Cases - Avalon http://www.avalon.fi Sivuviidakko en Tue, 22 Nov 2011 16:16:03 +0200 Fri, 07 Jan 2011 14:34:00 +0200 30 Jahti&Vahti – Yummy food for dogs http://www.avalon.fi/en/references/cases/case/jahtivahti-yummy-food-for-dogs.html For a long time, Jahti&Vahti has been the favorite dog food for Finnish dog owners and dogs alike. The word on this high-quality dog food was passed from one owner to another, and now it was high time to update the look and marketing material of Jahti&Vahti to match the high expectation of consumers. We designed the new look and material as well as a launch campaign for fall 2010.

The Jahti&Vahti logo, packaging, adverts and website were all renewed. For the launch campaign, we also designed two adorable dog characters named ‘Jahti’ and ‘Vahti’ to appear both TV ads and other campaign material. The TV ad was produced together with production company Dimenta.

- We are more than exited about directly addressing consumers. This is the first time Jahti&Vahti is actually marketed this much, and we are very pleased with the new look and materials, say product manager Heikki Kankainen and marketing manager Miia Inkeroinen.

]]> Fri, 07 Jan 2011 14:34:00 +0200 http://www.avalon.fi/en/references/cases/case/jahtivahti-yummy-food-for-dogs.html A victorious summer campaign http://www.avalon.fi/en/references/cases/case/a-victorious-summer-campaign.html Avalon’s bright and cheerful idea for Cederroth’s summer campaign won the tight competition for the best idea. The campaign with its colourful summer look got also the attention of Cederroth’s clientele and many chain stores, including Citymarket and Anttila, were more than enthusiastic to purchase the campaign into their stores. Avalon’s bright and cheerful idea for Cederroth’s summer campaign won the tight competition for the best idea. The campaign with its colourful summer look got also the attention of Cederroth’s clientele and many chain stores, including Citymarket and Anttila, were more than enthusiastic to purchase the campaign into their stores.

In stores, the campaign has also been very successful in getting the attention of consumers. Sales have roared. This campaign with its cheerful look and on-the-target content will be continued as Avalon was already assigned with the next summer’s campaign together with a smaller spring campaign.

 

]]> Thu, 16 Sep 2010 10:38:00 +0300 http://www.avalon.fi/en/references/cases/case/a-victorious-summer-campaign.html An encounter at Aurora Hall http://www.avalon.fi/en/references/cases/case/an-encounter-at-aurora-hall.html How to tell audiences, guests and fair goers, that when you combine Lasaretti’s 8 large projection screens with 9 individually directed large projectors and a multi-channel sound system, you get the means for an extraordinary experience? Howto tell audiences, guests and fair goers, that when you combine Lasaretti’s 8large projection screens with 9 individually directed large projectors and amulti-channel sound system, you get the means for an extraordinary experience?

TakeAvalon to cook up an idea and Klaffi Productions to produce it: a drama dancepiece, which takes the viewer onto a journey in a touching encounter.

‘Kohtaaminen’ (Encounter) is an artwork, whichplaces the viewer in the centre of the story. The story flows with the dancersfrom one screen to another, and the story changes depending on where the vieweris looking.

]]> Mon, 10 May 2010 08:56:53 +0300 http://www.avalon.fi/en/references/cases/case/an-encounter-at-aurora-hall.html Statusbingo – guess what you’re doing? http://www.avalon.fi/en/references/cases/case/statusbingo-e2-80-93-guess-what-youre-doing.html Statusbingo is a Facebook application for the radio show YleX Aamu’s spring advertising campaign. This spring, you can see and hear Statusbingo at Yle channels, at Spotify as well as in busses and trams at Helsinki, Turku and Tampere. Statusbingo is a Facebook application for the radio show YleX Aamu’sspring advertising campaign. This spring, you can see and hear Statusbingo atYle channels, at Spotify as well as in busses and trams at Helsinki, Turku andTampere.

In Statusbingo, the user selects a topic and an emotion – the bingogenerates a random status for the user based on these choices. The user maythen publish that status as his or hers own. The status is published togetherwith a small message and link, which states that the status was generated withStatusbingo. This makes the application spread fast.

The application on made, run and maintained by the Avalon EasyPagecontent management system. With the system, we can react to rising currenttopics and modify content and generated statutes accordingly.

Facebook is an effective tool in conveying company’smessages. In order for it to work, you must have a catchy idea to makeconsumers interested and to make them tell their friends about it.

]]> Fri, 07 May 2010 09:37:00 +0300 http://www.avalon.fi/en/references/cases/case/statusbingo-e2-80-93-guess-what-youre-doing.html Small choices, big effects http://www.avalon.fi/en/references/cases/case/small-choices-big-effects.html 90 % of all Finns are worried about climate change. 80 % of Finns are ready to act to prevent it. But only 45 % of us believe that others are ready to act as well. Pieni Teko (Small actions) campaign encourages people to make positive climate choices. 90 % of all Finns are worried about climate change. 80 % of Finns areready to act to prevent it. But only 45 % of us believe that others are readyto act as well. Pieni Teko (Small actions) campaign encourages people to makepositive climate choices.

