Tue, 02 Dec 2025 03:34:08 +0000 Tue, 02 Dec 2025 03:34:08 +0000 Libsyn RSSgen 1.0 http://authoritymarketing.libsyn.com/webpage copyright 2015 authoritymarketing.com http://authoritymarketing.libsyn.com/webpage In this podcast from authoritymarketing.com, we discuss authority marketing - what it is, how to implement it, and what it means for your business - including interviews with leading marketers and professionals. https://static.libsyn.com/p/assets/2/f/9/0/2f900263bec25a32/auth-mar-rev-sqr-1400.png authoritymarketing.com no episodic authority,marketing no In this podcast from authoritymarketing.com, we discuss authority marketing - what it is, how to implement it, and what it means for your business - including interviews with leading marketers and professionals. Trends in Digital Marketing for 2021 Wed, 05 May 2021 04:03:13 +0000 On this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.

]]> On this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.

]]> 23:28 false full authoritymarketing.comOn this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.authoritymarketing.comOn this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising. Digital Marketing Madmen Style Tue, 06 Jun 2017 04:00:00 +0000 John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.

]]> John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.

]]> 13:27 false full authoritymarketing.comJohn McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.authoritymarketing.comJohn McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change. Flair: Energize Your Customers, Colleagues, and Audiences (with Jim Poage) Fri, 07 Oct 2016 13:45:10 +0000 Jim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.

]]> Jim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.

]]> 32:09 false full authoritymarketing.comJim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.authoritymarketing.comJim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall. Get Speaking Engagements: The Speaker's Edge with Ken Lizotte Fri, 13 May 2016 12:57:49 +0000 Learn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.

]]> Learn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.

]]> 29:21 false full authoritymarketing.comLearn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.authoritymarketing.comLearn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements. The Pillars of Thought Leadership with Ken Lizotte Wed, 04 May 2016 13:34:09 +0000 Thought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media.

]]> Thought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media.

]]> 26:43 false full authoritymarketing.comThought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media.authoritymarketing.comThought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media. How To Get Booked on Local TV with Clint Arthur Wed, 20 Apr 2016 16:03:22 +0000 John McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.

]]> John McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.

]]> 39:30 false full authoritymarketing.comJohn McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.authoritymarketing.comJohn McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest. How To Become a Successful Blogger with Christa Terry Wed, 13 Apr 2016 04:00:00 +0000 John McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.

]]> John McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.

]]> 30:28 false full authoritymarketing.comJohn McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.authoritymarketing.comJohn McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal. How To Publish A Book And Build Authority (with Adam Witty) Wed, 10 Feb 2016 05:00:00 +0000 Publishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry. 

]]> Publishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry.

]]> 41:59 false full authoritymarketing.comPublishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry. authoritymarketing.comPublishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry.  The Secret Sales Techniques of Personality Profiling (with Bob Sanders) Wed, 03 Feb 2016 05:00:00 +0000 John McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.

]]> John McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.

]]> 28:10 false full authoritymarketing.comJohn McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.authoritymarketing.comJohn McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry. Public Speaking Tips with Henry Zacchini Wed, 27 Jan 2016 05:00:00 +0000 Get great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners.

]]> Get great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners.

]]> 13:07 false full authoritymarketing.comGet great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners.authoritymarketing.comGet great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners. Thought Leadership Marketing & Relationship Building with John W. Hayes Thu, 14 Jan 2016 18:39:43 +0000 John McDougall discusses thought leadership marketing,  tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact.

]]> John McDougall discusses thought leadership marketing, tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact.

]]> 50:27 false full authoritymarketing.comJohn McDougall discusses thought leadership marketing,  tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact.authoritymarketing.comJohn McDougall discusses thought leadership marketing,  tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact. How to Leverage Your Thought Leadership in Digital Marketing (with Neil Patel) Tue, 29 Dec 2015 16:48:09 +0000 Thought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics.

]]> Thought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics.

]]> 12:33 false full authoritymarketing.comThought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics.authoritymarketing.comThought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics. Using Podcasting To Build Authority Wed, 11 Nov 2015 13:00:00 +0000 In this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations.

]]> In this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations.

]]> 35:18 false full authoritymarketing.comIn this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations.authoritymarketing.comIn this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations. Mistakes To Avoid When Building Authority Mon, 03 Aug 2015 12:00:00 +0000 Building authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start. 

