AXZM Marketing

Dallas Content Strategy Presents: Colleen Jones

Steve Floyd — Mon, 27 Aug 2012 05:59:28 +0000

Dallas Content Strategy is excited to be bringing in author Colleen Jones this Wednesday August 29th, 2012 at Aloft Downtown Dallas! If you were not able to attend our content strategy meetup with Kristina Halvorson back in April, this is definitely another top notch thought leader in the content strategy profession you can learn insights [...]

Web Savvy Copywriter Needed

Steve Floyd — Tue, 14 Aug 2012 03:43:10 +0000

Here we grow again! We are in the need for a word nerd who is fluent in the art of Webfoo. Is it you? Here are the job requirements: Web Content Strategist Location: Dallas TX Industry: Advertising Occupational Category: 11-2000.00 Advertising, Marketing, Promotions, Public Relations, and Sales Managers Hours: Full-time, 40 hours per week Salary: [...]

Why Your Business Needs a Content Strategy

Steve Floyd — Mon, 09 Jul 2012 08:52:07 +0000

You’ve just built or paid for the best website ever created in the universe. It’s been in development for 5 months. It’s responsive and all the markup is in the latest and greatest HTML5. It has all the latest web 2.0 sheen, beveled buttons and CSS3 animations. It automagically pushes new blogs to your Feedburner, [...]

3 WordPress SEO Plugins

Steve Floyd — Thu, 05 Jul 2012 06:15:14 +0000

You’ve started a WordPress website or blog, and you’ve filled it with high-quality content. Now, you need to make sure that people can easily find the content that you’ve posted. To boost your WordPress SEO savvy, use WordPress SEO plugins to help your blog climb higher in the search engine rankings. WordPress SEO Yoast’s [...]

Social CRM is a Strategy, Not Just a Platform

Steve Floyd — Mon, 02 Jul 2012 06:10:47 +0000

The customer is always right. This has been a maxim obeyed to various extents throughout the history of retail business. While (most) companies have always believed in that long held aphorism, few have delivered on a lesser known but equally important concept: “The customer exists outside of an immediate sales context.” How many times [...]

Ethical Link Building with Content Marketing

Steve Floyd — Tue, 26 Jun 2012 04:23:17 +0000

With recent Panda and Penguin updates, the emotions of online marketers ranged from mild anger to abject fear. For the most part, the only websites that Google penalized were those that practiced “black hat” tactics, but there were a handful of cases that were just plain weird. Despite all the hub bub, not much has [...]

Using Social Media for Content Marketing Ideas

Steve Floyd — Sun, 24 Jun 2012 09:23:24 +0000

In case you didn’t already know, using social media for content marketing ideas is one of the best ways to ensure your messaging is aligned with your target demographics. Finding the right tone and topics is much easier when you can actually see what a person in a particular niche or industry cares about. Content [...]

Inbound Marketing for the Enterprise

Steve Floyd — Sat, 23 Jun 2012 08:58:46 +0000

Stardate 6/23/2012. Stakeholders are lost. Traditional marketing methods are not working anymore. Budgets are in outer space. You would think with these conditions decision makers at big companies would embrace any new method of lead generation. Despite a common sentiment among expanding executives, building an enterprise does not limit your marketing efforts to the [...]

5 Free Social Search Tools

Steve Floyd — Tue, 19 Jun 2012 10:45:07 +0000

If you have not been using social search as part of your research arsenal, you need to get with it! The amazing insights that social search tools like Social Mention or Addict-o-matic can uncover are second to none. In this article I aim to review 5 of the Free Social Search services currently available.

Link Building: What Gives A Link its True Value?

Greg Barrett — Mon, 30 Jan 2012 22:54:22 +0000

The SEO industry is always very social and active online. There are numerous search engine optimization blogs out there providing tips to people like you to improve your on-going SEO campaigns. For the folks out there exercising their SEO strategies daily you may come across a lot of content that has been scraped, butchered and [...]