I design systems, not just interfaces

Senior Product Designer driving product impact through scalable architecture and organizational alignment. I work where strategy, UX and execution meet.

Currently leading UX/UI at SCOTT Sports, focused on platform experience and design system governance.

Selected works

Unifying a Fragmented B2B Commerce Platform

Rebuilt a disconnected B2B ecosystem into a unified end-to-end platform under SAP constraints.

Multi-brand, multi-catalog logic
Complex cart & discount rules
Strategic trade-offs under organizational constraints

→ View case study

Reimagining Editorial Workflow with a Composable CMS & DAM

Designed and validated a composable architecture reducing publishing time by 60%.

Headless CMS + dynamic media delivery
Measured POC with controlled experiment
Improved autonomy and performance

→ View case study

About

Coming from a hybrid background in IT and design, I built my career at the intersection of product, technology, and user experience.

I started by designing and building interfaces, combining visual craft with technical understanding. Today, as a UX/UI Team Lead at SCOTT Sports, I focus on shaping scalable digital platforms that connect business strategy, system architecture, and user needs.

I thrive in complex environments where clarity, alignment, and strong decisions unlock measurable product impact.