When we thought technology could not get any better, here is another example of great thinking. The DNA App Store. ‘Helix’ is a company, founded in 2015 was backed up by Illumina; a company which specializes in consumer genomics,  with $100 million. The company’s main stronghold is the thirst for knowledge and curiosity. We as a race, are really less informed about our genes, the genetic code and its functions. Here is where Helix comes into the picture, what the company is rooting for, will blow your minds. The company is attempting to create the first DNA App Store, an App Store for genetic information.

Decoding The Genome

There is a whole new world to explore surrounding your genome. Your genome is something which contains information about yourself including specific traits, health conditions and even relations. Helix is very positive, that it will be able to decode a person’s genome, which are numbered at 20,000; with the help of Illumina. And even though you may think, that this great technology marvel, will burn a hole in your pockets, you are extremely mistaken. The cost of sequencing your genes will come at $80, which is pretty affordable and as compared to other companies, not a one time thing.

How It Works?

While you may have come across many different genetic information kits, which have been thoroughly successful, these kits costs you around $200 or even more and provide you with your specific genetic information, just once. However, with Helix, your genetic information will be stored and lend out bits of it, to Apps, which in return would want to sell their Apps through Helix. You will get to reach out to your genetic information, and select things, you want to learn about them. How it works? There will be initially, a genome sequencing and it will be done just once, later on you can choose from various Apps, in different categories including health, nutrition, fitness, etc.  There are many Apps, debuting on the market, which are specifically made to give you various information about your genome.

Amazing Apps

Some examples of these companies are, Insitome, Dot One, Exploragen, etc. Insitome is quite an amazing App, it will roll out the information of your ancestry related to Netherlands. What percentage of your genome belongs to Netherlands and what are the traits you have gained from them. On the other hand Exploragen, just by having a look at your DNA can tell you whether you are a morning person or a night owl. Such drastic information about oneself is always good to know.

Just A Start

There is even an App which will make you a personalized scarf according to your genetic code, an App which is made by National Geographic, lets you know about population genetics. The limit is endless. The DNA App Store is rooting for quality information, through its Apps and not everything will be allowed on its platform. All the Apps will have to make sense. This is just an initial stage of the production, but what the company is really looking out for, is precision. Helix has given a name to their idea, ‘sequence once, query often’, which simply stands out. Once the sequencing is done, there won’t be a need to do it again and again.

Changing the route of technology and making new and marvelous changes in the industry, is a way how the App Store will work. The Apps too, will be available on iOS and Android platforms in the future. We are sheerly interested in what the DNA App Store holds in for us.

The post DNA App Store, A Technology Marvel appeared first on AppVersal Blog.

The App market is a huge place with numerous Apps to quench your thirst. The Apps are available over different platforms, with different requirements. But we all are aware of the different platforms we download and install our Apps from. Somehow, lurking in the shadows are those non-market Apps, which we don’t get through known sources. That is, you can’t download those Apps from any known platform. Rather than installing it directly, you will have to go through the tedious process of downloading the App’s APK from the browser and then install it. For this you have to change the settings on your phone to allow the non-market Apps.But is it really worth it? Here are some reasons as to why you should never install non-market Apps:

1.Security Threats

The Apps available in the market are safe. That is to say, they safeguard your phone against any information misuse. They give you the guarantee, that nothing will harm your phone or your information, in any sort. Whereas on the other hand, you don’t have any surety with regards to the non-market Apps. They might be filled with spams and they might be harmful to your phone. They are deceiving and provide you no guarantee, whatsoever. Hence you are at fault here. Also there is trust issue and there is another catch here, they might ask you invalid permission to have access to your data. And we as people are really lazy to even bother reading about the whole terms and conditions. This a very harmful habit, so it’s better to stay away from these Apps.

2.Not Useful

There is a very difficult question as to why go through so much pain, when you have a better, safe and more easy option. It is so convenient for you to go through the different stores and download the App, rather than go through your browser and search for the APK and download it, only to get deceived many a times. Why not the better way? It is a simple equation, choosing the fast and easy over the hard and tedious.

