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 I got a call from a close friend, producer Sergei Avakyan, regarding a new project he wanted me to direct, about two months ago. I wasn’t sure if I would be able to make it on time, so I asked for detail and it turned out it was a video inolving a friend I had met with Sergei earlier on, drumming genius Jacob Armen.

I knew Jacob in person, but had never heard him play. So once I received the files, I was excited to work on this new challenge. Soon enough we shot the video, and every obstacle that’s known to man came against us, but a beautiful piece came off of it. Why? Because it has a story. It had a story during his making, it had a story during my making, and now that it’s up for you to watch, it’s creating a new story going forward. That can only tell you one thing about this project: perfection.
Ladies and gentlemen, here’s the piece directed by yours truly, titled Heartbeat. Enjoy the video, and pay attention to his music writing. Here’s Jacob Armen in Heartbeat.

Apo Avedissian

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We took some time off and came back with a music video. From designing the idea itself to taking everything out of the paper and making it become a reality, we created Winners Circle. Alex Trebor’s newest song and latest music video is finally here.

We spent months perfecting this song, from the production team SKYIN HIGH, to Trebor himself writing over and over again, to the art direction by myself. This video was a new obstacle for me to tackle, since I tried horror/comedy earlier, and I sure have tried documentaries since they are a favorite of mine, but this is my first rap video with the story being very symbolic yet subtle. There are a lot of hidden symbols all over the video. Some you might catch quick, while others you might have to watch the video a couple of consecutive times for you to notice. Each symbol connects a dot in my life and everything I’ve been through or cared about.

The song represents our unity as a group. I’ve worked with Alex Trebor since our sophomore year in high school, and ever since we have collaborated on every art project together. We met Sergei Avakyan and Abel Shamiryan (together as SKYIN HIGH) soon enough at the studio and became even closer than a team. We now have a story to tell. I hope you enjoy the video, watch it until you understand it over and over again. Pay attention to detail and let it all teach you a thing or two!

Ladies and gentlemen,

Winners Circle

Thank you for watching,

Apo Avedissian

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From a studio to another, from a computer to a laptop, we have all downgraded our equipment for the sake of saving a dollar or two. What do we do with the dollar or two? Eat, or feed the needy.

This trend started a long time ago, for the needy knows what the other needy is going through, and if it’s worse, then I can definitely share my food and miss a lunch to feed one who hasn’t eaten for a day (sometimes longer, believe it or not). Does that come from within? I’m not sure. I’d say it comes from my parents, since I’ve seen what they’ve gone through and still took care of others, but that’s a different story to get into. I hate having to tell you this, since the last thing I need on my record is to go out and yell “I donate money,” but it’s not one of those. We’re not millionaires. Not yet! We don’t own places. We don’t drive fancy cars. We make art. We make music. We make photos. We make videos. We make feelings! We do what we enjoy while trying to save a dollar or two from the work we do to feed us for another day and continue our efforts to make a change in people. Unheard voices are now heard, and through my art I’m able to speak. I’m not a talker, and because of my ability to express my thoughts through writing and documenting, I do it. I simply make a thought into a piece of art and throw it at you. You’re welcome to open it and watch it, or simply scroll down your newsfeed or e-mails and read other things, but I do what I do because I love doing what I do. I mean what I do. I do what I mean. I don’t say things. I can’t say things. These are my mediums. The people around me have shown an understanding of this world that I happen to agree with. Do we understand this world? Not really. But we know what we know and we usually agree on that view, and as we make art, we share what we’ve gone through in these pieces.

The rapper and producer and I meet, talk about a theme. The producer goes home, makes a sample, sends it to the rapper. The rapper and the producer discuss it, finalize it, record to it, then once the track is done we start on a video. These three sentences are very simple for you to read, but when you watch and listen to the final product, you’ll go through an out-of-this world-experience. That is what we’re all about. We enjoy teaching. We enjoy making art.

The thumbnail is of one of the symbols of my Armenian culture. If you’re into that, Google it! I’ll definitely be teaching you a lot about that through my work later on.

Here’s a piece done recently by Alex Trebor, engineered by Nick Lalaian, and directed by myself, Apo Avedissian. It does show you what a crew goes through at home and then at work time and play time. It’s as real as it gets because a lot of the shots are real-life footage of unplanned real-time events, and all it’s missing is your views and thoughts.

