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	<title>ASM Blog</title>
	
	<link>http://www.attentionspan.tv/asmblog</link>
	<description>Attention Span Media's Weblog</description>
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		<title>Twelve Drummers Drumming</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/25/twelve-drummers-drumming/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/25/twelve-drummers-drumming/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 15:02:29 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=816</guid>
		<description><![CDATA[To counteract the clamor of the twelve drummers drumming during our &#8217;12 Days of Christmas&#8217; client countdown, we thought we&#8217;d bring the noise by reminding you of all our fantastic clients and partners from the past year:  Hulu, Zynga Inc., AOL, Cambio, Vuguru, Subway, Sonic Drive-In, Goodby, Silverstein &#38; Partners, Got Milk?, Backcountry.com, Moxie Sozo, [...]]]></description>
			<content:encoded><![CDATA[<p>To counteract the clamor of the twelve drummers drumming during our &#8217;12 Days of Christmas&#8217; client countdown, we thought we&#8217;d bring the noise by reminding you of all our fantastic clients and partners from the past year:  <a href="http://www.hulu.com/">Hulu</a>, <a href="http://www.zynga.com/">Zynga Inc.</a>, <a href="http://www.aol.com/">AOL</a>, <a href="http://www.cambio.com/">Cambio</a>, <a href="http://vuguru.com/">Vuguru</a>, <a href="http://www.subway.com/">Subway</a>, <a href="http://www.sonicdrivein.com/">Sonic Drive-In</a>, <a href="http://www.goodbysilverstein.com/">Goodby, Silverstein &amp; Partners</a>, <a href="http://gotmilk.com/">Got Milk?</a>, <a href="http://www.backcountry.com/">Backcountry.com</a>, <a href="http://www.moxiesozo.com/">Moxie Sozo</a>, <a href="http://www.hulu.com/leap-year">Leap Year</a>, and <a href="http://www.ostorystory.com/">O Story Story</a>. Thanks to all for a great 2011! Merry Christmas and Happy Holidays to all of our fans and followers! And a very special thank you to all of our clients and partners we&#8217;ve mentioned over the last 2 weeks. Here&#8217;s to a new year of continued great work with all of you!</p>
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		<title>Eleven Pipers Piping</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/24/eleven-pipers-piping/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/24/eleven-pipers-piping/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 13:07:47 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=814</guid>
		<description><![CDATA[Today&#8217;s &#8217;12 Days of Christmas&#8217; client is brought to you by the eleven pipers piping, a musical rendition of storytelling, something O Story Story has succeeded at beautifully with help from Endemol. Stay caught up on all of O Story Story&#8217;s stories, here. Be sure to check back tomorrow for the last day in our [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s &#8217;12 Days of Christmas&#8217; client is brought to you by the eleven pipers piping, a musical rendition of storytelling, something <a href="http://www.facebook.com/ostorystory">O Story Story</a> has succeeded at beautifully with help from <a href="http://www.endemolusa.tv/">Endemol</a>. Stay caught up on all of O Story Story&#8217;s stories, <a href="http://asm.ly/OStoryStory">here</a>.</p>
<p>Be sure to check back tomorrow for the last day in our &#8217;12 Days of Christmas&#8217; client countdown! Happy Tidings!</p>
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		<title>Ten Lords-a-Leaping</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/23/ten-lords-a-leaping/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/23/ten-lords-a-leaping/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 19:38:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=810</guid>
		<description><![CDATA[Day ten brings lords-a-leaping to the &#8217;12 Days of Christmas&#8217; client countdown, which ties in nicely with the work we did with CJP Digital and Hiscox on 2011&#8242;s comedy Leap Year, a show focused on five entrepreneurs &#8220;making the leap&#8221; to co-found their own tech start up. Catch up on the entire series, here.]]></description>
			<content:encoded><![CDATA[<p>Day ten brings lords-a-leaping to the &#8217;12 Days of Christmas&#8217; client countdown, which ties in nicely with the work we did with <a href="http://cjpdigital.com/">CJP Digital</a> and <a href="http://www.hiscox.com/">Hiscox</a> on 2011&#8242;s comedy <a href="http://www.imdb.com/title/tt1865801/">Leap Year</a>, a show focused on five entrepreneurs &#8220;making the leap&#8221; to co-found their own tech start up. Catch up on the entire series, <a href="http://asm.ly/HuluLeapYear">here</a>.</p>
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		<title>Nine Ladies Dancing</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/22/nine-ladies-dancing/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/22/nine-ladies-dancing/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 16:19:52 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=808</guid>
