<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sierra Forest Products</title>
	<atom:link href="http://atlaslumber.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://atlaslumber.com</link>
	<description>The World&#039;s Finest Woods Since 1944</description>
	<lastBuildDate>Sat, 06 Aug 2016 01:11:51 +0000</lastBuildDate>
	<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	
	<item>
		<title>UCS Acquires Acquires Match Works Wood Products in Edmonton</title>
		<link>http://atlaslumber.com/company/upper-canada-acquires-match-works-wood-products-in-edmonton/</link>
		<comments>http://atlaslumber.com/company/upper-canada-acquires-match-works-wood-products-in-edmonton/#comments</comments>
		<pubDate>Fri, 22 Apr 2016 16:55:59 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=1482</guid>
		<description><![CDATA[The UCS Forest Group of Companies announced an agreement to purchase the ongoing business of Match Works Wood Products located in Edmonton, Alberta. Ron Matenchuk, the owner of Match Works, is pleased that the company he founded 15 years ago will become part of the UCS family of companies and will be joining the Edmonton Division of Upper [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>The UCS Forest Group of Companies announced an agreement to purchase the ongoing business of Match Works Wood Products located in Edmonton, Alberta.</p>
<p>Ron Matenchuk, the owner of Match Works, is pleased that the company he founded 15 years ago will become part of the UCS family of companies and will be joining the Edmonton Division of Upper Canada Forest Products. Ron’s continuance with the company and Upper Canada’s commitment to excellence in customer service will ensure a smooth transition for Match Works’ loyal customer base.</p>
<p>“We are delighted to have the opportunity to service the customers and suppliers that have been dealing with Match Works in Edmonton. We are grateful to Ron Matenchuk for choosing us as his successor in this market due to our shared values and commitment to customer service. This transaction is also consistent with our strategy of growth and expansion in key markets, and we are very excited about this opportunity” says Warren Spitz, President and CEO of UCS.</p>
<p>Upper Canada Forest Products has “Delivered the Difference” to the Alberta market for the last 16 years and operates a 65,000 sf warehouse in Calgary as well as its brand new LEED certified facility in North West Edmonton. Match Works’ operations will be consolidated into the Upper Canada facility.</p>
<p><strong>About the UCS Forest Group of Companies</strong></p>
<p>The UCS Forest Group of Companies imports and distributes high quality hardwood lumber and decorative panels across North America. Serving our woodworking and architectural millwork customers in 14 regions, we have helped to build our customer’s businesses by seeking innovative solutions and delivering our exceptional service. Over our 30 year history we have expanded to the US as Sierra Forest Products, grown in Canada as Upper Canada Forest Products and internationally as UCS Global. When specialty products are needed, we deliver through A&amp;M Wood Specialty. Whatever your wood or panel needs are, we deliver what you need, when you need it. Our extraordinary people create customer-focused solutions which are delivered through our state of the art warehouses.</p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/company/upper-canada-acquires-match-works-wood-products-in-edmonton/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Corporate Announcement</title>
		<link>http://atlaslumber.com/company/corporate-announcement/</link>
		<comments>http://atlaslumber.com/company/corporate-announcement/#comments</comments>
		<pubDate>Tue, 24 Feb 2015 22:04:24 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=1405</guid>
		<description><![CDATA[UCS does business in Canada as Upper Canada Forest Products Ltd. &#8220;We are delighted with the opportunity to service the customers and support the suppliers that have been dealing with White-Wood throughout British Columbia”, stated Warren Spitz, President &#38; CEO of UCS. “I would like to offer my thanks to Mark Yusishen for choosing us [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>UCS does business in Canada as Upper Canada Forest Products Ltd.</strong></p>
<p>&#8220;We are delighted with the opportunity to service the customers and support the suppliers that have been dealing with White-Wood throughout British Columbia”, stated Warren Spitz, President &amp; CEO of UCS. “I would like to offer my thanks to Mark Yusishen for choosing us as White-Wood’s successor in this market. Our corporate strategy to grow in key markets continues across North America and we are very excited about this most recent opportunity&#8221;</p>
<p>&#8220;Our decision to complete this transaction with Upper Canada was based in part on our shared values and commitment to excellence in customer service”, commented Mark Yusishen, President &amp; CEO of White-Wood. “We are confident that our valued customers in B.C. will continue to be well-served.&#8221;</p>