]]> Building authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start.

]]> 44:09 false full authoritymarketing.comBuilding authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start. authoritymarketing.comBuilding authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start.  How to Overcome Public Speaking Anxiety Fri, 31 Jul 2015 19:34:36 +0000 John McDougall speaks with Jill Diamond, founder of Accent Ace,  about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority.

]]> John McDougall speaks with Jill Diamond, founder of Accent Ace, about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority.

]]> 16:49 false full authoritymarketing.comJohn McDougall speaks with Jill Diamond, founder of Accent Ace,  about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority.authoritymarketing.comJohn McDougall speaks with Jill Diamond, founder of Accent Ace,  about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority. Financial Marketing Compliance Challenges and Opportunities Mon, 27 Jul 2015 11:00:00 +0000 Content marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global.

]]> Content marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global.

]]> 21:07 false full authoritymarketing.comContent marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global.authoritymarketing.comContent marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global. How to Make YouTube Videos and Position Yourself as an Authority Mon, 20 Jul 2015 19:14:39 +0000 In this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority.

]]> In this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority.

]]> 16:55 false full authoritymarketing.comIn this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority.authoritymarketing.comIn this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority. Advanced SEO Tips with Conductor Digital Marketing Software Fri, 27 Mar 2015 16:23:02 +0000 In this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed.

]]> In this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed.

]]> 17:49 false full authoritymarketing.comIn this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed.authoritymarketing.comIn this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed. Keyword Research Using Long Tail Pro To Build Authority Fri, 27 Mar 2015 16:19:37 +0000 In this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool.

]]> In this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool.

]]> 19:53 false full authoritymarketing.comIn this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool.authoritymarketing.comIn this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool. Why Choosing A Niche Is One Of The Best Sales Tactics Fri, 27 Mar 2015 16:16:06 +0000 In this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.

]]> In this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.

]]> 10:02 false full authoritymarketing.comIn this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.authoritymarketing.comIn this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic. How To Become a Topical Authority and Skyrocket Your Website Traffic Fri, 20 Feb 2015 16:05:55 +0000 In this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website.

]]> In this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website.

]]> 27:21 false full authoritymarketing.comIn this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website.authoritymarketing.comIn this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website. Al Biedrzycki of HubSpot on Influencer Marketing Tue, 27 Jan 2015 17:09:00 +0000 In this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.

]]> In this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.

]]> 31:56 false full authoritymarketing.comIn this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.authoritymarketing.comIn this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing. Jim Cahill on Corporate Blogging and Community Monitoring Fri, 16 Jan 2015 14:32:43 +0000 In this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.

]]> In this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.

]]> 23:48 false full authoritymarketing.comIn this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.authoritymarketing.comIn this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010. Interview With Bill Tancer - Online Reviews Fri, 19 Dec 2014 22:40:18 +0000 In this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode.

]]> In this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode.

]]> 33:40 false full authoritymarketing.comIn this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode.authoritymarketing.comIn this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode. How Being An Author Can Get You Media Appearances Tue, 09 Dec 2014 23:06:57 +0000 In this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention.

]]> In this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention.

]]> 08:38 false full authoritymarketing.comIn this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention.authoritymarketing.comIn this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention. Blogging and Influencer Marketing with Steve Hall of Adrants Tue, 18 Nov 2014 20:33:39 +0000 John McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business.

]]> John McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business.

]]> 56:44 false full authoritymarketing.comJohn McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business.authoritymarketing.comJohn McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business. Corporate Blogging Sun, 09 Nov 2014 18:12:25 +0000 In this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.

]]> In this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.

]]> 20:39 false full authoritymarketing.comIn this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.authoritymarketing.comIn this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today. How To Get Media Interviews Using PRLeads.com Sun, 09 Nov 2014 18:10:58 +0000 In Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority.

]]> In Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority.

]]> 33:59 false full authoritymarketing.comIn Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority.authoritymarketing.comIn Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority. Building Authority Through Media Appearances Sun, 09 Nov 2014 18:09:02 +0000 In Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company.

]]> In Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company.

]]> 20:40 false full authoritymarketing.comIn Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company.authoritymarketing.comIn Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company. An Introduction to Authority Marketing Sun, 09 Nov 2014 18:03:03 +0000 In this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.

]]> In this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.

]]> 22:51 false full authoritymarketing.comIn this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.authoritymarketing.comIn this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.