Jonathan Sophie

Como Messenger App

Jon — Tue, 28 Mar 2023 15:22:22 +0000

Overview & Objectives

Como Messenger, a social networking platform, sought a straightforward and colorful logo. The client was drawn to the concept of a chat bubble message shape. Additionally, they required business cards, a minimalist marketing poster, and a prototype mockup for their messenger app.

Industry

Social networking

Services

Branding, UX Design, Visual Design, Development

Brand development

Developing a distinct and recognizable brand for Como was a key aspect of this project. Through consistent use of colors, typography, and graphic elements, the brand conveys a sense of reliability and professionalism, resonating with the target audience.

Visual Identity Development

The logo design centers around a playful chat bubble message shape, paired with a functional and bold Mulish font for the wordmark. This combination aims to convey a sense of approachability and modernity.

Typeface choice

For an elegant touch, the Mulish typeface was opted for. The title uses Mulish 800 for added boldness, while the body text is set in Mulish regular for clarity and readability.

Visual Palette

The visual palette for Como Messenger is a harmonious blend of captivating hues, carefully curated to evoke a dynamic and engaging brand identity.

Blue #6971ef
Turquoise #38e6cb
Amber #fba33a
Pale Lavender #ece8ef
Deep Purple #42283b
Pure White #ffffff

Print Collateral: Business Card

The business card design features a blue and white color scheme, maintaining consistency with the brand’s visual identity. This professional yet colorful card serves as a tangible representation of Como Messenger’s brand.

Advertising

The advertising section of the project focuses on colorful and eye-catching ads to promote the Como messenger app. Leveraging the vibrant color palette and creative visuals, the ads capture attention and generate interest among the target audience. The ads emphasize the app’s features, usability, and benefits, encouraging users to explore and engage with Como.

UI/UX design

The UI/UX design for the messenger app mockup focuses on providing a seamless and enjoyable user experience. The layout is intuitive, ensuring users can navigate and interact effortlessly. The design reflects modern trends while maintaining a user-friendly interface.

Prototype Development

To ensure a smooth development process and gather user feedback early on, I have created interactive prototypes for Como. These prototypes simulate the app’s functionality and allow stakeholders to experience the user journey firsthand. Through iterative design and user testing, the prototypes have been refined to create an optimal user experience.

harmonia

Jon — Tue, 02 Aug 2022 09:21:00 +0000

Overview & Objectives

The client, Monica Hernandez, a photographer based in the United Kingdom, sought a simple and distinctive logo that would seamlessly integrate her name, “Monica Hernandez,” into the brand name “Harmonia.” Emphasizing a wordmark over emblematic icons, the primary objective was to create a clean and memorable visual identity.

Industry

Photography

Services

Branding, UX Design, Visual Design

Visual Identity Development

Utilizing a bold font, the visual identity was crafted to provide a unique representation. Customizations were applied to enhance the distinctiveness of the brand. Multiple versions were explored to ensure versatility and adaptability across various applications.

Logo exploration

Diverse logo versions were created, including horizontal and vertical orientations. Special consideration was given to social media profile use, ensuring the logo’s effectiveness in various contexts, from digital platforms to standalone applications.

Colour scheme

The carefully curated visual palette for Harmonia Photography embodies a timeless and sophisticated aesthetic. Each color was meticulously selected to evoke a harmonious blend of elegance and impact, resonating with the essence of Monica Hernandez’s photographic artistry. The selected color palette includes Midnight Black, Pure White, Ocean Teal, Ocean Grey, Stone Rose, and Coral Blush.

Black #0e0e0d
Pure White #261213
Ocean Teal #4ea699
Dusty Rose #af7595
Stone Grey #81717a
Coral Blush #db5461

Typeface Choices

Bigola for titles and Inter Regular for body text were chosen deliberately, marrying modernity with readability.
Bigola’s bold strokes bring contemporary flair, commanding attention, while Inter Regular maintains a clean and legible foundation. This pairing reflects Harmonia Photography’s commitment to a sophisticated yet accessible aesthetic.

Brand Development

The client expressed a preference for a minimalistic yet impactful black and white design. This approach aimed to convey sophistication and timelessness in alignment with the client’s photography brand, Harmonia.

Print Collateral: Business Card

The business card design features simplicity and elegance, printed on black paper with a white logo. This choice not only aligns with the brand’s minimalist approach but also adds a touch of sophistication to the tangible representation of the brand.

Landing page

A mockup of the landing page is currently in progress. The design aims to reflect the brand’s simplicity and sophistication, featuring a minimal gallery that showcases Monica Hernandez’s photography expertise. The layout and visuals are carefully curated to provide an immersive online experience for visitors.

