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		<title>New AONE client: Best Selling Author Terrance Dean</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/wbDPwWI2hY8/</link>
		<comments>http://aoneent.com/aone-client-selling-author-terrance-dean/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:16:37 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[CLIENTS]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=326</guid>
		<description><![CDATA[Speaker, Educator, Author, and Detroit native, Terrance Dean, is the author of the Essence Magazine best-seller Hiding In Hip Hop &#8211; On the Down Low in the Entertainment Industry from Music to Hollywood (Simon &#38; Schuster/Atria Books &#8211; May 2008). He is also the author of Reclaim Your Power! A 30-Day Guide to Hope, Healing [...]]]></description>
			<content:encoded><![CDATA[<p><em>Speaker, Educator, Author, and Detroit native, Terrance Dean, is the author of the Essence Magazine best-seller Hiding In Hip Hop &#8211; On the Down Low in the Entertainment Industry from Music to Hollywood (Simon &amp; Schuster/Atria Books &#8211; May 2008). He is also the author of Reclaim Your Power! A 30-Day Guide to Hope, Healing and Inspiration for Men of Color (Random House/Villard &#8211; May 2003); and, Straight From Your Gay Best Friend – The Straight-Up Truth About Relationships, Work, and Having a Fabulous Life! (Agate/Bolden Books &#8211; October 2010). Dean also conceived the idea and concept for a tribute book, Visible Lives: Three Stories in Tribute to E. Lynn Harris, (Kensington – May 2010), for his dear friend and mentor, New York Times best-selling author, the late E. Lynn Harris. </em><br />
<img class="aligncenter size-full wp-image-328" title="terrance-dean-mogul-cover-sm" src="http://aoneent.com/newmediablog/wp-content/uploads/2011/06/terrance-dean-mogul-cover-sm.jpg" alt="Terrance Dean's Best Selling Novel: Mogul" width="600" height="937" /></p>
<h4>Dean’s highly anticipated debut novel, MOGUL, was released June 14, 2011 with Atria Books. The book is a fictional story based on the real life of one of New York’s most beloved music producers.</h4>
<p>&nbsp;</p>
<p>Dean has worked in the entertainment industry for over 15 years, from 1993 to 2008, with heavy hitters such as Spike Lee, Rob Reiner, Keenan Ivory Wayans, and Anjelica Houston. He has worked with television and film production companies such as B.E.T., Savoy Television, Paramount Pictures, Warner Bros. Pictures, and Sony Pictures. Most recently, Dean worked with MTV Networks for over six years helping to produce live award shows and events including MTV Video Music Awards, Movie Awards, Hip Hop Honors, Rock Honors, Sports &amp; Music Festival, and Choose or Lose.</p>
<p>From 2008 to 2010, Dean served as a Writer-In-Resident in his hometown of Detroit, Mich., with the not-for-profit program, Inside Out Literary Arts. The program places published authors, and distinguished writers inside Detroit Public Schools to help foster and encourage creative writing in young people. At the end of the program each school produces a published book of poems and short stories. For two years Dean has been in two public high schools working with inner-city youth from disadvantaged backgrounds helping them to find their creative voice, and nurturing their writing talents.<span id="more-326"></span></p>
<p>Dean is also the founder/creator of Men’s Empowerment, Inc. Deans’ New York based organization, Men’s Empowerment, has been in existence for over five years and has over 300 men of color from various backgrounds involved with the organization.</p>
<p>Men’s Empowerment is an organization that is dedicated to the transformation of men of color in their communities for their own self-empowerment.  The not-for-profit organization is a hugely popular empowerment group, which allows men of color to communicate, share and participate in an environment where brothers can “check their egos at the door” and create bonding relationships with one another.  Some of the featured guest speakers have included, Emil Wilbekin, former Editor-in-Chief, VIBE Magazine; Kevin Powell, Author and Activist; Stacy Spikes, CEO Urbanworld Film Group; Gordon Chambers, Grammy Award Song Writer; Omar Tyree, Author; and Kevin Lyles, Chairman of Warner Music Group.</p>
