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<h1 class="wp-block-heading sr-only" id="awa-digital">AWA Digital</h1>



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<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="1000" height="402" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/interflora.png?resize=1000%2C402&#038;ssl=1" alt="" class="wp-image-7649" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/interflora.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/interflora.png?resize=641%2C258&amp;ssl=1 641w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>
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<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="1000" height="402" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/nike.png?resize=1000%2C402&#038;ssl=1" alt="" class="wp-image-7651" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/nike.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/nike.png?resize=641%2C258&amp;ssl=1 641w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>
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<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="1000" height="402" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/snug.png?resize=1000%2C402&#038;ssl=1" alt="" class="wp-image-7652" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/snug.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/snug.png?resize=641%2C258&amp;ssl=1 641w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
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<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="1000" height="402" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/russell-and-bromley.png?resize=1000%2C402&#038;ssl=1" alt="" class="wp-image-7653" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/russell-and-bromley.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/01/russell-and-bromley.png?resize=641%2C258&amp;ssl=1 641w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
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<h2 class="wp-block-heading no-bottom-margin" id="what-we-do">What we do</h2>
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<p class="has-medium-font-size wp-block-paragraph">AWA is a specialist Conversion Rate Optimisation agency, winner of 2 &#8220;CRO Agency of the Year&#8221; awards.</p>



<p class="has-medium-font-size wp-block-paragraph">Every CRO programme is led by a senior specialist with 7+ years direct experience. We&#8217;ve run thousands of a/b-tests across hundreds of websites and apps.</p>



<p class="has-medium-font-size wp-block-paragraph">Work with a team of experienced CRO specialists who follow a strategic approach, tailored to your business. No cookie cutters. No throwing mud against the wall to see what sticks.</p>



<p class="inline-links has-small-font-size wp-block-paragraph"><a href="https://www.awa-digital.com/case-studies/">Client Success</a> | <a href="https://www.awa-digital.com/about/#the-team">AWA Team</a> | <a href="https://www.awa-digital.com/case-studies/">How we work</a></p>
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<figure class="wp-block-image size-full cro-callout"><a href="https://awa-digital.scoreapp.com/" target="_blank" rel="noreferrer noopener"><img data-recalc-dims="1" loading="lazy" decoding="async" width="685" height="614" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/CRO-impact-scorecard-report.png?resize=685%2C614&#038;ssl=1" alt="" class="wp-image-8058" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/CRO-impact-scorecard-report.png?w=685&amp;ssl=1 685w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/CRO-impact-scorecard-report.png?resize=641%2C575&amp;ssl=1 641w" sizes="auto, (max-width: 685px) 100vw, 685px" /></a></figure>
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<h2 class="wp-block-heading">Is your CRO programme delivering the impact <span style="text-decoration: underline;">you hoped for</span>?</h2>



<p class="has-medium-font-size wp-block-paragraph">Benchmark your CRO now for immediate, free report packed with <strong>ACTIONABLE insights</strong> you and your team can implement today to increase conversion.</p>



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<div class="wp-block-button btn-centered btn-black"><a class="wp-block-button__link wp-element-button" href="https://awa-digital.scoreapp.com/" target="_blank" rel="noreferrer noopener">Get your free report</a></div>
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<p class="has-text-align-center has-small-font-size wp-block-paragraph">Takes only two minutes</p>
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<h2 class="wp-block-heading no-bottom-margin" id="client-success">Client Success</h2>
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<p class="has-medium-font-size wp-block-paragraph">Since 2009, we have been helping ambitious online businesses with Conversion Rate Optimisation. For some, this means a full end-to-end service. For others, it&#8217;s enabling them to do CRO in-house with coaching and embedding processes.</p>



<p class="inline-links has-small-font-size wp-block-paragraph"><a href="https://www.awa-digital.com/case-studies/">Case studies</a> | <a href="https://www.awa-digital.com/testimonials/">Testimonials</a> | <a href="https://www.awa-digital.com/client-list/">Client list</a></p>
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<p class="has-text-align-left callout has-white-color has-black-background-color has-text-color has-background has-large-font-size wp-block-paragraph">&#8220;For every £1 we’ve spent with them, <br>we’ve had a £19 <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-luminous-vivid-amber-color">return</mark>.&#8221;</p>
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<iframe loading="lazy" title="John Donnellan - Canon EMEA" src="https://player.vimeo.com/video/409702171?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin"></iframe>
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<p class="has-medium-font-size wp-block-paragraph">“We brought in AWA to run our experimentation programme, to be an extension of our team, to challenge our strategic direction &#8211; we have seen double-digit growth year on year.&#8221;</p>



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<figure class="wp-block-image size-large is-resized is-style-rounded"><img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/03/John-Donnellan-Canon.jpg?ssl=1" alt="John Donnellan, Canon" style="width:70px;height:70px"/></figure>



<p class="no-bottom-margin has-normal-font-size wp-block-paragraph">John Donnellan</p>



