Strength in Numbers
Explore five ways you can use an advanced data analytics platform to power the entire multifamily lifecycle — from site selection, development, and lease-up to ownership and operations, and acquisitions and dispositions.
Market Analytics
RealPage® Market Analytics Provides Complete Performance Visibility
Market Analytics is the multifamily industry’s leading intelligence platform for market-rate, student housing, and Build-to-Rent communities. Powered by Lumina AI, it delivers clear visibility into market, submarket, and asset performance with daily updates on rents, concessions, floor plans, and occupancy—helping teams turn data into actionable insights.
Multifamily Insights You Can Trust
Market Analytics is built on an unprecedented dataset, including:
- Proprietary 30+ year historical data: Market, property, and unit-level data updated daily.
- Lumina AI-powered econometric modeling: Provides robust 5-year forecasts at market, submarket, and asset levels.
- MSCI Real Capital Analytics data: Includes sales transactions and loan data.
Market Analytics provides an intelligence platform that enables stakeholders to make confident decisions more quickly in:
- Capital allocation
- Development and acquisitions
- Management and dispositions
Intelligence for Property Managers
Support budgeting and planning for today and up to 5-year asset and submarket-level forecasts, robust pipeline timelines and comprehensive lease-up details.
Intelligence for Property Owners
Gain key market insights to navigate challenges, identify opportunities, and determine strategy to generate desired cash flow and fuel NOI momentum with access to comprehensive multifamily data spanning 30+ years of history and forward-looking AI-powered 5-year forecasts from the market down to the property level.
Intelligence for Investors
Assess potential deals and uncover the best rental real estate investment opportunities with customizable, AI-powered asset valuations and publicly sourced, daily floorplan performance updates to expedite underwriting and pro formas.
Intelligence for Developers
Identify land acquisition and development opportunities in submarkets and neighborhoods with the highest expected risk-adjusted return on investment and design. Build and assess asset value optimally with floorplan-level unit mix insights and historic lease-up trends to power proforma analysis and capture apartment demand.
Intelligence for Lenders
Assess current and future property-level fundamentals and market trends to identify the best multifamily loan origination opportunities, drive maximum returns and minimize risk with accurate market, submarket, neighborhood and asset insights.
Intelligence for Brokers
Uncover prospects in multifamily property acquisition/disposition cycles, drive new property sales opportunities through data insights, and actionable market, submarket, neighborhood and property intelligence.
The Difference RealPage Data Makes
With RealPage’s proprietary aggregated and anonymized lease data, Market Analytics makes it easy to gain powerful insights into the market, submarket, and even niche level granularity, with unique performance indicators summarizing revenue, expenses, NOI, new and renewal trade-out rates, retention, lease terms, vacant days, volume, and other key insights powering comprehensive multifamily trends.
No other multifamily market research platform has our data resources:
Customized Property Asset Valuation & Market Visibility
Asset Intelligence delivers instant, data-driven insights that dramatically accelerate decision-making and reduces analysis time from hours to seconds. It enhances organizational effectiveness by providing granular sales and rent comparisons, localized five-year revenue forecasts, and highly configurable comp and assumption analysis. With robust export and reporting capabilities, Asset Intelligence empowers teams to make informed, strategic choices quickly and confidently, ensuring maximum efficiency and market responsiveness.
Industry-leading data innovations like these give you smarter answers faster:
Anytime. Anywhere.
Market Analytics Mobile App
Receive instant on-the-go insights while traveling. Access all the power of Market Analytics in the palm of your hand. Visualize conventional and student housing properties at your physical location.
Supporting Student Housing Strategies with exclusive insights
In addition to possessing KPIs for nearly 1,000 universities, Market Analytics for Student Housing is supported by industry-leading economists, market analysts and data scientists, providing rigorously tested econometric modeling and forecasting. Other capabilities for asset strategy support include:
- Radius-based university forecasting
- Advanced aggregations
- Advanced niches and filters
- Comprehensive university-segmented reports, publications and commentaries
- Well over a decade of the industry’s most comprehensive historical student housing data
- Built-in platform efficiencies that cut costs and boost productivity
Intuitive dashboards and easy user experience make it possible to:
Custom Feasibility Studies by RealPage Market Analytics
Execute your next residential development or investment with a custom feasibility study created by our team of senior economists and real estate analysts with certainty. Studies include micro-level insights to help secure financing and optimize apartment occupancy and revenue performance. RealPage feasibility studies are detailed in the industry and comply with National Council of Housing Market Analysis (NCHMA) and United States Department of Housing and Urban Development (HUD) standards.
