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<!--Generated by Site-Server v6.0.0-0bca61627221744fcd755d4bdb7df2b845d11d29-1 (http://www.squarespace.com) on Fri, 04 Nov 2022 12:32:55 GMT
--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://www.rssboard.org/media-rss" version="2.0"><channel><title>Blog - Apollo Ideas</title><link>http://apolloideas.com/blog/</link><lastBuildDate>Tue, 17 Mar 2015 19:15:49 +0000</lastBuildDate><language>en-US</language><generator>Site-Server v6.0.0-0bca61627221744fcd755d4bdb7df2b845d11d29-1 (http://www.squarespace.com)</generator><description><![CDATA[<p>The Apollo Ideas Blog is a free resource for our advice and thoughts on presentation design and delivery.</p>]]></description><item><title>The best presentation remote available now.</title><category>Products</category><category>Delivery</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Tue, 17 Mar 2015 19:15:49 +0000</pubDate><link>http://apolloideas.com/blog/the-best-presentation-remote-in-2015</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:55086f0ce4b07a85258b2d92</guid><description><![CDATA[<p>It has been years&nbsp;since my last presentation remote review, so it's a good time for an update.</p><p>A good remote is a valuable&nbsp;tool for anyone giving a presentation. Even though it feels safer to present from behind a podium with your computer, don’t do it. It is much harder to connect with your audience from back there.</p><p>So if you are out on stage moving around, you need a good remote to control your slides. But which ones are any good?</p><h3>Recap: What to look for in a presentation remote.</h3><p>A good presentation remote should be three things: <em>reliable</em>, <em>simple</em>, and <em>small</em>. Your technology is the last thing you want to worry about as you tell your story. It needs to just work.&nbsp;</p><p>The only controls you need during your talk are Forward/Back and&nbsp;Black Screen. Any extra buttons, controls, or mini-joysticks are just accidental-presses waiting to happen. Simpler remotes&nbsp;are better.</p><p>Additionally, you should be able to gesture naturally&nbsp;during your talk. If it looks like you're holding a magic wand with LEDs on it, your audience might pay more attention to it than you. Smaller remotes are more ergonomic and less distracting. And a presentation remote should never have LEDs. Ever.</p><h3>The best presentation remote is not...</h3><p>Unfortunately most of the presentation remotes available today are not very good. It seems manufacturers have added more buttons and features to compete with one another, but those features don't make the remotes any better at their job.</p><p>The top remotes sold on Amazon right now are the <a target="_blank" href="http://www.amazon.com/gp/product/B002GHBUTK?ie=UTF8&amp;camp=1789&amp;creativeASIN=B002GHBUTK&amp;linkCode=xm2&amp;tag=apolidea-20">Logitech R400</a> and <a target="_blank" href="http://www.amazon.com/gp/product/B002GHBUTU?ie=UTF8&amp;camp=1789&amp;creativeASIN=B002GHBUTU&amp;linkCode=xm2&amp;tag=apolidea-20">Logitech R800</a> — &nbsp;but, despite their high rating on Amazon,&nbsp;I do not recommend either of these. &nbsp;They both look good, are well made, and feel nice to hold, but they have terrible button placement and compatibility problems with Apple's Keynote software.&nbsp;</p>


















  

    
  
    

      

