1. I look up Clickbank marketplace and check out
on the products with high gravity.

Once I find something that interests me, I’ll do
a quick keyword research on my competition.

But, instead of using Google, I go straight to
Yahoo listing.  Why?  You’ll find out soon.

2. Using Yahoo, I type in the author’s or
product’s names.  Now you’re going to see
organic search results for these terms.

3. After finding organic listings, I go straight to
this link > http://siteexplorer.search.yahoo.com/

Using “Explore URL feature,” I cut and paste the URL
I found through Yahoo organic search results.

When you hit “Links” you’ll see the list of external
web pages linking back to these sites.

Are there a lot of sites linking?  If so, move on
to another URL you found from organic search result.

Pretty soon, you’ll find an URL with a very few
external sources linking to it.

4. Now you found a goldmine.

If there is a very few sources linking to that URL,
there is a chance you can beat that listing if you just
duplicate the effort by linking from the same sources,
or link it from more authority sites.

If the first page of Yahoo is filled with URLs all linked
from multiple sources, then move onto another product
because you face too much competition.

But, if you find listings closer to the top result with
very few backlinks, you’re going to beat these ranking.

5. I go grab a brand new domain that sounds like the
original product’s name. This converts well.

Using this domain, start approaching the external sites
linking back to these URLs you found during your Yahoo
search.

I sometimes offer to even pay $20 if someone links from
their blogroll link, knowing that will help rank my domain.

Most people are flattered that you’re contacting them
because they’ve never been offered money for simply
linking. To many people, this is their first “ad” revenue
on their blogs.

– and you’re right, this works better with non-IM niche site
owners because people have less knowledge about affiliate
marketing I am going to get into more of it in a minute –

Seek as many link partners as possible to your new domain.

You’ll see your domain surge in Yahoo listing.  Make sure to
link with good anchor text targeting product names or
author’s names.

6. Now I am going to explain why I went straight to Yahoo
instead of Google.

There is one very “annoying” habit that Google likes repeating.
That is… they dislike brand new domains.  They always
weigh more value on domains that have been around a while.

well, that’s completely fine.

With Google, don’t try competing against organic listings using
your brand new domain.

They won’t move easily so you’re going to feed Google
with sites they like and you’re going to let Google play
their game.

This is when you’re going to use, “authority sites.”

Do you remember I told you how Google prefers domains that have
been around for a while?

So for this reason, you’re going to use authority sites
like EZA, social Networking/Web 2.0 sites.  I even use
classified sites that people don’t believe it works, they rank
better than my unknown brand new domain with Google.

7. When you perform organic search results using Google,
you might see one or two EZA articles listing.

Now if you go back to Yahoo Explorer and check on backlinks,
pointing to these articles.

If they only have a very few external backlinks coming in, that
listing is in danger — You can probably outrank or get close
to that listing by simply submitting your article to EZA.

8. You linkback from other Web2.0 sites to your domain. Some will
rank well with Google, while some do nothing. This is completely fine.

Because in the meantime, this activity is helping your Yahoo organic
result. Yes, you should see your domain on Yahoo slowly going up
in ranks.

9.  The point of all this is let Google play their game by feeding
it with sites they like.  In the meantime, you bank more commissions
from Yahoo while everyone is crazy about ranking in Google.

With high Google ranking, you’re always in danger of competition’s
spy activity.  All these sophisticated SEO spy tools all focus on
spying on Google activity because that’s what their clients want.

10.  Now we know everyone is after Google listing for “IM products”,
you’re going to play safe by going after non-IM products in clickbank
(or whatever you choose to promote) and start approaching other
site owners and building relationships.

Try gardening, woodworking, crocheting…. either link to clickbank
products related to these what I call “safe” niches or if you’re like me
buy “ready made” PLR books on these niches and upload them on your
RAP (Rapid Action Profit) script sites.

Then approach non-IM niche site owners.

Many of these Non-IM site owners have no idea what affiliate marketing
is and they just do “hobby blogging” and just know their sites rank
well with Google.

Well, that’s great, now you can tell them to link back to your product
URL with just one-time fee approach I told you about (so that way,
they never know what you’re doing) or you can structure a special
deal with them so they’ll link you from more sites they know.

Some of these site owners don’t need $20 for fee, they’ll just
accept crosslink from your site, too.

As you know, you get far more search inquiries every month when you
happen to promote outside Non-IM niche.

11. I haven’t seen this effect, yet, but if you set up a good deal
with these site owners and they begin telling their other blog/site
buddies in their niches, you might get more backlinks.  Now you’re
teaching them the first taste of ad revenue on their sites.

