Today, we are excited to share that Braze has reached a new milestone in our email journey: We have been named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.

While Google’s announcement introduces new ambiguities around the short-term future of third-party cookies in Chrome, the long-term picture is clear: Consumers and marketers alike will continue to move away from cookies, making thoughtful, first-party data approaches essential for brands as they look to stay competitive in the coming years.

Tech for an Equitable Future aims to remove barriers for underrepresented founders by providing their companies 12 months of free access to the Braze platform and supporting services. A member of our third cohort, Kredit Academy is dedicated to empowering the next generation with robust financial knowledge and skills.

It's a common situation: Your organization identifies a new business need and wonders whether to buy an existing solution or build one in-house. If you're in a leadership role, especially in technology, you've likely faced this question—perhaps even now.

As we gear up for Forge 2024, the excitement is building. Forge is a center for innovation, where industry leaders and experts come together to share their best strategies, collect new tips and tricks, make connections, and help shape the future of customer engagement. This year's event is set to be the best yet, with the brightest minds in marketing and technology descending on Las Vegas from September 23 through September 25 for an unforgettable experience.

Learn how Movable Ink’s Link Preview can help you create 1:1 personalized images at the moment of render into any SMS message to drive higher user engagement and click through rates.

Use these email subject line best practices for effective email marketing that truly delivers—engagement, monetization, and retention.

Curious about data automation? You’ve come to the right place. This comprehensive guide dives deep into how it relates to marketing and customer engagement. Learn what it is, where it stands today, how to implement it, and how it can benefit your business.

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Linh Vu, CRM & Automation Manager at BlaBlaCar.

A spam complaint is a report made by a recipient against an email they do not want in their inbox. So why do they happen and what can you do about them?

Discover the best practices that can take your holiday marketing to the next level with our new strategic guide.

Today, we’re introducing the Braze Data Platform: A comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze.

Braze unifies its data capabilities and partner ecosystem, launches new features to help brands more easily integrate and activate data for relevant, memorable customer experiences

To help you make a rock-solid case for attending Forge and showcase how your brand will benefit from the knowledge you’ll gain, we’ve put together some awesome highlights (and a handy email template) to convince your boss to green-light three days of incredible networking and learning adventures.

Explore the transformative trends in customer engagement for 2024, including AI-driven personalization, comprehensive data utilization, and integrated cross-channel strategies. Learn how these innovations are setting new standards in marketing and how your brand can leverage them to build stronger, more meaningful connections with consumers

Discover why email is an important channel for customer engagement and how to effectively leverage email marketing campaigns as part of your cross-channel strategy.

Discover the top trends from this year's Cannes Lions Festival of Creativity and how to effectively leverage them to transform your customer engagement strategy.

Discover the top reasons why SMS is an important channel for customer engagement and how to effectively leverage SMS marketing as part of your cross-channel strategy.

In June 2024, Braze held its fourth annual Volunteer Week, a global week of service where employees are encouraged to take time out of their busy work schedules to give back to the local communities where they live and work.

SMS traffic pumping fraud is a scheme designed to exploit vulnerabilities and collect revenue at the expense of brands. If you’re an SMS marketer or looking to launch an SMS program, it’s important to know how SMS traffic pumping works and the safeguards you can put in place to prevent it.

Whether you’re a marketing professional looking to up your email game, or a young professional looking to learn the discipline, this guide will help you create email campaigns that get noticed—and get results.

In this guide to data protection and privacy, we’ll go over essential strategies for respecting privacy and protecting data, while also delivering an impactful, compliant, data-based marketing strategy.

Discover why Content Cards are an important channel for customer engagement and how to effectively leverage Content Cards as part of your cross-channel strategy.

To help CPG brands succeed in today's landscape, let’s take a look at three of the most common challenges and how you can address them.

Explore how marketing leaders can leverage AI and creativity to transform customer engagement with insights from Mariam Asmar, VP of Strategic Consulting at Braze. The article details the Flamework Framework, showcasing how top-performing brands can revolutionize their marketing strategies and deliver exceptional customer experiences.

In the second year of the Braze ERG Grant Program, our ten ERGs have allocated $300,000 in unrestricted grants to over 36 impactful nonprofits and charities worldwide since August 2023.