<p>This is the third acquisition in the past 10 months for the UCS Forest Group, which recently acquired Reimer Hardwoods operations in Alberta and the Atlas Lumber Company in Los Angeles, California. Upper Canada Forest Products has serviced the British Columbia market for over 20 years and operates from an 80,000 sf warehouse in Burnaby and a second facility in Kelowna. In a timely manner White-Wood’s operations will be integrated into Upper Canada’s facilities.</p>
<p><strong>Upper Canada is very excited to welcome White-Wood’s B.C. team into the UCS Family!</strong></p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/company/corporate-announcement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UCS Forest Group has Purchased the Atlas Lumber Company</title>
		<link>http://atlaslumber.com/company/ucs-forest-group-has-purchased-the-atlas-lumber-company/</link>
		<comments>http://atlaslumber.com/company/ucs-forest-group-has-purchased-the-atlas-lumber-company/#comments</comments>
		<pubDate>Fri, 23 May 2014 20:53:34 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=1274</guid>
		<description><![CDATA[Atlas Lumber Company was founded by the Porter family in 1944, and as such is celebrating its 70th Anniversary this year.  The company has a proud history and is highly respected in the industry.  We are delighted that the Porter family has accepted the offer from Sierra, which will create an opportunity for substantial growth [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignright  wp-image-1300" alt="Sierra-Logo" src="http://atlaslumber.com/atlas_lumber/wp-content/uploads/2014/05/Sierra-Logo.gif" width="220" height="73" style="margin: 20px 0 20px 20px" />Atlas Lumber Company was founded by the Porter family in 1944, and as such is celebrating its 70<sup>th</sup> Anniversary this year.  The company has a proud history and is highly respected in the industry.  We are delighted that the Porter family has accepted the offer from Sierra, which will create an opportunity for substantial growth for the company, its employees, and stakeholders.   We are also excited that Randy Porter will continue to manage Atlas as a division of Sierra Forest Products Inc. We look forward to building on the successful 70 year history of Atlas Lumber, and to welcome its wonderful team of people as our new teammates and friends.</p>
<p>It was apparent from the start of this process that the Porter Family and the Atlas team very much share values with our group, as well as a culture of providing customers with exceptional service and delivering high quality, sustainably sourced wood products. We are very excited about this opportunity to enter the California market, and to having this well-managed company and proud team join our group.</p>
<p>This transaction is consistent with the UCS Forest Group&#8217;s strategy of growth and expansion in key North American markets in order to provide those markets with our value creation distribution model and to provide new opportunities for our outstanding team and stable of suppliers.</p>
<p>Please check us out at <a href="http://www.sierrafp.com" target="_blank">www.sierrafp.com</a>.</p>
<p><strong>We are very excited to welcome the Atlas Team to the UCS Family!</strong></p>
<h2>About the UCS Forest Group of Companies:</h2>
<p>UCS Forest Group is one of North America’s premier importers and distributors of specialty products serving discerning customers in the architectural woodworking, commercial and residential furniture, and cabinet-making industries. UCS does business as Sierra Forest Products in the United States, Upper Canada Forest Products in Canada, UCS Global internationally and A&amp;M Wood Specialty. UCS has set the industry standard for value creation for over 25 years. Our extraordinary people, unique supplier relationships, customer-focused solutions and state of the art warehouses provide an unparalleled level of value creation and service to the woodworking industry.</p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/company/ucs-forest-group-has-purchased-the-atlas-lumber-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expanding our decking choices</title>
		<link>http://atlaslumber.com/general/expanding-our-decking-choices/</link>
		<comments>http://atlaslumber.com/general/expanding-our-decking-choices/#comments</comments>
		<pubDate>Tue, 06 Aug 2013 18:42:34 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=1247</guid>