<p>Dean’s lecturing and workshops have been featured at noted institutions such as Brown University, Ohio University, Syracuse University, University of North Carolina-Pembroke, Rutgers University, Claflin University, Allen University, Voorhees College, Medgar Evars College, Long Island University, Cheyney University, College of Mount St. Joseph, Ramapo College, Brooklyn College, Kentucky State University, Barber-Scotia College, New Jersey City University, New York University, Morris Brown College, Albany State University, Drew University, University of Maryland Eastern Shore, Wayne State University and also at The New York City Adult Learning Center, The Hip Hop Hall of Fame, Edwin Gould Children’s Services, The Southwest Fatherhood Conference, New York Citiworks, The Learning Annex, The Children’s Village, Inwood House, The New York Prison System, Michigan Human Services Youth Detention Facility, Paul Robeson Academy, Cerveny Middle School, East Lake Baptist Church, St. John A.M.E. Church, Oakley Full Gospel Baptist Church, Clinton Memorial A.M.E. Church, Abyssinian Baptist Church and the Old English 800 Business Seminar.</p>
<p>Dean currently has a weekly advice column, “Straight, From Your Gay Best Friend,” on the popular website, <a href="http://hellobeautiful.com/" target="_blank">Hello Beautiful</a>, the sister site to Black Planet, and a subsidiary of Interactive One. His popular witty and humorous relationship advice column reaches over 100,000 readers weekly. He is also a contributing advice blogger for Huffington Post.</p>
<p>In 2011, Dean is acknowledged as the first Black gay author to be nominated for two Lambda Literary Awards for two books in two different categories. His book, Visible Lives, was nominated for LGBT Anthology, and his book, Straight From Your Gay Best Friend, was nominated for LGBT Non-Fiction.</p>
<p>Dean is a 2005 John Seigenthaler Journalism Fellow from Vanderbilt University. He is a contributing writer to the anthologies, Souls of My Brothers and Always Too Soon. Dean has been featured in Newsweek, Time magazine, New York Magazine, The Observer UK, Genre, VIBE, Hip Hop Weekly, Toronto NOW, AOL Black Voices, Sister2Sister, and Essence magazine. He has also appeared across the country, and internationally, on popular syndicated radio shows – NPR, The BBC, Russ Par, The Tom Joyner Morning Show, and The Wendy Williams Experience. He has made national television appearances on Fox’s The Morning Show with Mike and Juliet, and Fox’s Red Eye, CNN’s Headline News, NBC 10 Philadelphia, ABC 6 Philadelphia, WB 11 New York, and FOX 2 in Detroit. Dean has a monthly column in the popular women’s magazine, JUICY. He has also written for VIBE, ESSENCE, Hello Beautiful, Huffington Post, The Advocate, The New York Sun, The Tennessean, Fatherhood Today, The Michigan Chronicle’s Front Page, Flirtingtime.com and Blackmeninamerica.com.</p>
<p><strong><em>Mogul </em>was on released on June 14th, and is available <a href="http://www.amazon.com/Mogul-Novel-Terrance-Dean/dp/1451611927/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1306440700&amp;sr=1-1" target="_blank">here</a> on <a href="http://www.amazon.com/Mogul-Novel-Terrance-Dean/dp/1451611927/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1306440700&amp;sr=1-1" target="_blank">Amazon</a>.</strong></p>
<p><strong>Also you can follow <em>Mogul</em> author Terrance Dean on Twitter: <a href="http://twitter.com/#%21/terrancedean" target="_blank">@terrancedean</a></strong></p>
<p><a href="http://www.youtube.com/watch?v=UPqPM6wqa4c">http://www.youtube.com/watch?v=UPqPM6wqa4c</a></p>
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		<title>Darrick Angelone Steps Down as CTO of Hollywood Street King</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/pmmSCVSNjtM/</link>
		<comments>http://aoneent.com/darrick-angelone-steps-down-as-cto-of-hollywood-street-king/#comments</comments>
		<pubDate>Sun, 29 May 2011 23:47:44 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[CLIENTS]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=339</guid>
		<description><![CDATA[After 3 long years Darrick Angelone / AONE Entertainment has stepped down from the position of the Chief Technology Officer for Jacky Jasper’s Diary of a Hollywood Street King. Darrick will now pursue other technology endevors with his company AONE Entertainment. According to Jacky Jasper: &#8220;Darrick has served HSK as best as anyone could have. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-340" title="Darrick Angelone Leave Hollywood Street King" src="http://aoneent.com/newmediablog/wp-content/uploads/2012/05/darrick-angelone-not-working-with-jacky-jasper.jpg" alt="Darrick Angelone Leave Hollywood Street King" width="600" height="157" /></p>
<p>After 3 long years <a href="http://diaryofahollywoodstreetking.com/darrick-angelone-steps-down-as-hsks-chief-technology-officer/" target="_blank">Darrick Angelone / AONE Entertainment</a> has stepped down from the position of the Chief Technology Officer for Jacky Jasper’s Diary of a Hollywood Street King. Darrick will now pursue other technology endevors with his company AONE Entertainment.</p>
