Ariff Kamal's Internet Marketing Blog

Marketing In the Age Of Google

Ariff Kamal — Thu, 29 Jul 2010 12:41:50 +0000

Marketer's Listen Up: Your Online Strategy is Your Business Strategy! Recently, i've stumble upon an exciting piece of book "Marketing in the age of Google" Venessa Fox that was recently release in Singapore! It covers pretty much ...

Creating a High Relevant Ad Groups

Ariff Kamal — Mon, 26 Jul 2010 04:00:53 +0000

How to create high relevant ad groups ? One of the challenges of every PPC marketer is mastering the art of clustering ad groups – relative to the landing pages which in return, promotes high relevancy. Relevance ...

Quality Score in Google Adwords

Ariff Kamal — Mon, 26 Jul 2010 03:52:19 +0000

What is Quality Score in Google Adwords? Quality score is the most important number in your AdWords account, as far-reaching effects on your Google AdWords success. This number can decide the fate of your account. Low ...

4 Critical Factors you should know about Landing Page Quality

Ariff Kamal — Mon, 26 Jul 2010 03:30:13 +0000

4 Critical Factors you should know about Landing Page Quality. Google had developed landing page guidelines for AdWords based on giving searcher the best possible experience after the click when they leave Google’s property and enter ...

3 Keys to An Effective Search Strategy

Ariff Kamal — Sun, 25 Jul 2010 05:09:00 +0000

3 Keys to An Effective Search (SEO) Strategy As a digital marketing consultant, i've talked to hundreds of business owners seeking my help and advise .To them, Google was somewhat of a black box.They knew that ...