afford.

For what? Because they needed more space? Or because they needed to feel adequate? Or, perhaps, because they needed to feel like they "one upped" their friends or co-workers?

Here's a better example of this human behavior in action: let's say Johnny buys DVD's, gadgets, and lessons to fix his swing so he can hit the golf ball harder and straighter. Is he working this hard to hit the ball harder and straighter? Doubt it. He desperately wants to stop being embarrassed. He is sick of his buddy Bob hitting the ball perfectly when he can't. He's even sicker of Bob's arrogant superiority about it...

Johnny at least wants to hit the ball harder and straighter than someone else in his foursome. But of course, harder and straighter than Bob. Therefore, his purchases are all about Bob, not about himself. If Johnny played golf all alone on an isolated golf course in the middle of no where, for his own pleasure, why would he care how hard he could hit the ball, right?

You may be tempted to think this kind of psychology doesn't apply to your product or service. You'd be dead wrong. Resist the temptation. Not catering to the deepest drivers of human behavior leaves you vulnerable to commoditization, price-based competition, and average positioning...

People don't pay for average. Steve Jobs knew this every day he woke up and went to work...

Now, how can YOU weave this into your marketing and/or your sales presentation?

This applies to every business you know... Resist the temptation to think it doesn't.

For those of you who got your hands on Dan Kennedy's Game Changer DNA system last month, you're about to discover exactly how this is done. Congrats to you!


Best,

Andrew J. Cass

The pieces:

Part 1: "The Supernatural Influencer DNA Code" - Lays out everything you need to personally internalize the raw power of 'Influential Communication' as well as incorporate the practical applications in any business. 

Part 2: Dan's "7 Gold Keys' Of Influential Communication And Game Changer Marketing" - These are the trigger points (explained in the videos) that can and will benefit any business and can also be used as the foundation for starting or expanding an information marketing business of your own. 

Part 3: The Lord's Of List Building - The ultimate list builder course because it features rarely discussed secrets and methods from some of the smartest list-builders in the world, including Frank Kern and Ryan Deiss. 

Don't forget.... I'm handing you $8,536 in FR EE bonuses including LIVE time with me and Dan Kennedy - NOT offered by anyone else in the United States, making this essentially FREE for you. Even MORE details in my NEW private Game Changer DNA video.... 

HERE --> Video.YourGameChangerDNA.com


Best,

Andrew J. Cass


P.S. Dan Kennedy once said: "The inability to put one's ideas across is crippling. The rich, the powerful, the influential, the people who get what they want out of life can influence and sell. The poor, the powerless, the ignored, the people who never even get within reach of their hopes, can't influence and sell. Talent and/or passion for anything else can rarely overcome the inability to influence and sell. Debate the fairness as you like, but if you can't and won't influence and sell, your are destined to 2nd or 3rd or "Worse-Class" citizenship".... You might want to read that again. 

Action Time, here -->  Video.YourGameChangerDNA.com

Part 1: "The Supernatural Influencer DNA Code" - Lays out everything you need to personally internalize the raw power of 'Influential Communication' as well as incorporate the practical applications in any business. 

Part 2: Dan's "7 Gold Keys' Of Influential Communication And Game Changer Marketing" - These are the trigger points (explained in the videos) that can and will benefit any business and can also be used as the foundation for starting or expanding an information marketing business of your own. 

Part 3: The Lord's Of List Building - The ultimate list builder course because it features rarely discussed secrets and methods from some of the smartest list-builders in the world, including Frank Kern and Ryan Deiss. 

Plus.... I'm handing you $8,536 in FREE bonuses including LIVE time with me and Dan Kennedy - NOT offered by anyone else in the United States, making this essentially FREE for you. Even more details in my NEW private Game Changer DNA video.... 

HERE --> Video.YourGameChangerDNA.com


All the best, 

Andrew J. Cass


P.S. Dan Kennedy once said: "The inability to put one's ideas across is crippling. The rich, the powerful, the influential, the people who get what they want out of life can influence and sell. The poor, the powerless, the ignored, the people who never even get within reach of their hopes, can't influence and sell. Talent and/or passion for anything else can rarely overcome the inability to influence and sell. Debate the fairness as you like, but if you can't and won't influence and sell, your are destined to 2nd or 3rd or "Worse-Class" citizenship".... You might want to read that again. 

Action Time, here -->  Video.YourGameChangerDNA.com

Video.YourGameChangerDNA.com

See you over there.... 

Best, 

Andrew J. Cass


P.S. Remember, because I am one of Dan Kennedy's Certified Business Advisors, I am authorized to give you much more than anyone else can when you register for this never before offered Game Changer DNA training at this web page HERE. As I said, this is years and years in the making. Take advantage.

Hopefully by now you were able to find the answer to my Superman vs. Batman question from the other day in Video 2...  ;)

Enjoy it! I know I am. I love this stuff!


Best,

Andrew J. Cass



P.S.  Stay tuned for the final Video 4 over the weekend - the final Gold Key of Influential Communication and Game Changer Marketing....

Enjoy!

Stay tuned for Part 3 later this week...