<h3>According to Jacky Jasper:</h3>
<blockquote><p>&#8220;Darrick has served HSK as best as anyone could have. He took us from nothing to way past go. All of the HSK staff including myself are sad to see him go!&#8221;</p></blockquote>
<p>&copy;2012 <a href="http://aoneent.com"></a>. All Rights Reserved.</p>.<img src="http://feeds.feedburner.com/~r/aoneent/aoneseo/~4/pmmSCVSNjtM" height="1" width="1"/>]]></content:encoded>
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		<title>Netflix to Distribute Original Series</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/Cp1XJp8ARxw/</link>
		<comments>http://aoneent.com/netflix-distribute-original-series/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 16:27:41 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[ENTERTAINMENT INDUSTRY NEWS]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=320</guid>
		<description><![CDATA[The entertainment industry is making great changes everyday. This is a big move! Here is the official announcement: Netflix has acquired House of Cards, a political thriller drama series from executive producer/director David Fincher starring Kevin Spacey, which will be distributed exclusively via the company&#8217;s Internet subscription service. This marks Netflix&#8217;s first foray into original [...]]]></description>
			<content:encoded><![CDATA[<p>The entertainment industry is making great changes everyday. This is a big move!</p>
<p><img class="aligncenter size-full wp-image-321" title="Netflix Original Series" src="http://aoneent.com/newmediablog/wp-content/uploads/2011/03/netflix-original-series.jpg" alt="Netflix Original Series" width="600" height="367" /></p>
<h3>Here is the official announcement:</h3>
<blockquote><p>Netflix has acquired House of Cards, a political thriller drama series from executive producer/director David Fincher starring Kevin Spacey, which will be distributed exclusively via the company&#8217;s Internet subscription service. This marks Netflix&#8217;s first foray into original programming.</p>
<p>Netflix, which has more than 20 million subscribers at the moment, has committed to 26 episodes of the drama, which is being produced by Media Rights Capital. Its premiere is scheduled for almost two years from now, in late 2012. Over the next year, the show will work on the 13 scripts for its first season. Fincher, who is now busy directing The Girl With the Dragon Tattoo, will direct the first episode of House of Cards next spring. That episode will then be evaluated like a pilot, and adjustments will be made if needed before production on the remaining</p></blockquote>
<p><em>(via <a href="http://www.deadline.com/2011/03/its-official-netflix-picks-up-david-fincher-kevin-spacey-series-house-of-cards/" target="_blank">Deadline Hollywood</a>)</em></p>
<p>&copy;2012 <a href="http://aoneent.com"></a>. All Rights Reserved.</p>.<img src="http://feeds.feedburner.com/~r/aoneent/aoneseo/~4/Cp1XJp8ARxw" height="1" width="1"/>]]></content:encoded>
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		<title>MBW OSCAR AWARDS GUERRILLA MARKETING TECHNIQUE</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/ivjUKLYRfrs/</link>
		<comments>http://aoneent.com/mbw-oscar-awards-guerrilla-marketing-technique/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 23:59:33 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[MARKETING]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=299</guid>
		<description><![CDATA[Guerrilla marketing techniques as highlighted by the major motion picture release and ultimate Oscar nominated documentary Exit Through the Gift Shop directed by Banksy. (via Hollywood Street King) &#169;2012 . All Rights Reserved..]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-301" title="Oscars--Hollywood-2011-73" src="http://aoneent.com/newmediablog/wp-content/uploads/2011/02/Oscars-Hollywood-2011-73.jpg" alt="MBW Stencil @ Supperclub LA" width="600" height="575" /></p>
<p>Guerrilla marketing techniques as highlighted by the major motion picture release and ultimate Oscar nominated documentary <em>Exit Through the Gift Shop </em>directed by Banksy.</p>
<p>(via <a href="http://diaryofahollywoodstreetking.com/mr-brainwash-supperclub-hollywood-blvd/" target="_blank">Hollywood Street King</a>)</p>
<p>&copy;2012 <a href="http://aoneent.com"></a>. All Rights Reserved.</p>.<img src="http://feeds.feedburner.com/~r/aoneent/aoneseo/~4/ivjUKLYRfrs" height="1" width="1"/>]]></content:encoded>
