It affects layout – including menus, image/video size, and the amount of text you can view on a page as the browser size is reduced. The result is a website that aims to keep the most important elements on screen and prioritised, no matter the device size and orientation.

The fact that your website will be scaled down into a mobile version must always be kept in mind, including the impact this size change will have on fonts, calls to action, menus, navigation, forms, and other essential site elements.

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Measure 1 – Use common sense

There are technical measures you can implement to prevent yourself from looking silly. But regardless of what technology is available, the first line of defence should always be you.

In all cases, you should read the “To”, “CC” and “BCC” fields before you send any email. You should also look at what you have attached and at the email’s body. Always proof-read it.

Measure 2 – Delay emails

Now that we’ve got that out of the way, one of the technical ways to prevent email gaffes is by delaying emails from sending for a period. Though not foolproof, this helps prevent the occasional mistake made in an email and can help those who accidentally send one before they’ve finished writing it. You can delay emails in Outlook, Gmail and other services too. In some cases emails can also be delayed for your entire organisation by your IT administrator. This might be something PR agencies and companies might consider, especially if they are often involved in sending emails to large distribution lists.

In Gmail, left click the cog wheel, “Settings” and then the “Labs” tab. Here, search for “Undo Send” and then enable it. Once enabled, Undo Send gives you a 10-second window in which you can undo a sent email. You can change that to five, 20 or 30 seconds by going into Settings and finding the Undo Send section. The same can be done in Outlook by setting up a rule that delays messages for the amount of time desired.

Measure 3 – Beg recipient’s IT department to delete email

If you know an email has been sent and you definitely don’t want the other person to read it, another way you can try to remove it from existence is by calling the IT department of the organisation you’ve sent it to and plead for them to delete it. It’s very unlikely this will work if your email has been sent to an email address ending in gmail.com, yahoo.com, outlook.com or other major webmail providers, as they have policies against allowing this. But if you’ve emailed an Australian company that manages its own email, for example, then it’s worth a shot. Depending on their IT policy – and how they feel about the situation – it might just work. But you’ll need to be quick, as the recipient may have already downloaded it from their workplace’s mail server.

Measure 4 – Recall the message

Some versions of Outlook allow you to recall messages sent to other email users who use Outlook. The success or failure of a message being recalled depends largely on a recipient’s settings in Outlook and also whether they actually want to let you recall it – a reason why this method is probably not the best to use. There’s also the fact that recalling a message will generally inform the recipient that the email exists and highlight the fact that you want to recall it.

Measure 5 – Admit defeat and apologise

If all of the aforementioned methods do not work – or you just don’t want to try them for whatever reason – then an apology might be in the works. The sooner you apologise the better.

Read more: http://www.smh.com.au/digital-life/hometech/the-email-gaffe–how-to-control-the-damage-20130227-2f50n.html#ixzz2MAlbfed5

No member of the crew had ever made a movie before. In fact, there were hundreds of reasons why they should have scrapped the idea, put it on the back burner, and moved on.

Instead, they picked up their cameras and decided to move forward.

Simply put, their lives would never be the same!

The movie went on to become one of the most funded documentaries in Kickstarter history with over 4,500 people raising $100,000 to complete the editing and marketing of the project.

Since then it’s premiered in a dozen theaters across the United States (and now across several countries).

Need some inspiration – Watch the Trailer

The entire move can be downloaded for $5 from www.imfinethanksmovie.com

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And they still continue to thrive in today’s economy. So the purpose of this interview is to uncover the traits that successful people have in common. Specifically, the traits that cause them to take massive action and follow through. As you’ll see, the solution is really quite simple and available to us all.

Tony Robbins Interview with Frank Kern and John Reese

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The purpose of this post is simple: to teach you how to get a $1,000,000 business idea off the ground in one weekend, full of specific tools and tricks that Noah Kagan has successfully used to build two multi-million dollar online businesses before turning 28.

