According to Wikipedia, McLuhan’s insight suggested this central thought:  “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media influences how the message is perceived. Huh?

There’s still a debate on what that phrase means.  Smashing Magazine reports: “Saying that we experience different media in different ways doesn’t sound groundbreaking, but deeper exploration of McLuhan’s theory can change the way you design and develop your info marketing content.”

Okay, I think I’m starting to understand…

Here’s what I do know:  The meaning behind’s McLuhan’s insight has puzzled academics, philosophers, media mavens and marketers alike during the past 48 years.  In my view, “The medium is the message” is more closely related to another communication insight inspired by Werner Erhard which is, “Context is decisive.”

Let me explain: The communication model is simply SENDER —> MEDIUM —> RECEIVER.

When a SENDER chooses a medium to deliver a message, that medium represents the “context” of the communication.  The “context” of a communication dramatically influences how the intention (content) of the communication is perceived by the RECEIVER.  Put differently, the communication channel supersedes the meaning of the content in importance.

Is your head spinning or is this starting to make sense?

Let’s take a real life example with “online video” with my replays of our MarketingOnline.com Friday Hangouts that are public and $0 to experience.

The context of the media we are using each week is online video that’s broadcasts live, thanks to GooglePlus.  Live attendees have a different experience than website visitors watching the replays.  To prove it, go ahead and watch a replay at MarketingOnlineHangout.com and then return on a Friday at 12Noon Pacific/3pm Eastern and experience it for yourself.

(That was shamelessly smuggled promotion, but I do want you to experience what I’m talking about).

As the medium (“context”) changes, so does the perception of the message (“content”).  Are you getting this?  Depending on your intention with marketing communications you send, the perceived result of your communication is strongly determined by the medium you choose (video, audio, posts or a combination).

What’s even more interesting to me nobody else seems to talk about is the thought that the same medium can express a different message if it’s experienced “LIVE” or “RECORDED LIVE.”  Isn’t that true?

Here’s my point:  As a marketer, I find it useful to blend message contexts (“media”) to gain maximum impact upon the RECEIVER.  This is “blending of media” is often called “Multi-Channel” marketing.

In my recent promotion of our Ultimate Membership Site Seminar 5-day event, I utilized many communication channels and summarized it with a Video Postcard to support my message (and Intention) to fill more seats.

It worked.

I believe using one medium (as a lot of marketers do) limits the impact potential of a message. Many marketers I know have a bias toward certain mediums like email, postcards, online video, blog posts, or whatever else you can think of online or offline.

Using one medium the majority of the time is like catching fish with a fishing pole.  You can catch fish, but your “reach” is limited.  Multi-channel communication is like catching fish with a fishing net.  You still catch the same fish, but many more at the same time.

It now makes sense, right?

ACTION STEP:  The next time you’re thinking about sending out an email to your list or to any group you choose, consider combining other media sources like voice broadcasting, online video, offline postcards, blog and social media post, to communication the same message.  Most of your competitors won’t do that and the extra time and effort you put out will eventually pay off by dramatically boosting your social influence – guaranteed!

Try it and share your results on this blog or in our members area at MarketingOnline.com … if you are a member. Thanks for reading and as my thrillionaire friend, Nik Halik always says, “Have an EPIC day!”

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Because you made it this far, take a moment to discover how other business minded people see you by taking the Marketing Online Hero Persona Test.  Let us know how your come out!

The post Is The Medium The Message? appeared first on Alex Mandossian's Blog.

What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty.

Amateurs react. Professionals respond.

After 17+ memorablem years of teaching direct marketing strategies to work-at-home entrepreneurs, best-selling authors, professional speakers and corporate giants such as Sams Club, I’ve observed that world-class professionals are defined by 3 core responsibilities.

If you want to become a social influencer or thought leader in your area of expertise, these 3 responsibilities can expand your public authority online and offline with reliable certainty.

Responsibility #1:  Define Reality. 

I learned this from Max De Pree, former CEO of Herman Miller and best-selling author of Leadership Is an Art.  Max says, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor.”

I agree. And I also know that while most of my marketing students and mentoring clients want to get to their “Point B” as quickly and effortlessly as possible, what’s far more important is to define their “Point A.” It’s critical to do this with crystal clarity, even before even considering your journey toward “Point B.”

