To make it in the T-shirt business today, manufacturers, wholesalers, retailers, designers and others have two choices: they can produce huge quantities of a commodity product and sell it at commodity prices. Or they can get creative.
In a candid interview with Images BoF, Usha Periasamy, Director – Brands & Operations, ClassicPolo, shares that with its brand CP Bro is for younger males, it will explore its way to the younger segment.
Erie-based Magpul Industries irked Colorado gun-control advocates in 2013 when it launched its “Boulder Airlift” ad and sales campaign aimed at flooding the state with high-capacity rifle magazines before the legislature could pass a law banning their sale.
Wendler is a world leader in shirt interlining. It specialises in top quality woven interlining for shirtfabrics, Peter Heim, International Sales Director, Wendler, shares insights on the shirt’s interlining business.
The young men’s market is slowly but surely getting into body-conscious looks.
Young men’s manufacturers who are marketing body-conscious looks, such as tops and bottoms made out of cotton/spandex blends and mesh tanks and T-shirts, say that as the customer gets accustomed to wearing them and seeing them in stores, they will take hold.
Specialty stores report strong sales of men’s woven and knit sport shirts. Knit shirts are especially popular with younger customers including Nautica, Dockers, Polo and other brands. Retailers report strong sales of oversized camp shirts referred to as ‘Forrest Gump’ styles that have notched lapels. One retailer reported brisk sales of banded-collar shirts in linen and rayon fabrics. The peak sales seasons for sport shirts usually occurs in May and June. (more…)