      
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            <p>The Logitech R400</p>
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<p>All of the buttons on the <a target="_blank" href="http://www.amazon.com/gp/product/B002GHBUTK?ie=UTF8&amp;camp=1789&amp;creativeASIN=B002GHBUTK&amp;linkCode=xm2&amp;tag=apolidea-20">R400</a> and <a target="_blank" href="http://www.amazon.com/gp/product/B002GHBUTU?ie=UTF8&amp;camp=1789&amp;creativeASIN=B002GHBUTU&amp;linkCode=xm2&amp;tag=apolidea-20">R800</a> are arranged where your thumb naturally rests as you hold the remote. It is&nbsp;easy to feel the difference between the large Forward/Back buttons without looking, but it is&nbsp;not as easy to feel the smaller buttons that are directly below.</p><p>One of those lower buttons (the one of the left)&nbsp;is the "End Slideshow" control that <em>immediately</em>&nbsp;kicks you out of your presentation. That is not a button you ever want to accidentally press during your story, but its placement makes it almost inevitable that you will. Do a quick search of the Amazon reviews for the word "accident" and you can read the stories.&nbsp;</p><p>Additionally, the "Black Screen" and "End Slideshow" buttons both don't&nbsp;work properly with Keynote on a Mac. Yes, there are ways to make it work by <a target="_blank" href="https://presentandpersuade.wordpress.com/2013/08/18/how-to-make-logictechs-r800-remote-work-with-keynote/">modifying</a> your Mac's keyboard inputs with special software&nbsp;—&nbsp;but who wants to do that? And what do you do if you are ever presenting from a computer that is not your own?</p><p>The <a target="_blank" href="http://www.amazon.com/gp/product/B002GHBUTU?ie=UTF8&amp;camp=1789&amp;creativeASIN=B002GHBUTU&amp;linkCode=xm2&amp;tag=apolidea-20">Logitech R800</a> has two additional features over the <a target="_blank" href="http://www.amazon.com/gp/product/B002GHBUTK?ie=UTF8&amp;camp=1789&amp;creativeASIN=B002GHBUTK&amp;linkCode=xm2&amp;tag=apolidea-20">R400</a>, &nbsp;a countdown timer and green laser pointer. A countdown timer on a remote is a good idea in theory, but I put it in the category of extra technology to worry about during your presentation.&nbsp;If the timer is set incorrectly, or if you accidentally press the timer buttons while you are presenting, it just creates problems. Timers are great to have, but they don't need to be built into your remote. And a green laser pointer, while cool and different, is not dramatically better than a red laser pointer in practice.</p><h3>My favorite remote is...</h3><p>So after using several of the best sellers on Amazon, I still recommend the same remote I did years ago — the simple <a target="_blank" href="http://www.amazon.com/gp/product/B000FPGP4U?ie=UTF8&amp;camp=1789&amp;creativeASIN=B000FPGP4U&amp;linkCode=xm2&amp;tag=apolidea-20">Kensington Wireless Presenter</a>. It's small, reliable, and extremely&nbsp;easy to use without looking. It also works properly with both Keynote and PowerPoint (both Mac and Windows) without needing special setup.&nbsp;</p>


















  

    
  
    

      

      
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            <p>The <span>Kensington Wireless Presenter with Laser Pointe</span>r</p>
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<p>I have presented with one of these remotes&nbsp;for almost a decade and have never had a problem with accidental button presses. In fact, it has never done <em>anything</em> unexpected. It just works.&nbsp;</p><p>The newest models are better than ever because they are made from a material that feels nicer to hold and they now take AAA batteries instead of a watch battery. There are two versions available, one <a target="_blank" href="http://www.amazon.com/gp/product/B000FPGP4U?ie=UTF8&amp;camp=1789&amp;creativeASIN=B000FPGP4U&amp;linkCode=xm2&amp;tag=apolidea-20">with a red laser pointer</a> and one <a target="_blank" href="http://www.amazon.com/gp/product/B000FPIUAW?ie=UTF8&amp;camp=1789&amp;creativeASIN=B000FPIUAW&amp;linkCode=xm2&amp;tag=apolidea-20">without</a>. I recommend the one with the laser, but either will do the job.</p><p>The <a target="_blank" href="http://www.amazon.com/gp/product/B000FPGP4U?ie=UTF8&amp;camp=1789&amp;creativeASIN=B000FPGP4U&amp;linkCode=xm2&amp;tag=apolidea-20">Kensington Wireless Presenter</a> is neither&nbsp;the most feature-rich remote,&nbsp;nor&nbsp;the most expensive. But from my experience, that is what makes it (still) the best presentation remote you can buy.</p>]]></description><media:content type="image/jpeg" url="https://images.squarespace-cdn.com/content/v1/517466fae4b010aac9555550/1426619573560-V82ERC8I6HK8WMOZ9FQR/image-asset.jpeg?format=1500w" medium="image" isDefault="true" width="1500" height="946"><media:title type="plain">The best presentation remote available now.</media:title></media:content></item><item><title>Neil deGrasse Tyson talks about tasty soundbites</title><category>Delivery</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Thu, 05 Sep 2013 15:48:27 +0000</pubDate><link>http://apolloideas.com/blog/neil-degrasse-tyson-talks-about-the-soundbite</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:522875abe4b0e8fb2cfaca4f</guid><description><![CDATA[<p><span>The best presenters strike a balance between being <em>thorough</em> and being <em>memorable</em>. Unfortunately as people become experts in a topic, they often throw the memorable part out the window. Or worse, they think being more thorough will automatically make their presentations memorable.</span></p><p><span>Experts don't understand that being memorable plays a major role in the </span><em>effectiveness</em><span> of a presentation.&nbsp;</span><span>Your presentation is never about you — it's about your audience, always. So if aren't thinking about how to make your talk more memorable, you might as well ignore your audience altogether.</span><br></p><p><span></span><span><a href="https://twitter.com/neiltyson" target="_blank">Neil deGrasse Tyson</a> gets it. He's an expert astrophysicist who is also one of the most well known scientists in the world (especially among non-scientists) because he is extremely memorable. At a recent event at the American Museum of Natural History, he ruminated on the art of speaking in memorable soundbites.</span></p>


