Arbitron Free Studies and Reports

Arbitron Product Sampling Study

Mon, 29 Sep 2008 11:30 -0400

This study from Arbitron and Edison Media Research evaluates the effectiveness of product sampling as a marketing and sales tool. The study demonstrates product sampling reach and composition, measures consumer engagement with product sampling and estimates product sampling influence on the short- and long-term lift in sales. The study also discusses product sampling as a marketing strategy for acquiring new customers, growing product market share and building loyalty among existing customers.

Network Radio Today 2008: A Detailed Profile of Network Radio Audiences

Thu, 18 Sep 2008 10:30 -0400

Network Radio Today offers a window into the world of national radio and its listeners, as well as an introduction to RADAR, the national radio ratings service that has been the "gold standard" of measurement for national radio listening and network radio audiences for more than 40 years.

Hispanic Radio Today 2008

Mon, 14 Jul 2008 09:30 -0400

Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. The study looks at Hispanic listening nationally as well as by the most popular formats and illustrates the rock-solid ability radio has to reach this fast-growing consumer market. Included in the 2008 edition: Latino Urban, Classic Hits Studied for the First Time and New Scarborough Data on Consumer Profiles, Activities, Purchasing Behavior.

The Arbitron Bar Media Report

Tue, 08 Jul 2008 17:30 -0400

Over the past several years, Arbitron has examined a number of advertising and marketing opportunities available in bars and lounges across America. Some of these bar-based media vehicles include digital signage, digital jukeboxes and networks supplying programming and content for in-bar television viewing. In-bar advertising has traditionally conjured up images of neon-lit signs promoting beverages for sale. The new bar landscape features a wide range of nonendemic brand messages designed to take advantage of the young, upwardly mobile crowds these establishments attract. Arbitron wanted to quantify the size and media characteristics of bar visitors. The goal is to help brands determine if the audience delivered by bars fulfills their campaign objectives and to assess how bar-based advertising fits into their current media plans.

The Infinite Dial 2008: Radio's Digital Platforms

Thu, 03 Jul 2008 13:30 -0400

In the latest study from Arbitron and Edison Research, we continue to explore the world of radio as it stands in 2008 and continues to take on new forms: in particular, an increasing number of digital platforms, such as online, satellite, HD Radio® and podcasting.

Spanish-Language Radio in a PPM World

Thu, 05 Jun 2008 15:30 -0400

This presentation looks at what the Portable People Meter service reveals about Spanish-Language Radio and how these insights compare with those delivered by Diary measurement. It also highlights the importance of Spanish-Language radio in reaching Hispanic consumers.

The Arbitron/Scarborough Black Consumer Study 2007

Mon, 19 May 2008 10:00 -0400

Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio.

Radio Today 2008

Wed, 12 Mar 2008 14:15 -0400

The industry's most comprehensive analysis of radio formats has been updated. Download your copy now!

Arbitron Digital Billboard Report: Cleveland Case Study

Tue, 04 Mar 2008 09:30 -0400

Digital billboards are a new "cool" method to deliver news and advertising, as well as public notices such as AMBER Alerts, according to this new study from Arbitron Inc.

Black Radio Today 2008

Thu, 28 Feb 2008 15:05 -0400

Arbitron has just released Black Radio Today 2008. This study, which combines radio ratings and consumer data, illustrates radio's rock-solid ability to reach this important consumer market.