Apollo Media Blog

So Long for Now: Apollo Takes a Break

Afshin Mousavian — Fri, 13 Jun 2008 05:00:00 +0000

“Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: `Quitters never win and winners never quit.’ Bad advice. Winners quit all the time. They just quit the right stuff at the right time.” Seth Godin. It’s coming up to [...]

Is Social Media Synonymous with Social Networking?

Stephanie Miller — Thu, 12 Jun 2008 05:02:45 +0000

This week we’ve gone over the history of social media and at times used the terms “social media” and “social networks/ing” interchangeably. This has caused some confusion – are they are the same thing? This post is intended to clarify the definition of social media to better understand this new and popular medium. According to Wikipedia, [...]

The History of Social Media - Part 3

Darius Bashar — Wed, 11 Jun 2008 19:57:20 +0000

In Part 1 of the History of Social Media, we covered the origins of this cultural phenomenon and some of its characteristics. In Part 2, we discussed the first social networking site, Friendster, its rise and fall and the website that took its place, MySpace. This post presents the next major Social Media boom, Facebook. We [...]

The History of Social Media - Part 2

Luciano Sampaio — Tue, 10 Jun 2008 05:00:55 +0000

The Rise and Fall of Friendster and the expansion of Social Media After the central characteristics for Social Media were developed, it was only a matter of time until large masses of people began to flock these sites. The first major site to breakthrough to the mainstream was Friendster in 2003. Here are the facts: Friendster started [...]

The History of Social Media - Part 1

Damien Van Vroenhoven — Mon, 09 Jun 2008 05:00:56 +0000

Social Media - Beginnings and Characteristics Social Media Marketing (SMM) is still a very fresh, exciting and risky medium for marketers. It continues to be developed everyday by the internet audience, social media sites and the few brave marketers who have taken the plunge into this promising ocean. At Apollo Media, we thought we’d take a [...]

Corporate Class Inc Joins the Apollo Family

Afshin Mousavian — Fri, 06 Jun 2008 05:00:39 +0000

More good news has flooded Apollo Media’s offices at 439 King St. West, Toronto, although it has us all standing a little straighter and watching our p’s & q’s. We are excited to work with our new client, leading image consultancy, Corporate Class Inc. and welcome the improved posture. As one of North America’s leading [...]

Leading Toronto Cosmetic Clinic Partners Again with Apollo Media

Stephanie Miller — Thu, 05 Jun 2008 05:00:06 +0000

In response to a successful organic SEO campaign with Apollo Media, we are pleased to announce one of the top cosmetic surgery clinics in Toronto and our esteemed client, LaFontaine Surgery, has decided to enhance their web marketing strategy. We are preparing to launch a Google pay-per-click (PPC) campaign next week in effort to further [...]

5 Off-The-Beaten-Path Ways to Promote Your Blog

Darius Bashar — Wed, 04 Jun 2008 05:00:40 +0000

If you’re passionate about blogging, chances are good that you’ve heard of all the conventional blog promotion strategies. You’ve surely been advised to comment on other blogs, submit articles to social media sites, guest blog on other blogs, use blog directories and practice effective link building. All these strategies are essential to a successful blog [...]

6 Ways to Give Your Blog Posts Context

Luciano Sampaio — Tue, 03 Jun 2008 05:00:57 +0000

In our article, Ideas vs. Information, we mentioned that providing context in your post is vital to fleshing out discussions on any topic. To elaborate on this point, we decided to go through some of the defining features that give any piece of writing context, giving the reader the necessary reference points to get through [...]

Is the Web a Catalyst for Social Evolution?

Stephanie Miller — Mon, 02 Jun 2008 05:00:12 +0000

A couple of months ago, we posted a definition of Web 2.0. Since then, I’ve had the pleasure of viewing “The Machine is Us/ing Us”. Released January 31, 2007, the first version of this video has over 5.3 million views while the final version has over 600,000 views. This phenomenal digital ethnography was produced by [...]