Please, enjoy, study it, and while at it, smile when it’s done.

Ladies and gentlemen, Reflection:

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You might not know much about psychology, but if there’s one thing you do know about what I’ll be talking about here, it’d be the idea of feelings are all in our head. Upper head.

Hi! Welcome back =) I haven’t blogged for a while because of a bunch of projects coming up. It’s the summer time, so I can’t complain. Here’s the thing though, I had nice meetings with an old friend of mine twice this past month, and we got to talk besides doing work. My friend has been introduced to you guys before on Apotize.com, this isn’t his first time here, but if you’re a new reader, this guy is a mind f$%^er. HD Magic is the name. Straight up magic in your face, live. No cameras needed, no people or any help needed. In fact, you might do the helping with your own hands. All that is needed is him and you and he can blow your mind away (not LITERALLY) actually I’m not sure, he might be able to do that too.

Okay so, feelings are good things.. just because bad feelings exist that doesn’t make it a bad thing. Don’t forget how good a good feeling feels like! Are you confused yet? If you are, you shouldn’t continue reading this article =)

What’s the Point of Mind Bend?

Do you go through ups and downs in your life that you’re very happy about then very sad about the next day? Well, Mind Bend will show you something you haven’t thought of before, because, like I’ve always believed, visuals do put ideas in our heads, and they can be very different from what you’re used to thinking about. My work here is to show you more sides of this world that you have never seen before. I don’t care which side you choose, for I’m not a marketer. I push for recognition. As long as you be who you are, WHILE YOU KNOW WHAT OTHER OPTIONS THERE ARE, then you can be anyone you’d like to be and possess anything you’d like to possess by hard work and dedication. Why am I lecturing about hard work and dedication? Because I know by concentration you can do anything.

Concentration Rules this World. So does Focus.

Focus and being clear with your own self will give you powers powerful enough to push for what you desire, and by working hard, even getting it! I can’t keep telling you about how good these things are. I will teach you, but you need to work with me to learn. HD Magic has done this for years, and continues to WOW crowds and teach while doing magic tricks for you. The point here isn’t real magic or illusions, the point here isn’t what was done. The point, however, is what you learn after the performance, for it might teach you a life lesson in ten seconds that you never got to learn somewhere else throughout years. Open your mind, study what you see, and allow yourself to also learn before teaching.

Enjoy the show,

Apo Avedissian

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Hi there! Welcome back to Apotize, which had been blocked by Facebook for two weeks now, and is finally unblocked just as we speak. [MUSIC VIDEO INFO BELOW]

Here’s the thing, just like we’re taking over Earth with our industrial ‘things’ and technological advancements doesn’t mean that Earth will be sitting there for the rest of our life time, or a couple of generations down, and clap for our achievements. Just like we’re taking every jungle down one by one, Earth will have its earthquakes, volcanoes, tornadoes, and everything in between until we’re all wiped out and everything is recycled and life goes back to zero. You can call that the judgement day, you can call that big bang theory two, or you can call that bullshit. That’s none of my business. My business is directly with society. This giant network, Facebook, got a little butt-hurt from recent blog posts I posted about how Google Plus is going to screw it. I said Google Plus will take over everything facebook ever stood for. Talk about privacy, and now Google will be doing the same to them, and they will do it the right way because, I still stand by my point, Google is simply better than Facebook. Just like Google will take over and Earth taking everything back again, I’m simply back!

Music Video Information

I know I mentioned earlier about the music video being worked on, and I gotta say I’m pretty excited for this one. I haven’t put this much effort on any work since the last video, and that last video was a practice one. I’m looking forward to sharing this “mind-projection” with you and I do hope you get the point and message of the art work I’m about to show you. The new music video is for a song by Alex Trebor, produced by Sergei Avakyan, who are both musical geniuses in their own types of work. It has been amazing seeing what three creative minds can come up with, especially when each mind specializes in something the other has almost no idea or very little information about. It’s a complete circle now.

