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10 Best Python Web Development Frameworks

2022-06-26T03:36:00.005-07:00

Python is a very popular, versatile, easy-to-learn, and easy-to-use programming language.

It has many uses, including machine learning, data visualization, web development, etc. There are different Python libraries for different tasks.

Python libraries are pre-written code by someone else. It’s a collection of modules that all are related to each other.

This article will discuss the top 10 Python frameworks for web development.

1. Django

Django is one of the most popular web development frameworks written in Python. Google, Instagram, Facebook, etc use Django as their backend framework.

Some Features Of Django

It is fast compared to other languages for instance PHP.

Very powerful URL system.

Built-in database system.

Different Python libraries can be used easily.

Source: FlaskPalletsProjects

2. Flask

Flask is also a web development framework made using Python. Moreover, many popular websites on the internet use Flask.

A group called Pocoo developed this framework. It’s mostly compared with other programming languages for instance PHP and Flask, etc.

Flask is one of the most lightweight web development frameworks that many companies use.

Some Features Of Flask

Very lightweight.

Built-in server and debugger.

Optimized for more performance.

Different Python libraries can be used easily.

3. Web2py

Web2py is an open-source web development framework written in Python but it mainly focuses to make websites very quickly.

In addition, it’s a cross-platform framework that walks the user through the test case from code editing to deployment.

Some Features Of Web2py

Very secure.

Has MVC architecture.

Has a cloud-based mechanism.

Source: CherryPy

4. CherryPy

CherryPy is a very powerful open-source web development framework. Even after the 10 years of this framework but still, it’s quite fast and stable.

Some Features Of CherryPy

Powerful configuration system in CherryPy.

Required no Apache server.

Has Android support.

Source: Pyramid

5. Pyramid

Pyramid is a lightweight and open-source web development framework. Moreover, it runs on Python 3.0 and above.

It’s a part of the Pylons Project.

Some Features Of Pyramid

Its documentation is very easy to understand and use.

Flexible authentication and approval.

Better performance.

Source: QuintaGroup

6. Cubic Web

Cubic Web is a free, open-source, full-stack web development framework written in Python and the most important aspect of this framework is its reusability.

Some Features Of Cubic Web

Integrated RQL.

Based on an explicit data model.

Offers support for HTML and XHTML.

7. Pylons

Pylon is a python-based open source web application framework and it improves reusability and splits functionality into separate modules while extending the WSGI standard.

Pylons, such as Django and TurboGears, are among the most recent web application frameworks.

It has some features the same as RubyOnRails but still, it’s not used the same as RubyOnRails.

Some Features Of Pylons

Has many other frameworks.

Fast and secure.

Can work fine with other Python libraries.

GitHub

8. Bottle

The bottle is also one of the most used Python web development frameworks and it was originally built for making APIs quickly using Python.

Some Features Of Bottle

It uses a simple syntax that is easy to understand.

It also templates engine with built-in speed.

HTTP-related data, cookies, file downloads, and other metadata are all easily accessible.

CGI framework is based on the WSGI framework.

Source: PythonMe

9. Tornado

This framework is not mostly used as compared to other Python frameworks. But it has some of the best features that any framework for web development should have.

Some Features Of Tornado

Assistance with translation and localization.

Supports user authentication and web templates.

No blocked HTTP clients.

Source: G2

10. BlueBream

BlueBream is an open-source framework, server, and library. Firstly Zoop created it which makes it reliable. Furthermore, it’s based on the Zoop Toolkit (ZTK).

Some Features Of BlueBream

Interface for the Python Web Server Gateway (WSGI).

The Zope Component Architecture allows for the creation of strong and reusable components.

Frameworks for unit and functional testing that are XHTML compatible.

It automatically generates.

Conclusion

In conclusion, we’ve discussed the 10 best Python web development frameworks which include Django, Bottle, Flask, etc. In addition, many companies for instance Facebook, YouTube, Instagram, Google, etc use these frameworks.

However, it depends on your needs and which framework to use.

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Tax and Retirement Consequences of Biden’s 2023 Budget Proposal

2022-06-26T03:36:00.003-07:00

As part of the Biden administration’s fiscal year 2023 budget proposal, aka the Green Book, for the Treasury Department, Janet Yellen testified before the Senate Finance Committee and the House Ways and Means Committee in early June 2022.

Her first stop was the Senate Finance Committee, where she testified on Tuesday, June 7, at a hearing on‌ ‌“The‌ ‌President’s Fiscal‌ ‌Year‌ ‌2023 Budget.” That hearing was about inflation, food and energy prices, international tax agreements, and rewriting tax law‌ ‌to‌ ‌better‌ ‌support‌ ‌low-‌ ‌and‌ ‌middle-income‌ ‌families. ‌For the full transcript of the Senate Finance Committee hearing, click here.

On Wednesday, June 8, she testified before the House Ways and Means Committee in a hearing called‌ ‌“Proposed‌ ‌Fiscal‌ ‌Year‌ ‌2023‌ ‌Budget‌ ‌with‌ ‌Treasury Secretary‌ ‌Janet‌ ‌Yellen.” ‌This hearing focused on tax reforms, food and energy prices, rising prices, and controlling inflationary pressures in the president’s ‌budget‌ ‌request. ‌See the full text of the House Ways and Means Committee hearing by clicking here.

Additionally, if the Build Back Better Act (BBBA) passes, President Biden would raise revenue‌ ‌by‌ ‌$4‌ ‌trillion on‌ ‌a‌ ‌gross‌ ‌basis‌ ‌over‌ ‌the‌ ‌next‌ ‌decade. ‌Therefore, the proposed Biden tax increases in the budget and the BBBA could have affected the economy significantly. And, this is primarily in terms of tax and retirement implications.

Among the significant tax proposals are:

Income, business, and capital gain taxes at higher rates;

Terminating step-up in basis by making death taxable;

Making the active pass-through business loss limitation permanent and expanding the base of the Net Investment Income Tax (NIIT);

International tax changes; and

New minimum taxes for individuals, corporations, and businesses.

All of that is a lot to process. So, let’s take a closer look at the potential tax and retirement consequences.

Table of Contents

Tax‌ ‌Policy‌ ‌Changes‌ ‌Aimed At High-Income‌ ‌Taxpayers

More Money to Social Security and Retirement Accounts

Surtax on Estate Transfers and Gifting

Proposed changes.

Changes to Grantor Retained Annuity Trusts

Modernize Rules for Digital Assets

Frequently Asked Questions

1. How much did the president propose?

2. ‌How will this be paid for?

3. What are the possible effects of‌ ‌these‌ ‌proposed‌ ‌changes?

4. How Biden is Impacting Social Security?

Tax‌ ‌Policy‌ ‌Changes‌ ‌Aimed At High-Income‌ ‌Taxpayers

A major focus of the proposal is on three significant changes in tax policy for high-income earners‌ ‌in‌ ‌the‌ ‌U.S.

“First, the treasury wants the highest marginal income tax rate to increase from 37% to 39.6% effective December 31, 2022,” writes Shehan Chandrasekera, CPA, Head of Tax Strategy at CoinTracker.i, for Forbes. “This increased marginal rate would apply to taxable income over $450,00 for married filers and $400,000 for individual filers.”

Moreover, if your total taxable income is above these thresholds, any short-term cryptocurrency gains (coins & NFTs sold after holding them for less than 12 months) as well as other forms of cryptocurrency income, such as mining, staking, and interest, would be subject to the‌ ‌higher‌ ‌rate, he adds.

A second proposal would subject long-term capital gains (which are generally taxed at a lower rate than ordinary income) to a higher rate for taxpayers earning over 1 million per year in‌ ‌taxable‌ ‌income. “For example, if your overall taxable income is over 1 million, long-term gains in excess of 1 million would be subject to a much higher ordinary income tax rate vs. the maximum 20% rate under the current law,” Chandrasekera explains. ‌Additionally, the proposal seeks to make gifts of appreciated property and transfers at death ‌taxable‌ ‌events‌ ‌for‌ ‌wealthy individuals.

“Third and arguably the most aggressive tax proposal included in the document is the 20% minimum tax on ‘Total income’ for taxpayers worth over 100 million.” ‌This would include regular taxable income such as wages and investment income and surprising unrealized gains from assets owned by the taxpayer.

More Money to Social Security and Retirement Accounts

Biden‌ ‌proposes boosting discretionary funding for the Social Security Administration by $1.8 billion in his proposed budget for 2023,‌ ‌for‌ ‌a‌ ‌total‌ ‌of‌ ‌$14.8 billion. ‌About 70 million Americans will receive retirement, disability, and survivor benefits from the agency, which receives funding increasing by about 14% from the levels enacted in 2021.

Within the proposed $14.8 billion budget, $1.6 billion more (an additional 14% increase over 2021) would be allocated to improving agency services, while $224 million would be allocated to safeguarding the integrity of the program.

Additionally, Biden proposed an increase to Social Security of 9.7%, or $14.2 billion total, for 2022 to help with‌ ‌the‌ ‌ongoing‌ ‌Covid-19‌ ‌pandemic.

$1.6 billion will go to field offices, disability determination centers, and teleservice centers. ‌‌Moreover, the money would help speed up disability processing and reduce waiting‌ ‌times. Additionally, the agency would be able to make changes so that everyone could get the services they need. ‌Additionally, $224 million will be added to track spending and support the investigation and prosecution‌‌ ‌‌of‌‌ ‌‌fraud.

Rep. John Larson, D-Conn., reintroduced a bill in October 2021 that would give beneficiaries a benefits boost of about 2%. ‌Also, low-income workers would receive a higher minimum benefit.

As part of the legislation, payroll taxes for those earning $400,000 and over would be reapplied to higher-wage earners. ‌As of 2022, 6.2% of those payroll taxes are applied only to wages up to $147,000 for both employees and employers.

As of 2034, Social Security’s trust funds will run out, making Biden’s new budget proposal even more timely. ‌By then, 78% of promised benefits will be paid out.

Surtax on Estate Transfers and Gifting

By the end of 2025, the current exemption of $12.06 million per person (in 2022) will expire. ‌Approximately half of the current exemption amount will be reduced at that time. According to earlier proposals under consideration, the higher exemption amount would have expired in‌ ‌2022. ‌Despite this, the Green Book does not address the broad issue of gift and estate taxation. ‌It does contain a few other provisions, however.

Proposed changes.

Gifts of appreciated assets resulting in unrealized gains that are received during life and held at death will be treated for tax purposes as “realization events.” ‌These gains will be taxed the same way as if they were sold. ‌A single taxpayer may exclude $5 million from their lifetime tax liability for unrealized gains from the property transferred by gift during life or held at death. ‌The unrealized gain on property owned at death can be offset by any unused exclusion during life.

A surviving spouse could also utilize the proposed exclusion if it is portable. ‌As a result, married couples filing joint returns can exclude $10 million of unrealized gains from their taxable income.

There would be no requirement to recognize gains on gifts or bequests to charities. ‌If you give or bequeath to a spouse, you won’t gain until either of you‌ ‌dies‌ ‌or‌ ‌disposes‌ ‌of‌ ‌the‌ ‌asset. ‌The cost basis, however, will carry over in either case.

The tax would be imposed on the transfer of property ‌after‌ ‌December‌ ‌31,‌ ‌2022. ‌Or‌ ‌on the transfer of property owned by an individual who passed away‌ ‌after‌ ‌December‌ ‌31,‌ ‌2022.

A gift-like transfer of appreciated assets to or from an irrevocable trust, partnership, or other non-corporate entity would also be taxable if the gain is unrealized.

An irrevocable trust, partnership, or other non-corporate entity would also be subject to tax on unrealized gains in appreciated assets if they were not previously recognized as taxable income.

After December 31, 2022, the rules would apply to transfers and property owned by people who die after that date.

Changes to Grantor Retained Annuity Trusts

Currently, grantor retained annuity trusts don’t have term ‌restrictions. ‌However, all GRATs would be subject to a minimum 10-year term and a maximum equal to the annuitant’s life expectancy plus 10 years.

Additionally, the remainder interest of a GRAT must‌ ‌have‌ ‌a‌ ‌minimum‌ ‌value. ‌Typically, the value of the assets transferred to the GRAT would be equal to 25% of their value for gift tax purposes. Alternatively, it would be $500,000. But‌ ‌not‌ ‌more‌ ‌than‌ ‌the‌ ‌value‌ ‌of‌ ‌the‌ ‌assets‌ ‌transferred. ‌During the GRAT term, the GRAT annuity cannot decrease. ‌Furthermore, the grantor can’t exchange assets held in the GRAT tax-free.

A trust formed after the enactment date would be subject to the new provisions.

By eliminating short-term GRATs, the risk of a grantor dying in the middle of the GRAT term would be reduced. ‌Therefore, the grantor’s estate would include the GRAT’s assets. ‌A zeroed-out GRAT would also be prohibited by this provision.

Modernize Rules for Digital Assets

Also in the budget is a plan to modernize digital asset rules. ‌According to the budget documentation, such a move would generate $4.9 billion in revenue in 2023.

As part of the new rules, certain financial institutions, such as brokers of digital assets, would also be required to report information. Certain taxpayers with foreign digital asset accounts would also be required to report, and the mark-to-market rules would be amended ‌to‌ ‌include‌ ‌digital‌ ‌assets. ‌In total, the administration predicts these rules will‌ ‌generate‌ ‌$10.9‌ ‌billion‌ ‌by‌ ‌2032.

According to a Treasury Department explanation, “tax evasion using digital assets is a rapidly growing problem. Since the industry is entirely digital, taxpayers can transact with offshore digital asset exchanges and wallet providers without leaving the United States.”

“In order to ensure that the United States is able to benefit from a global automatic exchange of information framework with respect to offshore digital assets and receive information about U.S. beneficial owners it is essential that the United States reciprocally provide information on foreign beneficial owners of certain entities transacting in digital assets with U.S. brokers,” the Treasury added.

Additionally, the budget seeks to enhance the Department of Justice’s (DOJ) ability to pursue cyber threats through investments that support a multi-year effort to enhance cyber investigative capabilities at FBI field offices.

“These investments include an additional $52 million for more agents, enhanced response capabilities, and strengthened intelligence collection and analysis capabilities. These investments are in line with the Administration’s counter-ransomware strategy that emphasizes disruptive activity and combats the misuse of cryptocurrency,” ‌the‌ ‌document stated.

Frequently Asked Questions

1. How much did the president propose?

A $5.8 trillion budget was proposed by President Biden. ‌With billions earmarked for police departments and the military, along with new taxes on the rich, this plan reflected growing concerns about security and the economy at home and abroad.