I often say, “The only thing worse than going in the wrong direction … is to go in the wrong direction enthusiastically!”  And so it is with with entrepreneurs and professionals in all fields of business.  Many of these men and women are so eager to start a hero’s journey toward their self-acclaimed “promise land,” they often forget to clearly define their starting point (Point A).

Action Step: The way I’ve defined reality with my tribe is utilizing assessments, “intakes” and questionnaires.  Back in 2002, I created AskDatabase.com and the “Ask Campaign” was born (borrowing shameless from none other than the great, Socrates.

Today, I define reality for my MarketingOnline.com members by first running them through the Marketing Hero Test assessment found at MarketingOnline.com … Go there and check it out to find out how other professionals see you in business and in life.

Responsibility #2:  Protect Confidence.

Nothing in your personal or professional life is more important than protecting your confidence, and the confidences of others closest to you.

Confidence is the Holy Grail to your ability and resolve to facing fear, self-doubt and all the uncertainties our business and personal life hurls at us.

Wikipedia defines Confidence as, “a state of being certain either that a hypothesis or prediction is correct or that a chosen course of action is the best or most effective.”  Peter Drucker used to say, “Efficiency is doing things right; effectiveness is doing the right things.  Protecting one’s confidence makes it easier for anyone to be more effective with their unique abilities.

I learned all about Unique Abilities from my friend, Dan Sullivan. A strategic entrepreneur’s ability to protect his or her confidence is perhaps the most important lesson I’ve ever learned from Dan, who is co-founder of Strategic Coach.

Action Step: The easiest way to protect your confidence is to strengthen your strengths and outsource your weaknesses.  Period.

Whatever daily activities make you “feel strong” are your strengths. So do what it takes to spend 80% or more of your time doing those things. The activities that drain, bore or weaken you are your weaknesses.  Outsource those things to people who enjoy doing them.

Like my friend John Assaraf say, “Hire the people who play at the things you have to work at.”  My best solution is visit FreedomOutsourcing.com and get your recurring, redundant online marketing tasks (such as writing blog posts, SEO or social media marketing) done for about 20 cents on the dollar!

Responsibility #3:  Communicate with Compassion.

If you’ve ever seen me on stage, you’ve probably heard me say this:

“The quality of my life is determined by the quantity of my trusted relationships. And the quantity of my trusted relationships is determined by the clarity of communications. Therefore, the clarity of my communications determine the quality of my life!”

So many things can go wrong when your communications lack clarity, right?  In my own experience, I’ve found even added touches such as: “:-)” or “;-)” are ineffective in my private email messages to friends and colleagues if the topic I’m talking about is touch controversial.

My favorite quote on communication is by George Bernard Shaw and I have it framed in my home office. I read it out loud before writing a blog post (like this one), delivering a G+ Hangout at MarketingOnlineHangout.com or sending a broadcast email to my online list.  Here’s the quote:

“The greatest problem of communication is the illusion it has been accomplished.”

So true.

I don’t know how many family arguments I would have avoided over the years if I just remembered to repeat George’s witty and sage words before I dove into the conversation.

I’ve learned truckloads about the principle of Compassion from His Holiness the Dalai Lama.  Wikipedia defines it as the “virtue of empathy for the suffering of others.” My aim is to remember to put compassion into my communications whenever I want to overcome a major challenge, breaking through a roadblock or giving “feedback” to a team member.

Compassion is about leadership.  Why?  Well, take a closer look at the word and you’ll find three words nested inside.

The first is “compass” which is a useful tool for direction. Leadership is about direction and world-class thought leaders have moral compasses, emotional compasses, mental compasses and ethical compasses to help them maneuver through rock infested water rapids we face in business today.

The second nested word is “passion.” I have yet to see a successful leader who doesn’t reek passion in most of his or her affairs. And the third word is “ion.” This word is interesting to me only because an ion is binary in its expression.

Turning to Wikipedia again, “an ion is an atom or molecule in which the total number of electrons is not equal to the total number of protons, giving the atom a net positive or negative electrical charge.

In other words, ions are decisive.  They are either positive or negative. They aren’t “neutral.”  And so it is with thought leadership.  If you’re considered a leader in your field of interest, chances are your followers and colleagues respect and admire you most for your decisiveness. True or true?!  

