Angela Booth's Creativity Factory

The Brand Called You: Develop a Personal Branding Statement and Tagline

angela.booth — Wed, 16 May 2012 21:41:26 +0000

Got a brand? Whether you know it or not, you do. Unfortunately, it may not be the brand you want. Your personal and professional contacts think of you as “the guy who…” Think about how others see you for a moment. Is this image flattering, or not so much? There’s a reason professionals employ image [...]

Social Media and Content Creation: Set Goals

angela.booth — Tue, 15 May 2012 20:51:51 +0000

Everything you put online is content. Everything helps. But you need to set goals and track them. I’ve been working with a client whose first venture into content marketing is daily interactions via Twitter and Facebook. He doesn’t think it’s producing any returns. I tend to agree. Social media marketing is ephemeral. It’s “social.” It [...]

Marketing Your Kindle Ebook: Dinky Marketing Plan

angela.booth — Sat, 12 May 2012 23:56:14 +0000

You’re a Kindle author. You hate marketing. That’s fine. Listen: most people hate marketing their own stuff. I’ve no idea why that is, and I’m developing a range of services for Kindle self-publishers, because that’s the #1 challenge for my students. In the meantime, realize that every little thing you do helps. BUT… (you knew [...]

Don’t Want to Write It Yourself? Hire a Ghostwriter

angela.booth — Wed, 09 May 2012 23:15:34 +0000

Everyone’s busy these days. For many people, a ghostwriter’s an essential part of the team. Your ghostwriter gets your writing chores done for you. Chances are, you’ve passed up opportunities because you didn’t have the preparation time. You knew the speech or the presentation would help you, but you couldn’t spare the time to draft [...]

Web Content You Didn’t Know You Had

angela.booth — Mon, 07 May 2012 07:11:06 +0000

Content, content… you need MORE Web content to feed to your voracious website and blog. Luckily, most companies don’t need to look far to find wonderful content; it’s under your nose, so to speak. As this post suggests, you have lots of content you’re overlooking: Who is curating those awesome letters, comments, testimonials, quotes, and [...]

Danger, Danger, Here Comes Google

angela.booth — Fri, 04 May 2012 22:43:06 +0000

OK, everyone look busy, here comes Google with yet another update: Penguin… and with further updates to Panda. If you’re feeling like a galley slave of old as you try to maintain your search engine visibility, I sympathize. From what I’ve heard, lots of others are feeling bruised and mistreated too. So, what the heck [...]

Use the Copier in Your Pocket

angela.booth — Fri, 04 May 2012 10:10:04 +0000

2012 is turning out to be one of those years when things go wrong. Nothing on the scale of an annus horribilis, but we’ve got plenty of the year left. Fingers crossed, I’m hoping I’ve had my dose of bad luck for a while. First my primary work computer’s disk died, and TWO backups failed. [...]

Is Your Content Marketing Campaign Working?

angela.booth — Tue, 01 May 2012 05:53:59 +0000

Great content may not be enough… Just two years ago, you could run a content marketing campaign, and you were golden. Visibility was yours. You could pat yourself on the back. “Content marketing works”, you said, thinking about all those poor fools who were paying for traffic. Sadly, those days are over. Great content isn’t [...]

Kindle Ebooks: Get Together with Other Authors

angela.booth — Mon, 23 Apr 2012 23:12:27 +0000

Publishing can be a lonely business. Self-publishing even more so. If you’re writing for the Kindle platform, going it alone is stressful. How do you promote your ebooks so that they’re found? Consider getting together with other authors. This article, Several authors form Rock*It Reads brand for self-pubbed romance, reports that several popular writers are [...]

“Creativity is not a talent” (John Cleese)

angela.booth — Sun, 15 Apr 2012 23:53:23 +0000

Want to be more creative? Start by watching the video above. It will give you a complete method for creativity, explained in John Cleese’s inimitable style. When you’ve watched that, watch the superbly funny “Basil the Rat” Fawlty Towers episode… :-) Kudos to the Brain Pickings’ article, John Cleese on the 5 Factors to Make [...]