• 62% of respondents listen to digital audio, be it Internet radio, streaming sites or other online media

• 71% of Hispanic listeners in the United States spent between 1-12 hours on Internet radio per week.

Miami, January 2019 –  Audio.Ad, a Cisneros Interactive company specializing in digital audio advertising solutions for Latin America and the U.S. Hispanic market, together with Quriously, carried out the study, “The State of Digital Audio in the US Hispanic market,” to analyze the digital audio consumption habits of Spanish speakers living in the United States.

The study was conducted through an online survey and included 478 cases. Among the main conclusions are:

• DIGITAL AUDIO CONSUMPTION: 62% of respondents listen to digital audio, be it Internet radio, streaming sites or other online media.

• LISTENING TIME: 85% of Hispanic listeners spent between 1-12 hours on Internet radio per week.

• WHEN DO HISPANICS LISTEN TO DIGITAL AUDIO?: 32% of the public do so during the afternoon or at night, and 49% listen to online radio on the way to work or in the office.

• CONTENT GOES VIRAL – 52% of responders who listen to Internet radio share content and participate in social media while they listen.

• PREFERRED DEVICE FOR LISTENING TO INTERNET RADIO: 8% listen through desktop computers, 80.3% do it through smartphones and 10.2% listen through tablets.

• DIGITAL RADIO CONSUMPTION ACCORDING TO AGE: Although the highest percentage of audio consumption is reflected in the population over 55 years old, the youngest age range (13 to 34 years old) has a significant number of listeners with 34.2% of the total number of users surveyed.

• PREFERRED DIGITAL AUDIO CONTENT: 3% of responders listen to music, 18.6% listen to news and 16.8% choose sports.

• ASSESSMENT OF THE RADIO: 6 out of 10 respondents (60%) consider that listening to digital audio is an important or very important part of their day to day.

• ONLINE STREAMING SITE: Between the sites of this category more listened by the Hispanics living in the United States, are YouTube with a 47.8%, Pandora 33.9%, Spotify with a 26.1%, Google Play Music with a 16.7% and iTunes 10.6%.

• ADVERTISING AND RADIO: 62% of respondents say they have purchased in the last year 2 to 10 products promoted through digital audio advertising. On the other hand, 71% believe that the amount of digital audio advertising is scarce to moderate.

• 5 TOP PRODUCTS/SERVICES THAT ARE MOST INTERESTING FOR DIGITAL RADIO CONSUMERS : First with 27.6%, is  Technology  (TV, Tablets, laptops, PC, etc.), followed by Appliances with 22%, Cars with 18.7%, Supermarkets with 16.3%, and in fifth place Tickets for events (concerts, cinemas, theaters) with 13%.

“This study is a contribution to the advertising industry, mainly because it shows the audio consumption habits of users today. The Hispanic market in the United States is fundamental for the growth of online advertising and the results of this study are key for any advertiser who wants to develop advertising strategies aimed at reaching their audience in a more direct and precise way, “said Carlos Córdoba, Co-founder of Audio.ad.

download for free the study “State of Digital Audio in the US Hispanic market 2019” here.

ABOUT AUDIO.AD:

Audio.ad is a Cisneros Interactive company that provides digital audio advertising solutions to brands and content producers in Latin America and the Hispanic market in the US, allowing advertisers to impact with audio spots in an intelligent and individualized way. More information at: www.audio.ad.

ABOUT QRIOUSLY:

Qriously is a research platform based in the United Kingdom that accesses one billion users worldwide through online surveys.  Qriously helps brands understand the effectiveness of the programmatic purchase of digital audio advertising. Organizations such as Spotify, Airbnb and the NYPD use their platform to provide information in real time.

The AudioTrade technology platform allows agencies and advertisers to programmatically purchase digital audio advertising on online radios, music streaming sites and podcasts on a global and local level.

AudioTrade provides programmatic access to the inventory of different exchanges and direct publishers, including: a2x® by Triton, Wideorbit,  Audio.ad, TuneIn and others. Through these sources, more than 500 digital audio publishers can be accessed.

“With this launch, AudioTrade is positioned as the first DSP focused on digital audio born in Latin America with the largest number of international traffic sources. Our platform provides advertisers and agencies with 6 billion opportunities to show audiences worldwide audio advertising, “said Carlos Cordoba, Managing Director of Audio.ad.

“We are pleased to expand our partnership with Audio.Ad through the integration of AudioTrade with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We look forward to fueling the success of their buyers through the addition of top-tier audio inventory to their platform.”

Among the advertising formats offered by AudioTrade are audiospots, companion banners and dynamic ads with different audience segmentation variables such as weather or location. Regarding the modality of purchase, the DSP currently works with CPE (Cost for Listening) and CPM (Cost per thousand impressions).