Noah Kagan was employee #30 at Facebook, #4 at Mint, has previously worked for Intel and turned down a six-figure offer from Yahoo. Noah has helped create Gambit, an online gaming payment platform and a multi-million dollar business; and AppSumo, loved by entrepreneurs and moms everywhere. He also helped pour fire on both the 4-Hour Workweek and 4-Hour Body launches.

The purpose of this post is simple: to teach you how to get a $1,000,000 business idea off the ground in one weekend, full of specific tools and tricks that Noah has used himself.

He will be your guide…

For some reason, people love to make excuses about why they haven’t created their dream business or even gotten started. This is the “wantrepreneur” epidemic, where people prevent themselves from ever actually doing the side-project they always talk about over beers. The truth of the matter is that you don’t have to spend a lot of time building the foundation for a successful business. In most cases, it shouldn’t take you more than a couple days.

We made the original product for Gambit in a weekend. “WTF?!” Yes, a weekend. In just 48 hours, some friends and I created a simple product that grew to a $1,000,000+ business within a year.

Same deal for AppSumo. We were able to build the core product in one weekend, using an outsourced team in Pakistan, for a grand total of $60.

Don’t get me wrong–I’m not opposed to you trying to build a world-changing product that requires months of fine-tuning. All I’m going to suggest is that you start with a much simpler essence of your product over the course of a weekend, rather than wasting time building something for weeks… only to discover no one wants it.

I know what you’re thinking: “Yes, Noah, you are SO amazing (and handsome), but what can I do this weekend to start my own success story?”

Here are the steps you can take right now to get started on your million dollar company:

Step 1: Find your (profitable) idea.

At this stage, you are simply looking for something that people are willing to spend money on. So grab a seat and write down a list of ideas that you think might be profitable. If you’re having trouble coming up with ideas, try using the methods below to speed the research process along:

Review top sellers on Amazon. Find products that already have guaranteed customers, then build something complementary. A good example of this is Dodo making a gorgeous $60 case to buy for your iPad (which costs over $500, and over 5 million sold).

Think of all the things you do on a daily basis. Anything done more than once has potential for a product or service to improve the process. For me, one of those products was a mirror I could hang in the shower. It saves me tons of time while shaving, and now I don’t know how I ever lived without it.

Be cognizant of products you use and frequently complain about. Before Gambit, we were constantly asking our payment tool partners for certain features, yet our requests were always rejected. That was the impetus for us to create Gambit for our own games.

Check completed listings on eBay. This allows you to see how well certain products are selling. It’s also an easy way to measure sale prices of items and gauge the overall percentage of the market that’s receiving bids (i.e. in demand).

Look for frequent requests on Craigslist gigs. These listings are from people actively searching for someone to give their money to in exchange for particular services. Try searching for certain keywords (e.g. marketing, computers, health) and keep track of the total number of results displayed. Evaluate the most popular keywords and see if you can create a product or service around those requests.

Browse the Q&A on LinkedIn. On average, LinkedIn users are worth $134, so there is a good chance they’ll have money for you if you can provide solutions to their problems.

Step 2: Find $1,000,000 worth of customers.

Now that you’ve found an idea, it’s time to assess whether there’s a big enough pool of prospective buyers. In this step, you’ll also want to ensure your market isn’t shrinking, and that it fares well compared to similar markets.

I use Google Trends, Google Insights, and Facebook ads when I’m in this part of the process. They’re great tools that help me evaluate the growth potential of my target market.

For example, let’s say you decide to build information products for owners of Chihuahuas (remember “Yo quiero Taco Bell”?). Here’s how I would check to see if there are enough customers:

1. Search Google Trends for the term “chihuahua” and other similar words (e.g. poodle, dogs) for comparison:

We can see that the word “chihuahua” has a decent search volume (relative to “dogs”), and that “poodle” isn’t as popular. It also looks like the number of searches for “chihuahua” has been relatively stable for the last few years.

2. Double-check on Google insights:

Google Insights is great, because it breaks down the search data by location (i.e. what regions the searches are coming from), by date, and what they’re searching for (news, images, products). Click here to see the full report for the above chart.

3. Look at the total number of people available on Facebook for dogs:

3.1 million. Not bad, not bad.