3.Cyber Crime

Why is it hard to believe that non-market Applications are a serious threat. The bugging of the phone is just one part, misusing personal information of an individual is just another level of grievous crime. There are special cells which keep cyber crime on check and they highly recommend an individual to not download non-market Applications. It is very easy to hack somebody’s personal information and dupe him of his money or even his identity altogether. That’s why it’s safe to say, ‘Prevention Is Better Than Cure’.

4.Quality Check

Apart from all the security threats and being not useful, do you ever really think of comparing the market version to the non-market version? Apps are really great if they are developed properly, and there is no doubt, a huge difference in quality between Apps. And then again, there is a high level of difference between the Apps available in the market versus the non-market Apps. There is a reason why such Apps have negation in their own name. If you compare two Apps, which are the same but one is provided to you on a known platform, while other through a non-market platform; you will surely come across a huge difference. The Apps are not only slow, they crash a lot and sometimes never work, makes your phone go berserk and drain your battery faster. Just like that cheap spinoff of your favorite brand, these Apps are made to dupe you.

5.Grass Is Not Always Greener On The Other Side

If you don’t want to burn a hole in your pocket and you are looking for an App which is free and doesn’t have anything to do with security threats, cyber threats or phone getting stuck in a loop, then you are very much welcome to the fairy land. Whatever you think, non-market Applications are highly a no no. You have been really given a chance to rethink many a times before going down that path. There is a reason, why Apps are provided on the safe platforms. They give you many benefits, right from safety to functionality. But the cheap or free way is always the risky way, at least in case of Apps. There has to be some sinkhole, behind the marvelous looking free App, you just downloaded from a non-market platform. So please take a mental note of it and be safe.

Truly, if all these things didn’t scare you, then sure go ahead. But don’t regret it, once you did the unnecessary, just because we warned you and you didn’t listen. Be safe is all we can say, try to stay away from non-market Apps as much as possible.

The post Why You Should Never Install Non-Market Apps appeared first on AppVersal Blog.

With an enormous amount of Apps in the market, it’s really tough and difficult to bring out the uniqueness of your App. You just released your App, your App is amazing, you know it’s worth it. But is it possible for the masses to like it? You can be better, you can even beat the competition; but it is useless if you don’t make a mark in the eyes of the consumers. There are many aspects to why an App needs to be likeable for it to be successful. You may have put in a lot of effort, time and money behind the production of your App. You may even have spent hours, folding out marketing strategy for your App, but in the end you are not getting results. This time take a look what went wrong. Maybe your App isn’t working properly. Sorry to break the news but, maybe no one likes it.

So here to break the ice, are 5 different ways to make your App likeable:

1. Keep It Simple

You are likely stressing too much on the workload of your app, or maybe you are making your app just too complicated for the users to even deal with. Why not go the simple way. Keep the function or the usage of the app simple, so that it is easy for a person to actually use the app with no hassle. Don’t add too much at the same time, at the same place. Don’t cluster it. The more easy you keep the app, the more better it is for a person to access it. Because we all know that ‘Simplicity Is The Ultimate Sophistication’.

2. Engaging

Do you know that the best way to keep a person interested in something, is to make that thing interesting. Whoever the target audience of your App is, make sure that the said audience are engaged in what you serve them. Remember that date you went to, and the person in front of you was not at all engaging. Couldn’t hold a conversation eh! Hence, that person was not at all likeable, as per you. Same goes with the Apps, since your App is out there in the market, it should be an interactive, engaging App. Your App should make a person not feel bored. Your App should make a person feel connected to it. Think of all the possibilities that can be measured out, just by the nature of your App.

3. Accessibility

An App which is not accessible by many, but just a few; is sure to create a negative buzz. Negativity spreads like wildfire, and an App developer should surely know that it is not to be taken for granted. Your App can see a steep downfall, if it ain’t available for everyone at large. Or maybe your App may have a function failure and it isn’t getting updated for the new versions of operating systems. Here again you are at default. No access means no downloads. No downloads, means your app stays no longer likeable by the people. If you are willing to make your App likeable, just remember to keep it accessible, other things will eventually fall in line.