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<blockquote>"And I thought to myself… even though they are interviewing me in m<span>y place, it's actually for them in their place, and in their place soundbites rule. … So I said, rather than have them soundbite me, why don't I hand them soundbites? They can't edit that."</span></blockquote><p>This is similar to a presentation tip put forward by Carmine Gallo in his book <a href="http://www.amazon.com/gp/product/B002Z8IWMS/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;camp=211189&amp;creative=373489&amp;creativeASIN=B002Z8IWMS&amp;link_code=as3&amp;tag=apolidea-20" target="_blank">The Presentation Secrets of Steve Jobs</a>. He suggests creating <a href="http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/" target="_blank">Twitter-friendly headlines</a> throughout your presentation — repeatable one-sentence summaries that capture your message. In other words, soundbites. So what does a great soundbite look like?</p><blockquote><span>"[A few] words that are informative, make&nbsp;</span><span>you smile, and are so tasty you might want to tell someone else — there is the anatomy of a soundbite. And don’t think that soundbites aren’t useful if they don’t contain a curriculum. A soundbite is useful because it triggers interest in someone, who then goes and puts in the effort to learn more. … Take the moment to stimulate interest, and upon doing that you have set a learning path into motion that becomes self-driven because that soundbite was </span><em>so tasty</em><span> — why do you think we call them bites?"</span></blockquote><p>If you are not already a fan of <a href="https://twitter.com/neiltyson" target="_blank">Neil deGrasse Tyson</a>, you should be.</p><p>Source: <a href="https://twitter.com/brainpicker" target="_blank">Maria Popova</a> on her excellent site&nbsp;<a href="http://www.brainpickings.org/index.php/2013/09/05/neil-degrasse-tyson-on-the-art-of-the-soundbite/" target="_blank">Brain Pickings</a>.</p>]]></description></item><item><title>Music like you've never seen it.</title><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Thu, 29 Aug 2013 21:57:46 +0000</pubDate><link>http://apolloideas.com/blog/music-like-youve-never-seen-it</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:521fc193e4b0c4f7b0ec30b0</guid><description><![CDATA[<p>When visualizations do their job, they enable you to see patterns that are otherwise invisible. These videos by Andy Fillebrown are fantastic visualizations because they bring the symmetry, complexity, and patterns of music to life in an elegant way.</p><p>In this form, music is not just beautiful to hear but is also beautiful to see. To me, it is even more beautiful that the human brain is capable of remembering and reciting such a complex set of data — and we simply call it "playing".</p><p></p>


<img data-load="false" data-image-focal-point="0.5,0.5" src="http://i1.ytimg.com/vi/q7pFjT7EqD8/hqdefault.jpg?format=1000w" />]]></description></item><item><title>What are better than slides? JellyBeans</title><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Fri, 26 Jul 2013 16:06:28 +0000</pubDate><link>http://apolloideas.com/blog/what-are-better-than-slides</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51f29911e4b0169a20e83b06</guid><description><![CDATA[<p>The backbone of your presentation is always <em>your story</em>. Your visuals exist to make your story more powerful, so it's important to choose them carefully.</p><p></p><p>Presentation visuals do not have to be limited to slides. In fact, it's often much more powerful to use props when they make sense.</p><p>This video from <a href="http://www.zefrank.com" target="_blank">Ze Frank</a> is a perfect example of the power of props as visuals. It is a moving and inspirational visualization of a human lifespan, told with 28,835 JellyBeans. </p><p>I guarantee y<span>ou will remember this better than if he had used slides to tell the same story.</span></p>