Best,

Andrew J. Cass


P.S. Make sure you hang around for the end of the video where Dan gives you the #1 reason why people go broke in business and stay broke.....

WARNING -- This FR EE video series is unlike anything you've ever seen and will radically change your thinking about what you invest your time and money in so that you'll never be a sucker for another "shiny object."

This is for winners.

Enjoy...


Andrew J. Cass

• The Super Natural Influencer DNA Code
• The "Seven" Gold Keys of Influential Communication and Game Changer Marketing
• The Lords of List Building

Sadly, those who can't communicate and influence will normally result to just about nothing in life....

If you're struggling in any way, shape, or form in your business OR, if you're not, and you simply want to take it to the next level, BIG time.... then "advanced communication" and "influence" skills are the answer. This is often the missing piece of the puzzle for most. And almost no one is talking about this. They just want to sell you more leads or the latest "here today, gone tomorrow" traffic trick. Good luck with that without what I'm about to show you later this week....

Stay tuned. Stay VERY tuned to my upcoming Blog posts. These videos will blow you away. And they're FR EE....


Best,

Andrew J. Cass


Andrew was recently the feature story in the
Best of Better Networker magazine. Click
on the image below to download your copy:

So on to my topic here.....

"Protester" or "Producer"  ??

Hmmmm....

I heard this distinction awhile back from human achievement expert, Dennis Waitley, and it stuck with me. He said: "in life, you can either be a protester or a producer, but you can't be both."

How true.

Have you noticed nowadays that a large segment of the population are always complaining, pointing fingers, justifying, and blaming someone or something for their shortcomings (protesting)? While a much smaller segment of the population are quietly creating more value, inspiring, and influencing others positively with their ideas and actions (producing)?

Unfortunately, the latter group is shrinking and the former group is growing, fast. You see, the latter group feels it is "someone else's" responsibility while the former group feels it is "their" responsibility. A monumental difference. And a difference that, no doubt, separates one from happiness, success, and prosperity in ALL areas of their lives...

I bring this up here today because as we head into the fall and the late part of 2011, this is an ideal time to identify whether or not YOU have been a "protester" or a "producer" thus far, this year....

I've always felt that September is a pivotal month in the Direct Selling industry, only behind January, because it is the month that begins the fall and sets the tone for the close of the year AND sets you up for the beginning of NEXT year. This is great time to re-analyze where you're at with your goals and big ideas you came into 2011 with. Many fall short a few weeks into the New Year, others a few months into the New Year. But here's what almost everyone makes the mistake of doing...

They stop. They chalk it up as a loss because they fell off course. They say: "oh well, maybe next year." And ya know what happens?

Year after year goes by... and no "production." And then they "protest." They start placing blame, pointing fingers, justifying, and making excuses. It's a vicious cycle. It spreads like wildfire...if you let it. Momentum... remember, it works in both directions....

I'm asking you to draw a line in the sand right now, right here as we kick off the fall, and to reject those thoughts. I'm asking you to take responsibility for your outcomes, to stand for nothing less than deliberate "production" in ALL areas of your life, both business and personal. I'm asking you to no longer stand for blaming, finger pointing, excuse making, and "protesting" of any kind.

(I'm guessing because you're a subscriber to my Blog you already don't stand for these things. But I still had to put it out there)

I've lived my life this way since I was as a young boy in high school. Playing football at a highly competitive level in both high school and college began this journey for me.

How?

Because I forced myself into an environment that, initially, was way over my head. On paper, I shouldn't have even played the game. I was too small and not fast enough. I was cut from my freshman high school football team. I could have made every excuse in the book not to continue. My best friend at the time did. He was also cut. We never really spoke again...

Instead of making excuses and pointing fingers, I persisted. I even had to play little league football that year, as a high school freshman, with all the 7th and 8th graders. Embarrassing. I worked through the pain, frustration and discomfort though. I took responsibility for my short comings and I improved in all areas I could.  By the time I was a senior, I led the entire school in touchdowns that year and was the only player who went on to play football at a Division 1 college...

Momentum.

Somewhere in your life you may be pointing fingers or making excuses for not being where you want to be, and you may be justifying why. You may not be forcing yourself into an environment that forces you to step up, step out of your comfort zone, and "produce." You may not be asking enough of yourself. It's common. But, it should be unacceptable to you....

You can get past it though... if you want to. You'll first need to relinquish all blaming, excuse making, and justifying... all "protesting." When you do, you can't help but "produce." Trust me.

I promise you this... the feeling you get, the control you gain, and the liberation you'll feel, is like no other when you take responsibility and make the choice to live this way, to push yourself a little bit more, to live as a "producer" not as a "protester." It, also, spreads like wild fire...if you let it.

Momentum.

This is the way I maintain my momentum throughout the year - by choosing to be a "producer" in ALL areas of my life. Each and every day. Because small changes in language lead to BIG changes in behavior. Doesn't work the other way around.

So are you up for my little challenge here?

I'd love to hear your thoughts on this. Leave your comments and feedback below. I'll be watching.

Take action. See you next week with a BIG announcement....


Best,

Andrew J. Cass