4. Looks Matter

Whoever told you that looks don’t matter, trust me, it does. In the above paragraph, it is mentioned that you should keep your App simple, but that doesn’t rule out the fact, that your App should be appealing to the eyes. A catchy App icon and also a fabulous App design is needed to grab attention towards your App and make it more likeable for the users. Why not try and look at the most successful Apps around and gather some inspiration from them. Some of the Apps even upgraded their App icons to keep up with the trending needs of the people. The new age mantra is to ‘Look Better And Work Even Better’.

5. Reach Out

The moment you are done with all the above mentioned tactics, it’s finally time to reach out to the masses. There are several ways of making an App known by the people, but a very few to make it likeable. Reach out to your target audience, take their feedbacks and record them. This a crucial step. Without audience feedback, don’t even think to let out your App in the market. An honest user feedback is necessary to actually figure out the future of your App. It’s not just that, it helps you figure out the inconsistencies and drawbacks of your App. You can fix them and then provide a better App for the users.

Each way is unique, but intertwined with each other. One cannot simply suffice the demanding nature of the users just by one of the above. There is a cut throat competition out there, so seek some ideas from us and make your App amazing and likeable.

The post How To Make Your App Likeable In 5 Different Ways appeared first on AppVersal Blog.

We all are well versed with what mobile applications or simply Apps are. They are softwares for our mobile devices, which are further bifurcated into numerous categories. But before these Apps arrive on different platforms, for the masses to use them; they have to be tested overall. An App should have the potential of attracting people towards it and for that it has to be a desirable one. How does an App fulfill the requirements of the public at large? Clearly through a very precise process of testing. There have been some notion that manual App testing is not useful and people should opt for an automated testing instead, but we are to here to change that disbelief amongst people.

Here are 5 ways in which manual App testing can be very useful:

1. Testing the functionality of an App

The functioning of the App is a very important aspect in the development of the same. How would you imagine that the App isn’t working according to it’s description? To precisely measure the pros and cons of the smooth functionality of the App, a person has to look into it. It is the only best way to do it. The key focus is on the user interface and the features of the App. And an automated testing clearly, is not a part of this aspect.

2. User response

Before any App is let out in the market for users, it has to be deemed fit for the users to get familiar with the App. Hence, to achieve the same, the App has to be tested manually. There is no middle ground here. Public response is utterly important and it shows that how the people at large will response to the App. This kind of testing mainly takes place in groups, where potential candidates test the App in-hand.

3. Testing of App during interruptions

While handling an App, the thorough inspection includes anything and everything that bars the App from working. This includes interruptions. There can be many kind of interruptions while an App is being worked on. Maybe you get a phone call, or a text message or maybe you just plugged in your charger while using the App. There is more than meets the eye. The list goes on and on, and the developers have to make sure how their App handles the given hindrances. Hence manual testers are set to do the work and mark the performance of the App while it is being interrupted during the usage.

4. Testing the App under stress

Applications tend to get slow after a prolonged time of usage. They also crash and malfunction many a times after clicking links or ads in it, often. Phone memory also plays a huge part in the slowing or crashing of an App. When a phone is under stress, it’s very difficult to use an App. Here is where another aspect of manual testing comes in handy. A person can clearly record, how the App functions under stress. How it can be managed and what are the bugs that needed to get fixed in this prolonged usage of the application.

5. Testing the App in different locations

Mostly, many of the Apps are made with an idea of expanding, to be available for the users worldwide. The test made on the Apps, in different locations is very crucial in making an App worthy of usage, worldwide. Different locations have different connectivity issues and different conditions, where an App may fail or even work with ease. This test is no way made for a lab. Persons are needed at different locations for the correct working and durability of the App. Manual testing is a key in understanding different kind of conditions for the App to work in certain locations.

