b2Be Heard | Sales and Marketing Alignment http://tmecom.com/blog Practical insights for sales & marketing alignment Thu, 17 May 2012 16:41:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 b2be-heardhttp://feedburner.google.com ‘Strategic BCP’ engages TME for next-generation marketing of ResilienceONE http://feedproxy.google.com/~r/b2be-heard/~3/GXmuB24kXcM/ http://tmecom.com/blog/lead-generation/strategic-bcp-engages-tme-for-next-generation-marketing-of-resilienceone/#comments Fri, 13 Apr 2012 13:00:45 +0000 tmecom http://tmecom.com/blog/?p=442 More »]]> PLYMOUTH MEETING, PA / Strategic BCP®, a business continuity management and disaster recovery expert has engaged TME to broaden the market appeal of its flagship software ResilienceONE®. Teaming with management, TME will first reshape the brand positioning of ResilienceONE, primarily focused on value propositions across an organization, diverse applications in key industries, and comparative features with manual processes and less robust BCM tools, as well as improve calls-to-actions with sales-lead rankings. Additionally, TME will deploy a search engine-optimized website that is self-provisioning and designed for efficient conversion and lead capture of new prospects. In parallel, an integrated marketing plan, validated by a customer-participated focus group, will be developed and activated based on increased web traffic, direct sales support, awareness, thought leadership, and customer retention.

]]> http://tmecom.com/blog/lead-generation/strategic-bcp-engages-tme-for-next-generation-marketing-of-resilienceone/feed/ 0 http://tmecom.com/blog/lead-generation/strategic-bcp-engages-tme-for-next-generation-marketing-of-resilienceone/ National real estate leasing service ‘Rental Co.’ launches efficient go-to-market strategy http://feedproxy.google.com/~r/b2be-heard/~3/_RZdy07tOvE/ http://tmecom.com/blog/lead-generation/national-real-estate-leasing-service-rental-co-launches-efficient-go-to-market-strategy/#comments Wed, 07 Mar 2012 13:00:30 +0000 tmecom http://tmecom.com/blog/?p=438 More »]]> PHILADELPHIA, PA / Residential real estate broker Wolverton & Co. today announced the formation of Rental Co., a nationwide leasing service for potential renters of homes, apartments, and condominiums that delivers a “no-risk” rental proposition to property owners and building managers. Philly Rental Co. is the first major U.S. city to debut. Other locations to launch in March 2012 include Pittsburgh and Lehigh Valley (PA), Annapolis (MD), North Jersey and Princeton (NJ), and Hampton Roads (VA).

Rental Co.’s websites offer free, extensive inventory of property listings for rent seekers. Licensed REALTORS® match pre-qualified renters and reduce the hassles and costs associated with property rentals by delivering full leasing lifecycle services to owners/managers with no upfront fees. Wolverton recognized that the current home-buying conditions has forced many people to rent, but property owners have become overwhelmed, and are facing lost revenue from vacancies they can’t fill in time.

TME, the marketing agency of record for Wolverton, teamed with management to devise a scalable go-to-market strategy to rapidly up-start each new Rental Co. location, which includes plug and play branding, website deployments, local advertising and PR, and agent tools.

]]> http://tmecom.com/blog/lead-generation/national-real-estate-leasing-service-rental-co-launches-efficient-go-to-market-strategy/feed/ 0 http://tmecom.com/blog/lead-generation/national-real-estate-leasing-service-rental-co-launches-efficient-go-to-market-strategy/ FEI sees weekly e-news readership increase following TME editorial strategy http://feedproxy.google.com/~r/b2be-heard/~3/RaDX6Q6uUcg/ http://tmecom.com/blog/database-marketing/fei-sees-weekly-e-news-readership-increase-following-tme-editorial-strategy/#comments Mon, 13 Feb 2012 13:00:07 +0000 tmecom http://tmecom.com/blog/?p=432 More »]]> MORRISTOWN, NJ / Financial Executives International (FEI), a non-profit professional association established in 1931, needed to alleviate a massive internal resource burden created by the weekly e-newsletter sent to its 15,000 members nationwide. TME’s recommendations streamlined content and processes by unveiling a simplified program with editorial standards for improved reader experience. A new design put the focus on FEI’s thought-leadership and included quick calls-to-action to boost interactivity and FEI web traffic. As a result, FEI’s e-newsletter picked up 40% readership and, each week, TME’s tracks the most popular stories so that the internal editorial staff can be sure they are providing the stories their members want.

]]> http://tmecom.com/blog/database-marketing/fei-sees-weekly-e-news-readership-increase-following-tme-editorial-strategy/feed/ 0 http://tmecom.com/blog/database-marketing/fei-sees-weekly-e-news-readership-increase-following-tme-editorial-strategy/ ‘TECHbiz Learning’ debuts as center for IBM and Microsoft training in Phila/NYC http://feedproxy.google.com/~r/b2be-heard/~3/6L2YLdqNsTM/ http://tmecom.com/blog/lead-generation/techbiz-learning-debuts-as-center-for-ibm-and-microsoft-training-in-philanyc/#comments Wed, 18 Jan 2012 13:00:16 +0000 tmecom http://tmecom.com/blog/?p=428 More »]]> MALVERN, PA & DENVILLE, NJ / Micro Strategies, a regional IT consulting firm, wanted to capitalize on the success of its recent IBM® Storage Roadshow and re-engaged TME to improve the outcome of their complimentary training offerings which demonstrate hardware and software advancements and implementation best practices in IBM and Microsoft® technologies. Teaming with management and internal marketing, TME developed TECHbiz Learning™, an independent training brand that allows certified solution implementers, in addition to Micro Strategies, to deliver technical and management tracks to businesses in Greater Philadelphia and Metropolitan New York. TME led the market launch of TECHbiz Learning, which included brand identity and positioning. TME will collaborate with instructors to execute monthly promotions that drive registrations to multiple training locations and create sales opportunities for all solution implementers. TECHbiz Learning debuted with (7) courses. New curriculum and instructors will be continually added.

]]> http://tmecom.com/blog/lead-generation/techbiz-learning-debuts-as-center-for-ibm-and-microsoft-training-in-philanyc/feed/ 0 http://tmecom.com/blog/lead-generation/techbiz-learning-debuts-as-center-for-ibm-and-microsoft-training-in-philanyc/ FEI’s NYC Gala honors the finance industry’s best-in-the-business, TME hosts red carpet http://feedproxy.google.com/~r/b2be-heard/~3/LdXfTzk54UQ/ http://tmecom.com/blog/event-management/feis-nyc-gala-honors-the-finance-industrys-best-in-the-business-tme-hosts-red-carpet-2/#comments Fri, 16 Dec 2011 13:00:17 +0000 tmecom http://tmecom.com/blog/?p=423 More »]]> MORRISTOWN, NJ / 81-year old member-based non-profit Financial Executives International (FEI) hosted its 6th annual black-tie Hall of Fame Gala at New York City’s Gotham Hall to celebrate the induction of three exemplary financial professionals from Celgene Corporation, Merck & Co., and CVS Caremark Corporation respectively. In addition to pre-Gala logistical support and on-site videography, TME led the live-recorded red carpet ceremony preceding the Gala, interviewing guests and inductees. Event footage was then used to produce a video montage to highlight the 2011 festivities and for use in future Hall of Fame promotions.

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