1.   WHAT ARE THE PURPOSES OF THIS (REFERENCE) BOOK, COURSE AND EBOOK?

-   Roughly 252 pages in a “rotary file” – self-pacing.  This is the power of the  Book (reference)

-   10 online Lessons – self-pacing

- Roughly 90 pages through the Ebook for Brands that is offered for free

-   The full program Includes both the book plus the online lessons

- There is a great deal of flexibility for each of the brand components to  provide great opportunity to touch other

2.    WHAT ARE THE VARIOUS ROLES OF THE KEY BRAND COMPONENTS?

-   Is there any particularly special category of brands?  No.

-   Is there any special industry that is focused upon. No

-   What are the key Brand Components:  Category, Emotion-Based Motives and  Brand Friendly Naming, but each combination has it’s own relative value

- Every component is strengthened by the linkage of various combinations of 2  to 20 or so combinations.

3.    WHAT ARE THE SPECIAL INDUSTRIES THAT ARE FOCUSED UPON?

-   There are no limits to special categories – no specific industries

-   There are a series of process charts that function as key tools

-   What there are no limits to the industries that the plan focuses upon, even though you would think there are such categories

4.    WHAT IS THE PRICE OF THIS PACKAGED MULTI-UNIT OFFERING?

- There is a ($50) allocation for the EBook, the text manuscript ($250), the  10 Online Lessons ($200) and the Course.  The

- For additional copies of the book, all combinations can work together.

- The Online Lessons is not focused on memory how or why.

5.  WHAT IS THE “BRAND FOUNDATION” ?

- It is important that a foundation of brand strategies work together to  leverage strength by working together, rather than focusing on too many  options or not enough options

- There are certain combinations that are most popular to be strong and  active

6.   WHAT ARE THE KEY OPTIONS?

- Leveraging strengths, through various options working together.

- Positioning (using the Brand Foundation Processes) that allows     strengthening key facts of strong interlacing.

7.  FOCUS ON THE USE OF EMOTION-BASED MOTIVES RATHER THAN RATIONAL BENEFITS, AS THEY ARE KNOWN TO FEATURE GREATER STRENGTH.

- We have a strong performing model, known as The Emotions-Based Model of 29 Core Emotions^TM

- We collaborated with Dr. Paul Ekman in constructing the model and    learning its use.  He has a role with the character Cal Lightman in (______    _______) .

_  The use of tthis model has been successful for a variety of  options, all of    which are fully effective