White House budgets aren’t really budgeting at all. They’re just requests to Congress to control the government’s ‌spending. But they’re snapshots of where the president wants to go with his priorities.

According to President Biden’s second budget request, domestic investments will amount to about $1.6 trillion for the fiscal year 2023. That’s a 7 percent increase over current levels. ‌Among the initiatives that are receiving additional funding are projects to prevent gun violence, improve the supply chain, and address the excessive inflation that has contributed to cost overruns.

One of the biggest increases was Mr. Biden’s $773 billion military proposals, an increase of 10 percent for the Pentagon following concerns like the Ukraine war.

The‌ ‌budget‌ ‌also‌ ‌includes‌ ‌nearly $70 billion for fighting violent crime through the F.B.I. and cracking down on gun trafficking. ‌There is a total of $45 billion allocated to combat climate change across the federal government, an increase of $16.7 billion over the level enacted in 2021.

2. ‌How will this be paid for?

Among the tax increases proposed by the president was a ‌minimum‌ ‌tax‌ ‌on billionaires.

Under the proposal, which must be approved by Congress, households worth more than $100 million would have to pay 20 percent of both their incomes and unrealized gains in ‌their‌ ‌liquid‌ ‌assets. ‌They include stocks and bonds, which are taxed only when they are sold after accumulating value for years. ‌Using the $360 billion raised by taxation that the White House is hoping to generate, the president could fund a broader agenda as well.

The‌ ‌White‌ ‌House‌ ‌budget‌ ‌also‌ ‌calls‌ ‌for‌ ‌higher taxes‌ ‌on‌ ‌the‌ ‌rich. ‌The top individual income tax rate would increase from 37 percent to 39.6 percent under this proposal. ‌As for the corporate tax rate, Biden wants to raise it‌ ‌to‌ ‌28‌ ‌percent‌ ‌from‌ ‌21‌ ‌percent.

3. What are the possible effects of‌ ‌these‌ ‌proposed‌ ‌changes?

Although the Green Book proposes changes to a wide range of tax laws, these changes will mostly affect a ‌specific segment‌ ‌of‌ ‌taxpayers. ‌You may be concerned about the changes, though, if you fall into any of these categories:

If you’re single and filing a return, you need to have an adjusted gross income of at least $400,000, or $450,000 if you are married and filing jointly

You can itemize deductions on your ‌tax‌ ‌return

Currently or in the future have‌ ‌trusts

You own a limited partnership, limited liability company, “S” corporation or C corporation

Various changes to the law have been proposed, but their effective dates do not line up. ‌Some could take effect sooner than December 31, 2022. However, most would be implemented after that date.

4. How Biden is Impacting Social Security?

SSA, which distributes benefits to 70 million Americans, will receive an additional $1.8 billion in discretionary funding in Biden’s proposed budget for 2023. ‌That‌ ‌would‌ ‌be‌ ‌an increase of 14% over the funding levels enacted in 2021, so $14.8 billion altogether.

In addition to the new funding, the SSA will increase its current funding by 14%, from $1.8 billion to $1.6 billion. This will improve the quality of retirement, survivor, and Medicare claims it processes each year, as well as ‌disability‌ ‌and‌ ‌SSI‌ ‌claims.

Among the things that the money would fund are field offices, teleservice centers for retirees, and state disability determination services, as well as:

Cutting‌ ‌customer‌ ‌wait‌ ‌times

Improved outreach to hard-to-find people

Streamlining the application process

Improved‌ ‌access to 800-numbers and online services

The‌ ‌other $224 million goes to program integrity, responsible spending, and investigating and prosecuting‌ ‌fraud.

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Image Credit: by Nataliya Vaitkevich; Pexels; Thank you!

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5 Meta Description Tips To Help Your Content Get the Clicks

2022-06-26T03:36:00.001-07:00

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours. Continue reading →

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What is SaaS Security? Benefits, Challenges, and Best Practices

2022-06-22T23:36:00.001-07:00

In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations.

This move is not surprising since many are shifting to working remotely, and cloud computing has its share of benefits and challenges.

What is SaaS?

Caption: Conceptual Diagram of SaaS platform (Source: Researchgate)

Software-as-a-Service (SaaS) is typically an on-demand, cloud-based software delivery service model. Besides, it is also a cloud-based way of delivering software and apps. If you choose to subscribe to this model, you can access apps without hosting them in-house; users don’t install or run the software on their devices.

As long as you have an internet-connected device, you can access the SaaS framework no matter where you are. This is especially useful for teams working remotely across the globe. Therefore, the managers looking to increase the productivity of their remote teams.

Organizations don’t need to build infrastructure and maintain it to provide the necessary apps to the staff. In brief, SaaS helps businesses grow faster in a tech-friendly world.

Benefits of SaaS

Caption: Global public cloud application SaaS applications end-user spending worldwide – 2015 to 2022 (Source: Statista)

The future of the global SaaS is bright, and its adoption is expected to grow. This encouraging growth is due to:

Scalable resources – Organizations can upscale or downscale resources on-demand, as and when needed.

Pay only what you use – Since organizations purchase on an as-needed basis, they only pay for what they use.

Quick and easy adoption – There’s no waiting period. Organizations can gain access instantly and provision employees. This is unlike on-site applications that need more time to deploy.

Monthly or yearly subscription fees – These are relatively cheaper, making it an economical choice for growing businesses.

Updates and maintenance – These are all handled by the SaaS provider, relieving the organization to focus on other pressing matters.

No infrastructure or staff costs – You’re going in remotely; you can access the SaaS platform from a web browser 24/7. You don’t need to pay for any in-house hardware and software licenses; Also, no need to hire much on-site staff to maintain and support either the infrastructure or software.

Application Programming Interface (API) integration – SaaS can easily integrate with other software via standard APIs.

Security – SaaS providers invest heavily in security, for instance by distributing servers across multiple geographical locations with automated backups.

Understanding the need for SaaS security

Caption: Shared responsibilities for security in the cloud, software-as-a-service (SaaS). (Source: McAfee)

Many SaaS providers host and provide SaaS services, security, and maintenance to their users. SaaS security is typically cloud-based security designed to protect all software and data that the service carries. It’s a set of best practices that organizations that store data in the cloud put in place to secure their information. The SaaS provider is expected to secure the platform, network, apps, operating system, and whole infrastructure.

Although SaaS security is the provider’s sole responsibility, both the customer and the service provider share equal responsibilities. Both are required to adhere to SaaS security guidelines by the National Cyber Security Center (NCSC) in the UK, for example.

Cybercriminals tend to target SaaS environments because they have a large amount of confidential data. Data safety and integrity will compromise in the event of a security breach. Data safety and integrity will compromise in the event of a security breach. This can translate into massive financial loss. You don’t need us to remind you of the consequences. Any hacker successfully gains access to a SaaS environment; spells disaster of the highest degree.

So, if vendors are not delivering up to par services at all times, you might end up experiencing service disruptions or security breaches often. Therefore, before you sign up for any SaaS service, read the Service Level Agreement (SLA) thoroughly and throw the questions to the provider.

Businesses must ensure that they are carrying out the best practices. If not, businesses will fail, not to mention the many legal implications that will follow suit. Simply put, organizations that utilize the SaaS model must prioritize SaaS security. It involves not just the practical aspect of securing the environment but ensuring proper certifications are in place.

SaaS security challenges

Caption: SaaS application security concerns worldwide in 2019 (Source: Statista)

There is a range of challenges that SaaS brings to the table:

Complexity

As explained, SaaS resides in the cloud and caters to various teams across an organization and sometimes across the globe. SaaS applications are heavily used across the board by tons of users. All users are at different levels, holding different roles, not to mention varying levels of technical knowledge.

It makes SaaS applications tricky even for specialist security teams to grasp.

Communication

This is a common problem that occurs in an organization, be it when it comes to SaaS or onsite applications. The organization is hard to move forward because of the limited interaction between teams. Breakdowns in communication can also often be the root cause of security issues.

Collaboration

Often, teams have their own goals and functions, respectively. Unfortunately, most emphasize functionality and business requirements, rather than security. But, there is a real need to balance both business and security needs on an ongoing basis. This is a huge challenge that requires regularly educating your teams.

Less control

Businesses that opt for SaaS have to rely on third-party vendors to deliver secured services. Even though providers throw in everything to ensure top-notch security and operation, in reality, there will be times when there’ll be service disruption. Businesses don’t have complete control and rely on the providers for continuous uptime.

Performance issues

You usually don’t experience performance issues with cloud services. When a server shuts down, another will kick in and ensure the service will not be disrupted. Yet, you may experience some performance issues if located far from data centers. Therefore, check with your provider on their data center locations before signing up.

SaaS best practices

It is a good move to migrate your systems and processes to SaaS. But first, you need to take into consideration both your organization’s existing requirements and SaaS-specific security requirements as well.

Here are some cloud security best practices that you can upkeep to help the situation:

1. Access management and control

When offering cloud-based applications to users, your users require a means to log in to access the software. Only people with the proper permissions can access to suitable applications on the cloud. You can use a Virtual Private Network (VPN) to protect the user’s privacy and secure the communication channel.

Besides, you can consider using extra security features like multi-factor authentication (MFA) or other more robust authentication methods.

The system needs to take into consideration any data requirements and workflow assignments as well.

2. Data Protection

Users communicate with SaaS applications via tons of established channels. These channels must be secured using encryption and other security tools, keeping all data safe from prying eyes. Transport Layer Security (TLS) is a widely adopted security protocol to encrypt and protect data in transit.

Also, data at rest in your servers and databases must be encrypted to ensure that it’s safe from hackers. Only by ensuring data security via adequate security measures, especially for sensitive data, can they be deployed for use. Interestingly, you can also consider SaaS-based security solutions for your cloud infrastructure.

A SaaS provider should provide client and server-side encryption with security management. It needs to complete full audit trails, especially if any hardware is deployed on-premises.

It’s good practice for you, as the customer, to control the encryption keys. Protect ALL data by encrypting in transit and at rest, to prevent a data breach. Remember that ransomware is common today and backup lifecycles may not be enough protection.

You can also design data access policies that Data Loss Prevention (DLP) enforces. This, along with technology, effectively safeguards data in cloud applications, as well as at endpoints.

3. Use antivirus/anti-malware

Deploy the necessary advanced antivirus/anti-malware programs to protect from phishing and any cyberattacks. Such programs have behavioral analytics and real-time threat intelligence to help detect and block attacks and malicious files from spreading through cloud email and file-sharing applications.

4. CASB tools

Caption: McAfee MVISION Cloud for Office 365 (Source: McAfee)

Cloud Access Security Broker, aka CASB, is cloud-hosted software or on-site software/ hardware that functions as the intermediary between users and SaaS providers. It’s used to give you much-needed visibility. It enables you to extend the reach of your organization’s security policies from the on-site infrastructure to the cloud. You’re also allowed to design new policies specific to cloud use, too.

CASB typically serves as a policy enforcement center. It combines various types of security policies in the cloud so that businesses can safely use the cloud. Also, take some time to look into any shortcomings in the SaaS provider’s security features, as you can use CASB tools to help address these.

CASB tools can help remove any security misconfigurations and correct high-risk user activity applications. Furthermore, they can also detect any unauthorized usage of cloud services, track users’ access, and control cloud services based on user, device, and application.

Pay attention to the various CASB deployment modes and choose the best one that fits your organization.

5. Monitoring

Like any other technology security, frequent updates are crucial. As such, SaaS providers must update their standardized Virtual Machine (VM) images and software. You must monitor and track all SaaS usage. Likely, information can prove helpful to detect any abnormalities or unexpected behavior.

Examine the data collated from tools like CASBs. Analyze the logs provided by the SaaS provider. Be proactive, especially when it comes to security. Use a combination of automation and manual tools within the SaaS management systems, along with systematic risk management. So that you can keep in touch with any evolving SaaS usage, unexpected behavior, or anything suspicious.

These measures are essential to ensure that users use SaaS safely while you always stay ahead and on top of things.

6. Network control

It is important to have security group control configured to access specific instances across the network. This can include jump servers and Network Access Control Lists (NACL). Controlling at the network level provides an additional layer of security for virtual private clouds. This acts as a firewall to control and track traffic to and from the subnets.

Such control at the network layer helps filter dangerous or suspicious traffic. This is done based on a pre-configured set of rules about the permitted types of traffic on the network. On top of that, some even implement higher protection such as prevention systems (IDS/IPS); these watch for suspicious traffic even after the firewall.

7. Proper governance and incident management

This means putting in place the necessary Standard Operating Procedures (SOPs) for all types of incidents. Likewise, they have to capture, note, report and track to closure. The SOPs should cover the investigation procedures even for any potential security breaches.

8. Scalability and reliability

Many go for SaaS because of its capability to do vertical and horizontal scaling. The size of the server restricts the former while the latter focuses on the means to connect multiple hardware or software entities so that they can still function as a single unit. To cater for this, a SaaS provider must have sufficient redundancy in the infrastructure to ensure continuity of service.

This is a best practice that all SaaS providers should have in place. Last but not least, there should be a reliable Disaster Recovery Plan (DRP) in place to mitigate any disasters.

Conclusion

Cloud computing will evolve with time and will gain even bigger momentum in the future. SaaS technology promises you a more agile performance and higher scalability at lower costs. As such, business will prefer the SaaS framework.

With the right technology deployed and best practices in place, SaaS can be a serious contender, far better and more secure than on-site applications, even for those in critical financial and regulatory areas. There are ways to overcome SaaS challenges and help your business grow with time.

Author Profile

Beh always shares her thoughts and experiences on the Internet. As a digital marketer, she loves to meet and build relationships with different people. Reach out to her on LinkedIn or WebRevenue.

Image Credit: Inner post images provided by the author; Thank you!

Top Image Credit: Tima Miroshnichenko; Pexels; Thank you!

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The Semrush Website Migration Checklist

2022-06-22T01:36:00.001-07:00

Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist. Learn how to today.

from Semrush blog https://www.semrush.com/blog/website-migration-checklist

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What is an SEO company? What do SEO agencies do?

2022-06-22T00:36:00.001-07:00

This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an SEO company is and what to expect from them, how to hire the best one, and what it might cost and why.

from Semrush blog https://www.semrush.com/blog/seo-business

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21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

2022-06-21T23:36:00.001-07:00

When you hear the term “emotional ads,” chances are you’re thinking of the cry-and-buy ads like Subaru’s tear jerkers or the SPCA + Sarah McLaughlin ads.

Case in point.

