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<title>News from Adaptive Path</title>
<link>http://www.adaptivepath.com/</link>
<description>Get the latest news from Adaptive Path, including new essays, upcoming events and workshops, and newly published reports.</description>

<dc:language>en-us</dc:language>
<dc:creator>roland@adaptivepath.com</dc:creator>
<dc:date>2008-07-09T06:00:00-08:00</dc:date>

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<image><link>http://www.adaptivepath.com</link><url>http://www.adaptivepath.com/images/new/logo_ap_180.gif</url><title>Adaptive Path</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/ap_news" type="application/rss+xml" /><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.</feedburner:browserFriendly><item>
<title>Adaptive Path Selects Former frog and IDEO Execas its Chief Executive Officer </title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/330841022/2008_07.php</link>

<description><![CDATA[San Francisco - CA: Adaptive Path, Inc. announced today that it has selected Michael W. Meyer to serve as its new Chief Executive Officer, effective July 21, 2008. Meyer comes to Adaptive Path from frog design, where he led the company's California studio as General Manager. Previously, he started and led the Product Strategy practice at IDEO's Boston office.
<br><br>
See the full press release <a href="http://www.adaptivepath.com/aboutus/pr/">here.</a><br>
Read more on our <a href="http://www.adaptivepath.com/blog">blog.</a>]]></description>
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<dc:subject>News</dc:subject>

<dc:date>2008-07-09T06:00:00-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_07.php</feedburner:origLink></item>
<item>
<title>Wired Magazine Artlcle Features Adaptive Path</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/309750270/2008_06.php</link>

<description><![CDATA[<br>Adaptive Path's Ryan Freitas was interviewed by Michael Calore for a Wired Magazine article published today on their Monkey_Bites Blog. The article focuses on Adaptive Path's work on the relaunch of MySpace. <a href="http://www.webmonkey.com/blog/MySpace_s_New_Look_Helps_Quell_the_Clutter">Read the article here!</a>]]></description>
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<dc:subject />

<dc:date>2008-06-18T14:00:45-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_06.php</feedburner:origLink></item>
<item>
<title>Adaptive Path Provides Design Strategy for MySpace Relaunch</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/309750270/2008_06.php</link>

<description><![CDATA[Adaptive Path is proud to have worked on the design of the revamped MySpace.com, scheduled to launch globally on Wednesday, June 18. Adaptive Path's partnership with MySpace was announced last Thursday by <a href="http://www.techcrunch.com/2008/06/12/redesign-a-first-step-in-bringing-order-to-the-myspace-chaos/#comments">TechCrunch.</a>
<br><br>
In a project spanning more than nine months, Adaptive Path's team of experience strategists and designers worked in close partnership with developers at MySpace to reimagine the MySpace experience and deliver design improvements across five major site areas: the MySpace home page; a global navigation system; site-wide search functionality; the user profile editor; and an embedded video module.
<br><br>
"This redesign represents some of the most challenging and exciting work we've ever had the opportunity to engage in," said Ryan Freitas, Experience Design Director at Adaptive Path and leader of the Adaptive Path team on the project.
<br><br>
The June 18 relaunch of MySpace, the largest scale effort ever undertaken for a site its size, is only the first wave of innovation to come out of the partnership between Adaptive Path and MySpace, with more changes for the world's most popular social network rolling out in the coming months.
<br><br>
"We're tremendously excited about our ongoing collaboration with the MySpace team to help them deliver an even better experience to their millions of devoted users," said Jesse James Garrett, President and co-founder of Adaptive Path. "This relaunch clearly reflects MySpace's commitment to innovation and user empowerment," Garrett said.
<br><br>
Part of Fox Interactive Media, a division of News Corp. (NWS and NWS.A), MySpace is the most trafficked website in the United States and the number one social networking site on the Web.
<br><br>
Keep you eye on our blog for more information about this project <a href="/blog"> about this project </a>]]></description>
<guid isPermaLink="false">955@http://www.adaptivepath.com/</guid>
<dc:subject />

<dc:date>2008-06-16T09:19:13-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_06.php</feedburner:origLink></item>
<item>
<title>Events l UX Intensive is coming to Copenhagen</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/309750270/2008_06.php</link>

<description><![CDATA[<br>Adaptive Path will be bringing our UXI conference to Copenhagen, Denmark from October 13-16, 2008. Registration is now open for this intermediate-to-advanced workshop series that examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. Workshops are led by Adaptive Path's team of experts, including: Brandon Schauer, Todd Wilkens, Chiara Fox, and Dan Saffer.  <a href="/events/2008/oct/">Register &raquo</a>]]></description>
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<dc:subject />