<iframe data-image-dimensions="854x480" allowfullscreen="" src="http://www.youtube.com/embed/BOksW_NabEk?feature=oembed&amp;wmode=opaque&amp;enablejsapi=1" width="854" data-embed="true" frameborder="0" height="480"></iframe><p>How much time we have in jellybeans. Share on FB :: http://on.fb.me/1aIJcmq (U can add a note) Tweet This :: http://bit.ly/11ZGj9V (U can change the tweet) music : http://www.soundcloud.com/stevenobrien data : http://www.bls.gov/tus/</p>]]></description></item><item><title>The next version of Apollo Ideas</title><category>General</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Tue, 18 Jun 2013 16:05:11 +0000</pubDate><link>http://apolloideas.com/blog/the-next-version-of-apolloideascom</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51bf8b47e4b0a848c0a8e334</guid><description><![CDATA[<p><span>Welcome to the new Apollo Ideas.&nbsp;</span><span>We have been working hard over the past several weeks to overhaul and modernize our digital home.&nbsp;</span><span>As we began the process, we identified a set of questions to guide us:</span></p><ul><li class="li2">How could we make the navigation simpler, so visitors could get to the information they want more easily?</li><li class="li2">How could we improve our portfolio to more comprehensively represent our approach to slide design? (This was a big one.)</li><li class="li2"><span>How could we unify the overall aesthetic to be more clear, simple, and expressive, while also being more <em>flexible</em> so we could add new functionality?</span></li></ul><p class="p1">We are proud of our new design and we think it captures our personality better than ever.<span>&nbsp;Here are a few of the new areas we've added:</span></p><ul><li class="li2"><strong><a href="http://apolloideas.com/portfolio">A dynamic new portfolio.</a></strong> We've always received a lot of positive feedback on the Before &amp; After examples in our portfolio, so we made it front-and-center in the new version. And in the new Sample Slides section all of the thumbnails are finally clickable. Just click or tap to expand each slide to its full resolution and see every detail.</li><li class="li2"><strong><a href="http://apolloideas.com/blog">An improved and integrated blog.</a></strong> The new Apollo Ideas Blog is simpler and integrated better with the rest of our site. Expect more long-form articles about presentation design and communication strategy coming soon. We are also going to start using the Apollo Ideas <a href="http://twitter.com/apolloideas">Twitter</a> account to share interesting things we find about presentations, communication, and design.</li><li class="li2"><strong><a href="http://apolloideas.com/jobs">New ways to contact us.</a></strong><span> Our new contact page includes links to our social network pages. We also included a way to sign up for our new Newsletter.</span></li><li class="li2"><span></span><strong><a href="http://apolloideas.com/jobs">Job listings.</a></strong><span> We are really excited about this one. We're expanding our design team, so we now have our own place to post about new positions. Tell your designer friends who are interested in information design.</span></li></ul><p>We hope you like the new Apollo Ideas. Be sure to check back in the future for useful new articles on the blog, and even new services coming down the road.</p><p></p><ul class="ul1">
</ul>]]></description></item><item><title>Word as Image</title><category>Design</category><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Tue, 21 Feb 2012 15:58:53 +0000</pubDate><link>http://apolloideas.com/blog/archives/1084</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:5175729be4b0280270e711d4</guid><description><![CDATA[<iframe data-image-dimensions="854x480" allowfullscreen="" src="http://www.youtube.com/embed/J59n8FsoRLE?feature=oembed&amp;wmode=opaque&amp;enablejsapi=1" width="854" data-embed="true" frameborder="0" height="480"></iframe><p>CHALLENGE: Create an image out of a word, using only the letters in the word itself without adding any extra elements. Submit yours on www.wordasimage.com</p>

<p>I am loving how clear, simple, and expressive these visuals are. You can check out more from artist Ji Lee in his recently released book Word as Image.</p><p>Source: <a href="http://www.mymodernmet.com/profiles/blogs/word-as-image-ji-lee">My Modern Met</a></p>]]></description></item><item><title>Design lesson from Fox News: Accurate charts matter</title><category>Design</category><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Tue, 13 Dec 2011 02:24:42 +0000</pubDate><link>http://apolloideas.com/blog/archives/1073</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:5175729ae4b0280270e710ee</guid><description><![CDATA[<figure class="
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<p>
This recent chart from Fox News is an example of how an inaccurately designed chart can be horribly misleading. Take a look at the relative position of the 8.6% for the month of November on the far right.</p><p>Charts should make trends in large sets of data more clear. Using them to mislead is wrong.</p><p>Source: <a href="http://flowingdata.com/2011/12/12/fox-news-still-makes-awesome-charts/">FlowingData: Fox News still makes awesome charts</a></p><p>And also check out:&nbsp;<a href="http://flowingdata.com/2009/11/26/fox-news-makes-the-best-pie-chart-ever/">FlowingData: Best pie chart ever</a></p>]]></description></item><item><title>Dance instead of PowerPoint</title><category>Delivery</category><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Wed, 07 Dec 2011 15:10:46 +0000</pubDate><link>http://apolloideas.com/blog/archives/1063</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757299e4b0280270e7109d</guid><description><![CDATA[<p>This just goes to show again that "presentation" does not mean PowerPoint. This is an incredibly creative and beautiful way to present ideas.&nbsp;</p><p></p><p></p><p></p>