		<description><![CDATA[Nine ladies dancing might not be the first thing you think of with today&#8217;s &#8217;12 Days of Christmas&#8217; client: the online outdoor retailer, Backcountry.com &#8211; more like nine ladies bouldering &#8211; but we certainly danced our way through our work on their campaigns alongside our partner agency Moxie Sozo. To see a complete list of [...]]]></description>
			<content:encoded><![CDATA[<p>Nine ladies dancing might not be the first thing you think of with today&#8217;s &#8217;12 Days of Christmas&#8217; client: the online outdoor retailer, <a href="http://www.backcountry.com/">Backcountry.com</a> &#8211; more like nine ladies bouldering &#8211; but we certainly danced our way through our work on their campaigns alongside our partner agency <a href="http://www.moxiesozo.com/index.php">Moxie Sozo</a>. To see a complete list of our partners in crime, <a href="http://asm.ly/Partners">click here</a>.</p>
<p>Only the lords, pipers, and drummers are left waiting for their day of acclaim, check back to see who we&#8217;ve paired them with!</p>
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		<title>Eight Maids-a-Milking</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/21/eight-maids-a-milking/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/21/eight-maids-a-milking/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 17:06:07 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=805</guid>
		<description><![CDATA[It&#8217;s day eight of the &#8217;12 Days of Christmas&#8217; client countdown, so you know what that means: eight maids a-milking! Not only do the milk maids appreciate the Got Milk? campaign, but so do we! Working alongside Goodby, Silverstein &#38; Partners once again on this campaign made it easy for the cows to come home! [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s day eight of the &#8217;12 Days of Christmas&#8217; client countdown, so you know what that means: eight maids a-milking! Not only do the milk maids appreciate the <a href="http://www.gotmilk.com/">Got Milk?</a> campaign, but so do we! Working alongside <a href="http://www.goodbysilverstein.com/">Goodby, Silverstein &amp; Partners</a> once again on this campaign made it easy for the cows to come home! Have you seen the latest Got Milk ads? Check them out <a href="http://asm.ly/1FL">here</a>.</p>
<p>Our client tomorrow may not be as dainty as the nine ladies dancing, but we certainly like we&#8217;re they&#8217;re headed!</p>
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		<title>Seven Swans-a-Swimming</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/20/seven-swans-a-swimming/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/20/seven-swans-a-swimming/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:13:25 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=802</guid>
		<description><![CDATA[The seven swans-a-swimming from today&#8217;s &#8217;12 Days of Christmas&#8217; client countdown are swimmingly pleased to present the Sonic Drive-In campaign that we partnered with Goodby, Silverstein &#38; Partners on. Check out the Sonic Drive-In YouTube channel, here. Eights maids-a-milking are on deck for their debut, be sure to check back tomorrow!]]></description>
			<content:encoded><![CDATA[<p>The seven swans-a-swimming from today&#8217;s &#8217;12 Days of Christmas&#8217; client countdown are swimmingly pleased to present the <a href="http://www.sonicdrivein.com">Sonic Drive-In</a> campaign that we partnered with <a href="http://www.goodbysilverstein.com/">Goodby, Silverstein &amp; Partners</a> on. Check out the Sonic Drive-In YouTube channel, <a href="http://asm.ly/1S0">here</a>.</p>
<p>Eights maids-a-milking are on deck for their debut, be sure to check back tomorrow!</p>
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		<title>Six Geese-a-Laying</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/19/six-geese-a-laying/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/19/six-geese-a-laying/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 16:25:06 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=800</guid>
		<description><![CDATA[Six geese-a-laying certainly know the value of a good production schedule, just like day six on our &#8217;12 Days of Christmas&#8217; client countdown brings you the Subway High School Heroes II campaign from Subway and Electus. Check out the High School Heroes II app on Subway&#8217;s Facebook page, here. We&#8217;re half-way through the countdown! Get [...]]]></description>
			<content:encoded><![CDATA[<p>Six geese-a-laying certainly know the value of a good production schedule, just like day six on our &#8217;12 Days of Christmas&#8217; client countdown brings you the <a href="http://www.youtube.com/watch?v=6FL184z7q0M">Subway High School Heroes II </a>campaign from <a href="http://www.subway.com">Subway</a> and <a href="http://www.electus.com/">Electus</a>. Check out the High School Heroes II app on Subway&#8217;s Facebook page, <a href="http://asm.ly/1Rz">here</a>.</p>
