Arbitron Free Studies and Reports

What Happens When the Spots Come On: 2011 Edition

Wed, 7 Dec 2011 13:00 -0400

Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter� service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks.

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Public Radio Today 2011

Thu, 14 Jul 2011 13:00 -0400

Public Radio Today profiles the 32 million people who listen to public radio each week. Arbitron examines more than a thousand rated radio stations that offer public radio programming and breaks out the findings demographically, geographically, by time period and by programming format. The study provides a glimpse into the consumer behaviors of these listeners as well.

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Black Radio Today 2011

Thu, 23 Jun 2011 15:00 -0400

Nearly 94% of Black consumers aged 12 years and over listen to the radio each week—a higher penetration than even the general radio market. Radio reaches Black audiences everywhere they are: at home, at work, in the car and in other locations.

Black Radio Today 2011 documents the listening patterns and format preferences of Black consumers across America. This year's edition has new Scarborough qualitative data that underscores the economic impact that Black radio listeners have in the consumer marketplace.

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The Infinite Dial 2011: Navigating Digital Platforms

Tue, 05 Apr 2011 16:00 -0400

The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn�t exist at the beginning of the new millennium. Consider these findings that were presented during the Infinite Dial 2011 Webinar:

The weekly online radio audience has doubled every five years since 2001 and the Online Radio audience now reaches an estimated 57 million people age 12 and older per week.
More than half of all Americans ages 12 and older are on Facebook. The study, fielded in January of 2011, indicates 51% of every teen, man or woman has a profile on this dominant site.
Ten percent of all Americans age 12 and older report weekly listening to the Internet Radio service Pandora.
In the upcoming 2011 Infinite Dial report, Arbitron, Inc.and Edison Research measured the �love factor� for dozens of products and services.�The iPhone was the clear �love factor� leader with 66% of its users saying they �love it.� The next highest love factor was for, perhaps predictably, the Apple iPad, with 53%.�
When asked to choose among Television, Radio, Newspapers and Internet as the �most essential to your life,� the Internet is the leader by a significant margin.�
Forty-five percent of all Americans age 12 and older say the Internet is their most essential medium.
The median age of heavy users of Radio (41 years old) nearly matches that of the 12+ population; the median age of heavy Internet users is 36 years old, with heavy TV users having a median age of 48.

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Network Radio Today 2010: A Detailed Profile of Network Radio Audiences

Wed, 27 Oct 2010 10:00 -0400

Network Radio Today offers a window into the world of national radio and its listeners, as well as an introduction to RADAR, the national radio ratings service that has been the "gold standard" of measurement for national radio listening and network radio audiences for more than 40 years.

2010 Radio Today

Thu, 30 Sep 2010 17:15 -0400

Radio Today is the industry�s comprehensive annual review of radio listening trends. It combines Scarborough consumer data with Arbitron audience data to develop a comprehensive profile of radio listening across America. Along with our popular format-by-format reviews, Radio Today also offers insights on the consumer behaviors among 16 radio formats.

2010 Black Radio Today

Fri, 6 August 2010 17:15 -0500

Well over 90% of Black consumers aged 12 years and over listen to the radio each week�a higher penetration than television, magazines, newspapers or the Internet. Radio reaches Black audiences everywhere they are: at home, at work and in the car; in stores and restaurants; online; and via cell phones.

2010 Public Radio Today

Thu, 8 July 2010 17:15 -0500

Public Radio Today from Arbitron gives you a profile of the millions of people who listen to public radio each week. We examined and cross-referenced the 1,017 rated radio stations that offer public radio programming and break out the findings demographically, geographically, by time period and by programming format. You'll get a glimpse into the consumer behaviors of these listeners as well.

2010 Arbitron Digital Place-Based Video Study

Tue, 25 May 2010 17:15 -0500

The availability of digital place-based video has reached critical mass. Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the 2010 Arbitron Digital Place-Based Video Study.

Arbitron's Senior Media Analyst Diane Williams revealed the latest findings from the annual Digital Place-Based Video study during a webinar. She delved into some of the 18 different venue categories covered in the report with monthly and weekly national audience estimates for the medium and demographic profiles. Also covered in this year's report and webinar are new insights from this year's study on engagement and purchase intentions.

Arbitron is innovating research to follow consumers throughout their day. Download the report and learn first-hand from an industry leader in media measurement about how Digital Place-Based Video is growing and evolving. Download your copy now!