		<description><![CDATA[Here at Sierra Forest Products we have expanded our decking choices to include a range of choices and price levels for our customers.  Outdoor decking and the Southern California lifestyle go well together.  Our mild weather and often ocean or mountain views encourages us to spend more time enjoying outdoor entertaining or just relaxing by the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Here at Sierra Forest Products we have expanded our decking choices to include a range of choices and price levels for our customers.  Outdoor decking and the Southern California lifestyle go well together.  Our mild weather and often ocean or mountain views encourages us to spend more time enjoying outdoor entertaining or just relaxing by the pool with a good book.  Outdoor decking is an important decision in the process of creating that magical setting.</p>
<p>We are proud to feature the following choices&#8230;</p>
<p>Beautiful Incadex solid wood decking, a premium imported solid wood decking product available in both Cumaru and Garapa.</p>
<p>Ipe imported solid wood decking, long known for its durability and beauty as an outdoor decking material.</p>
<p>Resysta, with the look and feel of wood but actually made of rice husks, salt, and mineral oil.   25 year warranty.</p>
<p>MoistureShield, an environmentally friendly composite decking that offers a limited lifetime warranty.</p>
<p>&nbsp;</p>
<p>For more complete information please visit our decking page on our website or come in to our Outlet Sales Center and view our displays.  We also feature Penofin stains and sealers for your decking project.</p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/expanding-our-decking-choices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebirth of the American Chestnut?</title>
		<link>http://atlaslumber.com/general/rebirth-of-the-american-chestnut/</link>
		<comments>http://atlaslumber.com/general/rebirth-of-the-american-chestnut/#comments</comments>
		<pubDate>Wed, 14 Nov 2012 18:55:43 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=1010</guid>
		<description><![CDATA[My grandfather and his partner founded Atlas Lumber Company in 1944 and he presided over the company for over 40 years. He was an icon of a lumberman in the Los Angeles area. I still remember his house and the beautiful wall paneling that he used throughout. It was made of wormy Chestnut, another icon [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>My grandfather and his partner founded Atlas Lumber Company in 1944 and he presided over the company for over 40 years. He was an icon of a lumberman in the Los Angeles area. I still remember his house and the beautiful wall paneling that he used throughout. It was made of wormy Chestnut, another icon of bygone years. I have never sold a stick of Chestnut myself&#8230;it has been unavailable. But there are many efforts being made to bring it back. Here is a short version of the story, taken from excerpts of an article titled &#8220;The American Chestnut&#8221; in the November 2, 2012 lead article in the Hardwood Review weekly, written by editor George Barrett&#8230;</p>
<p>&#8220;The American Chestnut (Castanea dentata) was one of the most common and important hardwood tree species in the Eastern United States. Its natural range extended from northern Mississippi and Alabama up the Appalachian chain into southern Maine. According to Virginia Tech&#8217;s Department of Forest Resources and Environmental Conservation, Chestnut was so common, in part, because it could out-compete most other forest trees for the available resources; &#8220;These trees got absolutely huge&#8230;often with trunk diameters of more than 10 feet and heights well over 100 feet.&#8221; Author Susan Freinkel writes, &#8221; Chestnuts grew quickly, with thick, arrow-straight trunks&#8230;[the Chestnut] was what ecologists call a keystone species, providing habitat and sustenance for nearly every living thing in the vicinity&#8230;</p>
<p>Around 1904, the Chestnut blight fungus was introduced from Asia. First identified on the grounds of the New York Zoological Garden, the fungus was most likely imported unintentionally on Asian Chestnut nursery stock. Once introduced into a tree, the fungus girdles the tree, killing it within 2 to 10 years. As early as 1911, federal funds were appropriated to study and combat the Chestnut blight. A plan was hatched to cut a quarantine line across the Appalachian mountains of North Carolina to stop the southerly spread, but the fungus was discovered in Georgia before the effort was complete. World War I cut funds for the Chestnut blight research and control after 1914 and, within 40 years, most of the American Chestnut trees in the eastern United States were gone (Treadwell)&#8230;</p>
<p>In 1983, a group of plant scientists joined together to form The American Chestnut Foundation (TACF) with the same goal: to create and re-introduce a blight-resistant Chestnut tree. The foundation has since grown to 6,000 volunteer members, and it maintains 486 regional breeding orchards and 120,000 experimental trees&#8230;</p>
<p>The Forest Health Initiative (FHI) was formed early in 2009 to chart a vision for research and policy needed to address forest health through biotechnology. FHI notes in a justifying backgrounder that, while traditional tree breeding and propagation approaches will continue to have a prominent place in forest management and restoration, the severity and types of threats facing the nation&#8217;s forested areas require the U.S. to respond more quickly &#8211; namely through advances in biotechnology&#8230;</p>