And for Chihuahuas:

84,260 people. Score.

You can also see if there is a large property that you can piggyback on.

Paypal did this with eBay, AirBnb is doing it with Craigslist home listings, and AppSumo looks to the 100 million LinkedIn users. If you can find a comparable site with a large number of potential customers, you’ll be in good shape.

What helped me with finding $1,000,000 worth of customers for AppSumo was studying my successful competitors; specifically, Macheist. Their site did a Mac-only deal that generated more than $800,000. Macheist shares their sales revenue publicly, but you can use your own business acumen on the CrunchBase list to see which business you want to replicate. For instance, you might research Airbnb.com, discover that they have a profitable and growing marketplace, then decide to create a similar service for alternative verticals.

I like to create a Google Spreadsheet of the key numbers for my competitors’ businesses. Below is an example of what that might look like for Macheist in their Mac bundles. [Warning to the haters: This may not be accurate, but I used these numbers just to get a rough idea of the business’ potential.]

Step 3: Assess your customer’s value.

Once you’ve found your idea and a big pool of potential customers, you’ll need to calculate the value of those customers. For our example above, we’ll need to estimate how much a Chihuahua owner (i.e. our customer) is worth to us. This will help us determine the likelihood of them actually buying our product, and will also help with pricing. Here’s how we do that:

1. Find out how much it costs, on average, to buy a Chihuahua (about $650). This is the base cost.

2. See how much it costs to maintain a Chihuahua each year (i.e. recurring costs). Looks like it’s between $500-3,000. For this example, we’ll call it $1,000.

3. Look up their life expectancy, which is roughly 15 years. This is the number of times they’ll have to pay those recurring costs.

Therefore, a Chihuahua’s average total cost of ownership is:

[$650 + ($1,000*15)] = $15,650

Damn… you could buy a lot of burritos with that kind of cash. Silly dog owners.

In any case, these owners are already committing to spend a LOT of money on their dogs (i.e. they are valuable). After putting down $650 on the dog itself and an average of $80/month on maintenance (a.k.a. food), spending $50 on an information product that could help them train their Chihuahua–or save money, or create a better relationship between them, etc.–does not seem unreasonable. Of course, the product doesn’t have to cost $50, but we now have some perspective for later deciding on a price.

Now we need to utilize the TAM formula (a.k.a. Total Available Market formula), which will help us see our product’s potential to generate a million dollars.

Here’s the TAM formula for estimating your idea’s potential:

(Number of available customers) x (Value of each customer) = TAM

If TAM > $1,000,000, then you can start your business.

Let’s plug in some basic numbers to see the TAM for our Chihuahua information product:

(84,260 available customers) x ($50 information product) = $4,213,000

We have a winner!

Okay, obviously you are not going to reach 100% market penetration, but consider the following…

1. This is only through Facebook traffic.

2. This does not include the 5,000,000 monthly searches for “Chihuahua” on Google:

3. This is only for one breed of dog. If you find success with Chihuahuas, you can easily repeat the process many times with other dog breeds.

4. This is only for one product. It’s far easier to sell to an existing customer than it is to acquire new ones, so once we’ve built up a decent customer base, we can make even more products to sell to them.

By all measures, it appears that we have a million dollar idea on our hands. Now we can move on to the final step!

Step 4: Validate your idea.

By now, you have successfully verified that your idea has that special million-dollar-potential. Feels good, right? Well, brace yourself — it’s time to test whether people will actually spend money on your product. In other words, is it truly commercially viable?

This step is critical. A lot of your ideas will seem great in theory, but you’ll never know if they’re going to work until you actually test your target market’s willingness to pay.

For instance, I believed AppSumo’s model would work just on gut-feeling alone, but I wasn’t 100% convinced people wanted to buy digital goods on a time-limited basis. I mean, how often do people find themselves needing a productivity tool (compared with, for instance, how often they need to eat)?

I decided to validate AppSumo’s model by finding a guaranteed product I could sell, one with its own traffic source (i.e. customers).