I always ask people to learn before they enjoy. My work is about teaching. I try to make it amusing so it catches attention out of the millions of other videos out there and not get you to be bored, and once you click on it you get to see and learn, but there’s a limit to that. I won’t put clowns to grab your attention and make you sit, smile, and clap as you watch like a little baby. I’ll only do a subtle thing there, but like I said, learn and enjoy. It’s both healthy and fun for you. Make Up by Jess, I don’t even have to say anything else besides this to explain the amazing art-pieces she pulled off; made everything to what I had in mind the same way I watched the video in my head before making it a reality =)

So here’s the deal!

How do I get to see the video?

You can now sign up using the Google Newsletter widget located on your right hand side column, right below the featured video at the top. You can sign up using that device, and what that will do is send you an email when ever an Apotize article is up with only the link inside. What does that mean? It means that there’s no cluttered bull-crap spam that takes over your email. This is a single e-mail per post system that comes with only the link to remind you that there’s a new article you can read on the website. What else does that do? Well, besides it being run by Google (making it absolutely safe), I’ll be sending the music video to whoever signs up in the next two days, no matter how many people, I’ll personally email all of you with the video link before it’s released to the public and you will get to see the music video and comment before anyone else even hears the song =) Good enough of a deal? I think so! Go ahead and sign up now and wait for the email. You’ll be getting it soon ;)

Good night,
Apo Avedissian

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The Artistic Comeback?

Yeah it’s been a while.. (who starts a blog with “yeah it’s been a while”?) but after two years of taking a break from art making, well, art ‘publicizing’, if you want to call it that, I recently got back into doing what I love to do: Photography and videography. About two years ago I took a long break from publicizing my work, not because I quit, but because everyone around me became photographers (some still become photographers and ‘directors’ today), but thankfully they realized that getting views for your content isn’t that easy, and getting real work is even harder, and like any other career, you can’t just jump in and get it right and have millions of fans paying you for your work, all the top dollar price ranges.

Advice for Photographers

Photography involves a lot of permits and contracts and legal papers. I’m talking about real photography here, about getting people in your studio and signing contracts with them, not the free “Lil Wayne will be in our storage/warehouse today, the fastest 10 photographers who reply or suggest their homeboys get to come in and take pictures of him” while the photographers run and take pictures just so they can brag about who or what they shot, not realizing that their pictures are gone and they don’t own the rights anymore because the other party has all the permits on their own and you just released your rights to the other party. Sad, isn’t it? Well, some still do it today and are still running around busting their asses working for others for free, and their work is published everywhere, but guess what’s missing on these big posters? THE PHOTOGRAPHER’S CREDITS, and of course the side that you’ll never know about, the photographers’ paychecks. After all, this is advice for photographers.

This Might Be About You. Or Not.

I have a lot of photographer friends, so if you’re reading this and going “I thought that mother f***er was my friend,” I still am. It might not be about you directly, but if you happen to do this, then you’re very welcome for the reality check. I don’t mean harm nor disrespect. In fact, I’m telling you your rights and why you’re not making money from these people. I’m talking about $20,000 contracts, I’m not talking about the $300 photoshoots for the others you get because of bragging about your other free photoshoots, not even photoshoots actually. Paparazzi gigs. Again, this isn’t directed at anyone. For those who know me personally, you know if I wanted to say something about someone, I’m saying it and I’m naming them too. So don’t stress over this. Stress for your self. This is advice. Pure, loving advice. =)

All of that being said, I watched all of them quit, come back, quit again, come back once more, quit, come back, so I decided to do what? Come on, you just read it thrice [ ;) ]….. COME BACK. Yes, that’s the phrase! Hi! =) I’m back!

My Close Friends Are Talented Too!

I sat down and listened to a musical masterpiece produced by a close friend of mine, and vocals are of another close friend of mine after they showed me what they made and guess what? I said I need to make a video. The last video I made was a year ago, and it was made for my practice. Yeah, “Monster” was a practice video. We put our effort in it and everyone else who was there did as well, and it came out with a clean story and awesome feedback as well. Speaking of feedback, please write me what you think. I do answer back whether your suggestions are positive or negative, as long as you know how to critique. To me “shit’s nuts man! slkdgflksmfdlkbmsfdb” is the same as  ”sucks balls al;glmasdfmv” even if one was positive and the other was negative.. explain why “the shit” is “nuts”, or why it “sucks balls”.. you don’t have to explain the “kledlbgkmdlfb”. You’re welcome. So, as I was saying, I decided to make a video. A realer one. Back to what I usually make and of course what I learned from my rights and wrongs on Monster. What does that mean? It means it’s simply better. If you liked Monster, you’re gonna enjoy this. No there isn’t a magician in it. No there are no disappearing thugs who chase a lonely girl, nor is there a Monster, but I do believe you’ll like it.