My Fitness Equip

Jon — Sun, 03 Jan 2021 17:02:45 +0000

Overview & Objectives

myFitnessEquip is a comprehensive design project that involved providing various services to enhance the brand and online presence of a fitness and lifestyle company. The project encompassed UI/UX design, branding, logo design, graphic design, business cards, and web design. With a focus on promoting a healthy lifestyle and offering fitness-related articles, myFitnessEquip aimed to create an engaging and visually appealing experience for its audience.

Industry

Health and Wellness

Services

Branding, UX Design, Visual Design, Development

Visual Identity Development

Creating a visually striking logo that represented myFitnessEquip’s values and purpose was a key aspect of the project. The logo featured the “Cataclysmo” font for the wordmark and “Din Condensed” for headers. The typography choices added a modern, bold, and distinctive look to the logo. The logo design incorporated a curved dumbbell icon, symbolizing strength and fitness, perfectly aligning with the brand’s message and identity.

Secondary Logo

The logo design incorporated a curved dumbbell icon,
symbolizing strength and fitness, perfectly aligning with the brand’s message and identity.

Logo Exploration

During the design process, several logo proposals were created to explore different visual directions. While the chosen logo perfectly encapsulated myFitnessEquip’s brand identity, it’s worth noting some of the other creative concepts that were considered. These unused logos demonstrated various approaches to convey strength, fitness, and a healthy lifestyle.

Brand Development

The branding process involved developing a distinctive and memorable identity for myFitnessEquip. By incorporating elements that resonate with the fitness and health domain, the brand’s personality and values were effectively communicated.

Typeface Choices

Typography is vital for a consistent visual identity. I use the “Inter” font for body text, offering a clean, modern look. Headers feature the “Din Condensed” font, adding an elegant and bold touch for a structured and professional appearance.

Visual palette

The client specifically expressed a preference for the primary colors:

Pumpkin #f06c07
Sea Green #90c5a9
Coral #e69a68
Pewter Blue #4e3d67
Pure White #ffffff
Rust Red #803a05

Print Collateral

Various graphic design elements were crafted to enhance the visual appeal of myFitnessEquip’s website and promotional materials. From captivating imagery to informative infographics, each graphic element was designed to resonate with the target audience. The graphics served to engage visitors, communicate information effectively, and reinforce the brand’s core message.

Business Card

The design project also involved creating professional and eye-catching business cards for myFitnessEquip.
The business cards featured the logo, brand colors, and essential contact details. The design aimed to leave a lasting impression and establish a strong sense of professionalism and credibility.

Apparel Design

The project also included the design of T-shirts featuring myFitnessEquip’s brand elements. These T-shirt designs were created to help promote the brand and create a sense of community among fitness enthusiasts. The designs incorporated the brand’s logo and color palette, offering stylish and comfortable apparel options.

Print Campaigns

In addition to online promotion, print ads were created to expand the reach of myFitnessEquip. The print ads utilized the brand’s visual elements, colors, and typography to create impactful designs that captured the attention of the target audience. The ads were strategically placed in relevant fitness and health publications to generate brand awareness and drive traffic to the website.

Website Development

The web design aspect of the project involved revamping myFitnessEquip’s existing website to align with the brand’s vision and objectives. The redesign included changes to the site structure and the addition of the new logo and branding elements. The new web design aimed to create a modern, responsive, and visually appealing layout. The user interface was optimized for seamless navigation and ensured an engaging experience across devices. The revamp contributed to an improved user experience, reinforcing myFitnessEquip’s position as a reliable and trusted resource for fitness enthusiasts.

Majestica

Jon — Tue, 07 Feb 2023 22:17:00 +0000

Overview & Objectives

The client, Majestica, aimed to establish a minimalistic logo and branding that could seamlessly integrate across various mediums. Specifically, they envisioned the logo being adaptable for embroidery on their furniture, especially couches. The design needed to embrace a simple color palette, primarily playing with shades of brown.

Industry

Interior Design

Services

Branding, Visual Design

Visual Identity Development

The chosen visual identity comprises an abstract representation of a couch, accompanied by a bold font and a compelling subtitle. This design aimed to capture the essence of the furniture industry while maintaining a minimalistic and versatile appeal.

Alternative Concepts

Various design concepts were explored, though not all made it to the production phase. These alternative ideas showcased the creative process and the range of possibilities considered before settling on the final visual identity.

Brand Development

Majestica desired a straightforward approach to brand development. The logo was envisioned to serve as icons and posters in their showroom, contributing to a cohesive and recognizable brand presence. Additionally, a pattern design featuring pastel colors was created to enhance the brand’s visual identity.