Now these ads are powerful, yes, but you don’t have to move your customers to tears to have an effective emotional ad. Nor do you have to have music and video, or even images in some cases. In fact, there are plenty of businesses just like yours who are marketing with emotion through their ad copy. And that’s what we’ll be diving into today. So read on for 13 types of emotional ad copywriting techniques, 21 ad examples that demonstrate them, and 85+ words and phrases inspired by them to use in your copy.

Choose your mood

Click to jump to any emotional ad copy style.

The doubt seed planter

The hard truth teller

The indignant anger stirrer

The playful warning

The subtle threat

The overt threat

The hero

The reassurer

The curiosity sparker

The visionary

The go-getter

The wooer

The idealist

Negative emotional ad copy examples

Negative emotions tend to be more powerful motivators than positive ones—when used correctly. Here are some ads that nail it.

The doubt seed planter 🙁

Sometimes the tiniest seed of doubt is all it takes to motivate action. In this Facebook ad example below, Mailchimp writes “Freelancers know they need to hustle to succeed—just don’t hustle too hard. Why?” Then it shares some stats about overworked freelancers generating less revenue. In the ad creative, it also asks the question, “Are you overdoing it?”

Well shoot. Maybe your reality as you know it is not quite what you thought. Are you overdoing it? Better download that report to find out.

Words and phrases to plant doubt seeds

But do you really

Can you be sure?

When was the last time you checked your…

Do you know what your ___ is?

You can’t always rely on your instincts

The hard truth teller 😧

No doubt or mystery here. 360Learning takes a firm stand by telling you that traditional elearning “isn’t cutting it anymore” and is “set up to fail,” causing “the greatest learning crisis in recent memory.” If I’m in search of a learning management software, I’m not about to invest my money into something that, according to science, is set up to fail. I think I’ll go’head and do some learning about learning.

Words you can use for hard truth

Isn’t cutting it anymore

Set up to fail

Doomed

On the fast track to failure

Fall short

The truth is

We hate to break it to you, but

We’ve got good news and bad news…

The only thing is…

The indignant anger stirrer 😤

In some cases, you can address a pain point in your ad that your customer might not be fully aware of. For example, this ad starts off with “The majority of the day should NOT be spent waiting in the pharmacy.”

Now someone who has never used a different pharmacy than their current one, or even an older individual who might have the patience to wait—might not realize that there’s a better option out there. This Facebook ad copy introduces the pain point and encourages a feeling of assertive pursuit of what you deserve.

Here’s another example. SoFi (one of my favorite conversational tone brands) has a video of a woman being left out in the rain with copy that reads, “Broker leaving you out in the cold? Warm up to an investing relationship wtih SoFi—and pay $0 in commission fees..” Then the Facebook ad headline says “break up with bad brokers.”

And finally, this Google Ad copy from a law firm reads “Don’t let the insurance co. push you around. Take back control. Discuss your rights today.”

Words to stir up indignant anger in your ads:

You deserve better

Stay away from greedy ____

Put a stop to

You should not have to

The ____ game is over

Don’t let ____ walk all over you

You’re not a doormat

You’re worth more than ____

The playful warning 😜

These ads strive to make you laugh while also not really laughing…

In this ad, we see a picture of a wide-eyed cat with ad copy that reads, “That feeling when you forget to download Capital One Shopping and overpaid online.” Then we see a little more urgency below with “You’ll want to check this out ASAP.”

Words & phrases to warn

Now this strategy can be used with any emotion, but if you want to convey regret/panic, these trigger words and phrases can work:

Oh shoot

If only

Could have spared yourself

Hindsight

Coulda shoulda woulda

Facepalm

Retrospect

Don’t miss your chance

Missed opportunity

Better safe than sorry

Seemed like a good decision at the time.

But is it?

The subtle threat 😐

These ad examples below are for Talkspace’s Employee Stress Check Report. There isn’t an explicit threat—just stats. At least 25% of employees are underperforming regularly due to stress. More than 40% of employees are likely to consider a job change to resolve stress. Then you’re told you can learn more with the report. Then the subtitle of the report is “The tipping point between retention and resignation.”

See what they did there? Managers and HR employees…we’re not saying your employees are about to quit…but lotssss of them do….so, just sayin’.

Words & phrases to drop a subtle threat

On the verge

Only X (minutes, clicks, experiences) away from…

When you least expect it

Never

Under the radar

Inadvertent

Fail to realize

Accidentally neglect

Misrepresent

The overt threat 🤭

You could also just go with a flat-out statement like CallRail does. In this display ad example, it reads “You’re wasting money on marketing.” Then the call to action says “Find out where, free.”

Well done.

Overt threat words

Tell your audience they are…

Wasting money

Losing time

Throwing away precious ____

Breaking

Offending

Overspending

Overlooking

Positive emotional ad copy examples

Now you don’t want your emotional words and phrases to always be prompting negative feelings. Here are some positive examples and tactics to balance things out.

The hero 🙏

This Facebook ad creative first reels you in by capturing that feeling of dread and defeat. It’s a mother in complete disarray in her living room with text overlaid that reads “My house used to be clean, then school let out…”

Then the primary text reads “That feeling when you realize the house will be a wreck until August…but hey, no need to stress! The Maids can help control the chaos with regularly scheduled cleanings, or a deep clean to reset the house after school starts in the fall.”

In just a few seconds, we go from stressed to relieved, thanks to this cleaning service.

Words to bring relief

But before you panic

Don’t stress

We’ve got you covered

No worries

Fear not

Good news

____ is hard….until now

The struggle is [real, strikethrough] over

From woes to wins

Don’t sweat it

The reassurer 👍

If there’s one thing that every human wants, it’s control, and what better way to convey that than with a play on words. This ad from a local moving company reads “You’re in the drivers seat at Red Rover. You load the unit, drive the truck & we store it!”

Plus, in less than 10 words I know exactly what to expect from this service. This is concise copy that sells.

Words to help your customers feel in control

You call the shots

You set the pace

Take control

Take back

You’re in control

Hey, we get it

Data-backed

Head honcho

The curiosity sparker 🤔

This one is nothing revolutionary, but it’s a tried and true copywriting technique. This ad by GRIN inspires a mix of curiosity and exclusivity with “We compiled insider tips from 14 leading ecommerce brands. Discover the secrets for yourself.” Words like “insider,” “discover,” “take a peek,” and “secrets” give me the feeling that there’s gotta be something in there that I don’t yet know. And even if I’m a know it all, now I have to download the guide to confirm this.

Words to inspire curiosity

Want to learn more?

See the proof

Let us change your mind

Try not to ____

Discover

Take a gander

There’s something in here for everyone

You’ll wish you knew sooner

Hacks/tricks

The visionary 🙌

Evoking a sense of potential or possibility is a great way to approach your customers’ pain points. Instead of saying “we help you do X,” this ad puts the focus on the customer with “imagine being able to compare your surgical data to other US surgeons. Our integrated mobile app puts this data at your fingertips.”

Here’s another one:

Words to help with possibility and contemplation

What if you could

What if we told you

Picture this

Ever wonder

Beyond

Could

Push boundaries

Pioneer

Rethink/reimagine

The go-getter 🏃🏾

The “stop X-ing start Y-ing” approach is a solid way to exude confidence (apart from including a photo of yourself in a power stance on a rock). You’re commanding your reader to take action that is in their best interest. This ad reads, “Stop dreaming about owning your own travel agency franchise and start living it!”

Words to inspire confident action in your ads

Enough waiting….do X already

What are you waiting for?

Isn’t going to do itself

You’ve waited for far too long

This doesn’t have to be a dream

If not now, when? If not you, who?

The time is now

This is your time

Pull the trigger

Your move

The wooer 😚

This ad has a similar feel, but it’s less about telling your customer to go out and get something and more about honoring something that’s already there—or something you know they want to be there. It reads, “You’re an innovator at heart. Your curiosity sparks ideas. Every day at HPE is a new opportunity to make your mark.”

Words to woo your customers

To try this technique, think about how the individuals in your target audience would want to be described. But if you need some starting points:

Hard worker

Talented

Authentic

Unique

Passionate

Committed

My core values list can also help you out here.

The idealist 😊

The ad below reads “You’re justs clicks away from equity-free funding through Shopify Capital—built to flow with your business as you scale.” Then there’s a screenshot in the creative of a notification that reads “You’re eligible for funding.” In another ad for this product, the pretext has phrases like “There’s an easier way to sell online and in person” and “Skip the stress and switch.”

See what’s going on here? Clicks away…equity-free…flow….eligible…easier way…skip the stress. While the Maids approach above uses the pain-agitate-solution copywriting formula, this one just immerses you in the relief of the solution. You’re invited to get a taste of all these green lights, so to speak—not to mention the green theme in the ad creative).

Words and phrases to emulate that ideal state

With ease

Seamlessly

Effortlessly

In minutes

And that’s a wrap! Which emotional copywriting technique are you going to try out? Maybe woo your customers with words of affirmation? Or drop a subtle threat with an eye-opening stat? Here’s the list to recap:

The doubt seed planter

The hard truth teller

The indignant anger stirrer

The playful threat

The subtle threat

The overt threat

The hero

The reassurer

The curiosity sparker

The visionary

The go-getter

The wooer

The idealist

The post 21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try) appeared first on WordStream.

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Share of Voice: What Is It and How Can You Increase Yours?

2022-06-21T00:36:00.001-07:00

Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

from Semrush blog https://www.semrush.com/blog/share-of-voice-how-to-increase

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What Are the Best Ways for a New Startup to Build Trust?

2022-06-20T23:36:00.001-07:00

If you want your startup to be successful, especially in the long term, you need to find a way to build trust. Hopefully, you operate your business so ethically and transparently that trust will become natural with time. But when you’re first starting out, you don’t have much of a history for people to investigate – and newcomers will naturally be suspicious of your brand.

What are the best ways for a new startup to build trust initially? How can you start convincing new customers that your new brand is trustworthy?

A New Startup Should Start With a Trustworthy Core

To build trust there is nothing more important than to start with a trustworthy core. If your business is naturally trustworthy, people will eventually come to trust it.

For trust-building — start with the big three:

Quality

Focus on the quality of your products and services. You probably didn’t get into this business to scam people or cheat them out of money, so make sure you adhere to those principles. On the other hand, suppose you’re genuinely interested in providing high-quality products and services to those who need them. The trust will come naturally eventually — and it will be easier to build trust from the outset.

Leadership

If your startup can attract funding, it probably already has strong leadership in place. Make sure you highlight at least a few team members with lots of experience and knowledge in this industry. People are more likely to trust people than faceless institutions.

Ethics

Operate your company as ethically as possible, focusing on honesty, transparency, sustainability, and mutual respect. Of course, ethics can be a bit subjective, but there are clearly some “wrong” things to do in the business world.

Demonstrate Thought Leadership and Expertise

As much as possible, demonstrate your thought leadership and expertise. If you become recognized as a true authority in this space, people will naturally trust your brand more. There are many ways that you can do this.

One of the best is to launch a content marketing strategy. Using written, video, and audio content, you can directly engage with your audience and prove to them that you know what you’re talking about.

A combination of blog posts, whitepapers, eBooks, podcasts, and even streaming video sessions can help you educate your audience and get more visibility. If you consistently produce high-quality work, and other significant players in the industry respect that work, people will naturally trust you more.

Practice Guest Posting and Link Building

There are many viable link-building strategies, but one of the best is guest authorship, which will boost your trustworthiness in multiple ways. The idea goes like this: after establishing an archive of content on your own website, you can use the strength of your author profile to request permission to create posts on external websites.

Once you’re established as a guest author, you can write content for these publishers and include some links back to your main website.

The practice of guest posting and link building has several benefits. For starters, you’ll be able to expand your visibility and ensure your status as a thought leader is seen across many different channels. You’ll reach thousands, and potentially millions of new people with your words — and all those people, we’ll come to trust you more as a result.

The links you build will also build trust and generate referral traffic.

Your goal with guest posting and link building is to build trust, as well as send people directly to your website as they encounter your links in your work. These links also serve as a kind of vote of confidence, boosting your authority in the eyes of search engines; this is why link building is such an essential strategy for search engine optimization (SEO), ultimately helping your website rank higher in search engines and attract more organic traffic.

This strategy grows more powerful as you work with more prominent and trustworthy publishers. You can “climb the ladder” of trustworthiness, so to speak, gradually working with more trustworthy and more recognizable brands as your authority as a guest author grows.

Be Honest and Transparent in All Matters

Next, ensure your company is as honest and transparent as possible, especially in publicly visible communications. For example:

Answer questions honestly and in full to build trust.

If someone asks you a question, answer that question directly, honestly, and in full. Dodging the question, answering ambiguously, or deliberately lying could compromise your reputation, especially if you’re publicly exposed for doing so.

Address bad news proactively to build greater trust.

If you suffer a security breach, if you’re going to miss a deadline, or if your company is about to deal with a massive PR incident, try to address the bad news proactively. It might temporarily hurt your reputation, but it’s much better than the alternative; most customers would prefer to work with a brand that honestly addresses bad news rather than a brand that tries to cover the bad news up.

Acknowledge mistakes and apologize.

Your company will make mistakes, especially in your early stages of growth. Be ready to acknowledge those mistakes and apologize.

Form Recognizable Partnerships and Affiliations

If your brand isn’t trustworthy, consider partnering and affiliating your brand with other trustworthy brands. If you can land a significant client that people already trust — that’s a major win.

If you can’t do that, try to get certifications from respected organizations, affiliate status with specific partners, and credits from the past publishers you’ve worked with. Trust by association is incredibly powerful, and you can’t afford to neglect it.

Prioritize Fast, Clear Communication to Build Trust

As much as possible, you should prioritize fast, clear communication. People should be able to reach your company and talk to a representative within a day or two, preferably within hours. They should also get clear, concise information from you.

Because of this, it’s essential to train all your staff members on effective and trustworthy communication. Templates can help, but it’s also important to be sincere and authentic in your communications.

These are some of the most important areas you’ll need to focus on to build trust are as follows:

Sales for better trust-building

People aren’t going to buy from you if your salespeople are unreliable, unclear, or unavailable. Make sure your sales staff are equipped with the resources they need to answer customer questions fully, respond quickly, and provide support when necessary.

Customer service is a big area of trust-building

People need to know that they can count on your brand to step up when something goes wrong. A strong customer service team can easily make up for any mistakes you make and turn disappointed customers into reassured ones. Your customer service department should make good use of the advice to acknowledge mistakes and apologize; they’ll likely have to do this regularly, period.

Social media

Get active on social media. This is potentially your biggest communication channel, and the one that’s most publicly visible, so it needs to present your most trustworthy side. Don’t bury unpleasant comments or questions; acknowledge them and address them to the best of your ability.

