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Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program

Rick Siegfried — Thu, 09 Feb 2012 17:26:56 PST

Tap into the power of inbound marketing!

Companies seeking to take advantage of all ways of reaching and connecting with prospective buyers need to go beyond inbound marketing. This white paper takes a look at how to incorporate inbound marketing into a larger group of marketing tactics that amplify the impact of inbound marketing activities.

The inbound marketing white paper covers:

Inbound Marketing 101 – tips and techniques to get started
Expanding visibility and reach with SEO and social
How to avoid common inbound marketing mistakes
Checklist for amplifying inbound and identifying additional promotional opportunities
The ideal marketing mix including outbound and marketing automation

Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing

Rick Siegfried — Thu, 09 Feb 2012 13:36:12 PST

Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. This presentation will show you what inbound marketing is and how to incorporate it into your marketing mix.

You will learn:

How to effectively combine inbound, outbound and content marketing on a small budget
Where inbound marketing can go wrong – and how to avoid it
Ways to dramatically improve the results of your programs
When inbound won’t work for your business
Specific campaign examples of top performing inbound marketing campaigns from Marketo and Acquisio

Hear from inbound experts, Maria Pergolino, Sr. Director of Marketing at Marketo, and Alex Pelletier, Director of Marketing at Acquisio, to discover how to be the maestro of marketing by mastering inbound!

View this presentation here, on YouTube, or on SlideShare.

Automating Lead-to-Revenue Management

Rick Siegfried — Fri, 03 Feb 2012 16:10:11 PST

Lead-to-revenue management (L2RM) is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how marketers can make the most of their L2RM investments, by keeping a few things in mind:

Be honest about your marketing process maturity
Identify what capabilities you really need
Develop a marketing automation road map

This must-read report will help you understand and develop a L2RM process that leverages marketing automation systems to drive revenue. Download the new Forrester research report today.

Thought Leaders Panel Discussion

Rick Siegfried — Fri, 06 Jan 2012 11:46:19 PST

Join thought leaders Ralf VonSosen, VP of Marketing at InsideView, Justin Gray, CEO of LeadMD, RJ Brideau, VP Business Dev & Customer Success at Reachforce, David Karel, VP of Marketing at Bizo, and Jon Miller, VP of Marketing at Marketo, as they discuss topics ranging from Revenue Performance Management to Social Media & Social Selling down to best practices for Lead Nurturing and Scoring.

Watch here or on YouTube.

Check out the rest of the presentations from our live stream of the Revenue Rockstar Fall 2011 Tour Grand Finale in Silicon Valley!

Secret Sauce for Marketing Measurement and Marketing Analytics

Rick Siegfried — Fri, 06 Jan 2012 11:45:38 PST

Jon Miller, VP of Marketing at Marketo, shares best practices on proving – and improving – marketing’s impact on revenue. Discover how you can prove the effect that an increase, or decrease, in marketing budget can have on your top line.

Watch here or on YouTube.

Check out the rest of the presentations from our live stream of the Revenue Rockstar Fall 2011 Tour Grand Finale in Silicon Valley!

Zero to Hero in 180 Days: The Story of FusionStorm

Rick Siegfried — Fri, 06 Jan 2012 11:44:54 PST

FusionStorm’s VP of Marketing, Josh Krasnegor, and Revenue Marketing Manager, Kevin Schrage, discuss the dramatic positive impact using Marketo has had for FusionStorm, specifically demonstrating the increase in lead generation, revenue and savings.

Watch here or on YouTube.

Check out the rest of the presentations from our live stream of the Revenue Rockstar Fall 2011 Tour Grand Finale in Silicon Valley!

Secret Sauce for Revenue Growth

Rick Siegfried — Fri, 06 Jan 2012 11:43:29 PST

Paul Albright, Chief Revenue Officer at Marketo, and Bill Binch, Senior Vice President of Sales, share the story of how Marketo redesigned its marketing and sales processes to become one of the fastest growing SaaS companies of all time at Marketo’s Revenue Rockstar Fall 2011 Live Stream Finale!

Watch here or on YouTube.

Check out the rest of the presentations from our live stream of the Revenue Rockstar Fall 2011 Tour Grand Finale in Silicon Valley!

BtoB Research Insights: The State of B2B Event Marketing

Rick Siegfried — Thu, 15 Dec 2011 13:44:34 PST

BtoB and Marketo Inc. conducted an extensive survey in June 2011 of 309 B2B marketers and other executives about their views on event marketing, and how their efforts can be improved. This white paper presents those findings, as well as suggestions for the future.

Check out this compelling look at today’s B2B event marketing landscape to discover:

The current state of B2B events
The challenges and opportunities today’s event marketers are faced with
What event marketers want
Various value propositions
A deep exploration of possible solutions

The State of B2B Event Marketing

Rick Siegfried — Fri, 13 Jan 2012 14:30:20 PST

From in-person events to virtual shows, event marketing is a critical aspect of a savvy marketing mix. In-person events are still extremely important to marketers but the flexibility and simplicity of virtual events has made them increasingly prevalent. All told, event marketing represents one fifth of the marketing budget.

