b2Be Heard | Sales and Marketing Alignment

TME delivers inaugural Engineering Design Forum featuring former NASA Administrator

admin — Wed, 15 Aug 2012 16:32:20 +0000

SAN DIEGO, CA / Phoenix Integration, a global leader in design optimization software, hosted its first annual Engineering Design Forum in San Diego, California, May 15-17. The event was inspired by its Research and Development Team who saw the need to bring together an international community of users, researchers, developers, and subject matter experts, across various industry sectors, to discuss critical issues within the field of simulation-based design and to explore the important role that small-to-midsize software companies play in bringing innovative solutions to the marketplace. The invite-only, three-day event featured a keynote address by Dr. Michael D. Griffin, former NASA Administrator, and a robust agenda of presentations made by leaders in industry, academia, and government. Phoenix Integration engaged TME Communications to manage every aspect of the event from its conception to delivery, including speaker and sponsor coordination, promotions, registration management, and pre-event/on-site logistics. Due to the success its inaugural event, Phoenix Integration has already tapped TME to commence work on next year’s Forum, which will be held again in San Diego, in April 2013.

More details: http://www.phoenix-int.com/forum_2012/

TME reengaged to promote IBM Power® Roadshow

tmecom — Fri, 25 May 2012 14:15:07 +0000

PHILADELPHIA, PA / Micro Strategies Inc., an IBM® Premier Business Partner, will host the IBM Power® Roadshow on June 19th at the Philadelphia Marriott West in West Conshohocken, Pennsylvania. During this exclusive one-day event, attendees will learn directly from IBM experts during interactive sessions that discuss the options, value, and opportunities from IBM Power Systems™ for existing or future applications. The keynote address will be delivered by IBM’s Chief Economist Dr. Martin Fleming. Dr. Fleming advises IBM’s Chairman, CEO, and CFO. The agenda will also feature well-known Power Systems specialist and Competitive Sales Consultant Rick Kearns, as well as other IBM speakers. Micro Strategies reengaged TME Communications to manage and promote the IBM Power Roadshow having achieved great success marketing the IBM Storage Roadshow in 2011.

More details: http://www.tmecom.com/ibm2012

‘Strategic BCP’ engages TME for next-generation marketing of ResilienceONE

tmecom — Fri, 13 Apr 2012 13:00:45 +0000

PLYMOUTH MEETING, PA / Strategic BCP®, a business continuity management and disaster recovery expert has engaged TME to broaden the market appeal of its flagship software ResilienceONE®. Teaming with management, TME will first reshape the brand positioning of ResilienceONE, primarily focused on value propositions across an organization, diverse applications in key industries, and comparative features with manual processes and less robust BCM tools, as well as improve calls-to-actions with sales-lead rankings. Additionally, TME will deploy a search engine-optimized website that is self-provisioning and designed for efficient conversion and lead capture of new prospects. In parallel, an integrated marketing plan, validated by a customer-participated focus group, will be developed and activated based on increased web traffic, direct sales support, awareness, thought leadership, and customer retention.

National real estate leasing service ‘Rental Co.’ launches efficient go-to-market strategy

tmecom — Wed, 07 Mar 2012 13:00:30 +0000

PHILADELPHIA, PA / Residential real estate broker Wolverton & Co. today announced the formation of Rental Co., a nationwide leasing service for potential renters of homes, apartments, and condominiums that delivers a “no-risk” rental proposition to property owners and building managers. Philly Rental Co. is the first major U.S. city to debut. Other locations to launch in March 2012 include Pittsburgh and Lehigh Valley (PA), Annapolis (MD), North Jersey and Princeton (NJ), and Hampton Roads (VA).

Rental Co.’s websites offer free, extensive inventory of property listings for rent seekers. Licensed REALTORS® match pre-qualified renters and reduce the hassles and costs associated with property rentals by delivering full leasing lifecycle services to owners/managers with no upfront fees. Wolverton recognized that the current home-buying conditions has forced many people to rent, but property owners have become overwhelmed, and are facing lost revenue from vacancies they can’t fill in time.

TME, the marketing agency of record for Wolverton, teamed with management to devise a scalable go-to-market strategy to rapidly up-start each new Rental Co. location, which includes plug and play branding, website deployments, local advertising and PR, and agent tools.

FEI sees weekly e-news readership increase following TME editorial strategy

tmecom — Mon, 13 Feb 2012 13:00:07 +0000

MORRISTOWN, NJ / Financial Executives International (FEI), a non-profit professional association established in 1931, needed to alleviate a massive internal resource burden created by the weekly e-newsletter sent to its 15,000 members nationwide. TME’s recommendations streamlined content and processes by unveiling a simplified program with editorial standards for improved reader experience. A new design put the focus on FEI’s thought-leadership and included quick calls-to-action to boost interactivity and FEI web traffic. As a result, FEI’s e-newsletter picked up 40% readership and, each week, TME’s tracks the most popular stories so that the internal editorial staff can be sure they are providing the stories their members want.