Earn Good Reviews

Do your best to earn good reviews from your customers. If you’re dispensing high-quality products and services and you’re providing adequate customer service, this should happen naturally. But you can make this process even faster and more reliable by directly asking for reviews from your customers.

As an added bonus, good reviews are one of the best ways to grow your business. More people will see your brand name, and they’ll be much more likely to purchase products and services from you in the future because you have the support of your customers from the past.

Building trust is no simple matter. You’re probably going to encounter several obstacles on your way to establishing a better reputation for your brand, especially if you’re just starting out. But with these strategies, you can build trust much more reliably and start generating more revenue from new customers.

Image Credit: by William Fortunato; Pexels; Thank you!

The post What Are the Best Ways for a New Startup to Build Trust? appeared first on ReadWrite.

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SERP Analysis on Semrush (2 Free SERP Checker Tools)

2022-06-20T22:36:00.001-07:00

With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities and devise an SEO plan to get to the top of the results and bring new traffic to your site.

from Semrush blog https://www.semrush.com/blog/serp-analysis

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SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?

2022-06-20T21:36:00.001-07:00

We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.

from Semrush blog https://www.semrush.com/blog/seo-split-test-result-should-you-add-a-star-emoji-and-reviews-to-the-title

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37 Free & Creative July Marketing Ideas (With Examples!)

2022-06-17T20:36:00.001-07:00

July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.

Celebrate World Emoji Day and National Ice Cream Day in one post.

Better yet, you don’t even have to do the brainstorming! In this post, I’ve taken care of all of that for you with:

A list of July awareness causes, themes, national days, and holidays.

Over 35 creative ideas for incorporating them into your articles, posts, events, and promotions.

Real examples of these ideas in action.

Table of contents

Lists

July awareness causes

July national day highlights

Full list of national days/holidays

Ideas based on

Diversity, equity, and inclusion

National months

National days

4th of July

July awareness causes

Fireworks Safety Month

Eye Injury Prevention Month

UV Safety Month

Minority Mental Health Month

Ice Cream Month

Anti-Boredom Month

Grilling Month

Purposeful Parenting Month

Independent Retailer Month

Therapeutic Recreation Week (second week of July)

Everybody Deserves a Massage Week (second week after 4th of July)

Parenting Gifted Children Week (third week of July)

Clean Beaches Week (July 1-7)

World Reggae Day (July 1)

July holidays and national days

You can see a more complete list at the end of this post, but here is my curated mix of the serious, the sophisticated, and the downright silly:

July 1: Postal Worker Day

July 3: Compliment Your Mirror Day

July 4: Independence Day

July 11: Cheer Up The Lonely Day

July 13: Cow Appreciation Day – Changes Annually

July 14: Pandemonium Day

July 15: Get to Know Your Customers Day – Third Thursday of Each Quarter

July 17: World Emoji Day

July 18: Ice Cream Day – Third Sunday in July

July 25: Hire a Veteran Day

July 26: All or Nothing Day

July 28: National Buffalo Soldiers Day

July 30: National Get Gnarly Day

In July we celebrate, America, parents, and cows. (Image source)

Diversity, equity & inclusion marketing ideas in July

While it’s always a good idea to include diversity, equity, and inclusion marketing in your plans year-round, there are a few observances specifically in July that you won’t want to miss:

National Minority Mental Health Month

July was proclaimed Minority Mental Health Month in 2008 by the US House of Representatives. This helps ensure that not only do people of color have access to adequate mental healthcare, but also that health professionals are culturally aware, empathetic, non-judgmental, and able to properly diagnose each patient who walks into their office.

Spread awareness using resources like BIPOC’s MMHM toolkit, or come up with an event of your own to support this inclusivity-related cause.

RELATED: 10 Tips for Minority-Owned Businesses

Recreation for the Disabled Day (July 2)

Did you know over 15% of the world’s population lives with a disability? Historically, people with different abilities have had limited access to recreational activities. Recreation for the Disabled Day aims to change that by bringing awareness to the ways the world can be more inclusive for all.

To take part in this day, sponsor or volunteer at a local recreation center that’s accessible to folks with varying abilities. Alternatively, reminding your audience to help spread awareness and providing tips on how they can make a difference can be just as effective.

Image source

Malala Day (July 12)

Malala Day celebrates the work of Malala Yousafzai, an international human rights activist and the world’s youngest Nobel prize winner. Malala is from Pakistan which is an area known to deprive women and young girls of education. Her stand on education for all ultimately lead to her being shot by the Taliban. Despite this event, Malala courageously continued with the cause she believed in.

Her perseverance has inspired a worldwide movement for more accessible education across all corners of the world. Inspire your audience with Malala quotes, like those included in her memoir: I Am Malala: The Girl Who Stood Up for Education and Was Shot. Another idea would be to celebrate the work of Malala, and share how your business’s community is working towards better education accessibility for minorities.

Image source

National Buffalo Soldiers Day (July 28)

It’s important to seize every opportunity you can to celebrate diversity in your marketing. Acknowledge National Buffalo Soldiers Day on July 28 to commemorate some of the earliest Black troops in the US Military who served on the Western frontier after the Civil War.

July marketing ideas for month-long awareness

And now, it’s time to get down to (marketing your) business. We’ll first start with July marketing ideas based on monthly awareness causes and then move to single-day observances.

National Independent Retailer Month

July is the designated month for celebrating independent retailers who, like all local businesses, help to build our economy, towns, and communities. Promote your own business if you are one, or show your support for independent retailers in your community.

National Anti-Boredom Month

After the July 4th festivities, the summer heat and structureless days can start to creep in with looming threats of boredom.

Here are some ideas to help your target audience avoid the dog days of summer:

Host a gratifying month-long challenge around food, fitness, hydration, or something related to your business.

Share your favorite summer spots and activities.

Write a blog post compiling events going on in your area.

Ask your followers for recommendations on books, places to go, DIY projects, etc.

Or, take a no-nonsense approach like this business did:

National Grilling Month

I tried to think of ways to put a creative twist on things to make it more widely applicable, but to no avail—unless you’re into grilling your customers for feedback…

But I did find some ideas on Facebook. This business ran a contest with a grilling-themed prize.

This electric company encouraged its followers to save electricity by grilling outside:

National UV Safety Month

The sun won’t run out of hydrogen for another 5 billion years, so consider it an evergreen topic. No matter what business you’re in, you can’t go wrong with posting UV safety tips.

Make your own image with a content marketing tool like Canva, like this business did:

Or borrow an infographic from the CDC:

Everybody Deserves a Massage Week (usually 3rd week in July)

If you are in any way connected to massages, whether that be a traditional massage studio, a physical therapist, or a salon, you should definitely be taking advantage this week by running sales promotions.

If you’re not a spa or salon, partner up with a local provider to see if you can run a mutually-beneficial deal.

Or take it a step further like these guys:

July marketing ideas based on national days

Christmas in July (varies)

According to my cursory research ( aka the Real Simple magazine), Christmas in July began in 1993 with a summer camp in Brevard, NC. And then somewhere along the line, businesses began using it as a marketing tool. Here are some ways you can follow suit.

Run deals and sales to get new customers coming in. BigCommerce tells us that repeat customers spend 25% more per transaction during the (real) holiday season, while a new customer spends only 17% more. So start building that repeat customer base now!

This photographer promoted family photo shoots, framed as a way to get your Christmas card photo taken care of early (and when you’ve got that summer look going). Depending on the weather, winter clothes may or may not be a good idea!

Or simply run a generous flash sale that’ll feel like, well, Christmas in July.

Compliment Your Mirror Day (July 3)

Compliment Your Mirror Day, observed on July 3rd, encourages people to feel positive about themselves—inside and out. If it fits with the tone of your brand and your audience, acknowledge it on social media.

You could even Instagram campaign where customers can receive a percentage off products or services in exchange for posting a selfie and custom hashtag.

International Chocolate Day (July 7)

Anyone can get behind this holiday. Whether it’s with a candy counting contest, giving out Hershey’s Kisses to customers, or just posting a funny meme. Or, you could get some chocolatey USB drives made up with your logo on em!

Gruntled Workers Day – July 13

So yes, gruntled is a word. It means pleased, satisfied, or content.

Gather feedback from your employees to see if you can make any improvements to their experience. Happy employees make for happy customers (who write reviews).

Write a thought leadership post on company culture building and highlight yours in the process.

Remind your audience of your commitment to customer experience.

Give Something Away Day (July 15)

Rather than running an Instagram giveaway, consider hosting a charity fundraiser for Give Something Away Day. Consumers like doing business with people that share their values. Doing something for your community or a greater cause will engage your followers and make a positive impact.

National Ice Cream Day (third Sunday in July)

I’m going to spare you the “I scream you scream” and share a little history with you. Back in the day (1984), former President Ronald Reagan decided July was to be National Ice Cream Month and that the third Sunday in July would be National Ice Cream Day. Ice cream shops, you know this one well. For the non-frozen dairy-delighted, try out these ideas:

Run an ice cream social: Use that frozen sugary goodness to lure customers into your store! In addition to offering free ice cream, provide special discounts on items or coupons with a purchase.

Have an internal ice cream sundae party at your business and share on social media: the delicious masterpieces, the mess, the people indulging. Even better, purchase the ice cream from a local store and tag them in your posts.

Offer free ice cream after a class or session: Get more signups for a workout or yoga class with the promise of a free ice cream afterward. (Organic ice cream for the yoga folks).

Try getting creative with your content: We don’t always use ice cream cones to explain marketing concepts, but when we do…

Get to Know Your Customers Day (third Thursday)

You should already know your customers like the back of your hand, but you should also always be learning—especially with the shape-shifters we consumers have become due to the pandemic.

Get to Know Your Customers Day happens on the third Thursday of every quarter—a good reminder to stay on your toes and a good opportunity to strengthen your client relationships.

Share a survey via email or social media—something brief but meaningful enough to demonstrate that you value your customers, and to be informative to you.

You could also take a lighter approach on social media. Ask more playful questions, like “would you rather,” “yay or nay,” “when was the last time you…” but keep the topics relevant so you can glean something from the answers.

National Parents’ Day (fourth Saturday in July)

With Mother’s and Father’s Day taking up all the wholesome limelight, Parent’s Day often gets neglected. Parents work tirelessly for their children, so honor the parents in your audience!

Consider taking a more emotional approach with your brand on this day. Acknowledge the hard-working parents out there, but stay sensitive to the fact that not everyone has living parents, that not all parents are one item, and that there are many caretakers who are like a parent.

Fourth of July marketing ideas

But of course! It’s the biggest holiday of the summer. Here are some ways to incorporate this patriotic holiday into your marketing:

Holiday promotions: Offer a 17.76% discount, reduce an item price to $17.76, or use promo codes like FIREWORKS or FREEDOM. Create buy-one-get-one deals for appropriately-themed products. Or just run a sale simply because it’s a holiday—ain’t nothin’ wrong with that.

Run a giveaway: Offer up a red, white, and blue-themed prize, barbeque supplies, a gift card, or even a survival kit like a lawn chair, bug spray, hand sanitizer, glowsticks, etc.

Write a blog post on topics related to your business, through the lens of themes like freedom, independence, stars, stripes, and more. Or, if applicable to your business, write more practical posts like firecracker safety tips, tips for keeping your dog calm during fireworks, or travel tips.

Get creative: Ditch the stock photography and get creative with your digital media.

Image source

Got any July marketing ideas? Share em!

Not all of the July awareness causes and observances were covered in this post. There are far too many. But if you have any ideas of your own, we’d love to see them in the comments.

PS here’s our full series of monthly marketing ideas

15 January Marketing Ideas to Start the New Year with a Bang

20 Fabulous (and Affordable) February Marketing Ideas

30+ Creative and Cost-Friendly March Marketing Ideas

20+ Free April Marketing Ideas to Freshen Up Your Content Calendar

50+ May Marketing Ideas for Any Business or Budget

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

37 Free and Creative July Marketing Ideas (With Examples!)

17+ Free and Creative September Marketing Ideas

21+ Free and Effective October Marketing Ideas

19 Simple Yet Superb November Marketing Ideas (with Examples)

20 Super-Festive December Marketing Ideas

And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

As promised, here is a more complete list of July observances that may or may not apply to your business:

Full list of July holidays

July 1

Canada Day
International Joke Day
American Zoo Day
National Postal Worker Day

July 3

National Eat Your Beans Day
National Hop-a-Park Day (first Saturday in July)

July 4

Independence Day
National Barbecued Spareribs Day

July 5

National Hawaii Day
National Workaholics Day
National Bikini Day

July 6

International Kissing Day

July 7

National Tell the Truth Day
National Dive Bar Day
National Father-Daughter Take a Walk Day
National Strawberry Sundae Day

July 9

Collector Car Appreciation Day – Changes Annually July 9, 2021

July 10

National Kitten Day
National Pina Colada Day

July 11

National Cheer Up The Lonely Day
All American Pet Photo Day
National Mojito Day
National 7-Eleven Day

July 12

National Simplicity Day
National Different Colored Eyes Day

July 13

Cow Appreciation Day – Changes Annually

July 14

National Pandemonium Day
National Tape Measure Day
National Nude Day

July 15

National Give Something Away Day
National I Love Horses Day
National Pet Fire Safety Day
Get to Know Your Customers Day – Third Thursday of Each Quarter

July 17

National Lottery Day
World Emoji Day
Toss Away the “Could Haves” and “Should Haves” Day – Third Saturday in July

July 18

National Ice Cream Day – Third Sunday in July

July 19

National Get Out of the Dog House Day – Third Monday in July

July 21

National Junk Food Day
National Be Someone Day

July 22

National Hammock Day
National Rat Catcher’s Day
National Refreshment Day – Fourth Thursday in July

July 23

Gorgeous Grandma Day

July 24

National Drive-Thru Day
National Cousins Day
National Amelia Earhart Day
National Day of the Cowboy – Fourth Saturday in July

July 25

National Hire a Veteran Day
National Wine and Cheese Day
National Parent’s Day – Fourth Sunday in July

July 26

National Aunt and Uncle’s Day
National Bagelfest Day
National Disability Independence Day
National All or Nothing Day

July 27

National Love is Kind Day

July 28

Buffalo Soldiers Day
National Waterpark Day

July 29

National Intern Day – Last Thursday in July

July 30

National Father-in-Law Day
National Whistleblower Day
National Talk in an Elevator Day – Last Friday in July
National System Administrator Appreciation Day – Last Friday in July
National Get Gnarly Day – Last Friday in July
National Support Public Education Day
International Day of Friendship

July 31

National Mutt Day

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10 Easy Ways to Get More Likes on TikTok

2022-06-17T19:36:00.001-07:00

It’s no secret that social media is a powerful tool. What may be less well known, however, is how to use it to your advantage by growing your following and creating high-quality content.