Because I’m a frequent Redditor and I knew they had an affordable advertising system (in addition to 3 million+ monthly users), I wanted to find a digital good that I could advertise on their site. I noticed Imgur.com was the most popular tool on Reddit for sharing images, and they offered a paid pro account option ($25/year). It was the perfect fit for my test run.

I cold-emailed the founder of Imgur, Alan Schaaf, and said that I wanted to bring him paying customers and would pay Imgur for each one. Alan is a great guy, and the idea of getting paid to receive more customers was not a tough sell  The stage was set!

Before we started the ad campaign, I set a personal validation goal for 100 sales, which would encourage me to keep going or figure out what was wrong with our model. I decided on “100″ after looking at my time value of money. If I could arrange a deal in two hours (find, secure, and launch), I wanted to have a return of at least $300 for those two hours of work. 100 sales ($3 commission per sale) was that amount.

By the end of the campaign, we had sold more than 200 Imgur pro accounts. AppSumo.com was born.

I share this story because it illustrates an important point: You need to make small calculated bets on your ideas in order to validate them. Validation is absolutely essential for saving time and money, which will ultimately allow you to test as many of your ideas as possible.

Here are a couple methods for rapidly validating whether people will buy your product or not:

Drive traffic to a basic sales page. This is the method Tim advocates in The 4-Hour Workweek. All you need to do is set up a sales page using Unbounce or WordPress, create a few ads to run on Google and/or Facebook, then evaluate your conversion rate for ad-clicks and collecting email addresses. This is how we launched Mint.com (see one of our original sales pages here). You are not looking for people to buy; you are simply gauging interest and gathering data.

[Note: With Facebook advertising, $100 can get you roughly 100,000 people viewing your ad, and about 80 people visiting your site and potentially giving you their email addresses.]

Email 10 people you know who would want your pseudo-product, then ask them to send payment via Paypal. This might sound a bit crazy, but you’re doing it to see what the overall response is like. If a few of them send payment, great! You now have validation and can build the product (or you can refund your friends and buy them all tacos for playing along). If they don’t bite, figure out why they don’t want your product. Again, the goal is to get validation for your product, not to rip off your friends.

Of course, there are other techniques for validating your product (like Stephen Key leaving his guitar pick designs in a convenience store to see if people would try to buy them). However, I’ve found these two methods to be super efficient and effective for validating ideas online.

No need to get fancy if it does the trick.

The Final Frontier: Killing Your Inner Wantrepreneur

We made it! You officially have a $1,000,000 idea on your hands and you know for a fact that people are willing to pay for it. Now you can get started on actually building the product, creating your business, and freeing yourself from the rat race!

I can just see it… You’re all nodding and thinking, “Hey, this Noah guy is pretty snazzy!” (Sorry ladies, I’m taken.)

So, what now?

- You are inspired. Check.
- You want to do something. Check.
- You get a link to a funny YouTube video, then you open up Reddit. Check.
- Suddenly, everything you thought you were going to do goes down the drain. Check.
- You and I softly weep. Check.

Don’t let this post become another feather in your Wantrepreneurship cap. Just follow the steps and start working towards your $1,000,000 business! Remember, you can start laying the foundation for your product without building anything.

All you need is one weekend.

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Pamela’s book is available from Amazon.com and you can stay up to date by visiting her website: www.escapefromcubiclenation.com

Listen to the following informative interview with Pamela hosted by Jerry Robinson.

Part 1

Part 2

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Garry Woods – contemporary artist, Sydney Australia.

© 2012 Garry Woods – Artist. All Rights Reserved.

Garry describes his paintings as ‘art which emanates calmness within minimalism, yet entices you into the atmospheric depths.’ We collaborated to create a dynamic and engaging promotional video to showcase his artwork.

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About Awesome Websites HQ – Sydney, Australia

We are passionate entrepreneurs and the founders of Awesome Websites HQ. During the past 20 years, we have created numerous successful offline and online businesses in niche markets as diverse as the fitness industry, entertainment, the arts, web design and online marketing. Public and private sector professionals, our corporate background includes IT, marketing, training and administration.

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