Avalon designed and implemented the national Pieni Teko consumercampaign for 2010 llmastotalkoot. The campaign aims at telling all Finns whatothers are already doing to control climate change and what every single one ofus could do better.

Earlier consumer campaigns of Ilmastotalkoot tended to center aroundHelsinki, and now the wish was to reach all of Finland. That’s why Avalon, withoffices all through Finland, was asked to participate in the pro bono campaign.

Do the test: what could you choose better?

The campaign site, www.pieniteko.fi,is in the centre of the campaign. With this online calculator, you can test andsee what different smaller and bigger choices you could make in your everydaylife to prevent climate change. You can also see other Finns’ good choices andshare your own tips to the rest of the nation.

In the beginning of 2011, the campaign tour visits six Finnish cities ineight shopping malls, from Rovaniemi to Helsinki. The actual campaign event ina shopping mall is supported by magazine, radio and TV ads.

See more at www.pieniteko.fi.

]]> Fri, 07 May 2010 09:27:00 +0300 http://www.avalon.fi/en/references/cases/case/small-choices-big-effects.html Driving skill services from Drivia http://www.avalon.fi/en/references/cases/case/driving-skill-services-from-drivia.html As Kemin Liikennekoulu (Kemi’s driving academy) took its business to three new regions, the company’s name and image had to be renewed to communicate the expanded business better. As Kemin Liikennekoulu (Kemi’s driving academy) took its business to three new regions, the company’s name and image had to be renewed to communicate the expanded business better.

The company’s new marketing name, Drivia, is derived form the words ’drive’ and ’via’ (road). Company vehicles and office windows got new decals, and Drivia’s teaching vehicles with their thumbs up logo are now recognized and put a smile on other road users’ faces.

]]> Wed, 13 Jan 2010 11:04:01 +0200 http://www.avalon.fi/en/references/cases/case/driving-skill-services-from-drivia.html ChocoDeli – Lappish Passion for Chocolate http://www.avalon.fi/en/references/cases/case/chocodeli-e2-80-93-lappish-passion-for-chocolate.html Tailor made to each customer’s needs, ChocoDeli makes hand-made chocolate from pure Lappish ingredients. We designed stylish packaging and logo for these high quality treats in the recent DesignStart programme. In order to print the designed cocoa bean pattern as beautifully as possible, we paid special attention to finding the right paper and printing method. Tailor made to each customer’s needs, ChocoDeli makes hand-made chocolate from pure Lappish ingredients. We designed stylish packaging and logo for these high quality treats in the recent DesignStart programme. In order to print the designed cocoa bean pattern as beautifully as possible, we paid special attention to finding the right paper and printing method.

]]> Wed, 13 Jan 2010 10:30:09 +0200 http://www.avalon.fi/en/references/cases/case/chocodeli-e2-80-93-lappish-passion-for-chocolate.html Get a clean home for Christmas! http://www.avalon.fi/en/references/cases/case/get-a-clean-home-for-christmas.html Client wished to develop graphic symbols for the WC Kukka product range in order to make the product range more cohesive and identifiable. The idea of a brand figure was thus developed: WC Kukka fairy is a fictional character with endless possibilities for story telling. The fairy appeals to both adults and children, and offers plenty of different themes for different in-store activities around the year. Cederroth’s campaign website for WC Kukka presents the product range and gives cleaning tips for Christmas. The main price in the competition is a free home cleaning for you or your friend. Client wished to develop graphic symbols for the WC Kukka product range in order to make the product range more cohesive and identifiable. The idea of a brand figure was thus developed: WC Kukka fairy is a fictional character with endless possibilities for story telling. The fairy appeals to both adults and children, and offers plenty of different themes for different in-store activities around the year.
Cederroth’s campaign website for WC Kukka presents the product range and gives cleaning tips for Christmas. The main price in the competition is a free home cleaning for you or your friend.

]]> Thu, 19 Nov 2009 17:05:00 +0200 http://www.avalon.fi/en/references/cases/case/get-a-clean-home-for-christmas.html Tikkurila Lumi http://www.avalon.fi/en/references/cases/case/tikkurila-lumi.html Tikkurila introduced a new Lumi paint in luminous shades of white. In addition to pure white, the paint’s colour card includes sophisticated shades of white for creating different ambiances, which resemble the changes of light and shadow on snow. Tikkurila introduced a new Lumi paint in luminous shades of white. In addition to pure white, the paint’s colour card includes sophisticated shades of white for creating different ambiances, which resemble the changes of light and shadow on snow.

]]> Thu, 19 Nov 2009 16:51:00 +0200 http://www.avalon.fi/en/references/cases/case/tikkurila-lumi.html NESTIX http://www.avalon.fi/en/references/cases/case/nestix.html NESTIX decided it was time to develop its look to better suit the company’s status as a leading European manufacturer of pretreatment information systems. Nestix, which has been operating since 1982, began its facelift with refreshing the company logo and the facelift will continue to company graphics, from website to print materials. NESTIX decided it was time to develop its look to better suit the company’s status as a leading European manufacturer of pretreatment information systems. Nestix, which has been operating since 1982, began its facelift with refreshing the company logo and the facelift will continue to company graphics, from website to print materials.

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