<p>Few tree species have inspired more American poets, writers and historians than the American Chestnut and no other former forest giant has engendered so much passion and support to bring back&#8230;</p>
<p>You and I won&#8217;t be around when the fruits of these Chestnut breeding and genetics programs grow large enough to produce such timbers again&#8230;&#8221;</p>
<p>To read the complete article, you can go to www.hardwoodreview.com</p>
<p><img class="aligncenter" src="http://3.bp.blogspot.com/_E5i-p5Gc3qs/S9Gn3WLiP6I/AAAAAAAAAPw/qx1QQPsOU5A/s1600/chestnut+tree.jpg" alt="" width="287" height="300" /></p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/rebirth-of-the-american-chestnut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How healthy are U.S. Forests?</title>
		<link>http://atlaslumber.com/general/how-healthy-are-u-s-forests/</link>
		<comments>http://atlaslumber.com/general/how-healthy-are-u-s-forests/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 22:29:43 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=987</guid>
		<description><![CDATA[How are we doing as a country when it comes to caring for our vast timber resources?  Editor Andy Johnson in the August 10, 2012 issue of the Hardwood Review Weekly had some very encouraging comments for the future of U.S. forests and the the hardwood industry they support. &#8230; &#8220;Excellent management by the forest [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>How are we doing as a country when it comes to caring for our vast timber resources?  Editor Andy Johnson in the August 10, 2012 issue of the Hardwood Review Weekly had some very encouraging comments for the future of U.S. forests and the the hardwood industry they support. &#8230;</p>
<p>&#8220;Excellent management by the forest products industryand private landowners &#8211; along with federal and state regulations that are among the strictest in the world &#8211; have kept U.S. forests healthy and growing for decades.  The volume of hardwood sawtimber (trees 11&#8243; and larger in diameter) on U.S. timberlands has nearly tripled since 1953, according to the U.S. Forest Service.  U.S.  hardwood forests are now growing twice as fast as they are being cut, which means harvests could increase substantially without sacrificing future supplies.  In contrast, harvest levels already exceed growth in much of Africa, South America and Southeast Asia, so higher harvesting rates would not be sustainable in the long term.</p>
<p>&#8220;U.S. hardwood forests also contain an incredible variety of commercially important species.  Red Oak, White Oak, Poplar, Soft Maple, Hard Maple, Cherry, Ash, Hickory/Pecan, Walnut and several other species are all continuously available in large quantities.  No hardwood forests in the world are managed as well, offer as wide a variety and sustainably provide so much volume.  As U.S. demand for hardwoods rebounds and global demand continues to grow, U.S. hardwood production will be able to grow with it.&#8221;</p>
<p>Americans can be proud of how we have managed this important resource that has provided so much toward the growth and development of our country, and those who make their living in the hardwood business can look ahead to a brighter future.</p>
<p>Randy</p>
<p><img class="aligncenter" src="http://images.fineartamerica.com/images-medium/in-the-california-redwood-forest-ulrich-burkhalter.jpg" alt="" width="600" height="409" /></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/how-healthy-are-u-s-forests/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Imported Lumber &#8211; lots of fine choices.</title>
		<link>http://atlaslumber.com/general/imported-lumber-lots-of-fine-choices/</link>
		<comments>http://atlaslumber.com/general/imported-lumber-lots-of-fine-choices/#comments</comments>
		<pubDate>Mon, 30 Jul 2012 18:48:07 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=984</guid>
		<description><![CDATA[Imported lumber continues to make inroads and grow in popularity for discerning buyers and specifiers.  Interior millwork such as cabinetry, furniture, flooring and mouldings and exterior applications like doors, windows, decking, and trim.  There are some real advantages to imported wood species like African Mahogany ( Khaya ), Sapele, Sipo, Okoume, Jatoba, Spanish Cedar, Ipe, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Imported lumber continues to make inroads and grow in popularity for discerning buyers and specifiers.  Interior millwork such as cabinetry, furniture, flooring and mouldings and exterior applications like doors, windows, decking, and trim.  There are some real advantages to imported wood species like African Mahogany ( Khaya ), Sapele, Sipo, Okoume, Jatoba, Spanish Cedar, Ipe, Teak, and many others.  