<p class="has-small-font-size wp-block-paragraph"><strong>EMEA Ecommerce Director</strong><br>Canon Europe</p>
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<iframe loading="lazy" title="Pet Drugs Online case study" src="https://player.vimeo.com/video/1053658610?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin"></iframe>
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<p class="has-medium-font-size wp-block-paragraph">“With AWA, we bringing science to our decision-making. For every £1 we’ve spent with them we’ve had a £19 return. As investments go that’s pretty convincing.&#8221;</p>



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<figure class="wp-block-image size-full is-resized is-style-rounded"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="640" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2025/02/Richard-Houlton.jpg?resize=640%2C640&#038;ssl=1" alt="" class="wp-image-9990" style="width:70px;height:70px" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2025/02/Richard-Houlton.jpg?w=640&amp;ssl=1 640w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2025/02/Richard-Houlton.jpg?resize=150%2C150&amp;ssl=1 150w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure>



<p class="no-bottom-margin has-normal-font-size wp-block-paragraph">Richard Houlton</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Managing Director</strong><br>Pet Drugs Online</p>
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<div class="wp-block-columns testimonial-boxes "><div class="wp-block-column" style="background-color:#f0f0f0"><div class="wp-block-cover has-background-dim testimonial-box" style="background-color:#f0f0f0"><div class="wp-block-cover__inner-container"><p class="has-medium-font-size">We needed a fresh perspective…</p><p>“AWA did extensive research which allowed us to objectively review what was great about our business. These insights increased revenue far beyond our initial investment.”</p>
<div style="height:23px" aria-hidden="true" class="wp-block-spacer"></div><figure class="wp-block-image size-large is-resized is-style-rounded"><img loading="lazy" decoding="async" width="70" height="70" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/03/Jim-Clark-Interflora.jpg?fit=70%2C70&amp;ssl=1" class="attachment-70x70 size-70x70" alt="Jim Clark, Interflora" /></figure><p class="has-normal-font-size no-bottom-margin">Jim Clark</p><p class="has-small-font-size"><strong>Head of Ecommerce</strong><br>Interflora<br><br><span class="inline-links"><a href="https://www.awa-digital.com/case-studies/interflora/">View case study</a></span></p></div></div></div><div class="wp-block-column" style="background-color:#f0f0f0"><div class="wp-block-cover has-background-dim testimonial-box" style="background-color:#f0f0f0"><div class="wp-block-cover__inner-container"><p class="has-medium-font-size">We had to move faster…</p><p>“AWA got us to where we wanted to be faster, more successfully and profitably than we would have on our own. They have created a real culture of experimentation within the company.”</p>
<div style="height:23px" aria-hidden="true" class="wp-block-spacer"></div><figure class="wp-block-image size-large is-resized is-style-rounded"><img loading="lazy" decoding="async" width="70" height="70" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/03/Ryan-Shannon-BAM.jpg?fit=70%2C70&amp;ssl=1" class="attachment-70x70 size-70x70" alt="Ryan Shannon, BAM" /></figure><p class="has-normal-font-size no-bottom-margin">Ryan Shannon</p><p class="has-small-font-size"><strong>Managing Director</strong><br>Bamboo Clothing<br><br><span class="inline-links"><a href="https://www.awa-digital.com/case-studies/bamboo-clothing/">View case study</a></span></p></div></div></div></div></div></div>
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<ul class="wp-block-list inline-list has-medium-font-size">
<li>As featured in</li>



<li><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="48" class="wp-image-8079" style="width: 150px;" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/as-featured-in-bloomberg.png?resize=150%2C48&#038;ssl=1" alt="Bloomberg"></li>



<li><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="53" class="wp-image-8080" style="width: 150px;" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/as-featured-in-the-guardian.png?resize=150%2C53&#038;ssl=1" alt="The Guardian"></li>



<li><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="52" class="wp-image-8081" style="width: 150px;" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/as-featured-in-yahoo.png?resize=150%2C52&#038;ssl=1" alt="yahoo"></li>



<li><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="44" class="wp-image-8082" style="width: 150px;" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/as-featured-in-nasdaq.png?resize=150%2C44&#038;ssl=1" alt="Nasdaq"></li>



<li><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="58" class="wp-image-8083" style="width: 150px;" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2022/07/as-featured-in-business-insider.png?resize=150%2C58&#038;ssl=1" alt="Business Insider"></li>
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<h2 class="wp-block-heading no-bottom-margin" id="magnificent-returns-delivered"><strong>Tailored to you</strong></h2>



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<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
<div class="wp-block-button btn-icon btn-yellow"><a class="wp-block-button__link wp-element-button" href="https://www.awa-digital.com/sophisticated-cro/">High-ROI CRO</a></div>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<p class="has-medium-font-size wp-block-paragraph">Use CRO and a/b-testing to grow your business, move faster and make more confident decisions. We help you build internal capability. We’ve done this in retail, finance, SaaS, travel and healthcare.</p>