The key is to find mainstream hobby niches far from engaging any type
of affiliate marketing so they don’t become your competition.

If you don’t know any products for these niches, just go make one
using Elance and charge $17 a pop for each product you sell.
I find people don’t think long about paying anything less than $17.

–

I hope you enjoyed it and let me know what you think!

[Download PDF Version]

If there is one secret you wish you knew, what would it be? How about a secret to persuade and influence your blog/newsletter readers?

Persuasion… can be studied, measured, practiced and orchestrated. It’s not anything you just let it happen. But something you can make it happen.

I am going to share that secret with you today, and if you don’t know any other way to persuade people, this will help you promote tremendously.

You can persuade your readers by providing the type of content that challenges their intelligence and make them want to re-evaluate what they’re currently doing.

Make people say “Wow, I’ve never thought about it from that perspective” or “I’ve never been asked that question before”.

The moment people start saying this, their minds are shifting — you just gave them a different reality, perspective, idea that allow them to think in fresh ways.

When this occurs, they will appreciate you and be more open to you. If you want to do this effectively, start thinking like a composer. It takes a composer to create a piece of music that consists many music notes.  However, you and I both know that music notes have been around before Mozart came into the world.

To spread your ideas, you do NOT have to invent anything new. All you have to do is to liberate people from their conventional thinking and allow them to challenge their own existing beliefs.

People don’t need to agree with everything you say — as long as they’ll have something to ponder after reading/listening to your message, you’ve accomplish your job as a persuader.

Too often, business owners feel they’re not progressing and are stuck at certain stages of their business. More than likely, all these people are doing is seeing their business from the perspective that they only know about — so question them, challenge them, and make them think that it’s okay to “step outside” of the box.

If you’re successful at giving people new vision, reality and possibility that they’ve never thought possible to realize, you’ve just shifted someone else’s mind forever no matter how small that movement may be.

I have been living in Phoenix for over three months now and even began getting used to the morning commute to my office.

Every morning, I listen to the radio like all other drivers on the road.

Then I noticed something what I’ve always known.  It doesn’t matter what city I live, all car dealers blast the same radio ads.

It can’t be truer.  They all sound the same and want to be number dealership in ____ state.  But what does “being a No. 1 car dealership” mean to a consumer?

Nothing.

It doesn’t mean when I visit that dealership, I know I am going to get the fairest deal.  It doesn’t mean I am going to be treated fairly.  It doesn’t mean that I am going to experience anything different than when I visit other dealerships (with the exception of dealership like CarMax).

In fact, all I am getting is the name of that dealership and by so doing, hopefully I will make a visit there instead of the one next to it.

Car dealerships do this for a few reasons.  Mainly, this is why — they look at what others do in their industry.  When you have been in the same line of business so long, it’s hard to change the way things you do in one industry.

But, there is a problem — if all you’re doing is the same as what everybody else is doing in the same industry, it’s going to be difficult to always achieve the “No. 1″ market share.

Pretty soon, the market will sort out the irrelevant ads from the superior brands.

What’s the solution there?

You can borrow ideas from outside your industry.  In fact, you can bring different, unique, superior concepts from other industries and innovate to suit your industry.

This way, you can be the first one to introduce that concept to your industry and become the authority figure when it comes to that particular concept — how refreshing would it be?

Then if that concept is truly consumer centric, if it clearly articulates “What’s in it for me”?  It will outperform “We are number one dealership in ____ state” ads by 100 times.

Yesterday I mentioned about Seth Godin’s recent milestone. If you haven’t been following Seth, he just reached 3000 posts on his blog.

Now whenever Seth has anything to say on his blog, Google rewards him with immediate search engine result — that’s powerful.

How did Seth do this?

One post at a time – No secret.

I write personal journal entry every night.  I began doing this 11 years ago and now I have a volume of 5 “big and thick” journal books sitting in my house.  It contains more than 3000 entries inside (hey I outdid Seth Godin) and if it was a blog, I can’t imagine how powerful it would be.

I initially began keeping  journal so that my children and their children would know what kind of person I was.  But it has been taking me 11 years to reach that much of volume.  But I did it one at a time.

You can too.

Marketing Legend Seth Godin just reached 3000th post on his blog.  I am ashamed to say that I’ve probably only read about 200 posts out of those.  Now I am making a better effort reading every one of his.

Seth is remarkable because he offers different perspective of marketing.  The kind of post that makes you think after reading.