For one thing, most imported tropical hardwoods have a better-than-average resistance to decay/rot, insects,  and shrink/swelling in the elements.  For another, the grades are typically better, especially with the top grade.  Usually these boards are clear, no knots.  The nice widths and lengths that these wood species are being sawn into can be another strong reason to specify them in your job.  Additionally, many of the species listed above are now available as FSC certified.  The cost of these imported woods can be higher than its domestic competitors like Red Oak, White Oak, Alder, Cherry, and others, but in many cases the price difference is not that significant and the advantages are great.   Here at Sierra Forest Products we stock most of the commercially viable imported hardwoods and imported hardwood plywood.  Give us a call and we will be happy to discuss these many fine options in imported woods.</p>
<p><img class="aligncenter" src="http://www.columbusmillwork.com/images/ExoticWoods.jpg" alt="" width="600" height="395" /></p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/imported-lumber-lots-of-fine-choices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Hardwood Lumber a good value?</title>
		<link>http://atlaslumber.com/general/is-hardwood-lumber-a-good-value/</link>
		<comments>http://atlaslumber.com/general/is-hardwood-lumber-a-good-value/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 17:13:10 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=981</guid>
		<description><![CDATA[I read some very interesting statistics regarding pricing of hardwood lumber over the past decade in an article from a  trade magazine that I receive ( Hardwood Review Weekly, June 29, 2012, &#8220;Hardwood Lumber Is Still A Bargain&#8221; by editor Andy Johnson ).  Maybe I should call them shocking, because they had that affect on [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I read some very interesting statistics regarding pricing of hardwood lumber over the past decade in an article from a  trade magazine that I receive ( Hardwood Review Weekly, June 29, 2012, &#8220;Hardwood Lumber Is Still A Bargain&#8221; by editor Andy Johnson ).  Maybe I should call them shocking, because they had that affect on me.</p>
<p>&#8220;Between June 2002 and May 2012, the Consumer Price Index (CPI-U) increased 28%, while our green lumber index declined 23% and our kiln-dried index declined 17%.  Had the green and kiln-dried indexes kept up with inflation over the past 10 years, thye would now be at $1,658 and $1,294, respectively, 54% and 66% above today&#8217;s actual levels&#8230;virtually every major commodity &#8211; from forest products to fuel to food &#8211; increased substantially during that time.  Examples include crude oil (+325%), cotton (+104%), wheat (+118%), Malaysian sawnwood (+70%), and Cameroon sawnwood (+54%)&#8230;Relative to the cost of production and general inflation, North American hardwood lumber is underpriced today.&#8221;</p>
<p>So I guess there has been a problem with our industry and it is not really a surprise that so many hardwood lumber producers have gone out of business.  Expenses have risen but prices have not.  Unless there has been some massive improvement in efficiency of manufacturing hardwood lumber then there has been a degradation in profitability.  Probably some of the former but a great deal of the latter.  I was speaking with one industry veteran who said that in his view, every time the hardwood prices take a run up in price, alternatives to solid wood grow in popularity and eat into the demand for solids.  This reduces demand and the prices fall in response.  Not a great model for future profitability!</p>
<p>Randy</p>
<p><img class="aligncenter" src="http://www.luxuryhousingtrends.com/wp-content/uploads/2010/02/enigma-puzzle-hardwood-flooring.jpg" alt="" width="500" height="313" /></p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/is-hardwood-lumber-a-good-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Accoya Wood gains awareness, sales</title>
		<link>http://atlaslumber.com/general/accoya-wood-gains-awareness-sales/</link>
		<comments>http://atlaslumber.com/general/accoya-wood-gains-awareness-sales/#comments</comments>
		<pubDate>Wed, 16 May 2012 22:18:01 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=963</guid>
		<description><![CDATA[Time does pass quickly!  Sierra Forest Products became a distributor of Accoya Wood in late 2009.  It was a very tough time in the U.S. economy and a tougher time for anyone tied to the building industry.  Not a great time to be experimenting with new products.  But as we listened and learned and did [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Time does pass quickly!  Sierra Forest Products became a distributor of Accoya Wood in late 2009.  It was a very tough time in the U.S. economy and a tougher time for anyone tied to the building industry.  Not a great time to be experimenting with new products.  But as we listened and learned and did our research on this &#8220;new wood&#8221; we decided it was just the thing we wanted to be a part of.  Right in our wheelhouse, so to speak.</p>