Visual palette

The carefully curated visual palette for Majestica’s brand identity embraces a harmonious blend of colors inspired by the warmth and elegance associated with the furniture industry. Each color was chosen to evoke specific emotions and convey the brand’s essence.

Brown Sugar #ac7358
Licorice #261213
Mytle Green #538082
Alice Blue #e8f0ff
Isabelline #ede7e3
Pure Ivory #ffffff

Typeface Choices

The Inter font family was selected for its modern and versatile characteristics. Specifically:

Title: Inter Black (800)
Body: Inter Regular

Print Collateral: Business Card

The business card design adhered to the client’s preferences, featuring a brown background with soft pastel colors. The choice of thick paper aimed to convey a sense of quality and durability, reflecting the furniture industry’s standards.

dvils clothing

Jon — Fri, 22 Sep 2017 13:51:02 +0000

Overview & Objectives

dvils was an online website based in Bucharest, Romania, specialising in the sale of unique and trendy t-shirts. As a designer, I had the opportunity to provide a wide range of services for dvils, including UI/UX design, branding, logo design, ecommerce design and development on PrestaShop, business cards, t-shirt graphics, illustrations, and prints.

Industry

Fashion & Lifestyle

Services

Branding, UX Design, Visual Design

Visual Identity Development

A distinctive logo for DVILS was crafted using a monochromatic approach with black and white colors.
The logo represents the brand’s edgy and rebellious nature, capturing the essence of DVILS’ unique style.

Brand Development

In addition to the logo design, typography played a vital role in creating the overall brand identity for DVILS. The selected fonts were carefully chosen to enhance the brand’s personality and ensure consistency throughout the design elements. By utilizing Pathway Gothic One for headlines and section headers, and Roboto for body text, the typography choices in the DVILS branding create a cohesive and visually appealing representation of the brand’s identity.

Visual Palette

This carefully chosen visual palette for Dvils Clothing weaves together hues that not only harmonize with each other but also speak to the brand’s identity—bold, refined, and expressive. It sets the stage for a fashion narrative that is both daring and elegant, offering a diverse range of clothing that resonates with the modern, style-conscious individual.

Eerie Black #1C1C1C
Pure Ivory #ffffff
Turkey Red #A50808
Tangerine #F28F3B
Citron #E3D26F
Lavender #C5D1EB

Typeface Choices

The selected fonts were carefully chosen to enhance the brand’s personality and ensure consistency throughout the design elements. By utilizing Pathway Gothic One for headlines and section headers, and Roboto for body text, the typography choices in the DVILS branding create a cohesive and visually appealing representation of the brand’s identity.

Print Collateral: Business Design

I also provided graphic design solutions to enhance their brand image and promotional materials. Elegant business cards were designed, printed on 300 gsm cardstock. The cards effectively communicate the brand identity and provide essential contact information, allowing DVILS to establish professional connections within the industry.

Apparel Design

Collaborating closely with the DVILS staff, striking t-shirt graphics were designed inspired by skulls, attitude, and daily life. The designs truly reflect the spirit of DVILS, capturing attention and creating a memorable visual impact.

DVILSPrint, the primary company of DVILS Design, was partnered with for the t-shirt printing process. Premium quality Stanley & Stella brand garments were used, ensuring comfortable and long-lasting products for DVILS customers.

Branding labels

Meticulously crafted distinctive embroidery t-shirt labels for DVILS, seamlessly integrating their iconic logo. The design also features eye-catching red carton labels with care instructions, ensuring a perfect blend of style and functionality for their premium collection.

Illustrations

I created custom illustrations that complemented the brand’s aesthetics and added a touch of creativity to their online presence. These illustrations enhanced the visual appeal of the website and helped establish a memorable and engaging brand image.

Apparel Photoshoot

To bring the DVILS t-shirts to life, a dynamic and captivating photo shoot was organized. Skilled models were carefully selected to showcase the t-shirts, embodying the rebellious spirit of the brand. The shoot took place in urban locations around Bucharest, Romania, adding an edgy vibe to the visuals. With meticulous styling, art direction, and professional photography, we captured the essence of the t-shirt designs. The resulting images are now utilized on the DVILS website, social media platforms, and promotional materials, showcasing the unique graphics and high-quality craftsmanship of the t-shirts. Through this photo shoot, we successfully communicated the attitude and style of DVILS to potential customers, leaving a lasting impression.

Digital Commerce Solutions

PrestaShop was implemented as the platform for DVILS’ online store. The e-commerce design and development process focused on creating a seamless shopping experience for customers, including user-friendly navigation, secure payment gateways, and a responsive layout across devices.