<div class="box-links "><a href="https://www.awa-digital.com/sophisticated-cro/" class="box-link" target="_self" rel="noopener"><div class="icon"><img loading="lazy" decoding="async" width="131" height="134" src="https://www.awa-digital.com/wp-content/uploads/2021/03/AWA_Experimentation.svg" class="attachment-full size-full" alt="Experimentation" /></div><div class="title">Pinpoint accuracy</div><div class="description"><p>Pinpoint accuracy as to where your website is bleeding sales and why warm prospects are not buying from you</p>
</div></a><a href="https://www.awa-digital.com/sophisticated-cro/" class="box-link" target="_self" rel="noopener"><div class="icon"><img loading="lazy" decoding="async" width="134" height="134" src="https://www.awa-digital.com/wp-content/uploads/2021/03/AWA_CRO.svg" class="attachment-full size-full" alt="Conversion Rate Optimisation" /></div><div class="title">Relevant guidance</div><div class="description"><p>Specific, relevant guidance  – never a “best practice” approach or ‘menu’ of tests run for other clients – your business is unique and so must be your CRO programme</p>
</div></a><a href="https://www.awa-digital.com/sophisticated-cro/" class="box-link" target="_self" rel="noopener"><div class="icon"><img loading="lazy" decoding="async" width="128" height="128" src="https://www.awa-digital.com/wp-content/uploads/2021/03/AWA_Capability_Transfer.svg" class="attachment-full size-full" alt="Capability Transfer" /></div><div class="title">Gain certainty</div><div class="description"><p>Certainty as to what your customers actually want and what they’ll pay for – to feed this into future marketing and product development</p>
</div></a><a href="https://www.awa-digital.com/sophisticated-cro/" class="box-link" target="_self" rel="noopener"><div class="icon"><img loading="lazy" decoding="async" width="132" height="132" src="https://www.awa-digital.com/wp-content/uploads/2021/03/AWA_Prototype_Testing.svg" class="attachment-full size-full" alt="Prototype and Testing" /></div><div class="title">Accelerated growth</div><div class="description"><p>Accelerated growth by expertly using hard data to eliminate gut-feel and energy-sapping  internal debates</p>
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<p class="has-medium-font-size wp-block-paragraph">Every programme is unique, tailored around you and your business.</p>



<p class="inline-links has-small-font-size wp-block-paragraph"><a href="https://www.awa-digital.com/testimonials/" title="testimonials">Client Success</a></p>
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<h2 class="wp-block-heading has-black-color has-text-color" id="resources">Resources</h2>


<div class="feature-links "><a href="https://www.awa-digital.com/why-95-percent-dont-buy/" class="feature-link" target="_self" rel="noopener"><div class="feature-image cover-16x9"><img loading="lazy" decoding="async" width="641" height="361" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/03/optimization-book-1.jpg?fit=641%2C361&amp;ssl=1" class="attachment-medium size-medium" alt="Why Do 95% Of Your Web Visitors Leave Without Buying, and what can you do about it" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/03/optimization-book-1.jpg?w=1600&amp;ssl=1 1600w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/03/optimization-book-1.jpg?resize=641%2C361&amp;ssl=1 641w" sizes="auto, (max-width: 641px) 100vw, 641px" /></div><div class="feature-text"><div class="section">Our Book</div><div class="title">E-commerce Website Optimization</div></div></a><a href="https://www.awa-digital.com/state-of-online-experimentation-survey-2021/" class="feature-link" target="_self" rel="noopener"><div class="feature-image cover-16x9"><img loading="lazy" decoding="async" width="641" height="427" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/09/minimal-mockup-of-a-paperback-book-placed-on-a-customizable-surface-33651-4-e1631181117189.png?fit=641%2C427&amp;ssl=1" class="attachment-medium size-medium" alt="" /></div><div class="feature-text"><div class="section">Industry Reports</div><div class="title">State of Online Experimentation Report</div></div></a><a href="https://www.awa-digital.com/blog/interview-with-head-of-experimentation-andre-richter-at-just-eat-takeaway-com/" class="feature-link" target="_self" rel="noopener"><div class="feature-image cover-16x9"><img loading="lazy" decoding="async" width="641" height="428" src="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/05/shutterstock_1028689882.jpg?fit=641%2C428&amp;ssl=1" class="attachment-medium size-medium" alt="" srcset="https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/05/shutterstock_1028689882.jpg?w=4000&amp;ssl=1 4000w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/05/shutterstock_1028689882.jpg?resize=641%2C428&amp;ssl=1 641w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/05/shutterstock_1028689882.jpg?resize=1601%2C1068&amp;ssl=1 1601w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/05/shutterstock_1028689882.jpg?w=2000&amp;ssl=1 2000w, https://i0.wp.com/www.awa-digital.com/wp-content/uploads/2021/05/shutterstock_1028689882.jpg?w=3000&amp;ssl=1 3000w" sizes="auto, (max-width: 641px) 100vw, 641px" /></div><div class="feature-text"><div class="section">Interviews</div><div class="title">Just Eat Takeaway.com HoE Interview</div></div></a></div>


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<script id="tmpl-nf-empty" type="text/template">

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<script id="tmpl-nf-field-email" type="text/template">
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		{{{ data.maybeRequired() }}}
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<script id="tmpl-nf-field-submit" type="text/template">

<# 
let myType = data.type
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</script><script id='tmpl-nf-field-button' type='text/template'>
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