“Stop complaining and make art; everyone has their own fears, pushed by people around them, that make them be in a hurry or the total opposite of it, being lazy, in getting work done.” An old rich man told me. “Are you pushing me and in such a hurry about my art because you think you’re gonna die soon?” I replied back.

My newest directed music video, or actually, my mind projection, as cheesy as that sounds, should be available for you to see very soon. If you remember how Monster worked, this will be released the same way. Again, I will be waiting for your feedback. Updates coming very soon.

Back to the “lab”, preparing to educate while entertain you,

Good night,

Apo Avedissian

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Google Plus Ready to Crush Facebook.

What a week this past week was, Google rolling out Plus and Facebook inviting everyone to that online event they had been highly promoting on our pages about the very important announcements Facebook was about to make and reveal new features. I still think that Google is gonna push Facebook out majorly. FB isn’t backing out easily, but still. We’re talking about google. G-Mail. Google Maps. Two products mentioned here and they’re already some of the biggest inventions that have happened during our time. The stock market opens up and so many hopefuls are waiting on Google to go even higher with its stocks because of the launch. I’m really waiting for all of this to come down to the official release of Google Plus and the new Facebook features. Will we want to stay by Facebook out of laziness since they will copy most of Google Plus’ ideas? (Already copied the video chat and is gonna do it with Skype, and already made an app to do what Circles do to Google Plus, which is almost the entire idea of Google Plus). Will we all move to a new technological advance presented by Google and just start a new generation thing? Who knows, things are pretty heated already even though these two giant companies are only in their cold war eras. With the last three weeks’ stocks going dramatically down, the stocks soon enough rose way higher and gave Google a ten percent profit range. Amazing stuff going on.

Netflix and Facebook Partnership?

Facebook had a meeting with Netflix recently, and no one knows what that meeting was about, but let’s act like adults for a second and just take a smart guess and say Netflix will soon be on Facebook so now not only can people sit on their computer all day and leave to the other room to watch tv and come back, they can do all of that from the same chair they’re sitting on!

Isn’t it kind of alarming when I don’t leave my chair to go talk to a house member? All I gotta do is move my arm, pick up that little device on my desk they call an iPhone, and SAY call my brother, and it’s done, my brother is on speaker and I don’t even have to hold the phone next to my ear! Is this insanity? Nope. This is pure genius.

Facebook has Netflix? Google has Youtube.

So here we go, movies are coming your way, and your credit cards are of course all accepted, and now you’re sitting there ordering shit you don’t even need just to stay happy, and once you’re broke enough not to have food in your house, you complain and go into depression. Google bought Youtube a while back, and since Youtube offers online movie rentals as well, this is going to be one fun life for this generation.

Oh, sweet-talk marketing.

Get Google Plus and let me know what you think! I got some invites I could help you out with in case you can’t get a hold of an invitation.

Apo Avedissian

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I left my dark room and headed out to the black road and rode the black car onto the black street, dressed up in a black v-neck and black skinny pants with the black Converse shoes. I drove on the black road until I parked in the very dark, almost pitch black parking lot and proceeded walking to the black store, I walked out of the store holding black bags, back to my black car through the black road. I got to my car while I’m on my black phone and noticed something bizarre with my black eyes. I saw a white piece of chalk on the floor.

WHY THE FUCK WAS THERE A WHITE PIECE OF CHALK ON THE FUCKING FLOOR!?

Apo Avedissian

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Lol…….. Apo Avedissian and Alex Trebor during a photoshoot in Glendale, California.

Had a little fun on the side today while doing a photoshoot for Alex Trebor. We had a long shoot going on and during the hard work, as you see in the picture, so I decided to give you something extra, ‘behind the scenes’ type of thing.

Click on the thumbnail for a bigger size view.