The platform also has its own digital audio statistics such as CTL (Click Through listening), which records the number of users who performed an action to listen to an audiospot. On the other hand, it delivers reports with information about where each ad was heard, to guarantee the transparency and brand safe of the advertiser.

According to eMarketer, by 2018 25% of the radio advertising pattern will go digital. On the other hand, eMarketer’s “US Advertising and Marketing Spending, by 2016 & 2020” report highlights that the growth in investment in digital audio in the United States by 2020 in investment will be 111.7%.

“With AudioTrade, agencies and advertisers will be able to programmatically buy digital audio advertising on major online radio stations, streaming audio sites and local podcasts. For publishers, it also represents an excellent opportunity to monetize their inventory and increase their visibility to key media buyers, ” said German Herebia, Co Founder of Audio.ad.

ABOUT AUDIO.AD:

Audio.ad is a Cisneros Interactive company that provides digital audio advertising solutions for brands and producers of audio content in Latin America and the Hispanic market in the United States, and enables advertisers to impact with audio spots and other formats Digital to online radio audiences and streaming audio services in a smart and individualized way. Founded by Germán Herebia and Carlos Córdoba in December 2014, Audio.ad has an audience of over 55 million unique users in the region. For more information, visit audio.ad

ABOUT AUDIOTRADE:

AudioTrade is the first DSP focused exclusively on digital audio, born in Latin America and with more sources of international traffic.

The AudioTrade technology platform allows agencies and advertisers to programmatically purchase digital audio advertising on online radios, music streaming sites and podcasts on a global and local level.

For more information, visit:  http://www.audio.ad/audiotrade/en/audioindex.html

• Audio.Ad will expand operations in Brazil, Central America, and the U.S. Hispanic market

MIAMI (December 14, 2016) – Cisneros Interactive, a digital advertising division of Cisneros, today announced a $2 million capital investment in Audio.ad, the leading digital audio advertising company in Latin America.

The capital will empower Audio.Ad to expand operations in Brazil and Central America, and strengthen its position in the U.S. Hispanic market.  A percentage of the funds also have been earmarked for product development.

“During the past year, we have consolidated our offer and experienced solid growth in these markets, solidifying our leadership position in Latin America,” assured Carlos Cordoba, Managing Director of Audio.Ad.  “We’ve made significant investment and progress in educating the market on the usage and benefits of audio advertising, and we have run a number of successful campaigns that prove that audio ads deliver concrete business results.”

Cisneros Interactive first acquired a majority stake in Audio.Ad in March of 2015.  Founded by German Herebia and Carlos Cordoba, Audio.Ad is the first network of audio spots to serve Latin America and the U.S. Hispanic market, allowing advertisers to place audio advertising spots in traditional radio stations’ live online streams and digital audio-streaming services heard on a variety of connected devices, such as desktop computers, laptops, smart phones, tablets, and digital audio players.

“We are thrilled and encouraged by the company’s fast progress.  It is no secret that users of all ages are listening to music and talk radio on their computers and smartphones.  Just like what happened with desktop advertising, and later with mobile, users are the first to move to new platforms and advertisers follow close behind,” statedVictor Kong, President of Cisneros Interactive.

Media Contact:

Todd Michael Jamison

Public Relations Director, Cisneros

tjamison@cisneros.com / +1 (305) 507.68.21

That being said, we invite you to download our study (and also share it, of course)!

Download “The State of Digital Audio in the US Hispanic Market 2016”. 

Partnership Provides Access to Premium Online and Mobile Audio Inventory Programmatically through a2x®

BUENOS AIRES– January 6, 2015 – Audio.Ad, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, today announced a partnership withTriton Digital, the leading technology provider for the audio industry. This partnership enables the programmatic buying and selling of Audio.Ad’snetwork of online and mobile audio inventory through the Triton Digital audio ad exchange, a2x®.

The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions. To deliver personal, targeted ads, a2x integrates consumer data with information on online purchase intent, household demographics and behavioral propensities, allowing advertisers to reach highly targeted audiences in real-time.

“We are thrilled to partner with Triton Digital. Through this partnership, Audio.Ad is now exclusively operating Triton’s a2x in Latin America, creating a one-stop shop for all audio advertising markets in the region,” said Gonzalo Alonso, Managing Director at Audio.Ad. “Advertisers can execute highly targeted and efficient programmatic audio buys, unlocking the full value of our digital audio inventory. With a sales force in every major market and a deep understanding of the Latin America audio advertising industry, we are uniquely positioned to deliver meaningful results for publishing and advertising partners alike.”

“As a leader in Latin America and the U.S. Hispanic digital audio markets, Audio.Ad is the ideal partner for the launch of a2x inLatin America,” said Benjamin Masse, SVP/GM of Advertising at Triton Digital.  “With their extensive reach and unparalleled knowledge of the Hispanic market, we look forward to working with them to bring new publishers and audiences to the exchange to offer the best streaming platforms and Internet radio brands in one single buy.”