<iframe data-image-dimensions="854x480" allowfullscreen="" src="http://www.youtube.com/embed/UlDWRZ7IYqw?feature=oembed&amp;wmode=opaque&amp;enablejsapi=1" width="854" data-embed="true" frameborder="0" height="480"></iframe><p>Music by: Greg﻿ Brosofske Minneapolis, USA based composer. Dancers: Jessica Elhert, Bryan Godbout, Stephanie Laager, Edward Bruno Oroyan Nelle Hens, Camille Prieux, Mariel Blaise, Gabson Nenaks, David Zagari & Marcio Canabarro This performance originally took place at TEDxBrussels on 22 November 2011 info: http://www.tedxbrussels.eu About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.</p>]]></description></item><item><title>A great oldie from Sesame Street.</title><category>General</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Thu, 10 Nov 2011 00:09:16 +0000</pubDate><link>http://apolloideas.com/blog/archives/1053</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757299e4b0280270e7105b</guid><description><![CDATA[<iframe data-image-dimensions="640x480" allowfullscreen="" src="http://www.youtube.com/embed/axXTMUmTOyE?feature=oembed&amp;wmode=opaque&amp;enablejsapi=1" width="640" data-embed="true" frameborder="0" height="480"></iframe><p>Here is an old and nostalgic cartoon about two men who had an idea and shared it with each other. After that, each knew twice as much. I like the gentle acoustic guitar being played throughout the clip.</p>

<p>
Sesame Street always has a way of getting it right. Simple is powerful.</p>]]></description></item><item><title>Slide design narcissism: Logo on every slide.</title><category>Design</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Tue, 11 Oct 2011 13:00:00 +0000</pubDate><link>http://apolloideas.com/blog/archives/1027</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757299e4b0280270e71012</guid><description><![CDATA[<p>Stop putting your logo on every slide. Many companies think it's necessary to stamp a logo on every slide because it builds "brand image" and looks more professional.
It doesn't. In fact, a logo on every slide hurts the effectiveness of your presentation. Here's why.</p><p><strong>1. It's distracting.</strong>&nbsp;– Great slides support your message, they don't distract from it. Putting a big logo in the corner of every slide is wasting screen real estate with visual noise that doesn't enhance your message.</p><p><strong>2. Your audience knows who you are. –&nbsp;</strong>I've had clients tell me they "need" to include their logo on every slide so the audience doesn't forget who they are. If you're speaking to a room full of people and they suddenly don't know who you are, you have a bigger problem on your hands...</p><p><strong>3. It hurts your brand.</strong>&nbsp;– An ineffective, boring presentation that's elaborately branded is worse for your brand than an engaging, memorable presentation with no branding at all. People remember presenters who can move them with a great story. Don't let bad slides get in the way of that.</p><p>If you really want your logo in your presentation, keep it limited to the first and last slides. That way your audience can see what company you're from at the start and then are reminded of it again at the very end after you've wowed them with a memorable presentation.</p>

















 

  
  
    

      