In this article, I’ll explore 10 tips for getting more likes on TikTok. I’ll start with the basics – creating videos that are attention-grabbing and using hashtags to reach a wider audience – and move on to some more creative methods, such as staying up to date on the latest trends and leaving your viewers with a cliffhanger.

How to get more likes on TikTok

Use these 10 tips to improve your reach and relevance on TikTok to the people most likely to like your videos.

1. Hook your viewers in the first 2-3 seconds

If you’re looking to get more likes on TikTok, one of the best things you can do is create compelling videos with a hook. In other words, make videos that are so eye-catching and engaging (especially for the first 2-3 seconds) that viewers can’t help but stop and watch.

There are a number of ways to do this: Use colorful visuals, tell a compelling story, incorporate humor, and ensure that your videos are well-edited and polished before you post them. Another idea? Add a “just wait for it” text like the example below.

Or show the last clip of your video at the beginning so that you show the finished product first. This works well for food or DIY videos because you’re able to intrigue people with the finished product and then they’ll be much more likely to stick around and see how it’s done.

With a little effort, you can create scroll-stopping content that will help you attract new followers and get more likes on TikTok.

2. Use hashtags to reach a wider audience

TikTok hashtags are a powerful tool for reaching new audiences. By including relevant hashtags in your videos, you can make your content more discoverable to users who are searching for topics that interest them.

In addition, using popular hashtags can help you to get more likes on your videos, as the more users who see your content, the more likely you are to get likes and engagement.

But just like with Instagram hashtags, use them sparingly, as too many can make your content appear spammy. If your content is for a broad audience, use 1-2 popular hashtags mixed with 1-2 topic-specific hashtags. If it’s for a specific subset of people, go with 2-3 topic-specific hashtags. There’s no magic number, experiment and eventually you’ll see what works better for your audience.

3. Stay up-to-date on the latest trends

Anyone who’s using, marketing, or advertising on TikTok for more than a few months has undoubtedly noticed how quickly trends come and go. What was popular last week may be completely forgotten by the time the weekend rolls around.

For users who want to get more likes on their videos, it’s important to stay up-to-date on the latest trends. By posting videos that are relevant to what’s currently popular, users are more likely to get views and engagement from other users.

That’s where TikTok’s Creative Center comes in. This powerful analytics tool shows you what’s up and coming in the way of:

Hashtags

Songs

Creators

Videos

When it comes to finding hashtags to use in your content, or even ideas for creating content for that matter, the Creative Center is a great place to go.

Under the Hashtags section, for example, you can see what was trending just yesterday, add your industry for more granular results, and even click on each hashtag individually to get more details about the audience insights, regional popularity, and more.

When you stay up to date on the latest trends by using TikTok’d Creative Center you’ll be able to create more compelling, likeable content, use relevant hashtags, and take advantage of trending sounds.

4. Use sounds to your advantage

Speaking of trending sounds, sound is a key part of the TikTok experience. In fact, many users create videos specifically for the purpose of pairing them with popular songs or sound effects.

Just check out this Dua Lipa and Calvin Harris song “One Kiss” which has had 1.9 million videos paired with that song alone.

When a particular song or audio clip is used over and over again, people become accustomed to it. They almost expect the video to be good because they’ve seen so many other good videos in the past with the same audio.

TikTok’s Creative Center is a great way to find popular sounds to use to your advantage. If you want to try and ride a trend up, search through the breakout sounds. If you want to find a song that’s already popular, browse through the Popular tab.

When you can use popular sounds combined with a scroll-stopping clip you’ll have a much better chance of getting views and likes on your TikTok videos.

5. Use captions

Many people watch videos on social media with the sound off, so it’s important to make sure your videos are captioned. This way, you can appeal to a wider audience and get more likes on TikTok.

Captions also help to provide context for the video and make it more engaging. To get the most out of your captions, make sure they are clear and easy to read. Use a font that is legible and large enough to be seen on a small screen.

You can easily add captions in TikTok’s video editor by selecting the Captions icon. TikTok will then analyze the words in your video and will automatically generate captions for it.

You can edit the placement and wording of the captions if TikTok doesn’t get it quite right.

Making sure you have captions added to your video is an easy way to get more likes and to have more people stick around until the end of your video.

6. Collaborate and duet

A great way to get more likes on TikTok is to connect and collaborate with other users. You can start by finding users who produce content that is similar to yours in terms of style or subject matter.

Once you have found a few potential collaborators, reach out either via DM or their contact link in bio and see if they would be interested in working together. Collaborating with others is a great way to get more exposure for your account, and it can also be a lot of fun. So don’t be afraid to reach out and connect with other TikTok users.

Another great way to collaborate without directly reaching out to others is to duet or even stitch their videos (how to stitch on TikTok here). When you duet a video, your video appears alongside the original video, therefore viewers may recognize the original video and take that extra second to hear what you have to say about it.

7. Use TikTok’s effects to enhance your videos

TikTok offers a wide range of effects that can help to enhance your videos and make them more engaging. By using the right effects, you can add visual interest, create a certain mood, or emphasize certain elements in your video.

Take the Green Screen effect, for example. Essentially, you can record a video of yourself and it will crop out everything around you so that you can place a still image of something else behind you, like this:

This helps create visual interest which can either be used in a humorous or informative way.

8. Edit your videos with CapCut

If you’re looking for more advanced editing features than what TikTok’s video editor can provide, then CapCut is a great choice. You can add audio, captions, overlays, stickers, and so much more.

CapCut is made by the same parent company as the creators of TikTok so their app is optimized for creating high-quality TikTok video content. Use it to create professional-looking videos with just a few taps. Plus, Capcut is free to use so you don’t need to use video editing software.

On the other hand, you can always go live on TikTok and go for the uncut look.

9. Leave your viewers on a cliffhanger

One of the best ways to get people to engage with your content and like your videos is to leave them wanting more. That’s why many content creators choose to end their videos on a cliffhanger.

By creating a sense of anticipation, you can encourage people to tune in for the next installment of your video series. Just be sure not to overly drag out your videos using this method. If you make your videos or series too long, viewers will become impatient and eventually leave the video entirely.

Create something that’s snappy yet can be long enough for at least a two-part series.

Using the cliffhanger strategy is a great way to get more likes on your video. If you can pique the viewer’s interest and keep them engaged you’ll not only get more likes on one single video but on every video in the series.

10. Post regularly and stay consistent

Any social media expert will tell you that consistency is key when it comes to social media marketing. The same is true on TikTok, where regular posting and consistent content can help you attract more followers and get more likes.

Of course, quality is also important—no one wants to see a stream of poorly produced videos. But if you can find a balance between quality and quantity, you’ll be well on your way to TikTok success.

So if you’re looking to get more likes on TikTok, use your analytics and overall benchmarks to find out the best time to post on TikTok for your audience, and then post regularly and stay consistent with your content. Your efforts will eventually pay off.

How to get more likes on TikTok: recap

As you can see, there are a number of ways that you can increase the likes that you get on your TikTok videos. By following these 10 tips, you should be able to start seeing an improvement in the number of likes that your videos receive.

Hook your viewers in the first 2-3 seconds

Use hashtags to reach a wider audience

Stay up-to-date on the latest trends

Use sounds to your advantage

Use captions

Collaborate and duet

Use TikTok’s effects to enhance your videos

Edit your videos with CapCut

Leave your viewers on a cliffhanger

Post regularly and stay consistent

About the author

Cody Arsenault is the founder of CodyArsenault.com, a blog that focuses on providing the tools and techniques to help others learn how to make money online. He’s operated several ecommerce and niche blogs and has generated multiple seven figures in online sales.

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The Art and Science of Filling a Sales Funnel With More Leads

2022-06-17T18:36:00.001-07:00

One of the biggest mistakes I see young or inexperienced entrepreneurs make is having no defined sales process. More specifically, there’s no funnel in place for walking people from awareness to purchase. This is highly problematic and typically holds a business back from achieving any level of noteworthy success.

In this article, I want to show you some of the art and science behind how you can architect a sales funnel and, ultimately, fill it with more leads who become qualified prospects and, eventually, morph into customers. If that sounds good, keep reading.

A Breakdown of the Basic Sales Funnel

There are plenty of different creative acronyms and funnel illustrations out there, but it’s easiest to think about your funnel in three main stages:

Leads (Top of the Funnel)

Prospects (Middle of the Funnel)

Customers (Bottom of the Funnel)

The goal, obviously, is to turn leads into prospects and prospects into customers. But in order to do that, you have to understand the emotional state of each prospect in each stage.

When a lead is in the top of the funnel, the goal is to move them from awareness to interest. That’s it. You’re not trying to make a sale.

Once a lead becomes interested, they become a prospect. At this point, they slide into the middle of the funnel where they actively evaluate options. Your objective is to engage them and show them why your solutions are a good fit for their problem, pain, or desire.

Finally, when a prospect is engaged enough, they become a customer. This is the bottom of the funnel. The objective is to nurture, satisfy, and cultivate loyalty.

Entire courses have been developed about architecting sales funnels, but that’s not the goal of this article. The purpose of this article is to show you how to fill your funnel with more leads. In other words, how do you fill the top of the funnel and make people aware of your business and products? (Because if you can do that, you have a good chance of eventually turning a percentage of these leads into prospects who become paying customers.)

Powerful Ways to Fill Your Funnel With Leads

When it comes to filling your funnel with leads, there are thousands of different tactics you can use. I want to discuss what I believe are some of the easiest and most effective in 2022 and beyond. Let’s take a look:

Write Guest Blog Content

Depending on how you approach this first strategy, it can take some time. However, it’s almost always worth it.

The idea behind guest blogging is simple: Write content for someone else’s blog and get exposure with their audience. (As an added bonus, you also pick up some SEO “juice” in the form of backlinks to your own domain.)

In order to be successful with guest blogging, you have to do your research and be persistent. For starters, look for blogs that have a high domain authority and possess a site readership/audience that overlaps with your own audience. In other words, if you’re selling fitness coaching services, you want blogs that are focused on healthy eating, natural medicine, weight loss, and positive self-image. However, you probably don’t want to guest blog on someone else’s fitness coaching blog. (Or, rather, they won’t let you.) There should be some overlap, but it should not be a direct competitor.

When writing guest blog content, it’s important to have bylines and/or include links back to your website. This helps you gain maximum exposure.

Does guest blogging seem too time-consuming? Thankfully, you don’t have to do guest blogging and link building on your own.

There are content writing services that will do all of this on your behalf.

Develop Sticky Lead Magnets

Generally speaking, the easiest way to add a lead into your funnel is to gather their contact information. This typically means their name and email address. But here’s the deal: People don’t just hand this information out for free. They expect something in return. And this is where lead magnets come into play.

A lead magnet is a free piece of content that you give away in exchange for a lead’s email address. It’s typically something like a PDF, report, eBook, checklist, video, or demo. When creating lead magnets, you want them to be sticky. In other words, you want your ideal customer to feel like they can’t say no.

Lead magnets are usually delivered as part of a simple opt-in process. You drive traffic from a source to a landing page. On this landing page, the lead is shown a simple one-or-two-field opt-in. They input their information and automatically receive the resource. On the back end, you send them an automated drip email sequence that sells them on your products and services.

Use Quizzes

One of the most popular lead generation methods involves the use of quizzes. However, most marketers are missing out on this option because they incorrectly think it’s too complex. (Hint: It’s not.)

As ConvertFlow.com explains, “The right quiz can grab someone’s attention and keep them highly engaged. Not only that, but it gives marketers a chance to listen to people’s problems and prescribe a particular product or piece of content as a solution—all on autopilot.”

When we use the term “quizzes,” we’re not talking about a test you took in high school. We’re talking about Buzzfeed-style quizzes that are fun and engaging. Popular ones include:

Which character/person are you?

What’s your personality?

What are your strengths/weaknesses?

How proficient are you?

Which solution is right for you?

Obviously, the precise quiz name and question types are highly dependent on your brand, audience, and conversion goals. However, this gives you an idea of which approaches work.

Be a Guest on Podcasts

Podcast hosts are always looking for good guests. Yet most business owners aren’t willing to go through the effort of reaching out and looking for opportunities. That makes this a sneaky powerful way to generate hungry leads.

Guest podcasting is a lot like guest blogging. The same audience rules apply. The key here is to negotiate with the podcast host on the front end to make sure you’re able to include a call-to-action during your interview.

The best way to do this is by sending listeners to a targeted landing page and giving them a free resource that was discussed on the podcast in exchange for their email address. The great thing about this is that you can create custom tracking codes for each podcast you’re on. This will show you how many leads come from each podcast (so that you know which ones to return to in the future).

Form Joint Ventures

Perhaps you’re seeing somewhat of a theme here. One of the best ways to fill your own funnel is by tapping into someone else’s funnel in a completely ethical way by adding value to their audience. Joint ventures are another way to do this.

With joint ventures, you find other entrepreneurs and business owners and partner with them to create a joint product, project, or partnership where you both bring valuable resources to the table. In this case, they might bring the leads and you might bring the content or value.

Online events are a great example of this. You can host a free masterclass, live webinar, or virtual summit. Your joint venture partner (or partners) brings the registrations, while you create the actual teaching and set up the back end. Online courses are another example.

Give Your Sales Funnel a Boost

If you want to elevate your sales funnel, increase sales, and build a self-sustaining business that continues to grow over time, you need to fill your funnel with more leads – and more qualified leads at that! Hopefully, this article has inspired you with a few ideas. You don’t need to use them all, however. I’d recommend picking one and implementing it this week. Then, once you feel like you’ve mastered that strategy, choose another (and so on). When combined together, these techniques can have a compounding result at the top of your funnel, which results in exponential increases in revenue at the bottom of the funnel.

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How Design will Fare in the Age of AI

2022-06-16T21:36:00.001-07:00

Will AI take over design jobs? Are robots going to replace designers in the future?

Talk of Artificial Intelligence, and it is immediately depicted as a replacement for humans. But is it really? While there is no doubt that AI will transform the framework of design, the idea that this intelligent technology is here to replace humans is not strictly rational. As technology is evolving and the economy is transforming, shifts in business processes are natural. Design processes are also subject to this change.

This article aims to discuss how AI will profoundly transform the design process. Instead of looking at AI as a threat, we will look at the opportunities that AI brings to the design field, its implications for design practices and principles, and how designers’ work will change.

