A Wider Net

Marketing Lessons from CrossFit

jlovett — Fri, 05 Apr 2013 14:40:24 +0000

How has CrossFit created a unique and powerful brand in an extremely crowded fitness space

What YouTube One Means for My Brand Channel

Greg Jones — Fri, 08 Mar 2013 20:15:49 +0000

Welcome to the future of YouTube! YouTube just announced YouTube One is beginning to roll out. If you’d like to be the first brand on the block to take full advantage of the new look; read through my Channel Checklist, and then click through at the end of the article to upgrade your channel. Happy [...]

Your Customers Are Telling You Something. Are You Listening?

DHawkins — Thu, 18 Oct 2012 14:01:18 +0000

In today’s world nearly everything can be done in a virtual environment. Long-gone are the days when you had to get in your car and drive to the store to purchase the latest and greatest cassette tape, jean jacket, or George Forman grill. We can shop from our laptops, iPads and smartphones while on the [...]

Social Media Wall at #SageSummit 2012

Greg Jones — Thu, 20 Sep 2012 13:10:38 +0000

Sage Summit 2012 The Gaylord Opryland in Nashville Tennessee filled with Sage employees, partners, customers and exhibitors from August 12-17, 2012 for Sage Summit 2012. As a result of customer research, Sage found that the number one reason people attend Sage Summit is to network. One key strategy to reinforce networking was the introduction of the [...]

How Panera’s Small Act of Customer Service Went Viral

Catherine Levin — Thu, 16 Aug 2012 15:56:53 +0000

Who doesn’t love a feel-good story about a boy and his grandma? Even so, 21 year old Brandon Cook was shocked to find out his Facebook post thanking Panera Bread for granting his grandma’s dying wish earned over half a million likes. Last week, Cook called up his local Panera in Nashua, NH with what he thought [...]

Have YouTube cyber-bullies met their match with the site’s new “real name” policy?

Catherine Levin — Thu, 26 Jul 2012 12:51:54 +0000

These days it’s pretty hard to find a YouTube video not littered with angry or offensive comments ranging anywhere from racist to homophobic to just plain cruel. Comments have been getting so harsh lately that the site is fighting back with a new “real name” option, hoping to cut down on the scathing comments. On June 29th—coincidentally [...]

Why Twitter Dumped LinkedIn

Catherine Levin — Thu, 12 Jul 2012 13:41:23 +0000

On June 29th Twitter ended its 2 ½ year-long partnership with LinkedIn. So what does this mean for users? It means that the relationship between the two social networking sites has now become a bit of a one way street. Users can still post updates from LinkedIn to Twitter, but Tweets will no longer appear [...]

What Does the New Facebook Admin Update Mean for Marketers?

Greg Jones — Thu, 07 Jun 2012 20:44:21 +0000

By now you may have heard of the recent Facebook update for Pages which gives page admins the freedom to schedule posts and assign roles to admins based on the tasks they perform. The ability to schedule posts directly from Facebook was a much needed feature which largely eliminates the need to use a third-party app [...]

New Website Brings Out The Best In Cramer

Chris Nugent — Wed, 23 May 2012 13:14:27 +0000

How do we come up with something so revolutionary in an industry that prides itself on one-upping itself? Our answer was simple: Do what we do best. Take Cramer’s three core products offerings (event productions, digital marketing , video production services) and make one amazing website. With Cramer.com, we have accomplished this. Cramer.com showcases our creativity and [...]

Driving Engagement Through Virtual Communities

Dave Bierut — Wed, 25 Apr 2012 15:57:33 +0000

Successful marketers are using virtual communities to drive engagement, and reach customers in a new and engaging way. As shared by Cramer’s Dave Bierut, Senior Director of Digital Strategy & Analytics at the DxMA (Diagnostic Marketing Association) Global Summit in Chicago on April 25-26, virtual engagements deliver a new avenue to reach customers to continue [...]