Just like a movie director films a movie, Seth is NOT asking you to agree on all of his perspectives, but he gives you something to contemplate on.  He challenges your intelligent by giving different marketing perspectives.

If you don’t bookmark anyone else’s blog, you should at least read Seth Godin’s blog.

[Image Source]

How to Be “Outstanding” [Download PDF Version]

I sent this article out to my newsletter subscribers on Friday, preparatory to the launch of Mass Control 2.0.

I take Frank Kern’s marketing strategy as an example of why giving outstanding content brands you best online.

=======================

MY TAKE ON FRANK’S STUFF
=======================

Tomorrow, you’ll start receiving tons of emails regarding Mass
Control 2.0.

I am not participating in this launch promotion and would like to
give you my take on it today.

I’ve been watching Frank launch products over the last few years and
his style has been nothing but short of exemplary.

================================
WHAT MAKES FRANK KERN SO UNIQUE?
================================

One way Frank Kern does so well to brand himself is offering not just
“different” content, but OUTSTANDING content.

In the crowded marketplace such as “Internet Marketing niche”, it
won’t take long for anyone to become “forgotten” if you don’t produce
great stuff.

Business Owners, whether online or offline, do things very similar
to their competitors within the same industry. This happens because
businesses look to their most profitable competitor and wants to
craft their marketing campaigns — similar or just better.

However, what would happen if you decide to “step outside the box”,
and as business school professors would tell you to “move outside your
paradigm”?

–

You’re going to stand out.  When everyone zigs, you zag. If you
succeed in promoting it, you may even produce an outstanding result.

But this takes “the guts” to do because you’re going to be looked at
differently. Your idea may NOT be accepted and it’ll test your “guts”.

For these reasons, many marketers or business owners choose to stay
within the comfort zone.

After all, it’s easier that way.

===============
FRANK IS BOLD
===============

Yet, Frank Kern is bold. He sets the standard and
dominates in popularity.

He is likable because he leads by example — this also takes the
guts to do.

==========
THE SECRET
==========

What he coined as “Mass Control” is really nothing but the Education-Based
Marketing. First of all, Frank gives a cool name “Mass Control” to this method
and creates a brand of his own.

He uses it within the Internet Marketing community and positions
himself as the “authority figure” of such method.

Notice this method of marketing isn’t anything new, yet he crafted
his promotion around this concept so that others THINK that he
is the “go to guy” when it comes to this type of stuff.

Result? Brilliant.

==========
THE GUTS
==========

This happens when you bring a concept or idea from outside your industry
and apply it.

In fact, a “profitable idea” doesn’t need to be something that you
invent yourself.

Think of the Japanese business world for a moment. The Japanese
is known NOT for its reputation to INVENT, but IMPROVE on an idea.

In fact, many of their existing products and services were born in
America — But they do it very differently, producing different results.

===========================================
CROWDED MARKETPLACE IS YOUR NEW OPPORTUNITY
===========================================

In order to really standout in the crowded marketplace, it won’t be
easy unless you’re generating ideas. But you don’t have to necessarily
become the one to “invent” it.

Look for ideas that have helped you in the past from your profession
or own expertise and see if you can somehow IMPROVE it by applying
to your niche.

To do this effectively, you must know your “strengths”. If you don’t
you WILL FOLLOW the herd by doing what everyone else is doing in
your industry and end up even staying “mediocre”.

Let’s not be that way.

========================
DEVELOPING “YOUR STYLE”
========================

If you feel you don’t have anything “different” about yourself,
it means you’re not qualified, yet. You have lots to learn and
study before perhaps offering your service.

If you don’t have nothing to say, then your list isn’t worth
joining and others won’t sign up. It’s the fastest way to perish
in the crowded marketplace.

If you think you have to be earning lots of dollars before
publishing your ideas, then think of something that you KNOW you’re
better at it than anyone else you know – this doesn’t have to be
a “marketing method”.

Capitalize on your knowledge and try offering your opinion or method
that might lead to a new idea or concept if you can explain it
from “refreshing” point of view.

–

It’s easy to do this in the Internet Marketing niche. Why?  Because
so many marketers look at their competitors and only attempt to do
bit better. As a result, many marketers end up giving up, thinking
this is a battleground only reserved for the gurus.

It is, if you keep on playing a game on “their” turf.

But it won’t be, if you can generate a unique idea, concept or
philosophy that others value – then you will gain a home court
advantage because you’re now playing the game on your turf.

It’s contagious and others will follow you. Instead of you following,
you’re going to lead. That’s scary, it takes “the guts”.