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		<title>AONE RECOMMENDS BLN.KR FOR INDIE MUSICIANS</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/iPwjsu2NdJ4/</link>
		<comments>http://aoneent.com/aone-recommends-blnkr-indie-musicians/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 17:35:57 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[DIGITAL MEDIA MARKETING ADVICE]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=290</guid>
		<description><![CDATA[We gave this service a spin for a few clients and found it extremely useful. Streamlining what would otherwise require many steps to complete whats done on BLN.KR in just a few clicks. Very useful also as a simple solution for storage and embedded player where listens can not only stream and or download as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bln.kr"><img class="aligncenter size-full wp-image-291" title="aone-recommends-bln.kr" src="http://aoneent.com/newmediablog/wp-content/uploads/2011/02/aone-reccomends-bln.kr_.jpg" alt="" width="575" height="345" /></a></p>
<p>We gave this service a spin for a few clients and found it extremely useful. Streamlining what would otherwise require many steps to complete whats done on BLN.KR in just a few clicks.</p>
<p>Very useful also as a simple solution for storage and embedded player where listens can not only stream and or download as well. If they added a feature where artists could collect email address from people who download, the service would be a that much more of a powerful tool for the industry.</p>
<p>Overall so far it gets and A+ for innovation and efficiency!</p>
<p>Give it a spin they have a FREE 30 day trial: <a href="http://bln.kr" target="_blank">BLN.KR</a></p>
<p><em><strong>(This is <span style="text-decoration: underline;">NOT</span> a paid or compensated endorsement!)</strong></em></p>
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		<title>AONE ENTERTAINMENT DIGITAL MEDIA MANAGEMENT</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/8142L8wfVbM/</link>
		<comments>http://aoneent.com/darrick-angelone-appointed-digital-media-head-hsk/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 18:27:58 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[AONE PRODUCTIONS]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=275</guid>
		<description><![CDATA[DARRICK ANGELONE: MEDIA ASSET MANAGEMENT Jacky Jasper has appointed Darrick Angelone and AONE Entertainment to handle strategy and development of the entire Hollywood Street King media asset catalog. AONE is a cutting edge creative “Digital Media Agency” with FULL web development capabilities, that assists brands navigating through the maze of social networks and new media [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-278" title="darrick-angelone-hollywood-street-king" src="http://aoneent.com/newmediablog/wp-content/uploads/2011/01/darrick-angelone-hollywood-street-king1.jpg" alt="Darrick Angelone Appoint Chief Accounting Officer at HSK" width="600" height="151" /></p>
<h4>DARRICK ANGELONE: MEDIA ASSET MANAGEMENT</h4>
<p>Jacky Jasper has appointed Darrick Angelone and AONE Entertainment to handle strategy and development of the entire Hollywood Street King media asset catalog.</p>
<p>AONE is a cutting edge creative “Digital Media Agency” with FULL web development capabilities, that assists brands navigating through the maze of social networks and new media marketing strategy to effectively reach the target consumer. Founded by Darrick Angelone in 2003.</p>
<h4>The core focus is to advance brand awareness through authentic impact and creative execution on the social media platforms that best serve your product.</h4>
<p>Darrick Angelone at the helm of AONE also has over a decade’s worth of experience with Film, Television, Video, and Event Production, including feature films, cable television, private parties, product releases, charity events, and live performances of musicians and comedians. Many of the events having been produced by AONE in Europe and Asia featuring American talent and brands.</p>
<p><a href="http://diaryofahollywoodstreetking.com/jacky-jasper-appoints-darrick-angelone-digital-media-mgmt/" target="_blank">HSK: Darrick Angelone Announcement</a></p>
<p>&copy;2012 <a href="http://aoneent.com"></a>. All Rights Reserved.</p>.<img src="http://feeds.feedburner.com/~r/aoneent/aoneseo/~4/8142L8wfVbM" height="1" width="1"/>]]></content:encoded>
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		<title>THE ROXY ON SUNSET – VIDEO PROMO</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/XvMEIBUxjqw/</link>
