An Information Blog

Cannibalization

2021-09-17T01:54:00.001-07:00

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Tackling 8,000 Title Tag Rewrites: A Case Study

2021-09-16T01:54:00.001-07:00

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

How Our Website Conversion Strategy Increased Business Inquiries by 37%

2021-09-15T01:54:00.001-07:00

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

How to Add Products to Your Google My Business Listing, Illustrated

2021-09-13T00:55:00.001-07:00

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

The Three Bosses of SEO

2021-09-10T02:54:00.001-07:00

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car

2021-09-08T00:54:00.001-07:00

Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.

Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns

2021-09-07T01:54:00.001-07:00

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.

How to Calculate Your SEO ROI Using Google Analytics

2021-09-06T00:54:00.001-07:00

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

How to Use STAT to Find SEO Opportunities at Scale

2021-09-03T01:54:00.001-07:00

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

The Guide to Targeted-Impact Link Building

2021-09-01T01:55:00.001-07:00

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

9.5 Ways Google Rewrites Your Title Tags

2021-08-31T00:54:00.001-07:00

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered

2021-08-30T01:54:00.001-07:00

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

Conversion Rate Optimization for B2B

2021-08-27T01:00:00.001-07:00

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.

Building a Basic Adobe Analytics Dashboard for SEO

2021-08-26T08:54:00.001-07:00

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!

Internal Linking for Mobile-First & Mobile-Only Indexing

2021-08-25T00:54:00.001-07:00

Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?

The Top Skills to Look for When Hiring Your Next In-House SEO

2021-08-24T01:54:00.001-07:00

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

SEO and Google Discover

2021-08-20T01:54:00.001-07:00

In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.

Data Visualization: Win Friends and Influence People with Accurate Data

2021-08-18T01:54:00.001-07:00

The key to good reporting is making sure your data elicits the key thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.

Magento SEO: The Guide to Optimizing Magento Websites

2021-08-17T00:54:00.001-07:00

If you’re an SEO in the e-commerce space, it’s important to learn how to work with Magento. Today, Chris walks you through seven areas for SEO adjustments that are unique to the Magento platform.

The New Moz SEO Q&A: 100K URL Migration Case Study

2021-08-16T01:54:00.001-07:00

Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.

The Roadmap to B2B SEO Success

2021-08-13T05:54:00.001-07:00

It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.

How to Choose Pillar Page Topics

2021-08-11T01:54:00.001-07:00

With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.

5 Local Business Marketing Takeaways from MozCon Virtual 2021

2021-08-09T00:54:00.001-07:00

Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.

UTM Tagging for Google My Business

2021-08-06T00:54:00.001-07:00

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

How to Carry Out Content Audits — Yes, Plural

2021-08-04T00:54:00.001-07:00

A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.