<dc:date>2008-06-11T11:43:32-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_06.php</feedburner:origLink></item>
<item>
<title>We're On the Lookout for a CEO</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/309750270/2008_06.php</link>

<description><![CDATA[<br />San Francisco &mdash;  There's a lot of activity around Adaptive Path these days. With the release of our book <a href="http://www.amazon.com/o/ASIN/0596516835/adaptivepat07-20/ref=nosim/">"Subject to Change"</a>, our upcoming events rapidly selling out, our growing presence in Austin, and our expanding range of interesting projects for clients around the world -- there's more going on here than ever. With all of the opportunities opening up for the company, we've decided the time is right to add a new perspective. That's why we're announcing that we're on the lookout for a CEO to add to our executive team.
<br /><br />
Our executive team works to keep Adaptive Path growing culturally, creatively, and financially and we don't want to replace any of the current executives. We want to add someone with a unique mix of business experience, operational savvy, and leadership qualities. We'd like someone to help us build on our successes, and make the most of our exceptional opportunities, without sacrificing the culture and values that have made our success possible. If you think you know the right person for this job (even if that's you), send an email to bryan[dot]mason[at]adaptivepath[dot]com. We'd love to hear from you!]]></description>
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<dc:subject>News</dc:subject>

<dc:date>2008-06-11T09:48:25-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_06.php</feedburner:origLink></item>
<item>
<title><![CDATA[Subject to Change&mdash;New from O'Reilly]]></title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/309750270/2008_06.php</link>

<description><![CDATA[<br>In a world of instant gratification, 24-hour breaking news cycles, and an uncertain and constantly changing marketplace, creating successful new products and services presents new and formidable challenges. Subject to Change (O'Reilly, $29.99), written by four experts from Adaptive Path, a leading experience strategy and design company, offers clear guidelines and a breakthrough toolset for designing and testing new products and services that will succeed in today's fickle, continuously fluctuating economy. <a href="/aboutus/pr/archives/022008/index.php">Read more &raquo</a>]]></description>
<guid isPermaLink="false">908@http://www.adaptivepath.com/</guid>
<dc:subject>Press Release</dc:subject>

<dc:date>2008-06-10T12:30:21-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_06.php</feedburner:origLink></item>
<item>
<title>Don Norman's Praise for Subject To Change</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/309750270/2008_06.php</link>

<description><![CDATA[<br />San Francisco &mdash;  Don Norman recently praised our new book, Subject To Change: "Short, but powerful. Easy to read, yet profound." He went on to say "I have been searching for just this book: The one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful."  <a href="http://adaptivepath.com/ideas/book.php">Read more &raquo;</a>]]></description>
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<dc:subject>News</dc:subject>

<dc:date>2008-06-10T12:10:08-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_06.php</feedburner:origLink></item>
<item>
<title>Herding Cats and Taming Lions: Using Facilitation Skills to Create Better Design</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/268579140/2008_04.php</link>

<description><![CDATA[<br />San Francisco &mdash; Come to Adaptive Path on June 3rd for John Littell's talk on facilitation skills for design teams. Have you found yourself in a meeting fighting to be heard? Have you ever wondered, "Why does it seem like my job is to gather everyone's opinions, instead of sharing my expertise in interaction design?" If so, join us for this event.
We will get started at 6:30 for socializing with light refreshments and Hiring Salon  (employers/recruiters, bring job descriptions to share). The presentation will start at 7:00. RSVP <a href="http://upcoming.yahoo.com/event/704477/">Here!</a>]]></description>
<guid isPermaLink="false">950@http://www.adaptivepath.com/</guid>
<dc:subject>News</dc:subject>

<dc:date>2008-04-30T16:28:04-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_04.php</feedburner:origLink></item>
<item>
<title>UX Intensive: Minneapolis</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/268579140/2008_04.php</link>

<description><![CDATA[We've scheduled our next workshop series for June 16-19 in Minneapolis, MN. UX Intensive examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. <a href="/events/2008/jun/">Read more &raquo;</a>]]></description>
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<dc:subject>Events</dc:subject>

<dc:date>2008-04-11T14:25:20-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_04.php</feedburner:origLink></item>
<item>
<title>Adaptive Path's First Book Available for Pre-Order</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/228184321/2008_02.php</link>