		<comments>http://aoneent.com/roxy-sunset-video-promo/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 00:30:29 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[AONE PRODUCTIONS]]></category>
		<category><![CDATA[CLIENTS]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=258</guid>
		<description><![CDATA[http://www.youtube.com/watch?v=kkP_DldDjSU Special Thanks to:&#160; Kool Keith Jacky Jasper Deep Fried Memories Ryan Stuber Produced by: AOne Entertainment Cinematography: Hayden Houser &#169;2012 . All Rights Reserved..]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=kkP_DldDjSU">http://www.youtube.com/watch?v=kkP_DldDjSU</a></p>
<h3>Special Thanks to:&nbsp;</p>
<ul>
<li>Kool Keith</li>
<li>Jacky Jasper</li>
<li>Deep Fried Memories</li>
<li>Ryan Stuber</li>
</ul>
</h3>
<p>Produced by: <strong><a rel="nofollow" href="../../" target="_blank">AOne Entertainment</a></strong><br />
Cinematography: <a rel="nofollow" href="http://launchflix.com/" target="_blank"><strong>Hayden Houser</strong></a></p>
<p>&copy;2012 <a href="http://aoneent.com"></a>. All Rights Reserved.</p>.<img src="http://feeds.feedburner.com/~r/aoneent/aoneseo/~4/XvMEIBUxjqw" height="1" width="1"/>]]></content:encoded>
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		<title>BUSINESS LEADERS WHO GET SOCIAL MEDIA MARKETING</title>
		<link>http://feedproxy.google.com/~r/aoneent/aoneseo/~3/L9RTirrS0ps/</link>
		<comments>http://aoneent.com/business-leaders-social-media-marketing/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 20:09:52 +0000</pubDate>
		<dc:creator>aoneSEO</dc:creator>
				<category><![CDATA[DIGITAL MEDIA MARKETING ADVICE]]></category>

		<guid isPermaLink="false">http://aoneent.com/?p=245</guid>
		<description><![CDATA[While a small, influential group of businesspeople are paving the way for social media adoption among leaders and even lending insight into how social media may be used by CEOs in the future, executives from many of the world’s biggest businesses are behind the curve in adoption, according to a recent study. The study found [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-246" title="social-media-networks" src="http://aoneent.com/newmediablog/wp-content/uploads/2010/11/social-media-networks.gif" alt="" width="453" height="324" /></p>
<p>While a small, influential group of businesspeople are paving the way for social media adoption among leaders and even lending insight into how social media may be used by CEOs in the future, executives from many of the world’s biggest businesses are behind the curve in adoption, according to a recent study. The study found that only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.</p>
<p>The study also found that for those CEOs using social media, most of the activity was akin to traditional one-to-many communication methods — 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube (YouTube) channels. Only a small percentage of respondents, though, reported having a profile on Twitter (Twitter) (8%), Facebook (Facebook) (4%), MySpace (MySpace) (4%) or LinkedIn (LinkedIn) (4%).</p>
<p>When it comes to social influence and value, these five business leaders outperform their peers in both quantitative and qualitative tests, proving that they have a grasp of how to use social media effectively.</p>
<p><strong>1. Brooke Burke, Co-CEO, ModernMom</strong></p>
<p>Brooke Burke may be best known as a model and TV personality (most recently as host of Dancing With the Stars), but she is also an entrepreneur. Burke is the co-CEO of ModernMom, an online parenting guide, and founder of BabooshBaby.com, an online baby and pregnancy store.</p>
<p>ModernMom seems to be Burke’s focus in the social and online realm. The site has its own social media presence with active Twitter, Facebook and YouTube accounts, but Burke adds her personal touch by making frequent appearances on the YouTube channel to discuss health, fitness and parenting. The YouTube channel provides huge value via search, as the uploaded library represents a year’s worth of content with more than 270 videos, totaling more than 2.8 million views. Many of the best performing videos are the ones featuring exercise and health tips from Burke.</p>
<p>She also maintains an engaged personal Twitter presence, tweeting about just about everything, including traveling, her show biz life, her four children, and of course, the latest ModernMom blog posts and events.</p>
<p>The Lesson: Kudos to Burke for using her fame to enhance her own entrepreneurial endeavors. She approaches the social world with a genuine and open attitude, contributing value in her areas of expertise.</p>
<p><strong>2. Pete Carroll, Head Coach &amp; Executive VP, Seattle Seahawks</strong></p>