<p>You see, we love solid wood products!   But we also know the outside environment here in Southern California   ( usually thought of as one of the kindest on the planet ) can be tough on wood.  Lots of moist air along the coast and at night, blazing hot sun during the day,  sprinklers spraying everywhere, dark colors and little overhang protection on the homes.  It all can add up to trouble for wood being placed in these demanding exterior situations, with the possibility of excessive shrinking and swelling, coating failures and rot and decay.</p>
<p>Along comes Accoya wood,  100% solid  but modified to the core using a non-toxic acetylation process.  This world leading high technology wood is produced from sustainably sourced, fast growing softwood using a non-toxic modification process.  The result is a durable, sustainable and beautiful material with performance characteristics of the most durable tropical hardwoods.  Accoya Wood is indigestible by a wide range of pests and insects ( including termites ).  The exceptional durability and stability helps keep windows and doors from swelling sticking or swelling shut and coatings to last up to 3 times longer.</p>
<p>All of this has led to a much better awareness of Accoya and where it can be a great choice for projects from widows to doors to siding and beyond.  It is not the cheapest alternative, but it can be the lowest cost alternative in the long run.  Please go to our website at atlaslumber.com and to our special section on Accoya wood to find out all the specifics of this exciting wood which proves there IS &#8220;something new in the wood business!&#8221;</p>
<p><img class="aligncenter" src="http://www.certclad.co.nz/imagescont/pic_accoya_bridge.jpg" alt="" width="515" height="279" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/accoya-wood-gains-awareness-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Evolving &amp; Essential Relationship</title>
		<link>http://atlaslumber.com/general/relationships-are-still-the-most-important-thing/</link>
		<comments>http://atlaslumber.com/general/relationships-are-still-the-most-important-thing/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:11:50 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://atlaslumber.com/?p=943</guid>
		<description><![CDATA[E=mail, texts, social media, and on and on.  It has changed the way we do business.  In so many ways it has improved the transfer of information.  Now instead of picking up the phone and trying to describe ( difficult and frustrating ) a problem I have with a shipment of wood  I can simply [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>E=mail, texts, social media, and on and on.  It has changed the way we do business.  In so many ways it has improved the transfer of information.  Now instead of picking up the phone and trying to describe ( difficult and frustrating ) a problem I have with a shipment of wood  I can simply send some photographs over the internet.  After all, &#8220;a picture is worth a thousand words.&#8221;  And for our suppliers, they can likewise send photographs or  perhaps very specific tallies of widths and lengths in a package of Oak or Poplar or Mahogany  that interests me.   This is some of the great things that can be done with this higher level of &#8220;communication&#8221;.</p>
<p>But there is still no substitute for picking up the phone or making a personal sales call to nourish the relationship between buyer and seller.  That is the fun of doing business with other people and still trumps all else.  We buy from people we like.  There is so much competition in every type of business that rarely are we &#8220;forced&#8221; to do business with someone we don&#8217;t like.  In order to like someone or have them like us and choose to do business with us over another company still requires a personal connection.</p>
<p>And of course this is when things are going well!  When we hit a speedbump in the road, a problem, an unmet expectation or outright mess that we have created, the electronic communication can be more of a hazard than a help.  We all have seen it lead to just further problems, misunderstandings, and mayhem.  My father used to tell me, &#8220;When the going gets tough, the tough get going&#8221;.   That is a good line, but maybe what I will pass on to my own kids for this new century  is &#8220;When the going gets tough, the tough pick up the phone&#8221;!</p>
<p>Randy</p>
<p><img class="aligncenter" src="http://www.brandproblog.com/wp-content/uploads/2012/07/business-relationship.jpg" alt="" width="221" height="146" /></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://atlaslumber.com/general/relationships-are-still-the-most-important-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