<description><![CDATA[Four of our practitioners collaborated on a new book titled "Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design". Published by O'Reilly, it demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. You can pre-order it now from Amazon; estimated shipping is the end of this month. <a href="/book">Read more &raquo;</a>]]></description>
<guid isPermaLink="false">905@http://www.adaptivepath.com/</guid>
<dc:subject>Publications</dc:subject>

<dc:date>2008-02-04T10:18:49-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_02.php</feedburner:origLink></item>
<item>
<title>Charmr in New York Times blog</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/228184321/2008_02.php</link>

<description><![CDATA[As our primary goal with Charmr was to generate enthusiasm for human-centered thinking and thus inspire broader change throughout the medical device and design industry, we've been glad to see the project getting some press.
<br/><br/>
Most recently, Charmr appeared in the NY Times online (1/14/08):
<br/><br/>
<em>New York Times: Function Dysfunction</em>
<br/>
In her discussion of dysfunctional and unsustainable product design trends, Allison Arieff cites Charmr as an example of designers' growing sense of conscience. Her article provoked over a hundred comments suggesting other products due for a rethink &mdash; rich fodder for innovation. <a href="http://arieff.blogs.nytimes.com/2008/01/14/function-dysfunction/">Read more &raquo;</a>]]></description>
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<dc:subject>Article Elsewhere</dc:subject>

<dc:date>2008-02-02T20:59:39-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_02.php</feedburner:origLink></item>
<item>
<title>Upcoming Presentations</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/228184321/2008_02.php</link>

<description><![CDATA[<br/><em>March 3 - 6</em>: Dan Saffer will be presenting at <a href="http://en.oreilly.com/et2008/public/schedule/detail/1801">ETech</a> in San Diego.
<br/>
<em>March 5 - 7</em>: Kim Lenox and Dan Harrelson will be presenting at <a href="http://visitmix.com/2008/mixux.aspx">MIX08</a> in Las Vegas.]]></description>
<guid isPermaLink="false">903@http://www.adaptivepath.com/</guid>
<dc:subject>Appearances</dc:subject>

<dc:date>2008-02-02T20:56:10-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_02.php</feedburner:origLink></item>
<item>
<title>Conscious Capitalism: Resolving the conflict between consumerism and progressive innovation</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/226033220/2008_01.php</link>

<description><![CDATA[As designers and researchers, we're all part of a very critical point in the production process for goods and services. Not only do we shape how desirable, effective, and usable the result is, but we also influence what materials will go into or support the offerings we design, what process will be used to support them, and the impact the offerings have in the lives of the end users. Brandon Schauer will join a great panel of speakers at the Commonwealth Club in San Francisco to discuss this topic. <a href="http://commonwealthclub.org/mlf/#concap">Read More &raquo;</a>]]></description>
<guid isPermaLink="false">900@http://www.adaptivepath.com/</guid>
<dc:subject>Appearances</dc:subject>

<dc:date>2008-01-30T10:01:02-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_01.php</feedburner:origLink></item>
<item>
<title>Peter Talks Shop with Zipcar CEO Scott Griffith</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/226033220/2008_01.php</link>

<description><![CDATA[Scott Griffith, CEO of carsharing service Zipcar, will be speaking at UX Week 2008 in San Francisco. Peter spoke with Scott about the balance of user experience and business concerns in the design of Zipcar's service. We've made the 40-minute conversation available both as an MP3 download and as a textual transcript. <a href="/ideas/essays/archives/000896.php">Read More &raquo;</a>]]></description>
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<dc:subject>Essay</dc:subject>

<dc:date>2008-01-23T10:05:06-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2008_01.php</feedburner:origLink></item>
<item>
<title>Web 2.0: What it really is - and why you should care.</title>
<link>http://feeds.feedburner.com/~r/ap_news/~3/159126614/2007_09.php</link>

<description><![CDATA[Web 2.0 - a mystery to many people outside the industry - takes advantage of existing technologies in new and sometimes surprising ways, resulting in a shift in both what is possible and the way people use the Internet. Join David Verba and Sarah B. Nelson at the <a href="http://www.commonwealthclub.org/mlf/#web2">Commonwealth Club in San Francisco on Sept. 24</a> to discuss the essentials of Web 2.0, what is most interesting now, what is coming next and how it could change the way you run your life.]]></description>
<guid isPermaLink="false">846@http://www.adaptivepath.com/</guid>
<dc:subject>Appearances</dc:subject>

<dc:date>2007-09-20T11:28:18-08:00</dc:date>
<feedburner:origLink>http://www.adaptivepath.com/team/news/2007_09.php</feedburner:origLink></item>


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