Your Newsletter and your list will stand out because so many marketers
today are using their lists exactly the same way.

It’s okay because that’s other people’s style.

Not yours — you’re going to be unique, you’re going to be outstanding.

ACTION TAKERS NEWSLETTER BROADCAST Feb 04, 2009

Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.  I normally don’t send
broadcasts on weekdays but I wanted to write something that I think
it’s important.

===================
HOW TO ADD CONTENT
===================

Today I am going to write something useful.  Many people struggle
with the idea of writing and I want to tell you what I do to
continue writing longer and meatier articles.

Here is what I do.

First I decide on a thesis.

for example, I might write an article on

1. “Generating Traffic Using PPC”.

then what I do is I’ll expand more from there. So it goes,

1a – How to bid effectively while lowering the cost per click
1b – You can lose your shirt overnight if you don’t know how
1c – Perry Marshall, the PPC guru

Now if you can write 100 words per item, you’re going to generate
an article that contains 300 words, long enough to submit to
EzineArticles.com

You may also add numbers and bullet points when writing an article.
My test shows when you add numbers and summarize points, click
through rate goes up, perhaps you can replicate this effort when
writing yours.  Test it and let me know how it goes.

=====================================================
WHAT SHOULD YOU WRITE TO YOUR NEWSLETTER SUBSCRIBERS?
=====================================================

I believe this is an entirely different matter from writing articles
used for so called Article Marketing.

To me, “helpful” articles are nice, but that alone won’t keep me
subscribed to someone’s list.

If I want to read helpful or even “useful” contents, I’d go online
and search it myself — I don’t need anyone sending me newsletter
to my inbox in order for me to get that information.

I like reading newsletters with personality, sense of humor, style
and class.  I have nothing against “promo only” emails, but I believe
to rise above the noise and come out of the crowded marketplace,
a marketer needs to be innovative and generating new ideas.

I don’t need to read contents that “I agree with”, instead, I look
for contents that are interesting enough to ponder and make me want
to think about something differently.  To me, that’s inspiring and
motivating.

–

OK, that’s enough for today.

==============================
WHAT HAVE I BEEN DOING LATELY?
==============================

I have been playing with this site Herbal Profits.  It’s owned by
my friend James Brown who became a millionaire promoting herbs.

He decided to market this knowledge and I decided to take up on that.

I’ve always been interested in learning about herbs and I thought
it’s an interesting concept to market it online.

I do have an affiliate link if you’re interested in.

>> Sign up.

It’s a membership site, but you really just pay the fee for the whole
year, no monthly charges or anything.

I’ll tell you more about it next week.

There is a split testing tip given by Michel Fortin worth reading at Jack’s Friday Traffic Report.   You Need “Actions” to Take Action

How to Activate Hyperlinks In PDF Free When Converting from Word  [Download PDF Version]

This tutorial shows exactly what you need to do to activate Word doc hyperlinks when converting to PDF.

My traffic report displays that many people are STILL searching solution for this.  So let’s solve this right now.

1.   Choosing Open Office

If you don’t know what Open Office is, it’s a free resource that allows you to have Microsoft Office like software in your computer.   Don’t worry, there s no advertisement or spyware associated with this program.  Let’s first download this software right on your desktop.

Visit OpenOffice.org Upon arriving, you should proceed to download the Open Office.

2. Downloading and Installing Open Office

After saving the file to your computer, go ahead and install the Open Office.  I trust you have at least this level of computer proficiency without me having to explaining step by step how to download and install this program on your computer all by yourself.

3. Open “Writer”

Within Open Office, there are Base, Calc, Draw, Impress, Math and Writer. All of these tools do work equivalent of Microsoft Office programs.  For example, Writer works like the MS Word.

Once you have opened Writer, go to the upper left corner and pull down FILE then to OPEN.  So do this FILE > OPEN.

Now, using OPEN, import Word doc (whatever doc file you want to convert to PDF) into the Writer.

Once the file appears within Writer, then go back to FILE then EXPORT AS PDF.

After saving your new doc as PDF, all the hyper links within the PDF should now be activated.

Pretty easy?

Another way to do this is by using eWriterPro software which comes with the purchase of my special report Mini Report Creation Guide.  This report deals bit more in depth and takes you one step above so that you could build a website to sell your ebooks online.

If you’ve never published an ebook before, check out the site and see if you’ve covered everything you needed to know about writing a PDF then uploading and hosting through a website.

by Jari Schroderus

Bill McRea just published an audio, discussing ways to deepen relationship with email subscribers.

Frankly, you can never have enough of these ideas.