WWDC was jam-packed with exciting updates this year, both for Apple consumers and for the teams that develop iOS apps and engage customers through those apps. Get yourself up to speed before September with our roundup of the top features to watch for customer engagement teams.

At its core, a spam trap is an email address that is created or used by mailbox providers, blocklist operators, and other anti-spam organizations to identify and catch spammers red-handed.

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Lynn Chan, Lead, CRM Martech & Automation at foodpanda.

Braze is thrilled to announce our first Virtual Power Purchase Agreement (VPPA), a long-term financial contract between a buyer and a clean energy project. Through our commitment, we are helping fund the build of five solar facilities in Michigan, built by the developer Irradiant Partners.

Discover why in-app messages are an important channel for customer engagement and how to effectively leverage in-app messages as part of your cross-channel strategy.

Great Place to Work® has named Braze the #7 2024 Fortune Best Workplaces in New York™ (Small and Medium), and U.S. News & World recognized us as one of the 2024 Best Companies to Work For in the Northeast (Top 25%), Best IT, Software & Services Companies to Work For (Top 25%), and Best Companies to Work For overall (Top 10%).

Find out why top-performing brands who have achieved advanced data agility have a competitive advantage and how to maximize the potential of your data.

Discover the top reasons why push notifications are important and how to effectively leverage mobile and web push as part of a cross-channel customer engagement strategy.

In this article, we’ll walk you through why you should add WhatsApp to your channel mix, four common campaigns you should add WhatsApp to, and practical tips for incorporating WhatsApp into your cross-channel strategy in a way that’s both cohesive and customer-centric.

Discover how businesses can accelerate value and streamline operations using artificial intelligence (AI) and machine learning. Use generative AI for content creation, deploy AI-driven personalization to boost customer engagement, and optimize marketing strategies to achieve remarkable business outcomes.

Today, we're proud to announce that Braze has been named the 2024 Snowflake Media and Entertainment AI Data Cloud Product Partner of the Year. This award recognizes the Snowflake technology partner that excels in driving connectivity within the AI Data Cloud for Media & Entertainment through innovative product offerings and joint industry solutions.

While bot clicks aren’t new, they are becoming more prevalent. Here’s what you need to know about bot clicks, how to spot them, and protect your end consumers’ inbox.

Technology Executive Brings Expertise in Scaling and Diversifying Businesses

Find out the top 2024 media and entertainment marketing trends to watch, according to the latest analysis from the fourth-annual Braze Global Customer Engagement Review.

A survey of 1,900 global marketing leaders reveals opportunities for brands to create an exceptional cross-channel experience that drives revenue and retention.

Android 15 is coming soon, with platform stability expected by July 2024 and the final release likely in August. Read on for a look at what’s coming to Android 15 and what it could mean for customer engagement.

As marketers navigate the complexities of global engagement, confidence remains cornerstones of effective customer relationships. Braze is continuously strengthening customer trust by providing tools designed to ensure that every interaction is secure and personal—because when confidence scales, so does your impact.

Creativity and strategy work better together with AI because it frees up marketers’ time for strategic and creative output and automates the work behind creative and strategic efforts.

Braze is excited to launch Cloud Data Ingestion Segments (CDI Segments) to provide Braze customers with zero-copy access to information and insights held in their data warehouses. This powerful tool eliminates additional data processing layers, giving marketers direct, secure, and user-friendly access to the data they need to deliver relevant experiences at scale.

In this article, we’ll talk about why having an email strategy is important, how to ensure that strategy is set up to succeed over the long haul, how you can measure its effectiveness, and showcase some examples of successful strategic campaigns for your inspiration.

Find out the top 2024 QSR marketing trends to watch, according to the latest analysis from the fourth-annual Braze Global Customer Engagement Review.

In this article, we’ll delve into the world of eCommerce merchandising and what it truly means, its importance in today's market, and what brands can expect to come next when it comes to this key topic:

On February 6, Meta started limiting the number of marketing messages that WhatsApp users in India could receive from brands in a given period. Meta has now announced that these updates will be rolled out across all markets, beginning on May 23, 2024. To help brands understand this shift and assess potential impacts, let’s take a look at what’s changing in more detail and what marketers need to know.