At the end, it’s really not about which kind of App testing is better. The only significant fact to notice here, is that both kind of testing is really essential in making the App useful for consumer usage. The concept is clear as rain. So with all the notion out there, here is some insight on why one kind of testing is useful and that both of them shall go hand in hand.

The post 5 Ways You Should Do Mobile App Testing appeared first on AppVersal Blog.

With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android developers operating anywhere in the world. The escalation of 700,000 apps combined with slow absolute growth in smartphone adoption has made the US and Euro markets increasingly competitive. Developers and mobile marketers can no longer afford to ignore the China opportunity.

As the second largest economy in the world (and one of the fastest growing), China offers a huge opportunity for many app developers. The Chinese Android mobile app market is different from anything you’ve ever known. There are over 200 app stores and Google is only a small fish in this big pond.

Like many developing countries, China has more and more mobile-only internet users. China’s overall internet penetration will reach 49.3% this year, with mobile internet usage surpassing that of PCs. According to the data from the state-affiliated China Network Information Center, 83.4% of Chinese web users access the internet through mobile devices, while 80.9% do so via PC. Seeing as more than half the country still yet to become internet users, the opportunity for growth is immeasurable. China’s sophisticated mobile payment market has helped drive internet traffic to mobile devices. The price of smartphones has dropped dramatically, making them accessible to a larger chunk of China’s population.

Lesser known facts about the Chinese app market include:

1. There are more than 200 Android stores (and only one AppStore). Android is huge, but Google Play is almost non-existent.

2. The Chinese market is the most sensitive to app language localization, with more than 70% of the apps in the market bearing the Chinese language.

3. 5% of Chinese mobile gamers use Android devices. Along with Samsung, domestic smartphone manufacturers such as Xiaomi and Huawei are quickly winning a major share of the market.

4. China generates the third most iOS app revenue of any country.

5. Since Apple’s China App Store does not require a credit card to create an account, of the estimated 60 million iOS devices operating in China, only 10 million have a registered account, half of them being jail broken.

6. Of the 140 million Android devices operating in China, less than 10% are registered with Google Play, the official Android app store.

In a place where there are more than 200 Android stores and the Google Play being a minor player, the Chinese app market could be a challenge for the foreign developers and companies, hence requiring the app to be delivered the right way for this market.

Here are a few things to be kept in mind before taking the big step and to understand the Chinese Market in a better way:

The Domination:

Android is widely dominating the market owning most of the market share, however even if the non-friendly relation with the big Apple, IOS is the second one owning the market share. It has the second highest number of iOS app downloads in the world (just behind the U.S.), and China generates the third most iOS app revenue of any country. In Spite of Android’s Dominance, Chinese consumers crave Apple products, and these buyers are easier to monetize.

Localisation:

There are very few Apps these days that are not connected to external services or social networks of some sort. Facebook, Twitter and Google+ are all used in the West, but China has its own unique set of social networks, such as Renren, Weibo and WeChat. If you want to use the power of those social networks and services, you need to research which of these would be the right ones for you, and then connect your Chinese App to them. If your app is fairly independent, you’ve saved yourself lots of time.

The Language:

When you aim for the Chinese market, use the Chinese language. Chinese people are language sensitive, so having a successful App in English only is nearly impossible. Because English proficiency is low in China, it’s essential to get your app translated into Chinese. Bringing an app into a new language can be a delicate process, and it’s essential to have quality translators.

Partnering with a local publisher can save you a lot of effort. A publisher will add customized content and storylines to your app. They’ll also optimize monetization channels and integration with social networks. There are approximately 250 app publishers in China. Around 50 of them are large companies, such as iDreamSky and ChuKong. Partnering with a publisher is usually free up front, in exchange for around 30 – 40% of Chinese market revenue.

Piracy and Other Monetary Issues:

Chinese are not really willing to pay for mobile applications. As compared to United Kingdom where users have at least 8 paid applications in their phones, China smartphone users only counted 2 applications paid in their smartphones. In many ways, China is still a cash-based society. This makes it difficult for developers to make money through app store purchases. In a similar way, Google Play is not easily accessible in China, which hampers Android app monetization. This means you’ll need to integrate the local online payment options that are popular, such as Alipay.