<p>Seattle Seahawks head coach and executive VP Pete Carroll is one of the more social coaches and business heads in sports, with a very active presence on Twitter, Facebook and YouTube.</p>
<p>Carroll updates his YouTube channel with pre-season, training and interview videos that take an informal, informative and personal point of view. As a viewer, you feel like he’s speaking directly to you. One again, a database of uploads proves valuable for a business leader; after three years and 150 total videos, Carroll’s YouTube channel has racked up more than 3.7 million video views. He also boasts an engaged following elsewhere, with his posts across Twitter and Facebook gaining traction within his community relatively quickly upon posting.</p>
<p>The Lesson: Carroll speaks conversationally about topics that Seahawks fans care about. He understands his audience and what is of value to them and provides content accordingly.</p>
<p><strong>3. Tim O’Reilly, Founder and CEO, O’Reilly Media</strong></p>
<p>Tim O’Reilly, founder and CEO of O’Reilly Media, has the highest Klout Score (at 87 of 100) among Twitter users describing themselves as founders or CEOs. He is an authority on all things tech, which makes sense given his company’s expertise in that area.</p>
<p>While at the Web 2.0 Summit, for example, O’Reilly has been maintaining an active stream on Twitter, with his thoughts on the latest announcements and some cool behind-the-scenes tidbits. His stream epitomizes what Twitter should be about — directed, personal updates and knowledge bites.</p>
<p>O’Reilly is always making his rounds on the speaker circuit, and we give props to the O’Reilly Media team for keeping a very updated catalog of his speeches and appearances on the O’Reilly YouTube channel. For example, you can already see O’Reilly’s latest videos from Web 2.0 Summit on YouTube.</p>
<p>The Lesson: Maintaining clout on social media entails timely and thought-provoking commentary on your area of expertise. Stay in the conversation or be left out.</p>
<p><strong>4. Craig Engler, SVP &amp; GM of Digital, Syfy</strong></p>
<p>Craig Engler, the general manager and senior vice president of Syfy Digital, engages Syfy fans directly through the company’s official Twitter and Facebook pages.</p>
<p>We applaud Engler for his enthusiasm for and genuine interest in connecting with Syfy viewers. He recently told Mashable (Mashable) that he is quite active, “probably more than I should [be],” with engaging @Syfy followers. Here’s how he described his tweeting habits:</p>
<p>“I’ll check in throughout the day and night and also on weekends, posting stuff I think viewers would be interested in as I come across it, answering questions, etc. During more than one Syfy senior staff meeting someone has said something and then immediately turned to me and said ‘Don’t tweet that!’ ”</p>
<p>Engler is a huge advocate for “going social” and recently authored a Mashable post on “10 Reasons Every TV Exec Needs to Start Tweeting.” Having a true conviction for using social media usually correlates with a person’s ability to do it right.</p>
<p>The Lesson: Adding a personal touch to a corporate account allows users to interact with a face behind a company. Don’t be afraid to go all Tony Hsieh on the Internetz.</p>
<p><strong>5. Steve Rubel, SVP, Director of Insights for Edelman Digital</strong></p>
<p>Steve Rubel tweets about a range of topics, including social media, public relations, marketing, blogging, technology and media, according to his Klout analysis. Along with carrying an influential name as a Jack of all trades, Rubel also curates a well-trafficked and widely shared blog (blog), where he generally posts on marketing, media and technology.</p>
<p>Klout quite appropriately categorizes Rubel as a “pundit,” someone who doesn’t just share news, but creates it. He is a monthly columnist for Forbes.com and Advertising Age, which supports his reputation as a content creator.</p>
<p>Analyzing Rubel’s Twitter feed, you’ll also note that he does an amazing job at curating news from around the web that appeals to his followers. Within the past week, he has retweeted and sourced a range of influential and relevant information sources, including Poynter, CNET, Wired, ReadWriteWeb, The New York Times and ClickZ. His ability to find and curate useful content for his followers makes him follow-worthy. His audience is large, engaged, and likely to read and pass on his opinions.</p>
<p>(via <a href="http://mashable.com/2010/11/17/business-leaders-social-media/" target="_blank">Mashable</a>)</p>
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