Black Radio Today 2009 Edition

Tue, 2 Feb 2010 17:15 -0500

Black Radio Today uses Arbitron quantitative audience data to develop a valuable profile of radio listening among Black consumers across America. With information on the purchasing plans and leisure activities for nine specific formats, this report provides valuable insights on the enduring relationship between radio and Black listeners. Download your copy now!

Hispanic Radio Today 2009 Edition

Thu, 21 Jan 2010 18:00 -0500

Hispanic Radio Today 2009 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic people, who represent 13% of the U.S. population. This new report covers 16 formats, including 10 Spanish-language formats and six English-language formats. The 2009 version now includes PPM-measured data from several major markets as well as Diary methodology. Download your copy now!

Radio Today 2009 Edition

Thu, 24 Sep 2009 8:30 -0400

The industry�s most comprehensive analysis of radio formats has been updated. Now includes PPM data for 8 markets! Download your copy now!

Arbitron Out-of-Home Digital Video Display Study 2009

Wed, 05 Aug 2009 12:30 -0400

The Arbitron Out-of-Home Digital Video Display Study 2009 study reveals that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the past month at one or more of the 17 types of public venues examined for the report. The general audience for OOH digital video displays represents a cross-section of American consumers, and closely mirrors the average U.S. population. Download the study to learn more.

Public Radio Today 2009

Tue, 28 Jul 2009 10:30 -0400

Arbitron�s latest in-depth analysis of public radio listening shows continued growth, especially among those stations that included News in their programming mix. Download the full study here.

The Infinite Dial 2009: Radio�s Digital Platforms

Mon, 20 Apr 2009 15:15 -0400

In the latest study from Arbitron and Edison Research, we continue to explore how radio expands its reach beyond the AM and FM bands, and how users of online radio are spending their time with other forms of media.

The weekly online radio audience has again exploded in the last year, to about 42 million Americans aged 12+.
One in five Americans aged 25- to 54-years-old listen to online radio on a weekly basis�an all-time high.
Awareness of both satellite radio companies remains essentially flat for the third year in a row at around 60 percent.
Online radio is showing up in the Arbitron ratings, thanks to Portable People Meter� (PPM�) measurement.
An astounding 69 million Americans viewed online video in the last week.
About 42% of Americans 12+ owns some kind of MP3 player; the vast majority of them own an Apple iPod� or iPhone�.
The growth in MP3 player ownership is now fueled by adults.
Social networking is a rapidly growing phenomenon among Americans of all ages.

Arbitron Product Sampling Study

Mon, 29 Sep 2008 11:30 -0400

This study from Arbitron and Edison Media Research evaluates the effectiveness of product sampling as a marketing and sales tool. The study demonstrates product sampling reach and composition, measures consumer engagement with product sampling and estimates product sampling influence on the short- and long-term lift in sales. The study also discusses product sampling as a marketing strategy for acquiring new customers, growing product market share and building loyalty among existing customers.

Network Radio Today 2008: A Detailed Profile of Network Radio Audiences

Thu, 18 Sep 2008 10:30 -0400

Hispanic Radio Today 2008

Mon, 14 Jul 2008 09:30 -0400

Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. The study looks at Hispanic listening nationally as well as by the most popular formats and illustrates the rock-solid ability radio has to reach this fast-growing consumer market. Included in the 2008 edition: Latino Urban, Classic Hits Studied for the First Time and New Scarborough Data on Consumer Profiles, Activities, Purchasing Behavior.

The Infinite Dial 2008: Radio's Digital Platforms

Thu, 03 Jul 2008 13:30 -0400

In the latest study from Arbitron and Edison Research, we continue to explore the world of radio as it stands in 2008 and continues to take on new forms: in particular, an increasing number of digital platforms, such as online, satellite, HD Radio� and podcasting.

Spanish-Language Radio in a PPM World

Thu, 05 Jun 2008 15:30 -0400

This presentation looks at what the Portable People Meter service reveals about Spanish-Language Radio and how these insights compare with those delivered by Diary measurement. It also highlights the importance of Spanish-Language radio in reaching Hispanic consumers.

The Arbitron/Scarborough Black Consumer Study 2007

Mon, 19 May 2008 10:00 -0400

Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio.

Radio Today 2008

Wed, 12 Mar 2008 14:15 -0400

The industry's most comprehensive analysis of radio formats has been updated. Download your copy now!

Black Radio Today 2008

Thu, 28 Feb 2008 15:05 -0400

Arbitron has just released Black Radio Today 2008. This study, which combines radio ratings and consumer data, illustrates radio's rock-solid ability to reach this important consumer market.