B2B SEO

B2B Marketers: Why Google Analytics May Not Be The Best Choice

Galen De Young — Wed, 08 Apr 2009 19:18:04 +0000

Most web analytics tools, including Google Analytics, attribute online conversions to the most recent visit. Sure, you can define the funnel and see how many people enter the funnel, the visitors who abandon the funnel, and how many people ultimately convert, but only if all of these events happen in a single visit. Conversion in [...]

Optimizing Your Site for the Mobile User

Galen De Young — Wed, 11 Mar 2009 16:13:37 +0000

There are multiple parties involved in the B2B purchase decision. While several parties have the ability to influence the purchase decision (e.g., purchasing personnel), those with the ability to make the decision are typically very busy, often spending significant time on the road, in airports, in meetings. They may not be tethered to their laptop, [...]

SEO for Professional Service Firms | Where Many Fall Short

Galen De Young — Wed, 11 Feb 2009 19:10:21 +0000

It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps the most common issue is inadequate site architecture. That is, not having enough pages in the site to respond to the diverse range of potential search terms. But there are other [...]

Best Of B2B Search Marketing Blog Posts 2008

Galen De Young — Thu, 18 Dec 2008 15:27:23 +0000

Articles and blog postings on B2B search marketing are often hard to find. But during the year, I’ve found a lot of other great content, too. I chose 30 of my favorite B2B search and internet marketing posts from 2009. To that I added three of my own articles that were especially popular or [...]

Corporate Blogging Continues to Increase

Galen De Young — Wed, 19 Nov 2008 18:02:54 +0000

Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, [...]

Tips on Leveraging B2B SEO During the Recession

Galen De Young — Wed, 22 Oct 2008 15:43:21 +0000

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [...]

Copywriting tips for B2B SEO

Galen De Young — Thu, 25 Sep 2008 13:10:36 +0000

B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the [...]

Site Architecture for B2B SEO | 5 Steps to Success

Galen De Young — Wed, 30 Jul 2008 12:44:28 +0000

The lack of shared lexicons in most B2B verticals creates the need for content-rich B2B sites with expanded site architecture. That means more pages, organized in an intuitive, easily navigable architecture.

Six Mistakes B2B Marketers Continue To Make With Organic Search

Galen De Young — Wed, 09 Apr 2008 16:30:29 +0000

By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some of the most common mistakes we [...]

The Whole Story on Optimizing PDFs

Galen De Young — Fri, 04 Apr 2008 21:35:01 +0000

MarketingSherpa posted 10 tips for optimizing PDFs. The article failed to mention many factors crucial to PDF seo and driving click-through from the search results.

Influencing Local Search Results

Galen De Young — Mon, 31 Mar 2008 23:09:18 +0000

Matt McGee interviews Yahoo's Brian Gil on recent changes and other matters re Yahoo's Local search.

Choosing Which Links to NoFollow: A Practical Approach

Galen De Young — Fri, 21 Mar 2008 16:44:41 +0000

How do you know which links to nofollow? Practical tips on selecting the right links to nofollow to concentrate PageRank on the more important pages on your site.

Blended Search: Implications for B2B Search Marketing

Galen De Young — Wed, 05 Mar 2008 19:12:37 +0000

Optimization strategies continue to change as blended search creates both increased competition and opportunity for B2B search marketers.

The Wisdom of Thieves

Galen De Young — Sun, 03 Feb 2008 20:19:01 +0000

All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this one is stunning.

Diamonds in the Rough

Galen De Young — Tue, 22 Jan 2008 16:10:04 +0000

B2B search engine optimization article related to the identifying and optimizing high-value, but often obscure B2B keywords

Using SEO to Capitalize on Geo-Specific Search

Galen De Young — Wed, 16 Jan 2008 19:10:31 +0000

Practical tips on how B2B companies can best use SEO to capture more traffic and leads from geographically oriented searches.

B2B Search Marketing: Loose the Lingo, Remember the Buyer

Galen De Young — Tue, 11 Dec 2007 15:55:31 +0000

Article on keyword strategy for B2B search marketing. How B2B purchasers change keywords over buying cycle; considerations for selecting keywords to optimize

B2B Search Marketing: What to Do When Abandonment Rates Continue to be High

Galen De Young — Mon, 03 Dec 2007 19:29:39 +0000

B2B search marketing strategies for reducing high abandonment rates for web registrations and sign-ups.

B2B Search Marketing: Business.com’s 2008 Strategy Guide

Galen De Young — Wed, 14 Nov 2007 13:35:55 +0000

New strategy guide for B2B Search Marketing published by Business.com.

Alibaba.com: One of the Most Active B2B Sites Goes Public

Galen De Young — Tue, 13 Nov 2007 23:37:36 +0000

Alibaba, one of the world most active business to business sites goes public, raising nearly $1.5 billion in IPO. For comparison's sake, Google's IPO netted $1.9 billion.