Digital whiteboard

Punchtab lets you create an instant loyalty program for your website or blog in a minute!

Anim — Thu, 12 May 2011 13:17:22 +0000

With Punchtab you can deploy a tightly integrated reward program to their users with virtually zero development or marketing cost. End users can immediately authenticate through Facebook Connect and start earning loyalty points that are redeemable through exclusive offers, gift cards, and more.

Roberry (Social ecological ad)

Anim — Thu, 05 May 2011 18:40:00 +0000

Freaking funny! <p>Robbery (Social ecological ad) from Ruslan Fedotow on Vimeo.</p>

Brilliant crowd sourcing project (Hint: How about running a farm?)

Anim — Thu, 05 May 2011 17:34:52 +0000

Forget virtual farming or let’s say Farmville, try the real thing with MyFarm. The National Trust in United Kingdom is asking the public to help run a real-life working farm via the web. In return for a £30 annual subscription, 10,000 people will take control of the farm on the Wimpole Estate in Cambridgeshire. Brilliant concept! Be sure [...]

Scenarios in this game are controlled by tweets! [brilliant!!!]

Anim — Wed, 27 Apr 2011 20:01:21 +0000

I am talking about - Tweet Land, a game which runs on Twitter! Every time someone in the world tweets something, his or her tweets could affect the gameplay experience by triggering certain action-keywords. The developers are currently seeking funds on Kickstarter with an target of USD 7,000 (target achieved as of today) — Tweet Land will be launched with two [...]

Become your own souvenir with Kinect

Anim — Tue, 26 Apr 2011 13:24:16 +0000

Wow! Very cool!!!

Philanthroper – A Groupon-like, donation-a-day site for non-profits

Anim — Mon, 24 Jan 2011 20:02:54 +0000

Came across this very interesting Groupon-like donation site for non-profit organizations. Philanthroper features one non-profit every day, and instead of buying a cheap package, you can make a small, quick $1 donation. In order to save money on the transcation fees, Philanthroper has teamed up with mPayy, a payment service that takes a comparatively tiny 1%, leaving most [...]

Six interesting online research tool

Anim — Tue, 18 Jan 2011 05:28:40 +0000

These are some very useful online research tools that enable you to capture insightful information about your brand, customer, category or competition. http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=interestingonlineresearchtools0117-110117224239-phpapp01&stripped_title=six-interesting-online-research-tools I consider online research tools to be very handy, I can now conduct IDIs across the globe right from my desktop! Be it focus group, in-depth interviews for product/concept testing or any [...]

A new green file format: WWF

Anim — Tue, 11 Jan 2011 15:42:40 +0000

WWF recently came up with a fantastic idea, a new green file format “.WWF“. The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then [...]

Publix & P&G partner up for a cause!

Anim — Mon, 10 Jan 2011 08:09:34 +0000

Kinda late to report this, but better late than never! Publix, Procter & Gamble, and Special Olympics have partnered together to help people with intellectual disabilities achieve their dreams. Shoppers can Support Special Olympics by shopping at Publix during the month of January. Here’s how this works: When you donate $1, $3, $5 or $10, you’ll get a [...]

How on the earth is this relevant ???

Anim — Mon, 10 Jan 2011 06:10:10 +0000

Came across this very weird Duracell bundle at CVS. Glue Stick free with batteries, seriously?

Twitter is still a niche product, says Pew Research Center

Anim — Wed, 15 Dec 2010 19:33:49 +0000

The Pew Research Center has released the findings (PDF) of their first study focused exclusively on Twitter. According to the report, Twitter is still a niche product used by 8% of U.S. Internet users.

Well said, Mr. Mark Parker!

Anim — Fri, 13 Aug 2010 13:21:13 +0000

“Curiosity is life. Assumption is death. Look around. Be a sponge.” - Mark Parker, Nike CEO

6 reasons to not fear negative reviews

Anim — Tue, 27 Jul 2010 14:28:39 +0000

Along with my morning dose of coffee I enjoyed reading this very well-written article (by Sam Decker) that emphasizes on the important factors pertaining to negative reviews. In my very limited exposure in the business of communication, I’ve seen or read about brands being so fearful of the negative reviews generated by the consumers. There [...]

DVD rental grows, while DVD sales continues to decline

Anim — Thu, 03 Jun 2010 16:54:54 +0000

Key findings: DVD sales declined for a third straight year in 2009 In contrast to DVD sales, DVD rental remains healthy (demonstrated by the usage of movie rental kiosk machine, according to a recent survey by The Nielsen Company). Interesting insights: Renters less likely to buy DVDs: Findings suggests that buy rate among households renting [...]

Coupons not just for less affluents any more…

Anim — Tue, 25 May 2010 15:37:11 +0000

According to a new survey from digital coupon provider Coupons.com, consumers with an income of $100,000 or more are among the most likely to use coupons. Six out of 10 adults (61%) with a household income of $100,000 or more have redeemed a coupon in the past six months. Additionally, about four in 10 adults [...]