Of the estimated 60 million iOS devices operating in China, only 10 million have a registered account on the Apple App Store with a credit card attached. More than 50% of those devices are jail broken, giving leverage and market share to third-party iOS app markets. Between these independent markets, 8% of Apple App Store paid apps, about 20,000 apps are found in pirated (and usually free) form.

The speed of China’s mobile networks still lags behind most of the other developed countries, and much slower than other Asian cities like Japan or Korea. If the app is graphics-heavy or for many other reasons eats up a lot of data and making it load slowly, it will most likely be abandoned. There is a need to optimize the app’s data usage so that it works fast enough on a much slower network speed.

China’s app market still has a large room for development. At present, advertising and value-added services are the two most important profit channels for developers. However, the average usage period of apps is only ten months and about 85% apps are uninstalled within a month, especially social communication apps, which makes it hard for developers to gain profits. Developers should avoid invasion of users’ privacy and improve performance to attract more users.

Concluding, all we’d like to state is that the China App Market, is a huge burgeoning market where all the companies are trying to be the best. By innovating marketing and monetization strategies that play to the set of marketing channels and consumer behaviour unique to China, foreign developers and mobile app companies can overcome these challenges.

The post Getting Into The Chinese App Market – The True Picture appeared first on AppVersal Blog.

We have big ambitious plans for 2017 and are confident that 2017 is going to be our most exciting year ever. In 2017, AppVersal plans to become the largest App development company in the world for both independent developers as well as enterprise clients. We already have a major global presence, but we plan to work on making our presence more dynamic across the globe as we expand.

AppVersal is all about relationships with its clients and we are proud to be working with some of the leading names in the industry. There could not be a better time for the industry as a whole. The App market is blossoming and growth is at an incremental pace. We’re super excited about times ahead and so should you.

Here’s wishing you all a very Happy New Year from the entire AppVersal Team!

The post Happy New Year – 2017 appeared first on AppVersal Blog.

Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making cash payments to crowd sourcing- the growing list firmly establishes us as a ‘mobile first’ economy.There is an app for that – this phrase has become popular for a reason, and reason being simple, it is THE TRUTH – there is a mobile app for everything!

Mobile apps play a dominant role in shaping consumer behaviour in India.

Indians spend an average of three hours on their cell phones every day, the majority of this “mobile time” is spent messaging others, as well as on m-Commerce and other consumer apps to fulfil their daily needs.

Mobile sites report a third of their sales through their mobile apps in India. 17% of all daily app downloads continue to be games – with car racing and action games being most popular. India is Asia’s fastest-growing mobile gaming market with revenues expected to cross 1 bn by 2018.

Smartphone users in India have the highest smart phones usage rates globally with near about 3 hours on an average spent on their devices, majority of this time is spent messaging others, as well as on m-Commerce and other consumer apps to fulfill their daily needs.

As observed, there is massive 63% rise in the usage of applications in the past two years. India has comparatively higher Smartphone usage than the US, where the average time spent on mobile phones is 132 minutes.

A recent study says that the apps downloads in India is likely to increase from 1.56 billion in 2012 to 9 billion by 2015. The joint-study by Industry of India & Deloitte and the Associated Chambers of Commerce concluded that it would be a CAGR (Compound Annual Growth Rate) of around 75%. It is also observed that the majority of apps are downloaded by the people between 16 to 30 years.

All these statistics have made headlines, been quoted in reports and in-depth articles, speaking volumes for the potential of the mobile market in the country. In fact, the fast pace at which the country‘s dependence on smartphones for even day-to-day tasks is increasing has led to India being tagged a smartphone-obsessed country.

Narendra Modi, the Indian prime minister, who is already the third most popular world leader on Twitter, has extended his reach on social media by launching his own mobile app, hence motivating the citizens of the country to switch to mobile technology and the extensive use of apps.