Action Step: The next time you face a tough decision that could have dramatic consequences to those you lead, give yourself 24 hours of critical thinking time so you can add a few dashes of compassion to your final decision.

There are always winners and losers with every tough decision and I’ve found it’s far more important to consider and closely evaluate what the losers are about to lose than what the winners will gain, especially if you’re one of the people winning!

Please comment and share your opinion about anything I said in the post in the Facebook comments section below.

______________

What’s your Marketing Persona?  Go to MarketingOnline.com to find out for $0.

The post The 3 Responsibilities of a Thought Leader appeared first on Alex Mandossian's Blog.

Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy.

“Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute.  “Save less complex work for later in the day,” he adds.

Commentary:

The post “Priority” is the new Productivity appeared first on Alex Mandossian's Blog.

Have you ever read The 4-Hour Work Week?  Well today will be a special LIVE on-line event happening at 12pm PST.  Andrew McCauley and I discuss the “End of the World” and how it is going through a shift.

They talk about how things are going from a “Do It Yourself” (DIY) World to a “Done For You” (DFY) World.

So please tune in LIVE! at MarketingOnlineHangout.com this Friday, Dec. 21 at 12Noon PT / 3pm ET.

Look forward to seeing you there?  Remember, we have G+ Hangouts each Friday at the 12Noon PT/3pm ET every week as a public service sponsored by MarketingOnline.com

All Good Wishes,

Alex Mandossian, Founder

P.S.  If you miss the LIVE G+ Hangout, then be sure to watch the recorded version at the same website listed above and the other replays are there too!  In case you missed it:  MarketingOnlineHangout.com

The post What is “The Shift” Happening in 2013? appeared first on Alex Mandossian's Blog.

In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof.  They are endorsements, testimonials and case studies.

When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.

Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.

Many marketers use these three terms interchangeably, but I think they’re not interchangeable and here’s why …

1) Endorsements: the easiest of the 3 levels of support get.  It is an approval from a third-party who knows, likes and trusts you, but may not be a customer, client or student.

You can reach out for endorsements from your friends, colleagues, even family members and still maintain the authenticity required to impact your sales and profits.

As my friend Bob Burg often says, “”All things being equal, people will do business with and refer business to those people they know, like and trust.”

Endorsement Example: “Alex Mandossian is my trusted advisor when it comes to electronic marketing.  Listen to what he has to say because he really knows what he’s talking about.”

2) Testimonials: a little more difficult to get than endorsements, but worth the effort because testimonials come from delighted customers or clients or students or patients … or whatever you choose to call them.

Testimonials works best when they’re on video or audio because people watching or hearing them can sense their authenticity.  Written testimonials work too, but make sure you include a picture and a brief background complementing the testimonial.

3) Case Studies:  the toughest of the 3 to get, but well worth it because case studies are “stories” of how your student or client took action and got results.

My experience has taught me that the best way to ask your customers to deliver case studies is by utilizing the P-A-R format, which stands for “Predicament-Action-Result.”

Case studies are stories.  And every story requires a predicament or a conflict (as in a 3-Act stage play), an action and a result (or resolution).

Summary: If you’re just staring out, go for endorsements.  If you have a track record in business, then go for testimonials and case studies, even if it’s not customary to do so in your industry.

Social proof is your most powerful tool to dissolve disbelief in the over-communicated, over-marketed business environment we’re in these days.

What To Do Now: Tell me what you think about this post in the comment section below and then share a few of the most powerful endorsements, testimonials or case studies you’ve ever seen online.  They could be yours or someone else’s, but share them and comment on why they impacted you.

Hangout With Us?  If you want access to marketing thought leaders teach how to convert your Passions into Profits, join us at MarketingOnlineHangout.com (Google Hangout) every Friday at 12pm Pacific/3pm Eastern/8pm GMT.

The post Endosements vs. Testimonials vs. Case Studies appeared first on Alex Mandossian's Blog.

Or if you’ve found your business Intentions and goals thwarted for unexpected reasons, the culprit behind these outcomes may be a case of Opportunity Seekerism.

Becoming a strategic entrepreneur requires you to focus on the tasks you DON’T DO more intensely than the TO DO tasks. “Your ‘stop doing’ list is more important than your ‘to-do’ list,” says Jim Collins, best-selling author of Good To Great.  Jim continues:

“Most of us lead busy but undisciplined lives. We have ever-expanding ‘to do’ lists, trying to build momentum by doing, doing, doing—and doing more. And it rarely works.