Analyzing the Role of AI in Two Design Contexts

To understand the impact of AI in design it’s helpful to analyze the two operating contexts of design – design principles and design practice. While design principles refer to the philosophy of design, design practices are concerned with the how-to and object of designs. Knowing the distinction between the two will help us gain an in-depth understanding of the impact of Ai on design.

The Principles of Design

Broadly speaking, design aims to create meaningful solutions for people. From an organizational context, designers follow the principles of design thinking to achieve this goal.

Principles of Design Thinking

People-centricity: Innovations in design should be fueled by the user’s pain points rather than by technological advancements.

Abductive reasoning: Forming speculation based on observations is an excellent approach to looking at problems from a different perspective and creating solutions.

Iterations: Adapt conclusions from abductive reasoning and improve them through iterative testing cycles till a satisfactory solution is achieved.

In a traditional design approach, these activities demand human labor. But AI can radically transform this scenario. Ai empowers a design process with real-time data recorded from user interactions or market trends. This data can serve as input to designers or, even more interestingly, used to build AI engines. AI engines have problem-solving abilities and can generate solutions for various contexts without human interaction.

AI can also release designers from detailed decision-making.

During a design process, several decisions need to be made and actions taken — but only a few of these will require a high imagination or creativity.

Most decisions require problem-solving skills, especially complex decisions during development, such as the functional shape of an object or display of text details. AI can handle these, thus letting designers focus more on creative aspects of design.

Thus in the age of AI, rather than ideating or creating designs at scale, the role of designers will be to come up with new offerings and design problem-solving loops. These loops act as independent and human-free design systems which can replace people with machines for specific solutions. Thus, a model that can provide a variety of solutions in a short time, without great effort, can be realized.

The Design Practice

While technology has been playing a significant role in influencing operations and contributing to reducing the cost and time of developments — its role in the design practice has been quite limited.

With artificial intelligence, this is changing as it introduces automation in the “designing” and not just the “making.” The automation capabilities enable designers to do their work faster, thus increasing the efficiency of their work process.

A great example is the AI system that Airbnb is developing that translates mockups (drawn by designers) into component specifications. Airbnb is known to transform its operations with AI in multiple ways. In this example, the foundation of this AI system is the standardization and organization of all design components.

The AI engine can recognize the components from drawings and translate them to its spec and source code for prototypes.

The role of AI in design practice is not just limited to the automation of existing practices. With its problem-solving capabilities, it can also influence detailed design choices such as the type of content to create, the way of positioning products, the interface to present to users, and so on.

AI will enable dynamic designing, that is, what a user experience will be designed at the moment by the AI system. The role of designers will be to design the problem-solving loops as we discussed above rather than designing solutions.

What is in the Future for Designers

As AI begins to be incorporated in-depth into the design domain, what would the future look like for designers? What should designers know to adapt to the age of AI and thrive? Let’s take a look.

Designers as Curators

A significant breakthrough of AI in design will be that designers will become curators over being creators. They will develop an AI system and train it to solve problems based on different goals and contexts. One aspect of their role will be setting the parameters, constraints, and goals for other models and defining and training the AI system.

Another aspect would be to fine-tune the designs generated by AI and review them.

Non-Designers as Designers

AI will enable access to programs like creative intelligence training and human-centered design training. As a result, non-designers will have the opportunity to develop their creativity and design thinking skills, empowering them to take up design jobs. Therefore, creativity and social intelligence will not be enough to sustain a designer. To stay competitive, designers must build expertise in multiple disciplines or specialize in specific niches.

Demand for Specialists

Though the barriers to entering the design profession will reduce, the demand for people who are masters in the craft will increase. With AI-driven tools, amateur designers can produce thousands of variations of a design quickly. But to review them and choose the ones that best fit the context, the skilled hands of experienced designers are required.

Design for Virtual

The next big thing in design is working with augmented and virtual reality. In the coming years, AR and VR will explode, generating demand for particular skills. In addition, the challenges in virtual reality interactions and curating virtual experiences will require unique skills that AI engines may not fulfill. Thus in the future of design, the virtual world offers a high potential for designers.

How the Collaboration Will Manifest

Future designers must collaborate creatively with algorithms to enhance their work process. Let’s look at three areas where collaboration between humans and machines would be most prominent.

Building UI:

Designers will collaborate with machines to build UI fast. Things like logic, context, etc., are defined by designers, and AI will use standardized patterns and principles to compile designs.

Preparing elements:

Simple graphical tasks like creating diverse compositions, different color-matched cards, and so on take much of the designers’ time. However, ai can accomplish these quickly with proper input. Hence, designers will collaborate with AI tools to prepare design elements fast.

Personalizing UX:

Big data analysis gives actionable insights for personalizing UX. Recommendation engines used by Netflix, Spotify, etc., are examples of how effectively AI can personalize user experience. Designers will leverage this AI skill to provide a better user experience.

The Future of AI in Design

Far from being a threat that will make designers lose jobs, AI opens the door for many opportunities. It enables designers to co-create with machines to work smarter and faster.

The collaboration of humans and computers will make achievable what is impossible for each to do alone. In addition, AI leverages continuous learning, which is central to innovation.

AI empowers designers to move past the limitations in scope, scale, and learning. It will be a fascinating journey where innovation, creativity, and empathy walk together to give design a new nature.

Image Credit: by Polina Kovaleva; Pexels; Thank you!

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You Won’t Get Rich Overnight Trading. Here’s Why

2022-06-16T20:36:00.001-07:00

There’s a common fallacy out there about trading, that it’s an easy way to get rich fast. But data shows something very different. Prior to the pandemic, retail traders, or traders who buy and sell securities for their own accounts made up about 10% of the stock market’s total trading volume.

Enter the pandemic, and that percentage had increased to 30% by mid-2021 according to an estimate from Citadel Securities and Themis Trading. A large chunk of retail investors got their start during the pandemic. However, they don’t seem to be striking it rich at the rate many of them had expected.

The rise of online trading platforms including Robinhood and TD Ameritrade have made trading easy for everyone using just a smartphone. But the hard truth is that 70% of day traders lose nearly all the money they initially invest according to a North American Securities Administrators Association (NASAA) study. And in fact, only 11.5% showed the ability to conduct profitable short-term trading. It seems that trading is not the get-rich-fast strategy that a lot of new traders think it is.

You’ll Need to Assess Your Risk Strategy and Cap Your Maximum Losses

When I started my journey as an independent trader, failures rapidly followed my initial successes. My losses were significant and I started questioning my capacity to make a living out of trading. Slowly, I realized that I would need more than just expert opinions if I wanted to make money long-term as a trader. I would need data to know when to enter the market and, more importantly, when to exit.

Backtesting my investment strategies and systematically letting the system guide me on what I should put my money on — was a good place to start. My past experiences had taught me that I could lose substantial sums very fast. So, as part of my risk containment strategy, I capped my losses to a certain amount. Although the sum I was willing to lose would vary depending on the investment itself, I considered that 2% of the total sum invested was high enough.

Don’t Be Fooled By the Mirage of Instant Wealth

Minimizing risks is a good start but certainly not sufficient to grow rich in trading. Too often, I have noticed that what differentiates successful traders from those who fail over time is the scientific mindset the former have in common. They are patient, disciplined, and systematic in their approach to trading. They know that trading is very risky, and they do not neglect the slightest warning of losses.

On the other hand, outsiders and newcomers tend to see trading as an eldorado. Generally, they have two main motives for investing in the markets. They either want to improve their family returns or to generate wealth quickly. Both reasons are wrong because the illusion of instant wealth drives them.

I’m often concerned by people going on online forums such as Quora to ask whether they should buy cryptos. These people believe that they can trade and make money from materials gathered here and there on the internet. They will not realize their mistakes until they lose their hard-earned money too often.

Here are Four Reasons Why You Won’t Get Rich Overnight as a Day Trader

1. It’s easy to fall victim to scams.

Far too many people place their trust in con artists who swindle their money after classic phone call tricks. In my opinion, the reason why so many people fall victim to scams is that their appetite for instant wealth makes them vulnerable. The people behind these scams leverage our greed and our faith in the gurus of the moment.

Their phone calls generally start with questions such as your interest in the stock exchange, your sources of income, and opportunities to invest in specific areas that are trending. They will follow up with PDF documents full of logos showing that they are fully compliant with trading laws. This is a red flag as real documents generally don’t have so many logos. Another warning sign? If they promise a stable 10% return on your investment every month, you should run for your life.

2. Expert predictions often offer misinformation.

Anytime you pick up a tip as a trader, you need to evaluate its validity. First, identify the flaws and cross-check and identify the causes of the miscalculation. If you are a discretionary trader, you could potentially test these tips through demo trading. In systematic trading, this is easier because you are able to test ideas and strategies before investing money in them.

Systematic traders are similar to football coaches who can analyze, track and monitor the performance of their teams. They must understand what algorithms can be applied to which markets. For example, what applies to a highly liquid market will differ from what can be used on an illiquid market.

3. People are quick to jump in on trends like cryptocurrency with no education on how to be successful.

The opportunities in the cryptocurrency market are similar to gambling if you don’t have enough education in trading or have the wrong approach. The high volatility and the stories of people who got rich with Bitcoin provide opportunities to speculate, but the downside is that the fast movements can drag one from riches to rags. With the boom in trading, many have suffered considerable losses since the end of 2021.

Bitcoin has lost nearly 40% of its value since November 2021. It was once at $67,000, then fell as low as $30,000, and then went up again to $60,000 before going down below $30,000. Experienced traders are generally careful when it comes to cryptocurrencies. It’s important to diversify and only invest a small part of your portfolio in digital coins.

4. Many traders underestimate their risk and lose big.

Many traders just focus on acquiring the tools that will enable them to analyze markets better and make decisions faster. They often realize too late that what matters the most in trading is not the goals you have set, or even the resources at your disposal, but that you have a sound risk control strategy from the onset. Trading is a marathon, not a sprint.

The Real Secret to Success is Perseverance

The real secret to success in trading is patience and perseverance. I’ve experienced many failures in my career as an independent trader, and each time I fell down, I refused to give up as my passion for trading motivated me to keep going. Slowly, I turned failures into successes, won the World Cup Trading Championship four times, and set a world record that remains unbeaten to date.

You may not get rich quickly if you choose a systematic approach to trading, but you will become independent as you learn to build your own trading system and earn a living on the stock exchange. You will look forward to making the best out of the economic shakeouts of the future.

Image Credit: David Mcbee; Pexels; Thank you!

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These Are The Ten Biggest Specialty Retailers

2022-06-16T19:36:00.001-07:00

Specialty stores are retailers that deal in specific product categories, such as automotive parts, office supplies and more. The rising middle class, accessible financing and credit facilities, and availability of a trained workforce are expected to boost the market size of the specialty retail industry. However, low barriers to entry and high competitiveness pose a challenge to the players in the industry. Let’s take a look at the ten biggest specialty retailers.

The Ten Biggest Specialty Retailers

We have used the latest available revenue figures posted by the specialty retailers to come up with the ten biggest specialty retailers. The list of the ten biggest specialty retailers includes specialty retailers other than specialty apparel retailers. Also, the list includes only Fortune 1000 companies.

O’Reilly Automotive (>$10 billion)

Founded in 1957 and headquartered in Springfield, Mo., this company distributes and retails automotive aftermarket parts, tools, supplies, equipment and accessories. O’Reilly Automotive Inc (NASDAQ:ORLY) shares are down almost 14% year to date but are up by over 13% in the last year. The company reported a net income of more than $2 billion in 2021 and over 1.7 billion in 2020. As of writing, O’Reilly Automotive shares were trading at over $596, while it has a 52-week range of $526.90 to $748.68.

ODP (>$10 billion)

Founded in 1986 and headquartered in Boca Raton, Fla., this company offers business services and supplies, products, and digital workplace technology solutions. ODP Corp (NASDAQ:ODP) shares are down by almost 3% year to date and by almost 24% in the last year. The company reported a net income of more than $180 million in 2021. As of writing, ODP shares were trading at over $38, while it has a 52-week range of $34.71 to $50.29.

AutoZone (>$11 billion)

Founded in 1979 and headquartered in Memphis, Tenn., this company retails automotive replacement parts and accessories. AutoZone, Inc. (NYSE:AZO) shares are down by over 1% year to date but are up by over 48% in the last year. The company reported a net income of more than $2 billion in 2021 and over $1.7 billion in 2020. As of writing, AutoZone shares were trading at over $2,064, while it has a 52-week range of $1,374.13 to $2,267.40.

Bed Bath & Beyond (>$12 billion)

Founded in 1971 and headquartered in Union, N.J., this company sells domestic merchandise and home furnishings products, including bath items, kitchen textiles, kitchen and tabletop items, and more. Bed Bath & Beyond Inc. (NASDAQ:BBBY) shares are down by over 51% year to date and by almost 78% in the last year. The company reported a net loss of more than $550 million in 2021 and over $150 million in 2020. As of writing, Bed Bath & Beyond shares were trading at over $6.

Murphy USA (>$12 billion)

Founded in 2013 and headquartered at El Dorado, Ariz., this company offers motor fuel and convenience products through its retail stores (Murphy USA and Murphy Express). Murphy USA Inc (NYSE:MUSA) shares are up by over 19% year to date and by over 72% in the last year. The company reported a net income of more than $390 million in 2021 and over $380 million in 2020. As of writing, Murphy USA shares were trading at over $236, while it has a 52-week range of $126.56 to $262.58.

Dollar Tree (>$23 billion)

Founded in 1953 and headquartered in Chesapeake, Va., this company operates discount variety stores that offer merchandise at fixed prices. Dollar Tree, Inc. (NASDAQ:DLTR) shares are up by over 11% year to date and by over 50% in the last year. The company reported a net income of more than $1.30 billion in 2021. As of writing, Dollar Tree shares were trading at over $153, while it has a 52-week range of $84.26 to $177.19.

Dollar General (>$27 billion)

Founded in 1939 and headquartered in Goodlettsville, Tenn., this company operates merchandise stores offering food, snacks, basic apparel, housewares and more. Dollar General Corp. (NYSE:DG) shares are down by over 1% year to date but are up by over 11% in the last year. The company reported a net income of more than $2 billion in 2021 and over $2.5 billion in 2020. As of writing, Dollar General shares were trading at over $230, while it has a 52-week range of $183.25 to $262.21.