      
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        </figure>]]></description></item><item><title>Quote: Everyone is a genius.</title><category>Quotes</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Fri, 18 Mar 2011 00:36:44 +0000</pubDate><link>http://apolloideas.com/blog/archives/1014</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757299e4b0280270e70fd0</guid><description><![CDATA[<figure class="
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        </figure>]]></description></item><item><title>Slides and theater sets. Showtunes optional.</title><category>General</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Fri, 11 Mar 2011 02:32:15 +0000</pubDate><link>http://apolloideas.com/blog/archives/998</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757298e4b0280270e70fca</guid><description><![CDATA[<figure class="
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<p>
Broadway set designers have a difficult job.&nbsp;They need to design theater sets that cleverly balance two functions: 1) physically providing the details (entrances and props) the actors need to tell their story, while 2) also powerfully conveying the emotional atmosphere for each scene of the show.</p><p>Sound familiar? Metaphor alert: Your presentation slides have to balance the same functions.</p><p>A great way to break free from the doldrums of traditional PowerPoint is to think of your slides not as slides, but as theater sets to be your backdrop as you deliver your speech. They're there to make you look good and support you with the details you need to tell your story.</p><p>Fortunately you don't need a Master of Fine Arts degree to design great slides.</p>]]></description></item><item><title>Your last slide: It's not over until...</title><category>Delivery</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Mon, 10 Jan 2011 15:30:42 +0000</pubDate><link>http://apolloideas.com/blog/archives/975</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757298e4b0280270e70fc4</guid><description><![CDATA[<figure class="
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<p>I recently saw the CEO of a well known children's entertainment company speak and it reminded me of a crucial presentation tip:&nbsp;Your last slide is not the end of your presentation.</p><p>This executive's delivery was top notch with warm storytelling and great visuals. He came across as a likable guy and left his audience impressed. Unfortunately, that positive picture completely changed during the Q&amp;A.</p><p>It wasn't an official Q&amp;A with microphones in the aisles — just an informal meet-and-greet at the bottom of the hour. I'll assume he was in a rush to leave because his tone was alienating and brash to the people who came up to ask a question. This ruined the whole impression of his presentation for everyone who stuck around.</p><p>Your last slide is not the end of your presentation. How you present yourself before and after your slideshow matters just as much. You can rehearse your slide delivery over and over to be warm and likable, but if you come across as a jerk once the slides finish, you will still be seen as a jerk.</p>]]></description></item><item><title>I love data visualization.</title><category>Design</category><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Wed, 01 Sep 2010 20:27:49 +0000</pubDate><link>http://apolloideas.com/blog/archives/952</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757298e4b0280270e70fab</guid><description><![CDATA[<p>My friend and fellow blogger <a href="http://harrisonbrookie.blogspot.com/" target="_blank">Harrison Brookie</a> recently sent me this&nbsp;great TED talk by <a href="http://www.ted.com/speakers/david_mccandless.html">David McCandless</a>. For those of us who love data visualization, it's a real treat.&nbsp;</p><p></p>


<iframe scrolling="no" allowFullScreen mozallowfullscreen src="http://embed.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html?wmode=opaque" webkitAllowFullScreen width="640" data-embed="true" frameborder="0" height="360"></iframe>

<p>My favorite line in the talk is:</p><blockquote><p>"There's something almost magical about visual information. It's effortless. It literally pours in. If you're navigating a dense information jungle, coming across a beautiful visualization is a relief. It's like coming across a clearing in the jungle."</p></blockquote><p>Source: <a href="http://blog.ted.com/2010/08/23/the-beauty-of-data-visualization-david-mccandless-on-ted-com/" target="_blank">TED Blog</a></p>]]></description></item><item><title>Thoughts on iPad presentations</title><category>Design</category><category>General</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Thu, 05 Aug 2010 21:32:19 +0000</pubDate><link>http://apolloideas.com/blog/archives/918</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757297e4b0280270e70fa5</guid><description><![CDATA[<figure class="
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<p>
iPad is a presentation game changer. Since its launch four months ago, Apple has sold roughly four million units and they're only just now rolling out to international markets. iPad is a solid success and the harbinger of a major computing paradigm shift. It inspires us to imagine new ways to approach presentation design and rethink the role a presentation can play in business communications.</p><p><strong>It's all about interaction. </strong></p>

















 

  
  
    

      

      
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<p>iPad is the killer tool for the one-to-one presentation. It can connect to a projector like a laptop, but it really excels as an interactive device. iPad transforms a normally passive activity into an engaging experience. The multitouch screen means your audience can hold your slides in their hands. They can flick and tap their way through your content. They can interact directly with your ideas.</p><p>In this new paradigm, a presentation can be approached as an interface rather than a slideshow. Buttons can replace bullet points. The slide order can change for each audience member like a "choose your own adventure" story.</p><p>There's no "best way" to create an iPad presentation, but there are several new ideas forming as the technology is explored. Here are a few types of presentations iPad can make better.</p><p><strong>• Improved sales meetings</strong> - Instead of sitting across a table with your laptop, let your client hold your slides as you deliver your pitch.
<strong></strong></p><p><strong>• Dynamic product catalogs</strong> - Instead of bland spreadsheets listing products, offer your client an interactive digital catalog. Clients can touch their way into each product category and interact with each product through rich media and vivid descriptions.</p><p><strong>• Seamless kiosk presentations</strong> - Instead of a computer with a keyboard and mouse, let your guests touch their way through an interactive presentation. Think about how slick a row of mounted iPads would look in your trade show booth.
<strong></strong></p><p><strong>• Gorgeous design portfolios</strong> - Instead of flipping through cumbersome Photoshop and InDesign files on a laptop, let your client flick through a dynamic, interactive portfolio. They can even see live mockups of your site.
<strong></strong></p><p><strong>• Quick app prototypes</strong> - Instead of static wireframes, create an functional prototype of your app, all in only a few minutes. There's a great video tutorial for this <a href="http://blog.amirkhella.com/2010/06/16/how-to-prototype-interactive-ipad-applications-in-30-minutes-or-less-using-apple-keynote/">here</a>.</p><p>What other ideas for iPad presentations are out there? Please share some of your ideas in the comments.</p><p><strong>Other iPad presentation resources &amp; tips</strong></p>

