Those who built the good-to-great companies, however, made as much use of ‘stop doing’ lists as ‘to do’ lists.”

3 Tips to Convert “OS” Behavior Into “SE” Behavior

So although strategic entrepreneurship requires consistent work every day, here are a three tips to help you enjoy, rather than endure, turning your passions into profits every day, every week, every month and every year … year after year.

1. Success Planning – Create a brief Executive Summary that answers these 5 critical questions: (a) What’s your target audience’s urgent problem? (b) What unique solution can you provide?

And there’s more …

(c) Why are people stuck with the problem and haven’t yet found the solution? (d) What’s process people go through to reach a solution without your help? (e) What’s the next physical action you people to take to learn more?

2. Success Journal – If your business is worth growing, it’s worth recording.  Peter Drucker is attributed with the maxim: “What gets measured gets done.” It might seem silly, but brief journal entries may reveal how many “shiny pennies” you may be chasing each week.

Tracking your results will get you back into the strategic entrepreneur mindset, especially if you feel you’re struggling to get better results right now.

3. Success Partner – Find someone who is stuck their business or has similar struggles as you and ask them if they’d be willing to become your “AP” or Accountability Partner. Call each other daily and email each other daily.

Try it out for 30 days and what you do is an “RCQ” (a process my friend Eben Pagan taught me).  Here’s how it works: at the end of each day, write each other 1-3 results you got, 1-3 challenges you faced, and 1-3 questions you have for each other.

Please comment below and share this post with your colleagues who you feel suffer from the “shiny penny” syndrome of Opportunity Seekerism.  And while you’re at it, please join us at MarketingOnline for a one-week trial.

The post How to Overcome Opportunity Seeker’s Disease (Part 2) appeared first on Alex Mandossian's Blog.

Only you know the answer to those questions.  But if you feel stuck with growing your business, this is the perfect moment to ask yourself the two critical questions management philosopher, Peter Drucker often asked business owners:

1. “What business are you really in?”
2. “How is the business doing?”

Today’s marketing lesson is not about your Purpose or your Passions or even your Profits. It’s about a disease that infects hundreds of thousands of entrepreneurs who consider themselves “lifelong learners,” yet they’re still unable to answer either one of Drucker’s questions.

This disease relentless distracts entrepreneurs daily. It consistently derails them from reaching their goals and robs them of the time and money freedom they know they’ve always deserved.

What I’m talking about here is the disease of Opportunity Seeking.

Most people snicker at the fact that I call it a disease. They may view this blog post as an “over-reaction” to a tendency most “How To” students or seminar goers experience.

But after teaching tens of thousands of entrepreneurs during the past 17 years, I’ve found Opportunity Seeking to be an unintential, yet crippling tendency that prevents small business owners to convert their passions into profits.

Who Are Opportunity Seekers?

My good friend and Mastermind Partner, Rich Schefren explored the disease of Opportunity Seeker-ism (all diseases – physical or psychological – seem to be “isms”) in his seminal report, Internet Marketing Manifesto many years ago.

From my experience of graduating over 21,300 students from my Internet marketing, teleseminar marketing and productivity strategies courses, I’ve discovered Entrepreneurs fall into two binary (either one or the other not both) categories or business people – Opportunity Seekers OR Strategic Entrepreneurs – there is no in-between.

In Part 1 of this Opportunity Seeker Recovery 3-part series (I’m only half joking), I want you to observe the “self-talk” of the OS (Opportunity Seeker) vs. SE (Strategic Entrepreneur).

This is the oldest duality of entrepreneurship mindset most of the small business world is aware of.  Read the statemtents and if your little voice tells you two or more the OS statements, then please read Part 2 and Part 3 of this blog series.