Best Buy (>$43 billion)

Founded in 1966 and headquartered in Richfield, Minn., this company offers consumer technology products and services, and operates through Domestic and International business segments. Best Buy Co Inc (NYSE:BBY) shares are down by almost 29% year to date and by over 37% in the last year. The company reported a net income of more than $2.40 billion in 2021 and over $1.5 billion in 2020. As of writing, Best Buy shares were trading at over $70, while it has a 52-week range of $69.07 to $141.97.

Lowe’s (>$72 billion)

Founded in 1946 and headquartered in Mooresville, N.C., this company offers home improvement products, including related to maintenance, repair, home decoration and more. Lowe’s Companies Inc (NYSE:LOW) shares are down by almost 28% year to date and by over 2% in the last year. The company reported a net income of more than $8 billion in 2021 and over $5 billion in 2020. As of writing, Lowe’s shares were trading at over $184, while it has a 52-week range of $179.22 to $263.31.

Home Depot (>$110 billion)

Founded in 1978 and headquartered at Atlanta, Ga., this company deals in building materials and home improvement products. Home Depot Inc (NYSE:HD) shares are down by over 30% year to date and by almost 7% in the last year. The company reported a net income of more than $16 billion in 2021 and over $14 billion in 2020. As of writing, Home Depot shares were trading at $284, while it has a 52-week range of $279.59 to $420.61.

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Website Accessibility: 8 Ways to Reach Everyone in Your Audience

2022-06-16T18:36:00.001-07:00

Your website gets judged by a lot of criteria—this is inevitable. Website visitors will consider whether or not they like the brand colors, the appearance, the copy. Potential customers will weigh how authoritative your business, your product, or your team appears to be. But one big criteria that is way too often overlooked by businesses? A website’s accessibility. In fact, there’s an average of 51 accessibility errors on the homepages of the top one million websites.

Website accessibility is essential for any business to reach its entire target audience. That’s why today, we’re going through everything you need to do to get started. Here, we’ll cover:

What website accessibility is and why it’s essential

Eight website accessibility best practices you need to know

Three website accessibility tools to help you get compliant

Let’s get to it.

What is website accessibility?

Website accessibility is the practice of building and maintaining your site in a way that people of all abilities can access and understand the information. That means making sure that the information on your website can be accessed and understood by anyone blocking videos, using a screen reader, or looking at your website.

According to the latest Website Accessibility Content Guidelines, website content is accessible if it’s perceivable, operable, understandable, and robust.

Image source

Here’s what this means:

Perceivable: Information must be conveyed to users in a way that they can perceive (it can’t be invisible to all of their senses).

Operable: The UI and navigation of a website must work in the ways that users operate.

Understandable: The UI and operation of the website need to be understandable for the user.

Robust: All website content needs to be robust enough to be accurately interpreted by users, whether or not they’re using assistive technologies.

Website accessibility includes your site, as well as any tools, dashboards, databases, or other technologies that live on your site. These should all be developed with the same goal of conveying information to people of all abilities. For this post, we’ll focus on your web pages, including your homepage, your about us page, your blog posts, your landing pages, and more. It’s important you get these right—and let’s get into why.

Why is website accessibility essential?

Website accessibility is essential for all businesses so that everyone using the internet can access and understand the information on your website. Because if your website isn’t accessible, you risk missing potential customers, alienating your audience, or even facing legal action. Websites for government offices or for private companies with 15 or more employees must be ADA compliant. And there is a precedent of lawsuits for inaccessible online content.

While compliance is one big reason to keep accessibility top of mind when you’re creating a website or embarking on a redesign, it’s far from the only one. According to the World Health Organization, more than one billion people worldwide live with some kind of disability.

You might think that if your website is simple, this won’t impact you. But even the most basic websites aren’t accessible for completely preventable reasons. In fact, 5.3% of all home page elements have a detected accessibility error. That’s page elements—not just pages. It’s clear that website accessibility needs to be a priority.

You want to make sure your content is as inclusive as possible, and that takes time, effort, and attention. This isn’t daunting, but it is important, so you’ll need a plan. And now let’s talk through the website accessibility best practices you need to know to get started.

Website accessibility standards you need to know

Maintaining an accessible website requires attention to all the elements of your website design, including media content, site architecture, font, and more. This can be overwhelming, but it’s essential, so start with the most important best practices. Here are the key website accessibility standards that everyone working on their website—business owners and marketers alike—need to know.

1. Choose the right CMS

This is the first website accessibility best practice because it’s the most fundamental. You need a content management system (CMS) that supports all of your users and helps you create processes for website development and maintenance that are both effective and easy to manage. This is especially true if you’re a small business strapped for time without a web team.

WordPress has great features for website accessibility, and it’s easy to use once you get the hang of it. Drupal is another ideal option, but this might require web dev help. Website builders like Wix and Squarespace may be limited in support for keeping your website accessible—be sure to double-check before committing, or work with a web design agency to make a website that follows all the up-to-date guidelines.

2. Use alt text everywhere

Alt text is essential for website accessibility. The text, which you’ll typically be prompted to add to all images within your CMS, is contained in an HTML element, and this is what screen readers will use to translate your image for someone who isn’t able to see the graphic on your website.

Take this example from Kristen McCormick’s post about words for emotional copywriting:

The image is a wheel that expands on feelings and emotion to help give you more options for your marketing copywriting. That’s exactly what the alt text says, so that anyone reading the post with a screen reader knows what’s visible on the screen.

It should be noted that alt text is also an essential part of our on-page SEO checklist, since this is how Google “sees” the images on your page.

3. Avoid conveying information with color or imagery alone

In order to keep your website content accessible to users with different abilities, including users with assistive technologies, you need to avoid any places on your website where you’re conveying information through color or imagery alone. This isn’t going to be understandable for all of your users.

Take lead capture forms, for example. You can’t alert a user of an incorrect entry with only a red box. People with colorblindness won’t be able to detect a difference, and they won’t get the information. Add a text explanation in addition to this color-based cue.

4. Arrange your headings in order

Headings are important for arranging information in your blog posts, since they communicate the importance of the section to the overall post as well as shifts to new sections. These signals help convey the logical structure of the post, which is why you might address headings in your brand’s style guide.

But headings aren’t just a text size or shape, they’re an HTML element. That means they can communicate the structure of the post and the importance of the sections to anyone using a screen reader, as well. This makes keeping them in order even more important. So remember to always go in order, never skipping to an H4 after an H2, and using headings of the same type to note comparable sections of your content.

You can also learn more about headings in our on-page SEO checklist.

5. Use easy-to-read fonts

Another related tip: Choose a font that’s easy to read. From an accessibility standpoint, this point speaks for itself. But there’s also a marketing psychology aspect to it. According to the cognitive fluency effect, the harder it is to read something, the less trustworthy it is perceived to be. Furthermore, if that text is describing instructions, the harder that task is perceived to be.

6. Keep all navigation keyboard-friendly

Your website navigation should be accessible to anyone—you want your visitors to be able to engage with your content, to check out your product pages, to sign up for your newsletters, and more. In order to keep your website inclusive, you need to make sure that a user can navigate using a keyboard.

Keyboard users commonly use the Tab key to move throughout a website. Moving throughout your site successfully with this key requires testing and some code set up. Website Accessibility in Mind has a great guide to get started checking your site. Plus, we’ll share some more tools to check your general accessibility in the next section.

RELATED: 16 Ways to Make Your Social Media Accessible & Inclusive

7. Ensure colors contrast

Remember that your website design should be accessible, too. One all too common problem is with color contrast. 86.4% of home pages have low contrast text, which falls below the WCAG 2 AA thresholds—making this the most common website accessibility failure.

The colors on your website, especially the colors of the text and its background, need to contrast sufficiently so that anyone can easily read, whether they have a visual impairment or not.

Image source

8. Make information easy to understand in multiple formats

This is the foundation of website accessibility: You need to create content on your website with the knowledge that not everyone will be viewing and scrolling to access and understand the information. If you keep this top of mind, you’ll remember to add alt text and keyboard navigation, and you’ll know that you need to convey information in text, graphics, code, and more instead of relying on a single source, like a video or gif.

Website accessibility tools

The website accessibility standards here are a great foundation—but that doesn’t really help unless you apply it to your site. Here are a few simple, easy-to-use website graders that can identify the elements or items that need fixing in order to make your site inclusive for all of your potential customers.

1. Sort Site

Sort Site is a quick, free tool that scans your entire website to let you know of any errors, and it provides some context. For each error category, you get a benchmark so you know how your website stacks up against averages.

2. Accessibility Checker

Accessibility Checker

This website grader is sleek and clean, and the results are clearly conveyed in the report. It provides a score, a list of issues, and what needs to happen to correct it.

An example report from a website that needs some work.

3. Website Accessibility Checker Chrome Extension

I love a Chrome extension. CSS Peeper helps me assess or check on-brand colors and font whenever I need, and I find it saves me so much time otherwise spent guessing or referring to a brand guide. This Website Accessibility Checker offers a way to quickly scan whatever page you’re on and get results right away—an excellent tool for anyone committed to keeping their website up to date.

On another note, since many accessibility optimizations overlap with SEO optimization, you can use our free Website Grader to check for missing alt text, heading tags, and other elements.

Prioritize website accessibility for your business

You want to make sure that your business and your marketing reach your audience—and in order to do just that, you need to prioritize website accessibility. Use these free tools to get started identifying the areas you need to improve, and then go through the website accessibility best practices above to make sure you’re compliant and inclusive.

To recap, here is your website accessibility checklist:

Choose the right CMS

Use alt text everywhere

Avoid conveying information with color or imagery alone

Arrange your headings in order

Use easy-to-read fonts

Keep all navigation keyboard-friendly

Ensure colors contrast

Make information easy to understand in multiple formats

Good luck!

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How To Turn Complex Topics Into Content Your Audience Will Understand

2022-06-16T17:36:00.001-07:00

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading →

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How Open Banking Keeps Data Safe When Using IoT Devices

2022-06-14T14:37:00.009-07:00

Open banking has opened up new possibilities for financial and technological services, enabling companies to tap into consumer data like never before. For example, third-party service providers can now access bank account information, account balances, customer financial history, and more through bank links and customer consent.

Growth and enhancement through in-depth collaboration

Internet of Things (IoT) could see growth and enhancement through in-depth collaboration with open banking technology to provide additional benefits and uses for people.

Benefits include consumers accessing their financial data such as bank balances through wearable tech and AI assistants, making requested and automated payments through IoT devices, enabling more detailed credit checks, simpler insurance claims, and more.

Data safety and cybersecurity in open banking

When it comes to any new fintech innovation, concerns and skepticism typically arise in consumers in terms of data safety and cybersecurity. Many consumers believe that traditional financial institutions are better equipped to protect their data than fintech.

This is likely due to years of continued use and a lack of profound understanding of what terms such as “open banking” entails and what security measures are in place to protect consumers.

Open banking is as safe as ever and spreading its data security practices and policies across various case studies in the world of IoT.

Current data protection practices in IoT

The rise of IoT and intelligent technologies has led to a consistently improving customer user experience through seamless day-to-day operations that fulfill the users’ needs. However, in terms of security, IoT has previously seen a good amount of criticism regarding built-in security features, and it often relies on the safety of the network the tech connects to.

The data collected, stored, and shared by IoT devices must be protected under the General Data Protection Regulation (GDPR). GDPR refers to a legal framework that regulates the guidelines on how data must be collected and protected.

It is a crucial obligation for IoT application providers to adopt GDPR-compliant data protection and security measures to keep their users’ data safe and protected and ensure that the ingrained sensors do not collect more data than necessary.

IoT tech has the potential to be targeted with malicious intent

Just like any other device which can be connected, IoT tech has the potential to be targeted, tapped into, and utilized with malicious intent. For example, in 2020, a study by Palo Alto Networks found that 98% of all recorded IoT data traffic was not encrypted.

A 2021 global survey by IT security firm Trend Micro found that 86% of IT professionals believed that their organizations could do more to educate regarding IoT security threats.

With predictions estimating over 30 billion established IoT connections by 2025, security must be at the forefront of users’ and organizations’ minds.

Open Banking will protect a specific part of data

While open banking can protect only a specific part of the data gathered by IoT devices with utmost certainty, implementing open banking policies and technologies protects financial and payment-related information first and foremost.

With smart payments, automated purchasing, and direct bank links on the rise, the financials will, without a doubt, become a fundamental aspect of IoT.

How open banking is kept safe

Safety is one of the main pillars of open banking, and despite security concerns, it is as safe as traditional banking.

Open banking API endpoints were actually developed by banks and have been rigorously tested to ensure maximum data security.

Open banking also gives more power to consumers themselves, allowing them to only share data with third parties of their choosing. Eligible banks also have their own security measures in place, delivering a multi-layered safety wall.

Payments Services Directive 2 (PSD2)

Payments Services Directive 2 (PSD2), the regulation behind the creation of open banking, was initiated in part to re-establish security requirements in the payments sector. Strong Customer Authentication (SCA), dynamic linking requirements, and consent management were introduced to ensure that only authorized users can connect to sensitive data.

Consent management is required when banks and other firms ask customers for consent to the entity’s collection and sharing of their personal data.

SCA’s Authentication Process

SCA refers to a process of authentication that requires the account holder to prove their identity through the use of two or more security elements that are split into three categories:

knowledge (something only the owner knows);

possessions (something only the owner physically holds); and

inherence (something relating to attributes unique to the user, such as fingerprints or voice recognition).

Dynamic Linking Codes

Similarly, dynamic linking establishes the user’s identity by requiring a new, unique code for every new transaction.

Unlike questionable practices, such as screen scraping (the process of copying information from a screen rather than securely connecting to the actual platform displayed), open banking never requires users to share their login details with anyone — making the above methods a viable option for identity verification.

How IoT devices benefit from open banking security measures

While IoT devices are all about convenience and consistent data sharing, some sensitive information, such as financial data, should not be easily accessible outside of the agreed-upon scope.

With unauthorized access to devices being one of the main concerns, it is vital that PSD2-backed open banking identity verification processes, such as SCA, be implemented when setting up automated payments and new transactions. This ensures that only the authorized user can establish future payments.

On the downside, it reduces the simplicity, and ease-of-use IoT is so well-loved for. Still, it is necessary to require the same level of security for regular IoT payments as in any other financial app.

Data gathered on the user can be helpful in further protecting the user from fraudulent actions.

By securely connecting to bank accounts, consumer data can be collected and analyzed to create a portfolio that consists of regular spending patterns, most-used shopping categories, and gambling and overspending habits.

This client file can then be used to analyze whether their current transaction is characteristic of their usual spending behavior or not. If the new transaction does not fit the typical customer profile, the system can be notified, and additional checks and identification processes can be performed.