 

  
  
    

      

      
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<blockquote><p><em>"If you want to understand what makes the iPad special, you cannot look at what it has, but what it doesn’t have. The iPad is so thin and light, it becomes the display, and the display becomes the application. No input devices. The device vanishes and turns into the application you are using. The technology is transparent." - CC</em></p></blockquote><p><a href="http://culturedcode.com/things/blog/2010/04/an-empty-canvas.html">An Empty Canvas</a> - A beautifully written article from the folks at Cultured Code. The source of the quote above.</p><p><a href="http://powazek.com/posts/2583">Web design for the ipad</a> - Tips for designing websites optimized for iPad. Good ideas for presentation design too.</p><p><a href="http://www.tuaw.com/2010/06/03/keynote-tips-with-ipad-compatibility-in-mind/">Tips for an iPad compatible Keynote</a> - Tips for using Keynote on iPad</p><p><a href="http://blog.amirkhella.com/2010/06/16/how-to-prototype-interactive-ipad-applications-in-30-minutes-or-less-using-apple-keynote/">iPad App Prototyping</a> - How to make an app prototype using Keynote on iPad.</p><p><a href="http://www.apple.com/ipad/features/keynote.html">Keynote for iPad</a> - The Keynote app for iPad</p>]]></description></item><item><title>The case for courtroom presentations.</title><category>General</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Wed, 23 Jun 2010 13:21:14 +0000</pubDate><link>http://apolloideas.com/blog/archives/896</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757296e4b0280270e70eb8</guid><description><![CDATA[<figure class="
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<p>
Not everyone is happy about the use of presentations in the legal industry.</p><p>There are some who think presentations force lawyers to dumb down their content for the jury. I'd argue it's not the tool that's responsible, but rather the person using it. The power of any presentation is all in how it’s used, and great visual storytelling has the potential to give lawyers a significant competitive edge. You could even say their future depends on it.</p><p>Texas lawyer David Bissinger makes a compelling case for multimedia in the courtroom in this recent article from <a href="http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202462877356&amp;Commentary_Three_Reasons_to_Embrace_Multimedia_in_Trial#">Law.com</a>.</p><blockquote><p>A compelling case exists that using multimedia increases juror competence. At least three reasons should prompt trial lawyers to use, and trial judges to embrace, multimedia devices. First, scientific and other high-level learning depends upon visualization; the best advocates, like the best teachers, teach by using visual aids. Second, multimedia argument advances the ancient art of advocacy through storytelling. Third, the forces of technological innovation will put lawyers who fail to embrace these methods out of business.﻿</p></blockquote><p>Check it out: <a href="http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202462877356&amp;Commentary_Three_Reasons_to_Embrace_Multimedia_in_Trial#">Article Link</a></p>]]></description></item><item><title>Military says bullets kill</title><category>General</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Wed, 28 Apr 2010 16:59:26 +0000</pubDate><link>http://apolloideas.com/blog/archives/871</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757295e4b0280270e70e60</guid><description><![CDATA[<figure class="
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<p>The misuse of PowerPoint is bad. I've been saying it for years, but now the US Army says it too. Check out this recent article from the <a href="http://www.nytimes.com/2010/04/27/world/27powerpoint.html">New York Times</a>. <a href="http://www.nytimes.com/2010/04/27/world/27powerpoint.html">Link</a></p><p>The US Army reports the misuse of PowerPoint has become a major problem. As the article describes it, PowerPoint is seen as a military tool that has spun out of control.</p><p>The spaghetti-like diagram above was taken from an actual military PowerPoint slide. It's designed to show the complexity of American strategy in Afghanistan. (Definitely doesn't follow the Apollo Ideas mantra of clear simple expression.) As General McChrystal, head of American and NATO forces in Afghanistan, describes it, "When we understand that slide,  we'll have won the war."</p><p>According to McChrystal, complex diagrams aren't even the biggest problem — bullet points are. And they're the same problem with your company's presentations.</p><p>Bullet points are just rigid lists of facts. They do not convey meaning. They only barely convey information. What's worse, they are proven to lead to bad decision-making, poor judgement, and reduced creativity.</p><p>This isn't the first time the government has recognized the PowerPoint problem. Several years back NASA identified the misuse of PowerPoint as a contributing factor to the Columbia shuttle disaster. You can read more about that on Edward Tufte's blog <a href="http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB">here</a>. It's fascinating and tragic.</p><p>PowerPoint is a bad reporting tool. When it's used properly, it can take a presentation from good to great, but bullet points and slick templates won't do it.</p><p>It's truly amazing how much bad PowerPoint costs organizations in lost opportunity and time. Can you think of another business tool that even comes close?</p><p><em>Thanks to the many friends and readers who sent in this article!</em></p>]]></description></item><item><title>Ice Breakers: A better way to Q&#x26;A</title><category>Design</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Tue, 23 Mar 2010 19:04:50 +0000</pubDate><link>http://apolloideas.com/blog/archives/836</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757295e4b0280270e70e57</guid><description><![CDATA[<figure class="
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<p>When I was a kid there were a lot of commercials for a board game called "Thin Ice". The game was simple — one by one you piled marbles (penguins) onto a wet piece of stretched tissue paper (iceberg) until eventually the paper ripped and all the marbles fell through.</p><p>This game is exactly like the question and answer period after your presentations. When you ask for questions, nine times out of ten most people in your audience will just sit there, not saying anything, waiting for someone else to break the ice and ask the first question.</p><p>It's a fact of audience psychology. People are shy.</p><p>So why not break the ice yourself? Instead of ending your presentation with the usual "Q&amp;A" slide, end with a slide that lists three to five example questions people might want to ask.</p><p>Example questions make your audience feel more comfortable. You're breaking the ice for them, so nobody has to worry about going first. And if you make the example questions simple, you eliminate the common audience fear of asking a "dumb question".</p><p>Pre-prepared questions also enable you to have pre-prepared answers ready, making your Q&amp;A look more like a continuation of your main presentation, and making you look more like a rockstar.</p>

















