<?xml version="1.0" encoding="UTF-8"?><rss xmlns:itunes="http://www.itunes.com/DTDs/Podcast-1.0.dtd" version="2.0"><channel><title>AutoTrader.com :: ADVERTISING eSSENTIALS</title>	<itunes:author>AutoTrader.com</itunes:author>	<link>http://advertisingessentials.autotrader.com</link>	<itunes:subtitle>AutoTrader.com :: ADVERTISING eSSENTIALS Video Podcast</itunes:subtitle>	<itunes:summary>AutoTrader.com - ADVERTISING eSSENTIALS podcast delivers tips and information for auto dealers to maximize their internet presence.  Learn how to increase sales and drive online traffic with this innovative online dealer training program.  Subscribe to this video podcast to have these secrets at your fingertips!</itunes:summary>
         <itunes:keywords>car,auto,car dealer,dealership,autotrader,selling,sales,marketing,car dealer,photography,photos,how to,tips,writing copy,pricing,online</itunes:keywords>  	<language>en-us</language>	<copyright>&#xA9; AutoTrader.com 2006</copyright>	<itunes:owner>	    <itunes:name>AutoTrader.com</itunes:name>	    <itunes:email>itunes@antfarminteractive.com</itunes:email>	</itunes:owner><image>     <url>http://advertisingessentials.autotrader.com/iPod/300x300_logo.jpg</url>     <title>AutoTrader.com :: ADVERTISING eSSENTIALS Video Podcast</title>     <link>http://www.AutoTrader.com</link></image><!-- iTunes prefers square images 300x300 pixels or larger --><itunes:image href="http://advertisingessentials.autotrader.com/iPod/300x300_logo.jpg" /><!-- iTunes Browse Podcasts Category --><ttl>60</ttl><itunes:category text="Transportation"/><item><itunes:author>AutoTrader.com</itunes:author><itunes:subtitle>Video: AutoTrader.com tips on taking the best photos of your cars</itunes:subtitle><itunes:summary>Taking Great Photos is part one of Auto ADVERTISING eSSENTIALS from AutoTrader.com.</itunes:summary>

<itunes:keywords>camera,pictures,online listings,lens,listings</itunes:keywords>
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<itunes:keywords>price,car,truck,auto,car dealer,price point,car prices,</itunes:keywords><enclosure url="http://advertisingessentials.autotrader.com/ipod/objective2.m4v" type="video/m4v" /><itunes:category text="Automotive"></itunes:category><itunes:duration>00:02:45</itunes:duration><itunes:year>2006</itunes:year><itunes:keywords>AutoTrader.com</itunes:keywords><guid>http://advertisingessentials.autotrader.com/ipod/objective2.m4v</guid><pubDate>2006-03-01</pubDate><title>Video - Importance of Pricing</title></item><item><itunes:author>AutoTrader.com</itunes:author><itunes:subtitle>Video: AutoTrader.com tips for writing copy and descriptions that sell cars</itunes:subtitle><itunes:summary>Writing Great Ad Copy is part three of Auto ADVERTISING eSSENTIALS from AutoTrader.com.</itunes:summary>
<itunes:keywords>writing,ad copy,compelling copy,be descriptive,driving,sales,reliability of copy</itunes:keywords><enclosure url="http://advertisingessentials.autotrader.com/ipod/objective3.m4v" type="video/m4v" /><itunes:category text="Automotive"></itunes:category><itunes:duration>00:03:10</itunes:duration><itunes:year>2006</itunes:year><itunes:keywords>AutoTrader.com</itunes:keywords><guid>http://advertisingessentials.autotrader.com/ipod/objective3.m4v</guid><pubDate>2006-03-01</pubDate><title>Video - Writing Great Ad Copy</title></item><item><itunes:author>AutoTrader.com</itunes:author><itunes:subtitle>Video: AutoTrader.com tips on the use and importance of online reporting</itunes:subtitle><itunes:summary>Online Reporting is part four of Auto ADVERTISING eSSENTIALS from AutoTrader.com.</itunes:summary>
<itunes:keywords>online reporting,auto report,car sales,auto history report,how to,incorrect pricing,no photos</itunes:keywords><enclosure url="http://advertisingessentials.autotrader.com/ipod/objective4.m4v" type="video/m4v" /><itunes:category text="Automotive"></itunes:category><itunes:duration>00:03:57</itunes:duration><itunes:year>2006</itunes:year><itunes:keywords>Autotrader.com</itunes:keywords><guid>http://advertisingessentials.autotrader.com/ipod/objective4.m4v</guid><pubDate>2006-03-01</pubDate><title>Video - Online Reporting</title></item></channel></rss>