https://armanarami.com Sat, 28 Dec 2019 19:22:10 +0000 en hourly 1 http://wordpress.com/ https://s0.wp.com/i/buttonw-com.png https://armanarami.com https://armanarami.com/2019/12/28/yes-amazon-is-consumer-obsessed-but-are-the-brands-that-they-represent-on-their-site-consumer-obsessed/ https://armanarami.com/2019/12/28/yes-amazon-is-consumer-obsessed-but-are-the-brands-that-they-represent-on-their-site-consumer-obsessed/#respond Sat, 28 Dec 2019 19:22:10 +0000 http://armanarami.com/?p=2251 Amazon, the largest retailer in the world is becoming an anti-brand. They are enabling Chinese contract manufacturers to sell their products under no name brands with no promise and no commitment.
Amazon has feet on the ground offering Chinese factories warehousing, pick, pack and shipping services for a minimal fee, enabling them to store small quantities of merchandise in their US warehouses and sell products direct to consumer.
Electric bikes, home appliances, portable speakers, massage equipment, exercise equipment, IoT devices and anything that your heart desires under made up brands such as Aceshin, Ecotric, Fiido, Vtin, Lenrue, Axloie, LINGYI, Aelec, Axloie, W-King, Merax and Yiilove are being sold with no real customer support or service.
These are just names and not BRANDs. These are just sellers offering anything but consumer obsession. A BRAND is a promise. A BRAND is consumer obsessed. A BRAND is an emotional attachment.
Amazon is a store front for China manufacturers and US is becoming a dumping ground for disposable China products.

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