Duality “Self-Talk” of Entrepreneurs

• OS:  “I can have EVERYTHING I want.”
• SE:  “I can have ANYTHING I want”  (Priority is key)
• OS:  “What must I DO to succeed?”
• SE:  “Who must I BE to succeed?” (First BE, then DO)
• OS:  “To improve, I strengthen my WEAKNESSES.”
• SE:  “To improve, I strengthen my STRENGTHS.” (Mastery is key)
• OS:  “I do the BEST THAT I CAN!”
• SE:  “I do WHATEVER IT TAKES!”  (The “All-In” Principle)
• OS:  “More TRANSACTION grow my business.”
• SE:  “More RELATIONSHIPS grow my business.”  (Relationship Capital)
• OS:  “I do what is URGENT and important.”
• SE:  “I do what is NOT URGENT and important.”  (Planned Decisions)

So what’s the verdict?  Do you typically have OS or SE self-talk throughout your day?  C’mon … be honest

No matter what your verdict may be, as a former Opportunity Seeker, I want you to realize that Opportunity Seekers are the business types who “shiny pennies” all day long. They are addicted to saying, “YES.” 

In contrast, Strategic Entrepreneurs say “NO” more often and they realize that a “shiny penny” or two or three may not be remotely relevant to their current project. 

Strategic Entrepreneurs know that getting started in multiple projects at the same time ultimately prevents them from ever reaching the momentum (“Big MO”) necessary to succeed, which is the dream of every business owner.

I know I’ll get a few “flame” responses because of this post … probably from Opportunity Seekers who are in denial (just kidding … kind of). 

But if anything I’ve written above strike too close to home, then please check out my next two posts, check out the 12 ways you can recover from Opportunity Seekerism. 

Please comment and share your thoughts in the box below … and do what it takes (W.I.T.) to pass this post onto anyone you feel may be an OS. 

One important thing to remember to curb your enthusiasm about converting the OS folks in your life to SEs is the fact that Opportunity Seekerism can only be treated if “self-diagnosed – if you’re unware of it, you’ll keep doing it. Period!

Again, many thanks for reading and please comment below and share everythere.

The post How to Overcome Opportunity Seeker’s Disease (Part 1) appeared first on Alex Mandossian's Blog.

There’s a productivity principle called the “Rule of 5” which Jack Canfield taught me over 10 years ago.

He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series.

That series he co-authored with another good friend, Mark Victor Hansen, is on a path to be the first book series, other than the bible, to sell over a billion books! 

Regardless whether or not Jack and Mark work the Rule of 5 as I do each week, I believe it’s the simplest, most elegant productivity process I’ve ever utilized to get more projects completed faster, better and with less human effort.

It’s also the same productivity secret that steel magnate, Charles Schwab utilized, first at Carnegie Steel, and then to build and grow Bethlehem Steel to make it the second largest steel maker in the United States, and one of the most important heavy manufacturers in the world!

A productivity maven named, Ivy Lee taught Schwab a similar process, only it involved six, not five items. I’ve offering you the Rule of 5 so you have 20% less work to do.

Here’s How It Works in 7 Simple Steps

I can define productivity in just 5 words: “Maximum results in minimum time.”  And to maximize your results requires to review the “big picture” first – your PROJECTS.  That’s why we start with…

STEP 1: Choose a PROJECT to complete.

In my world, a PROJECT is made up of more than one TASK.  And similarly, a TASK is made up of more than one ACTION.  Therefore, the progression looks like this:  -> ACTIONS –>> TASKS —>>> PROJECTS

After you’ve identified your PROJECT (S) you’re ready for…

STEP 2: Identify 5 TASKS you do each day.

Each TASK you complete gets you closer to completing the PROJECT with which it’s associated.

STEP 3: Do no more than 5 TASKS each day.

As I said, it takes more than one TASK to complete a PROJECT.  Some times it can take dozens of TASKS to complete one PROJECT and here’s where you can go wrong if you’re an “over-achiever” 0r “Type A” personality.

Understand: Doing more than 5 TASKS per day is like trying to run a 26 mile marathon at 100 yard dash speed – you may complete the TASK (100 yard dash) but you’ll have no energy left to complete the PROJECT (25 mile marathon).

That’s why the Rule of 5 is stated as “5” and not “6” or “7” or “4” and so on. Stick to 5 TASKS for the steady and consistent growth that ignites momentum (“Big MO”) sooner.

So far so good? 

STEP 4: Prioritize your 5-TASK list each day.

Your most important TASK is #1, your second most important is #2 and so on. This seems obvious, but I know so many people who do less important TASKS sooner just because they’re easier to do. 

Listen up: easy or hard is not what determines your long-term success; rather, it’s your ability to prioritize and make good decisions that determines your destiny. This is also the step that most people don’t follow, or to put it more bluntly, just refuse to follow. 

