B2B SEO

Site Architecture for B2B SEO | 5 Steps to Success

Galen De Young — Wed, 30 Jul 2008 12:44:28 +0000

The lack of shared lexicons in most B2B verticals creates the need for content-rich B2B sites with expanded site architecture. That means more pages, organized in an intuitive, easily navigable architecture.

The Whole Story on Optimizing PDFs

Galen De Young — Fri, 04 Apr 2008 21:35:01 +0000

MarketingSherpa posted 10 tips for optimizing PDFs. The article failed to mention many factors crucial to PDF seo and driving click-through from the search results.

Influencing Local Search Results

Galen De Young — Mon, 31 Mar 2008 23:09:18 +0000

Matt McGee interviews Yahoo's Brian Gil on recent changes and other matters re Yahoo's Local search.

Choosing Which Links to NoFollow: A Practical Approach

Galen De Young — Fri, 21 Mar 2008 16:44:41 +0000

How do you know which links to nofollow? Practical tips on selecting the right links to nofollow to concentrate PageRank on the more important pages on your site.

Blended Search: Implications for B2B Search Marketing

Galen De Young — Wed, 05 Mar 2008 19:12:37 +0000

Optimization strategies continue to change as blended search creates both increased competition and opportunity for B2B search marketers.

The Wisdom of Thieves

Galen De Young — Sun, 03 Feb 2008 20:19:01 +0000

All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this one is stunning.

Diamonds in the Rough

Galen De Young — Tue, 22 Jan 2008 16:10:04 +0000

B2B search engine optimization article related to the identifying and optimizing high-value, but often obscure B2B keywords

Using SEO to Capitalize on Geo-Specific Search

Galen De Young — Wed, 16 Jan 2008 19:10:31 +0000

Practical tips on how B2B companies can best use SEO to capture more traffic and leads from geographically oriented searches.

B2B Search Marketing: Loose the Lingo, Remember the Buyer

Galen De Young — Tue, 11 Dec 2007 15:55:31 +0000

Article on keyword strategy for B2B search marketing. How B2B purchasers change keywords over buying cycle; considerations for selecting keywords to optimize

B2B Search Marketing: What to Do When Abandonment Rates Continue to be High

Galen De Young — Mon, 03 Dec 2007 19:29:39 +0000

B2B search marketing strategies for reducing high abandonment rates for web registrations and sign-ups.

B2B Search Marketing: Business.com’s 2008 Strategy Guide

Galen De Young — Wed, 14 Nov 2007 13:35:55 +0000

New strategy guide for B2B Search Marketing published by Business.com.

Alibaba.com: One of the Most Active B2B Sites Goes Public

Galen De Young — Tue, 13 Nov 2007 23:37:36 +0000

Alibaba, one of the world most active business to business sites goes public, raising nearly $1.5 billion in IPO. For comparison's sake, Google's IPO netted $1.9 billion.

The Role of B2B SEO in the Buying Cycle

Galen De Young — Sat, 13 Oct 2007 18:14:28 +0000

Using B2B SEO to ensure prospects find you at the start of purchase research and in every stage of the B2B buying process.

Driving Conversion in B2B Search Optimization

Galen De Young — Mon, 26 Feb 2007 15:21:14 +0000

SEO article on how conversion of site visitors differs in B2B marketing and how to use B2B Search Engine Optimization to capture leads

If Content is King, How Do You Quickly Ascend the Throne?

Galen De Young — Wed, 14 Feb 2007 21:53:04 +0000

SEO article / whitepaper on leveraging existing business-to-business marketing materials and other content for B2B search engine optimization

Shared Shortcomings

Galen De Young — Mon, 29 Jan 2007 20:17:29 +0000

Article re how web designers and SEO professionals need to work together

New Blog Listings on Search and B2B Marketing

Galen De Young — Mon, 29 Jan 2007 19:28:08 +0000

Recently, Lee Odden posted a large listing of blogs related to search marketing as well as the OPML file with these blog addresses. In response, Jon Miller at Modern B2B Marketing posted a similar listing of blogs related to B2B marketing. Thanks to both of you for researching and compiling these listings!

Leveraging Existing Content for B2B SEO

Galen De Young — Thu, 25 Jan 2007 23:41:27 +0000

Although creating web content is cheaper than print communications, creating a large amount of new, original, persuasive web content is still time-consuming and expensive, especially with the complex nature of technical writing that is often required in B2B marketing. Effective search engine optimization requires a unique landing page for each desired search term. You may [...]

Reed Business Launches B2B Search Engine: Zibb

Galen De Young — Thu, 25 Jan 2007 18:16:48 +0000

Reed Business Information recently launched Zibb, a B2B search engine. In addition its focus on B2B, Zibb aspires to be a top-notch search engine in a variety of more focused verticals. The site, currently available in beta form, presently lists 26 verticals within which users can search to narrow their search results. Folio Magazine has [...]

New Series on B2B Search Engine Optimization Strategies

Galen De Young — Thu, 04 Jan 2007 17:34:59 +0000

B2B SEO | New series of white papers available regarding B2B search engine optimization strategies