Encryption of Data

While many IoT devices do not encrypt traffic, open banking goes the other way. It does as much as possible to ensure that the APIs are protected by implementing various security measures.

In combination with a heavy-duty identification verification and data analysis, this establishes a protection system that, while IoT tech itself may be vulnerable to some attacks, the financial data and accounts connected to the device are still protected.

This protection ensures fraudulent payments, login attempts, and access to bank data are limited.

IoT and open banking for the future

Protection of customer data is at the core of PSD2 and open banking, enabling the customers to control and maintain their own financial information. Therefore, security is vital when it comes to sensitive financial information, and solid safety measures are an utmost priority.

Open Banking and IoT

Open banking and Internet of Things technology will inevitably go hand in hand in the near future. Where IoT has security concerns, open banking can help provide the answer and the needed safety net to protect users when accessing their finances on the go.

As technologies continue to evolve and prosper, both of these options in open banking will generate more ways to connect and create countless innovations to enhance and improve users’ lives across the globe.

Image Credit: Provided by the Author; Thank you!

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The S&P 500 Is Officially in a Bear Market. What That Means for Investors

2022-06-14T14:37:00.007-07:00

Markets are in disarray following recent the inflation report and crypto crash.

The S&P 500 officially entered bear market territory today, reflecting a 20% drop from its all-time high.

The S&P is on track to drop 3% today as the Nasdaq Composite eyes a 4% loss.

The markets are likely still reeling from Friday’s tumultuous Consumer Price Index (CPI) report, on top of the recent crypto crash.

Source: Shutterstock

The S&P 500 opened this week in bear-market territory for the first time this year as inflation fears and rising Treasury yields spook investors. With the S&P experiencing a 3% loss today, investors everywhere are questioning just how long and severe this bear market could be.

A bear market is defined by an at least 20% drop from a recent peak. Since its all-time high of $4,766 in December, the S&P is down about 21% at the time of writing, hovering around $3,789.77. A host of recessionary forces are pushing stocks down today.

Friday’s Consumer Price Index (CPI) report remains top of mind for many investors, as it seems likely the Federal Reserve will continue its hawkish agenda. The May CPI report detailed an 8.6% inflation jump from the same month last year. Additionally, it indicated a 1% month-over-month jump. This was higher than even liberal predictions of an 8.3% year-over-year increase. It’s no surprise to see investors react to the startling report, especially given how prices eased mildly in April.

The issue with higher inflation is that it will inevitably beget a monetary policy response that will tighten up financial markets even further. The Federal Reserve hasn’t been shy about its commitment to lowering prices — at nearly any cost. While the Fed has been steady with its 50-basis-point interest rate hikes, some view last month’s rampant inflation as a reason the central bank will end up pushing through larger hikes of 75 or even 100 basis points. And many investors believe the hikes may come more rapidly than previously expected. Higher interest rates could further slow economic growth, especially for typically highly leveraged tech and growth stocks.

Bear Market Weighs on Investors Amid Crypto Crash

Today’s drop could also be due in part to the recent crypto crash. Flagship coins like Bitcoin (BTC-USD) and Ethereum (ETH-USD) are down more than 15% over the past 24 hours. Most of the other top cryptos by market capitalization have followed suit. BTC has been on a downward spiral this year, and today’s drop certainly isn’t helping the crypto bulls of the world. Bitcoin’s all-time high was about $67,000 per coin last November. At the time of writing, it’s down to $23,623, even below its most recent $29,000 resistance level.

As stocks become more intertwined with digital assets, it’s not surprising to see both markets experience drops today. MicroStrategy (NASDAQ:MSTR), for example, has a massive holding in crypto, and as a result is down more than 21% today at the time of writing.

It’s unclear what today’s official passing into bear market territory will mean for the greater stock market. With China opening back up, American industries are in position to regain lost ground. But they are still at odds with rampant inflation and rising interest rates.

Published First on InvestorPlace. Read Here.

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Put These Call-to-Action Tips on Your Favorites List

2022-06-14T14:37:00.005-07:00

Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond. Continue reading →

source https://contentmarketinginstitute.com/articles/call-to-action-tips

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LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing

2022-06-14T14:37:00.003-07:00

With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development?

According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also responsible for more than 50% of social traffic on B2B websites and blogs.

With so much exposure potential, businesses must direct their marketing focus into that channels and strategies that are more likely to pay off. As Judi Fox – a LinkedIn marketing expert, stated, “the top tip for a LinkedIn company page is to balance the time spent on content creation vs. the return on investment for the business generated.”

The most successful LinkedIn company pages seem to have a content strategy based on a constant mix of native documents, videos, images, and text-only posts, proving that diversity is important.

By analyzing 141.474 business posts from 1.126 LinkedIn pages, Socialinsider & Cloud Campaign’s LinkedIn content study offers some interesting insights about LinkedIn’s average CTR and page reach potential.

Post more native documents – it generates the highest amount of clicks

In the case of B2B companies, LinkedIn is known to be the most effective social media platform for promotion, having an average conversion rate three times higher than any other network.

Highlighting the stats revealed by data, it seems that in 2022 native documents generate 3x more clicks than any other type of content, with LinkedIn’s click-through rate standing at an average of 2.20%.

PS: native documents are PDFs that, once uploaded directly on LinkedIn, are displayed similar to an Instagram carousel.

LinkedIn Average CTR by Impression Rate — Image Credit: Socialinsider; LinkedIn Pgs 1.126; Jan.2021-Apr.2022; Thank you.

The fact that native documents alone are reaching a click-through rate between 3.5% to 8.6% on average is the best evidence of how LinkedIn’s algorithm works.

Just like any other social media network, LinkedIn rewards the most the content that succeeds in keeping the users on the platform longer. Without having any link insertions that will make the page’s followers leave the platform, and thanks to the scrolls of the slides, native documents succeed in doing exactly that.

Increase your number of video posts – video content is the most engaging content on LinkedIn

Video content is one of the most trending posts on all social networks; this is old news by now.

These days, videos make up about 15-20% of posts on social media, in any platform’s case.

Everyone is so hyped about video content because it’s immersive and easy to consume. Adding a catchy idea to the mix, and here’s probably the next viral social media campaign.

However, with LinkedIn’s engagement per impression rate standing at 3.16% on average, videos seem to be the most engaging type of content only for small to middle-sized accounts.

In the case of larger profiles (between 50K and with more than 100K followers), the engagement landscape is slightly different. The pages with such a following seem to gain more engagement through native documents and single images.

LinkedIn Average Engagement Per Impressions — Image Credit: Socialinsider; LinkedIn Pgs 1.126; Jan.2021-Apr.2022; Thank you.

When making their LinkedIn content strategy, B2B businesses should also look at the overall social media tendencies and, at the same time, at trends regarding their niche and account size since there could be significant differences, as proved by data.

Nonetheless, as the numbers offer some guidelines, testing remains the ultimately trustworthy way of creating a successful LinkedIn marketing strategy.

LinkedIn Average Page Reach Rate — Image Credit: Socialinsider; LinkedIn Pgs 1.126; Jan.2021-Apr.2022; Thank you.

Since reach and engagement are the two most important metrics for social media managers, after examining LinkedIn’s content stands in terms of engagement, a couple of stats about Linkedin pages; reach are worth mentioning.

While LinkedIn’s average reach page rate is 3.49% in 2022, the smallest accounts (under 5K followers) succeed in reaching most of their audience — having an average page reach rate of 6.17%.

On the other side of the spectrum, accounts with between 50-100K followers have the hardest time delivering their messages to their audiences on LinkedIn — having an average page reach rate of a mere 1.63%.

Wrap up

With all this info, you can start your LinkedIn page audit to see where you score above and below the average and improve your LinkedIn content strategy moving forward.

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12 Tips for Marketing Automation in 2022

2022-06-14T14:37:00.001-07:00

Many businesses are not taking advantage of technology that can improve marketing results. With marketing automation systems, they can send thoughtful communications at the right time to nurture leads and convert them.

Marketing automation is one of the best ways to run your business. It allows you to:

Create a definition to send personalized emails to your leads and customers.

Choose from thousands of templates for the one that works for your business.

Follow up with your prospects automatically and nurture them until they become customers.

Manage your entire list of subscribers from one place with ease.

The key is to start using it today and avoid most marketers’ mistakes. Here are 12 tips to get you going.

1. Develop a Marketing Automation Strategy

Marketing automation has many benefits, but you can’t jump in without thinking. Don’t try to automate every part of your business — not all your processes are ripe for automation right away.

Plan ahead. Make sure you have a strategy in place. Ask yourself questions like:

How will I measure the effectiveness of my marketing automation?

What metrics will I use to determine success?

What do I want to achieve with marketing automation?

Take some time and write out your goals and objectives. Then, consider what activities you need to automate, the tools available to you, and how you want to start.

2. Implement Marketing Automation Gradually

Getting started with marketing automation can be intimidating for any company, especially those that are unfamiliar with the technology. While some companies dive into marketing automation at full speed and send out dozens of emails or publish countless social media posts immediately, it can be best to take a slower approach to the process.

Deciding how — and how quickly — to integrate marketing automation depends on your company’s size, available resources, and the type of tools you’re using.

The first step is to understand how you and your colleagues spend your time. Next, identify tasks that take the most time but don’t necessarily move prospects through the sales cycle. Marketing automation can take care of many of these tasks, freeing you up to focus on working with your best prospects and closing deals.

3. Start With Email Marketing

Email marketing is one of the most essential business processes to automate. It’s also one of the easiest to implement, so you should think about starting here. For example, sending emails regularly to your newsletter subscribers can be time-consuming. By automating instead, you could schedule emails to go out in advance and have them sent at the specified time without touching them again.

Another great way to automate your business processes is by setting up autoresponders for new leads and customers. For example, this will let you send automated messages to people who sign up for your mailing list.

4. Streamline Your Social Media Presence

Social media is a highly effective marketing channel, but you have to invest time and effort into it to get results. Luckily, automation can help you streamline many of the everyday tasks that marketers perform on these platforms, letting you work more efficiently and get better results for your efforts.

The key is to focus on the tasks that can be automated so your time can be spent on the ones that require a human touch. For instance:

Posting Content: You can schedule your posts in advance with almost every social platform. In addition, many offer native scheduling capabilities built right into their interface.

Monitoring Channels: Marketing automation can help you track key metrics like follower growth over time.

Link Tracking: Using unique links for each piece of content you create, you can track where your leads come from and how they interact with your site.

There are plenty of social media management tools that let you schedule posts in advance across multiple accounts at once. This means you can spend a few hours at the beginning of the week (or even just one session) creating all of your posts for the next several days or weeks.

5. Build Your List

A list is a powerful tool that can help you reach your audience and drive business growth. Marketing automation can help you grow your list organically without actually being too pushy about it.

Specifically, automation allows you to send emails with the right content and messaging at the right time. In addition, you can schedule emails for times when your audience is most likely to be receptive, allowing them to decide at their own pace.

6. Automate the Right Content for Your Market

The more relevant your content is, the higher the chance people will interact with it. And if they interact with it, it means they’re interested in what you have to say — and that translates into increased leads and conversions.

Marketing automation can track how people engage with your content, including how many times they click on a link, open an email, or fill out a form. You can then use this data to improve future communications.

The data you receive from automated tracking can also form part of your real-time web analytics. This enables you to see which parts of your website perform well and which ones need improvement.

7. Nurture Sales Leads

It’s possible to nurture sales leads with specific content, helping guide prospects through the sales funnel and move them closer to a sale. Marketing automation allows you to use the power of your content, landing pages, and social media to nurture your leads into customers.

Marketing automation is what will allow you to grow your business without adding more people or hours to your sales and marketing teams. And it’s one of the few tools that you can use for both inbound and outbound marketing, so it gives you the flexibility you need. A professional lead tracking software is a perfect example of taking time consuming yet important work off of your plate so you can continue selling.

8. Personalize the Customer Experience

Personalization is a crucial aspect of any customer-facing business. It needs to be a focal point of your customer experience. Consumers are more likely to respond positively to brands with a strong understanding of their needs, preferences, and interests. However, while it is highly desirable in theory, it can also be challenging to execute on your own.

Marketing automation helps you cater to the customer experience by automatically collecting and managing data at scale. This creates better experiences for your customers, making it easier to retain and keep them happy.

9. Follow Up With Customers After Purchases

Retaining customers is one of the most critical factors in growing a sustainable business, and the best way to keep them coming back is to provide excellent service. But, are you following up after they make purchases? If not, you could be missing out on a significant opportunity to grow your business.

It turns out that one of the best ways to do this is through marketing automation. With it, you can set up campaigns that check-in with those who have bought from your business. These post-purchase emails allow you to send personalized messages at precisely the right time to increase revenue and build stronger relationships.

10. Generate Reports on Marketing Campaigns and Website Traffic

Analytics are critical to any company that wants to improve the performance of its marketing and sales teams. One of the best ways to collect data about your customers is with a comprehensive marketing automation platform that can track their activity across all channels.

These platforms can potentially let you automatically generate reports on website traffic, sales leads, and conversions from downloads as well as social media posts. You can also use analytics to track the effectiveness of your sales emails.

11. Don’t Make It Obvious That You’re Using Automation

Automation is an incredibly powerful tool for marketers, but it can also be dangerous and can reduce engagement if you aren’t careful. It’s important to remember that your subscribers are real people with real emotions. You have to speak to them as people would.

If you make it obvious you’re using automation; you run the risk of alienating your subscribers. They might not feel like you’re treating them as individuals, and they’re less likely to engage with your campaigns or buy from you again at that point. On the other hand, personalized subject lines can go a long way toward improving open rates or click-through rates (CTR).

12. Align Automation With Your Overall Business Goals

To achieve maximum return on investment (ROI), you need to align automation with your overall business goals. This means you need to outline what your business does and what it wants to achieve as a whole, then break that down for each department. Once you have, you can start designing your automation strategy to deliver your desired results.

This is not a silver bullet that will solve all of your marketing and sales problems. But when implemented correctly, it will help you streamline processes, generate more leads, and drive more revenue.

Hopefully, we’ve given you some ideas on how you might use marketing automation to your advantage. Avoid the mistake of thinking that it’s a one-size-fits-all solution, because it isn’t. Instead, by looking at what marketing automation can do for you and your needs, you can figure out how to fit it in and make the most of your ROI.

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The Ultimate Guide to Digital PR (Plus Tips and Tools)

2022-06-13T14:36:00.005-07:00

Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?

from Semrush blog https://www.semrush.com/blog/guide-to-digital-pr

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