Clearly this is something that cannot be ignored. Events are natural lead generators which provide unmistakably measurable ROI.

Based on BtoB’s whitepaper, The State of B2B Event Marketing, this webinar will explore the current state of B2B event marketing, the factors that make events successful, and how events fit into the blueprint of their marketing mix.

What’s more, attendees of this webinar will learn:

The crucial elements that contribute most to a winning event
The type of events that marketers find to be most successful
The most valued metrics that represent successful ROI
The tools marketers are using, including the rising role of marketing automation

View this presentation from Marketo’s Sr. Director of Marketing, Maria Pergolino, and BtoB’s Research Director, John DiStefano, as they examine the entire event landscape and help you understand what makes both virtual and in-person events achieve the most impactful results.

View this presentation here, on YouTube or SlideShare.

Houston, we have Revenue!

Rick Siegfried — Fri, 16 Dec 2011 11:12:51 PST

You don’t have to be a rocket scientist to see how Marketo can lift off your marketing automation programs. See lead nurturing and lead scoring in action.

Revenue Performance Management: WE HAVE LIFT OFF!

Click to watch video

Reaching The Social Customer: New Tools, New Strategies

Rick Siegfried — Wed, 14 Dec 2011 21:26:48 PST

Today’s connected customer listens to the advice of influencers and peers, researches heavily online, and is increasingly controlling the buying cycle. Is your business struggling to identify, cultivate, and leverage this social customer? The age of the passive customer is over and the social customer’s voice is amplified more than ever. They are changing everything you thought you knew about your customer relationships, and your business must have strategies and tools in place to cultivate, aggregate, and leverage this new customer.

Check out this webinar recording and hear from social thought leaders, Jon Miller, Adam Metz and Michael Lazerow as they discuss reaching the social customer, including:

New tools and strategies to communicate
Why listening to customers is essential
Sales intelligence to learn more the customer
Engaging and retaining customers
Customer-centric vs. customer service?
The Use Cases for Social Customer Management

Engaging with your customers is no longer optional; it is expected. Check out these presentation slides today!

View the presentation here, on YouTube or SlideShare.

Email Marketing Benchmark Results

Rick Siegfried — Tue, 22 Nov 2011 08:51:11 PST

If you are responsible for driving results for your B2B company via email marketing, this is the presentation for you! Jon Miller, VP of Marketing at Marketo, provides an inside look into email marketing benchmark results by industry average and Top Performers across multiple categories:

Top Goals and Challenges
Capabilities driving the most ROI
Frequency of email communications
Campaign metrics including open rates, click through rates, conversions, unsubscribes, inactive %, bounce rates and more

Find out how your email marketing results compare to Top Performers and what tactics will boost your programs’ effectiveness. Plus, see specific examples of A/B email marketing and landing page test results that you can use now to improve your marketing programs.

View this presentation here, on YouTube or SlideShare.

How Marketing Automation is Transforming B2B Marketing

Rick Siegfried — Fri, 11 Nov 2011 09:47:02 PST

Marketing automation is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database.

Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing CRM systems, it enables marketing to become a true partner with sales throughout the lead management process.

In this fact-filled webinar Elizabeth Smyth and Andrew Connell from Marketo showed you how:

Marketers nurture, score and deliver greater numbers of qualified leads
Sales reps see online behaviours to identify the hottest leads and opportunities
Companies measure and predict the impact each program will have on revenue
Marketers deliver more successful campaigns, higher conversion rates and better qualified leads
Marketing and sales work together in entirely new ways to achieve unprecedented performance

View this presentation here, on YouTube or SlideShare.

Marketing Automation Optimization Strategies

Rick Siegfried — Fri, 28 Oct 2011 07:57:38 PDT

Between August 17 and October 5, 2011, Gatepoint Research invited 1,026 selected marketing executives to participate in a survey themed Marketing Automation Optimization Strategies. Candidates were invited via email to participate in a survey and 100 executives have participated to date. Some of the observations are:

The market for Marketing Automation Systems is wide open as 73% or responders have yet to incorporate one into their marketing ecosystem.
On average, respondents feel that it is most critical to improve how they identify quality leads.
Only about half of respondents measure how marketing actually impacts revenue.
70% of responders indicate that their marketing tactics and programs are a mix of traditional and some online methods.
The leading reason why responders feel marketing is perennially underbudgeted is because of the difficulty in linking marketing’s contribution to revenue.

The results are in, and it’s unanimous – marketing’s impact on revenue is the critical factor marketing executives are watching. Check out Gatepoint Research’s latest Pulse Report to learn more!