B2B Marketing Blog

Are You Positioned as one of Few Credible Substitutes in Your Market?

Galen De Young ( @GalenDY ) — Mon, 28 Jun 2010 13:47:18 +0000

In today’s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this [...]

Steer Clear of Price-Only Positioning

Richard Hatch — Wed, 23 Jun 2010 13:31:29 +0000

In another life, I worked in automotive marketing. A domestic brand. Every time the market tanked, the client, along with their domestic rivals, would predictably do the inevitable. Slap on rebates, trump one another’s incentives, slash prices, sweeten the deal, give away the store, compromise the brand and train customers already accustomed to never paying [...]

Content SEO: Best Practices and What to Avoid

Galen De Young ( @GalenDY ) — Tue, 04 May 2010 18:47:44 +0000

Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Speakers: Lee Odden, CEO, TopRank Online Marketing Jiyan Wei, Product Manager, Vocus, PRWeb.com At the start of the presentation, Lee cited several stats: 60% of marketers plan to take money away from traditional marketing and spend [...]

Proven Success Stories Integrating Social Media into Overall Strategy

Galen De Young ( @GalenDY ) — Tue, 04 May 2010 16:15:58 +0000

Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Moderator: Christina “CK” Kerley, B2B Marketing Specialist, CKb2b Marketing Panelists: Deirdre Walsh, Community & Social Media Manager, National Instruments Mike Travis, President, Equation Research Ron Casalotti, Social Media PR, Bloomberg LP Kirsten Watson, Dir. Corporate Marketing, [...]

Measuring Marketing Effectiveness Against Business Goals

Galen De Young ( @GalenDY ) — Tue, 04 May 2010 14:08:17 +0000

Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Speakers: Dennis J Chapman, Sr. President & CEO, The Chapman Group John Mueting, VP Distribution & 3rd Party Relationships, Allstate Distributors, LLC First up is Dennis. Here are some of his comments. It didn’t used to [...]

Meaningful Metrics for B2B Blogging

Galen De Young ( @GalenDY ) — Tue, 20 Apr 2010 15:13:56 +0000

Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics [...]

Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

Galen De Young ( @GalenDY ) — Thu, 15 Apr 2010 21:18:03 +0000

It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four [...]

Choosing The Right Social Sharing Options for B2B Content

Galen De Young ( @GalenDY ) — Thu, 15 Apr 2010 19:13:54 +0000

There seem to be so many social media sharing options today at the bottom of blog posts, web pages and other content marketing assets. I’ve seen some blog posts that include as many as twenty different social sharing options at the end of the post. I’m afraid when there are that many choices, people will [...]

Inbound Marketers Report a 60% Lower Cost Per Lead

Galen De Young ( @GalenDY ) — Tue, 16 Feb 2010 17:13:30 +0000

Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%). Inbound Marketing refers to marketing strategies and tactics [...]

Where Should B2B Bloggers set up the Corporate Blog?

Galen De Young ( @GalenDY ) — Fri, 12 Feb 2010 17:51:08 +0000

The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. Jeffrey [...]

9 Tips for Leveraging Synergies of Email & Social Media

Galen De Young ( @GalenDY ) — Thu, 04 Feb 2010 19:24:30 +0000

Are you using social media to promote your email marketing efforts? Are you using your email marketing to promote your social media efforts? The easier you can make it for people to go between the two, the more connections and touchpoints you’ll forge. Here are 9 tips to help you do just that. Promote your [...]

30 of the Best B2B Search Marketing Articles of 2009

Galen De Young ( @GalenDY ) — Mon, 21 Dec 2009 16:52:42 +0000

The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [...]

B2B Illustrated: The Long Sales Cycle

Galen De Young ( @GalenDY ) — Wed, 16 Dec 2009 21:53:10 +0000

Big List of Blogs Continues to Grow for December.

Galen De Young ( @GalenDY ) — Mon, 14 Dec 2009 21:02:07 +0000

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you [...]

Are You Making it Hard for People to Mention You in Tweets?

Galen De Young ( @GalenDY ) — Fri, 11 Dec 2009 14:24:37 +0000

It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps [...]