The app gives users regular updates on Mr Modi’s movements, and includes blog posts, interviews and “messages from the PM”. More than 100,000 downloads so far, the app observed largely positive reviews, resulting in the domination on the Apple App Store as well as the Google Play Market. PM Modi’s app is the most-downloaded app on the iPhone and occupies all positions in search trends on the app marketplace.

That the rapid growth of apps has had a transformative impact on livelihoods and businesses. Large enterprises and businesses are seeking for mobile apps to have better visibility among prospective customers.

By making phones more powerful, apps, aided by high-speed networks and innovation can have important productivity enhancing impacts throughout the economy.

Eventually, it’s clear that the surge in the use of mobile device in India in the last couple of years has carved a mobile app development ecosystem in India. Apparently, number of mobile apps developers are also increasing in the country with dizzying pace day-by-day.

Any business is incomplete without mobile app development. This is the right time to enter into the app market. Waiting for time is a big mistake when it comes to mobile app. Develop your app today to reach out to the maximum potential audience. 

The post India Goes All In On Apps appeared first on AppVersal Blog.

Marketing is all about people. Americans spend an average of 3.7 hours per day on their smartphones and tablets, proving that we, as a society, have grown remarkably attached to our mobile devices. For a business to be successful, it has to reach out and find consumers where they are, and mobile marketing is the best chance we have of doing just that. So, how do you craft a customer-centric mobile marketing strategy and win?

Here are 5 strategy-changing ideas:

1. Give Them Information They Can Use

Everybody has content now, but there’s a big difference between “buy our stuff because we’re awesome” content and “buy our stuff because it’ll change your life” content. Great content isn’t about you; great content is about what the consumer wants and needs. If you sell gutters, write a blog about the best way to spring clean your house; if you have a beauty blog, record a video tutorial taking viewers through your favorite smoky eye technique step by step. Establish yourself as an authority and your site as a place to go when consumers want to find the answer to a problem and your product or service will always be top of mind.

2. Bells and Whistles Can Be Deafening

So you have the latest greatest plug-ins and graphics better than half the paintings in the Louvre, or maybe you take great pride in having overhauled your website all by yourself. The problem is that all those fancy-pants functionalities and clumsy updates can lead to a slow website that is about everything but a fantastic user experience. Some 57 percent of mobile users won’t recommend a business with a bad mobile website. Put yourself in consumers’ shoe and deliver what they need, not what you think is cool.

3. Tweet Loud, Tweet Proud

The power of Twitter can be a difficult thing for some novice app marketers to completely grasp. Social sites like Facebook and Google+ offer more character space and therefore feel more familiar to people used to writing emails or blogs; Twitter, with its 140-character limit and confusing hashtags, can feel foreign and forced. Every day, more than 200 million people use Twitter, and that’s not an audience that should be dismissed. Learning what to tweet to effectively market your app is the first step; regularly tweeting is the second.

4. Give Before You Get

At some point you’re going to want something from consumers, be it an actual purchase or just an email address so you can start a conversation about your brand. Before you ask for what is likely some pretty personal data, offer up something consumers want first. One study found 62 percent of smartphone users were fine with watching a 15-30 second ad in exchange for viewing the free video content that followed. Give a free ebook but require an email to send the download link or host a free webinar and send participants a survey so you can garner valuable feedback. It works, and consumers are already happily complicit.  

5. Develop A Mobile App

One of the best ways to connect to customers using mobile marketing is by developing a mobile app. These days apps account for a whopping 89 percent of overall mobile media time, and ignoring that is also ignoring all the consumers who have already opted in. Center your app design and marketing strategy not just on the cool features and functionality of the app but also on user segments; knowing who your end user is going to be and what they like is the best way to know how to shape your content, marketing plan, and even your business plan in general.

There are a lot of great reasons to use mobile app marketing, but to truly capture the attention of the mobile generation you have to create a connection. Craft a customer-centric mobile marketing campaign and you’ll soon see for yourself how quickly abandoning the “we we we” attitude of your competitors can position you for a major league win.

The post How To Give Your Customers What They Want And Win With Mobile Marketing appeared first on AppVersal Blog.

