Marketing Tips

*Word Of Mouth Marketing Tips To Advertise Your Business

2008-08-04T17:29:00.005+08:00

[Image] Marketing and advertising is how you spread the word about your business. As a business owner, you naturally have a huge self-interest in taking consistent actions to make consumers aware of your existence.

Your favorite customers may spread the word too, if they remember or if the opportunity shows up. Word of mouth is the most favoured and preferred way to generate new clients, and there are many ways of helping that along.

You could provide a percentage profit as incentive to customers for telling others, perhaps even host a referral contest with your products as prizes. It is a great idea to work with other business that complement yours, yet are not in direct competition. Ask them to have your products advertised in their store or on their web, and vice versa.

In partnership with several like-minded businesses, you can each offer free bonuses from the other stores or sites, these are then included with the purchase of a product from your store. It might be, if more than one product or service is purchased, that yet another free bonus gift is added for each additional item bought. Get together with a few businesses in your local area and get creative with a variety of mutually beneficial options.

Read the rest of this article...

Croz is a talker and thinker. check out his website http://www.croz.com.au Also check out this website where Croz is helping a young lad earn one million dollars in one year http://www.thehappysecret.com

There's also some more fantastic information at The Power Of Word Of Mouth from FreshChat

*Email Marketing

2008-07-30T13:51:00.003+08:00

[Image] Stay at the forefront of your customer's mind. Be remembered by staying in regular contact with clients after purchase.

Email addresses of customers and prospective customers may be collected at your web site, or personally. You could provide web or storefront visitors a free gift for providing you with their email details.

Various methods can be used for email marketing, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services.

Email marketing is essentially the online equivalent of direct mail marketing. With the new spam regulations in mind, it is best to use a double opt-in method and my preferred email software is Aweber. They also give you lots of information at their site, to help create successful email campaigns.

*51 Guerrilla Marketing Advertisements

2008-07-21T11:18:00.004+08:00

View this brilliant slideshow with 51 Guerrilla Marketing advertisement ideas. It's bound to present an idea or two for your own marketing campaigns.

| View | Upload your own

Source: Richard Menneveux’s Blog

*Lemonade Out of Lemons

2008-07-17T10:03:00.006+08:00

[Image] Decreased fuel consumption may make gas station owners frown, but it could bring a smile to the faces of online business owners, whose products all of a sudden may have greater appeal to consumers looking to eliminate unnecessary shopping trips during the current gas crunch. To reach these frustrated drivers, consider creating new campaigns with ads that specifically point out where you have the gas-guzzling alternatives beat.

Find out what other ways the fuel costs impact your online business to your potential benefit.

*Smoke Signals, A Thing Of The Past!

2008-07-16T15:52:00.009+08:00

[Image] Can we get in touch with you?

Sounds obvious, but many sites don't do it!

Design your site so that the contact details are easily found from every page.

This is not just a tip for web sites, of course.

Consider including a map if you want people to come to your shop or office.

James Bull has five more web essentials for you...

*Free Love

2008-07-14T12:23:00.005+08:00

[Image] Are there areas where you can proactively change the rules of the game, by being the first to experiment with FREE LOVE? Which ad-sponsored goods or services can you introduce? What kind of TRYVERTISING or BRAND BUTLERs can you bring to market in 2008? What swapping/vanity/recycling concept can you develop together with others (your customers?) that are already engaging and exploring these FREE LOVE opportunities?

Want to know what I'm talking about and suggesting here?
Hop over to this page with all the information about Free Love!

*Increase Perceived Value

2008-07-10T18:55:00.005+08:00

[Image] Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Rest assured, you will make sales if you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended on the business. Instead, you should focus on building your credibility and displaying it on your site.

Focus on building your credibility and displaying it on your site and consider the following points, at Increasing The Perceived Value of Your Product or Service

*Make Your Business Card Visible and Useful

2008-07-09T10:05:00.007+08:00

Image via WikipediaThink about what you do with the business cards people give you. If you're like me, they go into a pile in a drawer. If you're more organized, maybe they go into a card file. In either case, the business cards just sit there, out of view, and probably out of mind. What a waste!
Why not turn your business card into a marketing vehicle by making your business card visible? Instead of the traditional business card, get your contact information printed on something that people might leave in plain sight; something that will remind them of you and your services or products whenever they look at it.

Read the expansion of this tip at Make Your Business Card Visible and Useful by Susan Ward, About.com. You can now also give your business details extremely high visibility at adsonvids.com.au

*Become A Master Networker

2008-07-07T16:39:00.007+08:00

Image via WikipediaIf you're out there networking and have been for sometime, you understand the astronomical benefits of networking with the "right" people - especially when they have your kind of prospects who are hot and willing to buy.
The average networker dreams of and seeks a compatible industry contact that will refer prospects on an ongoing basis. For a classic example, consider the mortgage broker seeking a real estate agent to exclusively send the broker hot prospects. However, a Master networker in the mortgage industry would find a real estate agency with lists of prospective home buyers and lists of past homebuyers that may now need to refinance.

Read how you can translate the Master networking notion to your own business, at The Ultimate Business Network on Scure Power of the Master by Matt Bacak

You'll never be short of business connections when you team up with the resources of adsonvids.com.au Watch a short video by Josh Williams, explaining how the adsonvids business community all fits together.

*Publish Your Own Free Press Release

2008-07-01T09:44:00.012+08:00

Image via WikipediaYes, you can actually write your own press release. Though, before you begin, it is useful to remember that a press release is not a sales document, resume, or an advertisement.
At www.prwebdirect.com they have a page full of tips, guidelines and templates for writing an effective press release.
The www.pr.com service is my favorite. Your news releases will be distributed to online news sites, such as Google News, MSN News, NBCi News, AskJeeves News, Lycos News, Excite News, Topix News, Webcrawler News, MetaCrawler News and more...

At www.empowerwomennow.com you'll find a very comprehensive list of sites at which you could submit your own press release, many are free.

When you have your www.adsonvids.com.au linked page up and running, why not announce it to the world news media.