Inquire today for insights including:
- Apartment demands from a macro and micro level, including employment and demographic trends
- Past, present and forecasted market conditions
- Project-specific recommendations on unit mix, unit sizes, total units, rents by floor plan, amenity packages, lease-up strategies and more
- Student housing studies include detailed analysis of university-related demand drivers, such as enrollment, high school graduation rates, tuition costs, student retention and more
Intelligence in Action
RealPage Webcasts
Join our live market update webcasts with the industry’s leading economists and analysts discussing market fundamentals, trends, forecasts and diving into performance by metros.
RealPage Analytics Blog
Stay up to date with the most accurate apartment intelligence—including trends and forecasts—and industry news from multifamily’s leading economists and analysts.
Continental Relies on RealPage Market Analytics Intelligence to Reduce Risk
Paul Vastag’s biggest concern is mitigating risk. As VP of Business Intelligence for Continental Properties, he trusts RealPage Market Analytics to provide accurate intelligence to underwrite deals, evaluate investments and track performance across Continental’s extensive portfolio of townhome-style apartment homes.
Delivering intelligence trusted by top NMHC companies to drive decisions.
Additional features that support the asset strategies of companies like Continental and the NMHC’s top owners, developers, operators, and property management companies include:
- AI Forecasting
- Econometric Modeling
- Graphic Visualization Tools
- Daily Updated Property Level Insights
- Customized Data Extracts with Data Direct
- Market-Segmented Reports, Publications and Commentaries
- Economist and Market Analyst Insights and Advisory Services
RealPage is a Trusted Intelligence Source for
Find Out How to Leverage RealPage Market Analytics for Your Needs
Science, Stories and Success
Frequently Asked Questions
What is RealPage Market Analytics?
Formerly Axiometrics, RealPage Market Analytics is a comprehensive market intelligence platform specifically designed to empower all roles within the multifamily industry. It provides insights into market, submarket, niche and asset performance, giving stakeholders the insights needed to make informed decisions quickly.
What are the benefits of using the Market Analytics solution from RealPage?
RealPage Market Analytics offers discuss intelligence on supply, demand, rent, concessions, occupancy trends, forecasts and competitor analysis. Owners, investors, developers, operators, lenders, and property managers use Market Analytics to make key business decisions, determine strategy, improve performance, allocate resources, and identify opportunities and potential risks.
What data sources does RealPage Market Analytics utilize?
RealPage Market Analytics integrates RealPage’s proprietary historical apartment data, publicly available unit-level data (updated daily), MSCI Real Capital Analytics’ sales transaction data, and precise econometric modeling to provide comprehensive market intelligence.
What are RealPage Daily Property Updates?
RealPage daily property updates are a Lumina AI-powered feature in Market Analytics that enables critical business decisions based on the latest, most accurate information. Each day, Lumina AI finds, acquires, and processes publicly available property data, capturing and intelligently deriving key information such as asking rents, concessions, floor plans, availability, and occupancy.
How can I access RealPage Market Analytics?
Market Analytics is a web-based portal that can be accessed from any computing device. For on-the-fly insights, you can download the Market Analytics mobile app. Contact our sales team to see what Market Analytics can do for your company.
How much does Market Analytics cost?
Market Analytics pricing scales to the scope of your market intelligence needs. Contact our sales team for detailed pricing.
Does RealPage Market Analytics offer support and training for users?
Yes, RealPage Market Analytics provides comprehensive support and training resources to help users maximize the benefits of the platform, including tutorials, documentation and live training sessions.
Comprehensive Market Intelligence for All Multifamily Asset Types and Stakeholders
RealPage Market Analytics is designed for the multifamily industry, providing robust and granular market intelligence for a wide range of property types, including conventional apartments, build-to-rent, townhomes, and student housing. This platform serves diverse stakeholders such as owners, investors, developers, operators, lenders, and property managers, making it suitable for all multifamily asset types and key decision-makers.
Is RealPage Market Analytics compliant with data privacy regulations?
Yes, RealPage Market Analytics prioritizes data privacy and complies with relevant regulations to safeguard user data and ensure confidentiality.
Can RealPage Market Analytics help me identify emerging market trends and opportunities?
Yes, RealPage Market Analytics offers insights into emerging market trends and opportunities, empowering users to stay ahead of the curve and make informed decisions.