A Wider Net

Driving Engagement Through Virtual Communities

DBierut — Wed, 25 Apr 2012 15:57:33 +0000

Successful marketers are using virtual communities to drive engagement, and reach customers in a new and engaging way. As shared by Cramer’s Dave Bierut, Senior Director of Digital Strategy & Analytics at the DxMA (Diagnostic Marketing Association) Global Summit in Chicago on April 25-26, virtual engagements deliver a new avenue to reach customers to continue [...]

Turn Your Virtual Event into an Engaging Virtual Environment

Steve Gogolak — Mon, 09 Jan 2012 21:45:46 +0000

365 Engagement – Going from Virtual Event to Virtual Environment View more presentations from sgogolak. Many organizations have expanded their event productions to include the virtual experience. In my opinion, there needs to be a leap from event to environment. This requires a change in the mindset to combine the best expertise from the event organizer and [...]

What Does the YouTube Redesign Mean for my Branded YouTube Channel?

Greg Jones — Wed, 07 Dec 2011 22:06:41 +0000

Google has been on a tear recently, revamping, redesigning, and re-launching a number of widely known, loved, and used user interfaces on the web, namely, Google Reader, Gmail and now, YouTube. The former two had little impact on brands, but the latter may come with challenges to companies who have, or are in the process [...]

North by Norwood: an explosion of marketing and innovation technology

Steve Gogolak — Thu, 11 Aug 2011 21:07:09 +0000

Howdy, folks. It’s been a while since I’ve posted, which is great for business because it means I’m rockin’ out with plenty of work to keep busy, but a bummer for readers like you… until now! The infamous @DerrickWood has concocted an awesome event for marketers and technology junkies from the Boston area. Cramer, [...]

Christie Projection Mapping at #Infocomm11

Greg Jones — Mon, 20 Jun 2011 14:22:08 +0000

In a fantastic, show stopping display, Christie Digital Systems created a two story projection mapping loop that appeared on the front side of their booth at #Infocomm11. The surface was an ornate, three dimensional construction complete with pillars, what appeared to be screen material or canvas that was then painted with goo (for more on [...]

The New McExperience

Brian Yoder — Wed, 18 May 2011 20:37:12 +0000

McDonalds is revamping their in-store experience with a $1B overhaul to create a Starbucks-like eating experience. As Jim Carra, Senior Vice President of Domestic Restaurant Development states “McDonald’s has to change with the times” sparking a re-vitalization of the 14,000 eateries by 2015. But will changing the in-store experience help reshape customers’ expectations about McDonalds? What [...]

Portfolio Night 4/28 @ 6PM EST

Greg Jones — Fri, 22 Apr 2011 17:39:34 +0000

Consider yourself invited. We’d like to expose you to the uniquely creative world of Cramer. So on April 28th, we’re holding a portfolio night where attendees can eat, drink, dabble in small talk and land themselves a pretty sweet gig. All we ask is that you polish off your best ironic t-shirt, fill out this short [...]

How Does A Virtual Event Work?

Steve Gogolak — Thu, 14 Apr 2011 12:03:01 +0000

Transcript: You may be wondering how one of these virtual events works and what’s in it for your attendees. Let’s take a look. A virtual event program typically starts with a good deal of pre-event marketing, but we’ll skip that and get right to the experience. Once you’ve registered for a virtual event and entered [...]

When is a Virtual Event right for my business?

Steve Gogolak — Wed, 13 Apr 2011 12:01:39 +0000

Watch and find out: Transcript: When is a virtual event program right for my business? Glad you asked! Through our own experiences and our clients’ feedback, we’ve discovered that Virtual Events support four basic types of activities that almost every business needs. Number One: Generate Leads. Virtual Events supply businesses with a large amount of data for lead qualification. Think [...]

What are Virutal Events?

Steve Gogolak — Mon, 11 Apr 2011 12:56:01 +0000

Glad you asked… Transcript: So you’ve heard about “virtual events” and you’re wondering: “what is a virtual event?” Well, join thousands of other marketing and events professionals who are asking the same question every day. Virtual event “platforms” provide the technology foundation to create an event experience for an online audience. No plane tickets, hotel bookings, or [...]