Austrade Blogs

Environment, Technology, and Entrepreneurship

The upcoming Austrade Microsoft mission, ‘Environment, Technology and Entrepreneurship’ will afford Australian firms a unique opportunity to showcase their technology solutions and better understand channels to market in the US. The program offers the unique opportunity to access US Microsoft executives in an intimate setting that promotes open dialogue and ...

Taking payments online

When it comes to taking payments online, I've seen and heard a great deal of confusion among many business owners. This is understandable, given the large array of options in the marketplace. However, the process itself of taking payments online is actually very simple. In fact, it involves ...

Who cares about the hits to your website??

Here’s a question that may surprise some readers, but one that needs to be asked nonetheless: Who cares about the hits to your website?? No need to take a second look – you read me correctly. Who cares about the hits to your website? Not me, for one. Please don’t tell me how well ...

Present Online

Many of us in business will, at one time or another, have to conduct a presentation. In fact, for many, it's a fundamental method for converting a prospect into a client. Yet, most of the time, this great presentation is left sitting somewhere on your computer; only working for your business when you ...

Photo slideshows with Flickr

You might remember that, in a previous blog posting, I discussed the option of using YouTube to provide a hosting platform for your business videos, which could then be embedded into your own website. In a similar vein, I want to turn your attention now to another popular web destination—this ...

What’s your story?

Proving you're a big deal - to land a big deal In this video from the Australian Music Office, Tony George talks about building a story to attract influential people in the music industry to help your career as an artist. It used to be that a few gatekeepers could break artists, but word ...

Cashing in - show me more money!

Revenue streams for artists and songwriters In this video from the Australian Music Office, Tony George discusses royalties from touring and from recorded music and compositions, as well as ancillary sources of income such as merchandising, sponsorship, product endorsements and fan clubs. Watch the 6-minute video and let us know whether you found ...

South by Southwest (SxSW) 2009

Austin, Texas, March 2009 In this video from the Australian Music Office, seven-time SxSW veteran Tony George talks about this annual international music event. Consisting of a conference, tradeshow, parties and showcases from 1,500 artists, SxSW is the place to network, discover new music and be discovered. Watch the 5-minute video and let us know ...

How will Latin America handle the global economic downturn?

Riding out the storm Latin America is no longer the place it was in the 1970s and 1980s. Economic reforms and political reforms have put it in a stronger position to absorb the credit crunch. However, many Latin America economies are commodity-driven economies, and like Australia, will feel the affects of ...

Your peeps: they’re with the band

Building your entourage In the latest video from the Australian Music Office, Tony George discusses building a team around you: finding a manager, attorney, agent and business manager. Watch the 7-minute video and let us know whether you found it useful. What other topics would you like to see a video on?