<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
  <channel>
    <title>Vasey on Marketing</title>
    <link>http://pvasey.hipcast.com/podcast/Hd9tJb</link>
    <description>A discussion on the good, bad and ugly of marketing. Everything from brochure to direct marketing, email to trade shows will be discussed.</description>
    <copyright />
    <language>en-us</language>
    <lastBuildDate>Wed, 30 May 2012 16:53:04 GMT</lastBuildDate>
    <generator>Hipcast RSS Feeder 1.25</generator>
    <category>Business</category>
    
    <ttl>60</ttl>
    <image>
      <url>http://pvasey.hipcast.com/albumart/1000.1338396784.jpg</url>
      <link>http://pvasey.hipcast.com/podcast/Hd9tJb</link>
      <title>Vasey on Marketing</title>
    </image>
    <itunes:block>yes</itunes:block>
    <itunes:author />
    <itunes:summary />
    <itunes:subtitle />
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords />
    <itunes:owner>
      <itunes:name />
      <itunes:email />
    </itunes:owner>
    <itunes:image href="http://pvasey.hipcast.com/albumart/1000.1338396784.jpg" />
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/audioblog/vom" /><feedburner:info uri="audioblog/vom" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright></media:copyright><media:thumbnail url="http://pvasey.hipcast.com/albumart/1000.1338396784.jpg" /><media:keywords></media:keywords><item>
      <guid isPermaLink="false">b11078a3-4600-d3dc-ba70-2eb51e4236a6</guid>
      <title>Summer Marketing Activities</title>
      <description><![CDATA[In this episode, Vasey on Marketing looks at how you can get your marketing ahead over the summer. Peter also looks at more ways to make the most of your fanatical customers.]]></description>
      <pubDate>Tue, 05 Jul 2005 21:28:22 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[In this episode, Vasey on Marketing looks at how you can get your marketing ahead over the summer. Peter also looks at more ways to make the most of your fanatical customers.]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">56b1a556-0aef-b810-12d2-b26d556a1af4</guid>
      <title>A Call to Action for Marketing</title>
      <description><![CDATA[This week I look at making the right call to action in your marketing, getting customer feedback and using fanatical customers' energy to promote your products.]]></description>
      <pubDate>Mon, 13 Jun 2005 15:47:48 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[This week I look at making the right call to action in your marketing, getting customer feedback and using fanatical customers' energy to promote your products.]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">1ed7f33b-28cb-8679-3d96-e1680ad765c4</guid>
      <title>The Trust Problem in Marketing</title>
      <description><![CDATA[Marketing has a problem: Trust. People don't trust marketing and advertising professionals, let alone our message. But what can be done?]]></description>
      <pubDate>Sat, 04 Jun 2005 14:11:07 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[Marketing has a problem: Trust. People don't trust marketing and advertising professionals, let alone our message. But what can be done?]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">68e5eed5-b1fa-6833-717b-6077980ddff0</guid>
      <title>Re-Branding &amp; B2B vs B2C</title>
      <description><![CDATA[This week Peter reviews a couple of the interesting presentations from the B2B London marketing conference, including re-branding issues and how B2B marketing rates versus B2C.]]></description>
      <pubDate>Sat, 28 May 2005 16:04:11 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[This week Peter reviews a couple of the interesting presentations from the B2B London marketing conference, including re-branding issues and how B2B marketing rates versus B2C.]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">a16331cb-c6fe-caa7-db86-86a26660f4c7</guid>
      <title>Is functionality dead?</title>
      <description><![CDATA[This week we look at product functionality being the driver for purchases of product. For IT, you can no longer sell on product functionality. But what is the alternative?]]></description>
      <pubDate>Mon, 23 May 2005 22:16:42 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[This week we look at product functionality being the driver for purchases of product. For IT, you can no longer sell on product functionality. But what is the alternative?]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">e186d94d-f930-e890-7eca-e95a50ef0bac</guid>
      <title>Your Website for Your Customers</title>
      <description><![CDATA[We look at how to make your website meet the needs and goals of your customer, not just your corporate needs.]]></description>
      <pubDate>Sun, 15 May 2005 14:34:58 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[We look at how to make your website meet the needs and goals of your customer, not just your corporate needs.]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">e9028db2-b987-0b9e-84d9-1601ae25f90f</guid>
      <title>What is CRM?</title>
      <description><![CDATA[We look at CRM in this week's podcast. What it is, what it means, and what it does.

Length: 15 mins.

The theme music is "Monotony" by Binary Beats.]]></description>
      <pubDate>Sat, 07 May 2005 21:04:21 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[We look at CRM in this week's podcast. What it is, what it means, and what it does.

Length: 15 mins.

The theme music is "Monotony" by Binary Beats.]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <guid isPermaLink="false">15bd42f7-d3b2-2579-4421-46313e970c90</guid>
      <title>Marketing at Trade Shows</title>
      <description><![CDATA[Peter discusses the good, bad and ugly of marketing at trade shows.]]></description>
      <pubDate>Tue, 03 May 2005 12:09:03 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author />
      <itunes:summary><![CDATA[Peter discusses the good, bad and ugly of marketing at trade shows.]]></itunes:summary>
      <itunes:subtitle />
      <itunes:explicit>no</itunes:explicit>
    </item>
  <media:credit role="author"></media:credit><media:rating>nonadult</media:rating><media:description type="plain"></media:description></channel>
</rss>