AppVersal would like to take this opportunity to wish you and your entire family a Merry Christmas and a very Happy New Year. Looking back, 2015 was an extremely fruitful year for us and we cannot be excited enough for 2016.

AppVersal has major plans moving forward. With one single vision of becoming the “King of the App World”, AppVersal continues to dominate the entire market. With an ever growing team of world-class designers, talented engineers, innovative creative marketing minds and a dedicated customer support staff, AppVersal works hard to make every customer happy. AppVersal owns and runs several other App marketing businesses that are growing to become leaders in their area.

Offering design, development and marketing, AppVersal has helped take many ideas from just a thought to reality. AppVersal also delivered more than 10 million downloads for its clients. We continue to expand across the world and in the year ahead, we want to have an extremely solid world-wide presence. We already have clients from all major countries and our relationship with them is what keeps us going.

There is absolutely nothing that matters to us more than customer satisfaction, absolutely nothing else and we work tirelessly to make sure every customer is satisfied.

Here’s wishing all of you a Merry Christmas and a very Happy New Year ahead.

– The AppVersal Team

The post Holiday Wishes From AppVersal appeared first on AppVersal Blog.

After putting in the kind of hard work that goes into developing an App, all your efforts could seem meaningless if the App is not introduced properly. The belief that first impression is the last impression cannot be completely disregarded. Therefore, a lot depends on how you are going to be showcasing the App in the introductory video. It is the perfect way to tell people what they can expect from your App. After you have successfully marketized your App, a good video can be instrumental in turning a potential customer into a user of your App. If a potential customer is interested in watching an introductory video for your App, he/she is definitely considering downloading your App. A convincing video can help give them just the nudge that they need in order for them to make the decision to go ahead and download your App. So, here are some magical tips to follow to make sure that your video is appealing enough.

#1 – The video should include your App’s best features

You probably have quite a few different features in your App that you would want to showcase. But, the trick lies in knowing what is more important and portraying that in the video so that the viewer is convinced that they don’t need to look any further. The video should be precise, highlighting a selected few features of your App.

#2 – Make it as informative and interesting as possible

Film yourself using the App and tell people why your App is worth downloading. Do not forget to practice before your video and remember to talk about the best features. You can make the video with the help of Apps available on the Mac App Store such as Sound Stage.

#3 – Adapt the setting and background to your App.

Believe me, you do not want to make this video in a jiffy. The background should reflect the theme of your App. The things you say in the video should be appropriate and well-suited to the service that you are promising to provide. For example, a colorful background would work well if your App is a game for children. On the other hand, if it is an App for, let’s say, reminders and notes, a more formal setting would be apt.

#4 – Add background music to your videos.

It is important that your viewers are not only informed, but are also entertained. To grab their attention, add music to your video. No doubt that this music is to be in accordance with the theme of your App. Paying attention to details such as the placing of the audio, and increasing and decreasing the volume at various points in the video can really make a difference.

#5 – Make use of animations

A little creativity never hurt anybody. Do not forget to include animation, when introducing a game. The aim is to attract and quality animation never fails. However, keep it charming, that is to say don’t overdo it.

#6 – There are websites to guide you with the video.

You can avail yourself of expert advice on how to make the most of a short video. These experts understand and value the love and energy you put into developing an App. You can trust their advice. They can help you with quotes, interesting lines and amusing photos for the video. Since the video is the quickest way to assess the App, make use of websites such as apptamin.com which will help you in getting it right.

#7 – Keep it short and sweet

Ultimately, the purpose of the video is to clearly deliver the message across to your potential customers. Make sure the video is short and sweet, and not long and boring. The idea is to capture the attention of the user in just the first 30 seconds and wrap up the entire video in 45 seconds. Always end with a direct call-to-action. Make sure you place the link at the end, in the description and also have a barcode appear in the end so users can download the App instantly. That should be your goal: to get users to download the App.

The post Magical Tips To Make An Appealing Video For Your App appeared first on AppVersal Blog.