Angela Booth's Creativity Factory

Sick Of Twitter And Facebook Yet?

angela.booth — Thu, 15 Dec 2011 21:22:57 +0000

Someone told you your business needs a social media presence. You can see the sense of that yourself. What’s not to like about engaging your customers one-on-one? All that tweeting and posting gets to be tiring however, not to mention expensive. If you’re paying someone $60 an hour, and they spend two hours a day [...]

After The Sale: How To Stand Out

angela.booth — Wed, 14 Dec 2011 21:03:58 +0000

The holiday season is upon us, and you’re shopping, shopping, shopping… this is a wonderful time of the year to do a little market research. Make notes on what retailers do well, and what they do badly. Here’s what sellers to both consumers and businesses do badly: they forget about the customer once the sale’s [...]

Twitter for Marketers: Two Essential Elements You Need

angela.booth — Wed, 14 Dec 2011 01:50:25 +0000

Are you marketing on Twitter? The good news is that Twitter is easy to use; you can delegate tweeting to a staffer and go about your business. The bad news is that Twitter will be woefully ineffective if you don’t pay attention to your setup. To set up Twitter effectively, you need to devote thought [...]

Brand You: Be Memorable, Create Your Own Bio

angela.booth — Tue, 13 Dec 2011 20:58:26 +0000

When I’m guiding new copywriters I’ve found that they have more difficulty with creating bios than with anything else. They can’t see their own worth. This is probably why the branding services I offer, at Freelance Resume Copywriter | Executive Bio Writer | Professional Resumes, Biographies and Company Histories are so popular. I help you [...]

Overcome Twitter Guilt With Buffer

angela.booth — Mon, 12 Dec 2011 21:38:31 +0000

I love Twitter, but it’s also a prime source of guilt. I tend to read more than I tweet, especially on Flipboard. Although I’ve used apps which schedule tweets, I’ve been less than thrilled with them. Everything I tried was cumbersome and boring, until I discovered Buffer. Buffer takes tweet scheduling, and as this post [...]

Content: Do MORE With What You Have

angela.booth — Sun, 11 Dec 2011 22:21:16 +0000

It will be 2012 before we know it. It’s time for your annual website content review. You have great high-traffic pages, but you also have duds. You may be tempted to delete them… don’t. Remember that every content page is a gateway to your site, and you need all the gateways you can get. As [...]

Page Titles: If Your Home Page’s Title Is “Home” — Ouch!

angela.booth — Thu, 08 Dec 2011 20:57:47 +0000

Want to laugh? Here you go… In this blog post, Copywriter: Hiring the Web Copywriting Services You Need | Angela Booth’s Creativity Factory, I said: “If you want to smile, go to a search engine and enter “home” into the search query field. There are four billion results in Google — four billion pages, all [...]

Write a Book: Traditional, or Self-Publishing?

angela.booth — Wed, 09 Nov 2011 21:38:52 +0000

You’re writing a book. Perhaps you’re shopping around for a literary agent. If you are, stop doing that. Consider self-publishing. Not only will you get paid faster, you’ll also keep more of your money. This article, Meet The A-List Authors Of E-Book Self Publishing | paidContent, reports: “By contrast, when Eisler self publishes, he earns [...]

Info Products Publisher: Make Money From Your Kitchen Table

angela.booth — Tue, 08 Nov 2011 20:20:54 +0000

If you want to make money online, info product creation offers huge opportunities. You can start your new business at your kitchen table. Create, promote, and sell — there’s little more to it. I’ve been creating and selling info products for a decade, and for most of that decade ebooks have been predicted as the [...]

Kindle Ebooks: Visually Gorgeous, New Format Coming Soon

angela.booth — Thu, 03 Nov 2011 20:43:07 +0000

Kindle Publishing will soon have a new format: goodbye MOBI, and hello to Kindle Format 8 (KF8). Amazon says: KF8 enables publishers to create great-looking books in categories that require rich formatting and design such as children’s picture books, comics & graphic novels, technical & engineering books and cookbooks. Updates to Kindle Gen and Kindle [...]