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    <title>Sundance Institute&#39;s #ArtistServices | Case Studies</title>
    <link>http://sundance.org/artistservices</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:rights>Copyright 2011</dc:rights>
    <dc:date>2011-09-26T16:30:29+00:00</dc:date>
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      <title>Transcending the Status Quo with Transcendent Man</title>
      <link><![CDATA[http://www.sundance.org/artistservices/case-study/transcending-the-status-quo-with-transcendent-man/]]></link>
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<![CDATA[<img src="http://www.sundance.org/images/case-studies/thumbnails/bg-ray-tn.jpg" border="0" align="left" alt="" title="" width="100" height="100" hspace="10" />Create a work of art, something cinematic and hopefully profound.]]></description>
      <dc:subject>Distribution, Partners, New Video</dc:subject>
      <dc:creator>Felicia Ptolemy</dc:creator>
      <dc:date>2011-09-26T16:30:29+00:00</dc:date>
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    <item>
      <title>I Am I Hits the Sweet Spot With Fans</title>
      <link><![CDATA[http://www.sundance.org/artistservices/case-study/i-am-i/]]></link>
      <guid><![CDATA[http://www.sundance.org/artistservices/case-study/i-am-i/]]></guid>
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<![CDATA[<img src="http://www.sundance.org/images/case-studies/thumbnails/i-am-i-thumbnail2.jpg" border="0" align="left" alt="" title="" width="100" height="100" hspace="10" />To raise complimentary production funding for a low&#45;budget independent feature using crowdfunding. To mitigate financial risks for equity investors by supplementing the investment with non&#45;recoupable funds, and proving project viability and interest through fan base development.]]></description>
      <dc:subject>Creative Funding</dc:subject>
      <dc:creator>Joseph Beyer, Director of Digital Initiatives</dc:creator>
      <dc:date>2011-07-27T07:15:24+00:00</dc:date>
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    <item>
      <title>Super 8&#8212;A Digital Marketing Campaign</title>
      <link><![CDATA[http://www.sundance.org/artistservices/case-study/super-8-a-digital-marketing-campaign/]]></link>
      <guid><![CDATA[http://www.sundance.org/artistservices/case-study/super-8-a-digital-marketing-campaign/]]></guid>
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<![CDATA[<img src="http://www.sundance.org/images/case-studies/thumbnails/Screen-Shot-2011-07-25-at-25450-PM.jpg" border="0" align="left" alt="" title="" width="100" height="100" hspace="10" />Using the creative capital of the film Super 8 we were tasked to roll the film&#39;s advance and release marketing through a series of tubes across the digital media landscape.  From official websites, to apps, to secret sites and the power of memes &#45; we had to create authentic experiences for fans.]]></description>
      <dc:subject>Marketing</dc:subject>
      <dc:creator>John Christiano, Founder and Creative Director of Project C</dc:creator>
      <dc:date>2011-07-25T21:31:39+00:00</dc:date>
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    <item>
      <title>On The Road with Range Life Entertainment</title>
      <link><![CDATA[http://www.sundance.org/artistservices/case-study/on-the-road-with-range-life-entertainment/]]></link>
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<![CDATA[<img src="http://www.sundance.org/images/case-studies/thumbnails/CS_RANGE_LIFE_02.jpg" border="0" align="left" alt="" title="" width="100" height="100" hspace="10" />Release a low budget indie comedy direct to fans through a national roadshow of screenings and events.]]></description>
      <dc:subject>Theatrical</dc:subject>
      <dc:creator>Joseph Beyer, Director of Digital Initiatives</dc:creator>
      <dc:date>2011-07-25T17:08:49+00:00</dc:date>
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    <item>
      <title>Bass Ackwards Moves Forward into Creative Distribution</title>
      <link><![CDATA[http://www.sundance.org/artistservices/case-study/bass-ackwards/]]></link>
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<![CDATA[<img src="http://www.sundance.org/images/case-studies/thumbnails/BassAckwards1.jpg" border="0" align="left" alt="" title="" width="100" height="100" hspace="10" />To create a long term strategy to produce and distribute &quot;Bass Ackwards&quot; in the most responsible and opportunistic ways available to us using new tools.]]></description>
      <dc:subject>Distribution</dc:subject>
      <dc:creator>Orly Ravid, Founder of The Film Collaborative</dc:creator>
      <dc:date>2011-07-20T04:23:43+00:00</dc:date>
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