<p>We&#8217;re half-way through the countdown! Get ready for swans, milk maids, drums and more in the coming days!</p>
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		<title>Five Golden Rings</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/18/five-golden-rings/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/18/five-golden-rings/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 15:51:14 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=794</guid>
		<description><![CDATA[&#8216;How Far Would You Go&#8216; to get the five golden rings on day five of the &#8217;12 Days of Christmas&#8217; client countdown? We joined Vuguru to help promote the show The Booth At The End during its exclusive run on Hulu, and asked our audience how far they would go to meet the demands of [...]]]></description>
			<content:encoded><![CDATA[<p>&#8216;<a href="http://www.attentionspan.tv/project/the-booth-at-the-end/">How Far Would You Go</a>&#8216; to get the five golden rings on day five of the &#8217;12 Days of Christmas&#8217; client countdown? We joined <a href="http://vuguru.com/">Vuguru</a> to help promote the show <a href="http://www.hulu.com/the-booth-at-the-end">The Booth At The End</a> during its exclusive run on Hulu, and asked our audience how far they would go to meet the demands of The Man. To see a complete list of the clients and brands we&#8217;ve done work for, visit our <a href="http://asm.ly/Clients">Client Page</a>.</p>
<p>Tune in tomorrow for our client dubbed six geese-a-laying!</p>
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		<title>Four Calling Birds</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/17/four-calling-birds/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/17/four-calling-birds/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 22:28:57 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=791</guid>
		<description><![CDATA[The four calling birds of the &#8217;12 Days of Christmas&#8217; might not be familiar with Shakespeare, but we certainly are after working with AOL to promote Cliffsnotes Films, a project from Mark Burnett and Cambio. Are you all caught up on your Shakespeare? If not, check out the films here. We&#8217;ll celebrate tomorrow with the [...]]]></description>
			<content:encoded><![CDATA[<p>The four calling birds of the &#8217;12 Days of Christmas&#8217; might not be familiar with Shakespeare, but we certainly are after working with <a href="http://www.aol.com/">AOL </a>to promote <a href="http://twitter.com/cliffanswers">Cliffsnotes Films</a>, a project from <a href="http://twitter.com/markburnetttv">Mark Burnett</a> and <a href="http://www.cambio.com/">Cambio</a>. Are you all caught up on your Shakespeare? If not, check out the films <a href="http://asm.ly/CNF">here</a>.</p>
<p>We&#8217;ll celebrate tomorrow with the five golden rings!</p>
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		<title>Three French Hens</title>
		<link>http://www.attentionspan.tv/asmblog/2011/12/16/three-french-hens/</link>
		<comments>http://www.attentionspan.tv/asmblog/2011/12/16/three-french-hens/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 15:54:52 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.attentionspan.tv/asmblog/?p=789</guid>
		<description><![CDATA[The three french hens are clucking away on the third day of our &#8217;12 Days of Christmas&#8217; client countdown &#8211; and our chickenese translator informs us that they&#8217;re clucking &#8220;Thank you, Hulu.&#8221; Having worked on both The Morning After and A Day In The Life this year, our work with Hulu expanded and we broke [...]]]></description>
			<content:encoded><![CDATA[<p>The three french hens are clucking away on the third day of our &#8217;12 Days of Christmas&#8217; client countdown &#8211; and our chickenese translator informs us that they&#8217;re clucking &#8220;Thank you, <a href="http://www.hulu.com/">Hulu</a>.&#8221; Having worked on both <a href="http://www.hulu.com/the-morning-after">The Morning After</a> and <a href="http://www.hulu.com/a-day-in-the-life">A Day In The Life</a> this year, our work with Hulu expanded and we broke some new ground. We also launched <a href="http://www.hulu.com/the-clinic">The Clinic</a>, <a href="http://www.hulu.com/the-cleanup-crew">The Clean-Up Crew</a>, and <a href="http://www.hulu.com/workshop">&#8220;Workshop&#8221; the Series</a> on Hulu. Be sure to check out Hulu&#8217;s blog posts about <a href="http://asm.ly/1Rx">TMA</a>  and <a href="http://asm.ly/1Ry">ADITL</a>.</p>
<p>See you tomorrow when the lineup of foul continues with our <a href="http://crujonessociety.com/wordpress/wp-content/uploads/2008/12/4-calling-birds.jpg">four calling birds</a>!</p>
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