 

  
  
    

      

      
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        </figure>]]></description></item><item><title>Video: What motivates you?</title><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Fri, 15 Jan 2010 19:16:20 +0000</pubDate><link>http://apolloideas.com/blog/archives/828</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757294e4b0280270e70e34</guid><description><![CDATA[<iframe data-image-dimensions="640x432" mozallowfullscreen="" allowfullscreen="" src="https://player.vimeo.com/video/8480171?wmode=opaque&amp;api=1" width="640" data-embed="true" webkitallowfullscreen="" frameborder="0" height="432"></iframe><p>A video excerpt from Daniel Pink's DRIVE: The Surprising Truth About What Motivates Us</p>

<p><a href="http://vimeo.com/8480171">Two questions that can change your life</a> from <a href="http://vimeo.com/user418351">Daniel Pink</a> on <a href="http://vimeo.com">Vimeo</a>.</p><p>Check out this awesome video presentation created for Daniel Pink's new book, <a href="http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263582707&amp;sr=8-1">Drive</a>. It's a fantastic example of how a video presentation can tell a short, powerful story to sell an idea. Production credit goes to the very talented <a href="http://www.lindseytestolin.com/">Lindsey Testolin</a>.</p>]]></description></item><item><title>Work: It won't ever be the same.</title><category>Examples</category><dc:creator>Jeff Brenman</dc:creator><pubDate>Mon, 09 Nov 2009 17:48:05 +0000</pubDate><link>http://apolloideas.com/blog/archives/794</link><guid isPermaLink="false">517466fae4b010aac9555550:51757276e4b0280270e70b79:51757293e4b0280270e70e1d</guid><description><![CDATA[<iframe marginwidth="0" scrolling="no" allowfullscreen mozallowfullscreen src="http://www.slideshare.net/slideshow/embed_code/2361479?wmode=opaque" width="597" data-embed="true" webkitallowfullscreen frameborder="0" marginheight="0" height="486"> </iframe>  <strong> <a href="http://www.slideshare.net/jbrenman/the-future-of-work-2361479" title="The Future Of Work" target="_blank">The Future Of Work</a> </strong> from <strong><a href="http://www.slideshare.net/jbrenman" target="_blank">Jeff Brenman</a></strong> 

<p>Check out our latest presentation on <a href="http://www.slideshare.net/jbrenman/presentations">SlideShare</a>. "<a href="http://www.slideshare.net/jbrenman/the-future-of-work-2361479">The Future of Work</a>" is an educational presentation that explores how incredible technology is changing the way people collaborate on projects and work together on teams. Enjoy!</p>]]></description></item></channel></rss>