B2B Marketing Blog

Inbound Marketers Report a 60% Lower Cost Per Lead

Galen De Young ( @GalenDY ) — Tue, 16 Feb 2010 17:13:30 +0000

Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%). Inbound Marketing refers to marketing strategies and tactics designed [...]

Where Should B2B Bloggers set up the Corporate Blog?

Galen De Young ( @GalenDY ) — Fri, 12 Feb 2010 17:51:08 +0000

The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. Jeffrey Cohen [...]

9 Tips for Leveraging Synergies of Email & Social Media

Galen De Young ( @GalenDY ) — Thu, 04 Feb 2010 19:24:30 +0000

Are you using social media to promote your email marketing efforts? Are you using your email marketing to promote your social media efforts? The easier you can make it for people to go between the two, the more connections and touchpoints you’ll forge. Here are 9 tips to help you do just that. Promote your Email [...]

30 of the Best B2B Search Marketing Articles of 2009

Galen De Young ( @GalenDY ) — Mon, 21 Dec 2009 16:52:42 +0000

The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [...]

B2B Illustrated: The Long Sales Cycle

Galen De Young ( @GalenDY ) — Wed, 16 Dec 2009 21:53:10 +0000

Big List of Blogs Continues to Grow for December.

Galen De Young ( @GalenDY ) — Mon, 14 Dec 2009 21:02:07 +0000

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import [...]

Are You Making it Hard for People to Mention You in Tweets?

Galen De Young ( @GalenDY ) — Fri, 11 Dec 2009 14:24:37 +0000

It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build [...]

B2B Blogging: What are You Talking About?

Galen De Young ( @GalenDY ) — Mon, 07 Dec 2009 19:32:35 +0000

The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The [...]

Are Your PDFs Social Media Friendly?

Galen De Young ( @GalenDY ) — Wed, 11 Nov 2009 20:28:19 +0000

If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [...]

6 New B2B Blogs Added to the Big List for November. Now 220 Blogs!

Galen De Young ( @GalenDY ) — Wed, 11 Nov 2009 19:11:16 +0000

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 6 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import the [...]

35 Content Ideas for B2B eNewsletters

Galen De Young ( @GalenDY ) — Thu, 05 Nov 2009 16:04:33 +0000

This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [...]

9 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters

Galen De Young ( @GalenDY ) — Mon, 19 Oct 2009 15:46:13 +0000

Your B2B email marketing should be much more than putting together the email and pressing send. Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. In doing so, you help ensure your content marketing gets [...]

8 New Additions to the 2009 Big List of B2B Blogs

Galen De Young ( @GalenDY ) — Wed, 07 Oct 2009 19:53:59 +0000

Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs. We continue to find more. This month we’ve got eight more great blogs to add. Make sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you [...]

B2B Email Marketing Best Practices eBook

Galen De Young ( @GalenDY ) — Fri, 28 Aug 2009 19:26:40 +0000

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [...]

2009 Big List of B2B Marketing and Sales Blogs

Galen De Young ( @GalenDY ) — Fri, 28 Aug 2009 06:33:44 +0000

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [...]