Yet STEP 4 the single most important step in the entire process because you’re ability to prioritize determines your ability to make effective and efficient micro-decisions day after day.

And … (read this next sentence twice) … it is your decision making ability is what determines your future.

STEP 5: Rollover incomplete TASK to the next day.

If one or two or three of the Rule of 5 TASKS don’t get completed by the end of your day, assign them for yourself the next day and prioritize them in a sequence of relevant important compared to the new TASKS you don’t rollover.

Beware of this:  rollover TASKS don’t increase the number of TASKS you do each day in the Rule of 5 system; and, they don’t prioritized first, just because they are rollover TASKS. 

You still have 5 TASKS a day and rollover tasks get priority based on the other new TASKS you’re aiming to complete.

Step 6: Have a weekly “Rule of 5” meeting.

Each Monday, have a meeting that reviews and debriefs the activities of the previous week and assigns the “big picture” TASKS you plan to do this week.  

Any PROJECT that gets assigned Rule of 5 TASKS for the week can run parallel with any other PROJECTS you want to complete, you may have to assign yourself different TASK to complete different PROJECTS. 

That’s why it’s critical to have a weekly Rule of 5 meeting so you can identify and priority not only your TASKS for the week, but also your PROJECTS.

Makes perfect sense, right?

Step 7: Do NOT skip any of the previous steps!

This step is ridiculously simple if you follow the format and sequence of the previous six steps. That’s because the 6 steps I’ve just outlined don’t stand alone; rather, they’re sequential and build on one another.

Here’s What To Do Next

The Rule of 5 productivity system is simple, but it’s not easy. Go back and re-read this blog post and then comment and share your results below. 

Better yet, share this post with your “unproductive” friends and colleagues and give me your opinion in the Comment Box below how helpful you think this post will be for your future. 

Many thanks for reading!

The post Daily Task Tips to Make Each Day More Productive appeared first on Alex Mandossian's Blog.

For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into my QS system.

Click here if you want to see how this works first-hand.

Whenever one of my Domaining prospects converts into a paid Domaining student (and becomes a new member of my “tribe”), I bend over backwards to make sure they get my Protrada “Welcome” email sequence, punctuated with a world-class 12-page Quick-Start User Manual.

It doesn’t matter what business you’re in, your new customers (clients, patients, students, etc) need to be treated differently than your existing customers.  New customers require a special attention and a unique welcome message to your “tribe” to speed-up their comfort level with the culture of your business.

So the fastest, easiest and most reliable way to invite new customers to start the engagement process is to give them immediate access to your Quick-Start system you design exclusively for new customers and as a “refresher” for existing customers.

Here are 5 elements to add impact to any Quick-Start system:

1)  Simple: your QS must be easy to consume, whether it’s a video, audio or in the written word. Use pictures and icons to make it fun to consume.  Click here to see an example by Protrada.

2) Relevant: your QS must be relevant to your business and your customer path to consumer more of your products or services, without shamelessly promoting your other products and services (a.k.a. “smuggling”).

3) Clear: your QS must provide descriptions, examples and case studies with crystal clarity.  Make it crystal clear what you want them to do in small, relevant baby steps.

4) Informative: your QS is not a sales communication, it is a training communication. Your core task is to show your new customer how to utilize your product or service without requiring them to contact you with “more details.”

5) Complete: your QS must be all-encompassing.  Communications that promote your products or services can leave out key elements of your value proposition to inspire prospects to engage, but the purpose of your QS is to leave nothing out.

There you have it.

Utilize the 5 elements above to engage your new customers faster, better and with less human effort (on your part and theirs).  If you want to study a world-class QS, please review to the Domaining User Guide put out by Protrada.

If you want to experience the high ROI, low-RISK world of Domaining, take advantage of the Domaining special offer I’ve made special arrangements to secure for you.  You’ll be glad you did!

Please comment and share this post with any info marketer, small business owner or independent service professional who also wants to ignite more engagement out of their new customers.

The post Elements of a Effective “Quick-Start” System appeared first on Alex Mandossian's Blog.

Terri Sjodin

If you’re a marketing professional who wants more impact in your business by utilizing a powerful “elevator speech” from scratch, take time to listen to this remarkable interview.

Listen to the Replay…

The post Small Message, Big Impact appeared first on Alex Mandossian's Blog.