When we started Appstrakt, we as founders had our ambitions and skills – but little in the way of experience. Five years later, we’ve grown to a young-but-mature company with over 50 amazing, talented and driven team members, a sizeable revenue, and a portfolio filled with challenging projects for a diverse set of clients. We’re now a full end-to-end partner, helping clients shape, build and sustain high-quality products and services.

This got us thinking about the future – where do we want to be in another couple of years? We still have those big ambitions – to be a challenger and thought leader in the digital realm, an amazing employer attracting the greatest talents, to branch out further and follow the flows of digital innovation into the future.

And as we thought about these aspirations, we realised that the name Appstrakt wouldn’t quite evoke the right image in new acquaintances’ minds.