About Audio.Ad

Audio.Ad, part of Cisneros Interactive, is the first digital audio advertising company in Latin America and the Hispanic market in the US, which allows advertisers to impact with audio spots and other digital formats audiences that consumes online radio and streaming audio services.  Founded by German Herebia and Carlos Cordoba in December 2014, Audio.Ad has reach of over 55 million unique users in the region.

About Triton Digital

Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

ABOUT CISNEROS INTERACTIVE: Cisneros Interactive is a corporate division of the Cisneros organization that encompasses all its digital initiatives and focuses on digital advertising. It has several companies in this field: RedMas, being its initial investment, is an online advertising business unit with 135 million unique users a month in Latin America and the U.S. Hispanic market, and Adsmovil, the leading mobile advertising network in the region. Other investments by Cisneros Interactive in digital advertising include Audio.Ad, ITCLICKVIDEO, Coyote Media House, to name a few.

For more information, press only:

Kristin Charron

Triton Digital

+1 (866) 448-4037

Kristin.charron@tritondigital.com

As Sales Director we expect you to get the sales goals of the company, to generate and develop strong relationships with agencies, key accounts and multinational clients.

Requirements: Professionals with more than 5 years of experience in the digital industry and leading sales teams, negotiating skills, autonomy, dynamism and quick responses.

We offer Salary according to experience + Bonus + Benefits

Applicants should send their resume and LinkedIn profile to gonzalo@audio.ad

Founded by German Herebia and Carlos Cordoba, Argentine entrepreneurs with more than 15 years of experience in the Latin American Internet market, Audio.Ad is the first network of audio spots serving Latin America and the U.S. Hispanic market, allowing advertisers to place audio advertising spots in traditional radio stations’ live online streams and digital audio-streaming services heard on a variety of connected devices, such as desktop computers, laptops, smart phones, tablets, and digital audio players.

“Cisneros Interactive continues its strategy for innovation in digital advertising, acquiring a majority interest in the first network of audio spots in the region.  This investment supports two true impresarios of the digital world, German Herebia and Carlos Cordoba, who we previously partnered with in 2011 when Cisneros Interactive invested in RedMas, an online ad network they founded,” emphasized Victor Kong, President of Cisneros Interactive.  “With the launch of Audio.Ad, German and Carlos have once again proven their ability to implement their entrepreneurial vision in the digital advertising market.”

As a result of the buy-in, RedMas, the Cisneros Interactive company led by Herebia and Cordoba, CEO and COO, respectively, will exclusively market Audio.Ad’s advertising solutions in Latin America and the U.S. Hispanic market.

“The entry of Cisneros Interactive as a partner of Audio.Ad allows us to expand our network into every market of the region, and it brings along a sales force with extensive experience in the digital industry,” stated German Herebia, who added that the investment “will allow us to open an office in Brazil by the first half of 2015.”

As for Carlos Cordoba, he stressed that “Audio.Ad is a pioneer in digital advertising, introducing the concept of digital audio spots in the region.  This venture is in line with Cisneros Interactive’s strategy, which continually seeks innovation in digital advertising solutions.  Today, radio and music are heard on multiple devices, and this presents a great opportunity for brands, as well as for digital content producers.”

In its first quarter of operation, Audio.Ad implemented audio spot campaigns in a number of Latin American countries for such advertisers as Speedy, Movistar, Personal, Claro, Unilever-AXE, Petrobras, Miller beer, Honda Motors, Volkswagen, Mitsubishi, SixFlags and Dodge.  The network is incorporating the most important radio stations in the United States, Argentina, Mexico, Chile, Peru, Colombia, Uruguay, Paraguay, Dominican Republic, Venezuela, Ecuador, Guatemala, and El Salvador as premium publishers to monetize their content and advertising inventory through Audio.Ad.

“Online radio consumption registered an increase not only in the United States but throughout the region.  In Latin America, listeners consumed an average of 30 minutes of audio content a day through various devices connected to the Internet.  This scenario empowers Audio.Ad’s business, which in its first three months conducted campaigns for more than 20 advertisers in six countries and established affiliations with the region’s main digital audio players,” explained Gonzalo Alonso, Managing Director of Audio.Ad.

“The Infinite Dial,” a study carried out in the United States by Edison Research and Triton Digital and released in March 2014, indicates that online radio consumption has doubled since 2008, and that 75% of people between the ages of 12 and 24 consumed digital audio in the past year, while 50% of those in the age segment of 25 to 54 did the same.

Media Contacts:

United States

Todd Michael Jamison

Public Relations / Cisneros

tjamison@cisneros.com

+1 (305) 507.68.21

Latin America

Leandro Zalcman

Director General / Código Comunicación

leandro@codigocom.com.ar

+54.11. 4804.8328 / +54.9.11.3034.6332