tag:typepad.com,2003:weblog-254976 2012-06-03T10:31:12+02:00 by Tamara Gielen TypePad tag:typepad.com,2003:post-6a00d83452a5d869e20168ec097d31970c 2012-06-03T10:31:12+02:00 2012-06-03T10:31:12+02:00

12 Reasons to Use a Welcome Email for Higher ROI -tg After a consumer has connected with you and handed over their email address, what kind of welcome do you give them? It could be they bought something from you, subscribed to your newsletter, or downloaded a whitepaper. No matter...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://emailcritic.com/2012/02/welcome-email-roi/">12 Reasons to Use a Welcome Email for Higher ROI -tg</a> </p> <p class="diigo-description">After a consumer has connected with you and handed over their email address, what kind of welcome do you give them? It could be they bought something from you, subscribed to your newsletter, or downloaded a whitepaper. No matter the action they take or if you’re selling B2C or B2B, there should be some kind of response to their action. What’s yours?</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/welcome_emails">welcome_emails</a> <a href="http://www.diigo.com/user/plantoengage/welcome">welcome</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://blogs.constantcontact.com/product-blogs/email-marketing/7-design-mistakes-that-make-readers-trash-your-emails/#more-7254">7 Design Mistakes That Make Readers Trash Your Emails -tg</a> </p> <p class="diigo-description">How can you keep your email out of the trash? The secret is good design. In those first two seconds, that's all your reader sees. <p>In this post, Pamela Wilson looks at 7 common design mistakes that get emails trashed, and offers more than seven solutions to help your next email get read.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://dmaemailblog.com/2012/05/29/no-hang-ups-here-how-to-avoid-landing-page-disconnection/">No Hang-Ups Here: How to Avoid Landing Page Disconnection -tg</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/landing">landing</a> <a href="http://www.diigo.com/user/plantoengage/landing_page">landing_page</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a></p> </li> </ul><p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/plantoengage'>here</a>.</p></p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=EiSO_tL_rTc:0RWtMRe0vgs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=EiSO_tL_rTc:0RWtMRe0vgs:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=EiSO_tL_rTc:0RWtMRe0vgs:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=EiSO_tL_rTc:0RWtMRe0vgs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/EiSO_tL_rTc" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/06/recommended-reading-weekly.html tag:typepad.com,2003:post-6a00d83452a5d869e2016305ffa018970d 2012-05-31T09:27:00+02:00 2012-05-31T09:28:37+02:00

There are some very interesting facts in this presentation. Check it out:

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>There are some very interesting facts in this presentation. Check it out: <p> <iframe src="http://www.businessinsider.com/embed?id=4fc63f056bb3f7fc42000004&amp;width=400&amp;height=430" width="400" height="430" border="0" frameborder="0"></iframe></p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=MbvtqEz1tMo:CTjuiKQgFLI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=MbvtqEz1tMo:CTjuiKQgFLI:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=MbvtqEz1tMo:CTjuiKQgFLI:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=MbvtqEz1tMo:CTjuiKQgFLI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/MbvtqEz1tMo" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/05/the-state-of-the-web-by-mary-meeker.html tag:typepad.com,2003:post-6a00d83452a5d869e2016766d3f119970b 2012-05-27T10:31:10+02:00 2012-05-27T10:31:10+02:00

20 ideas to inspire your next email newsletter -tg tags: tg tw content newsletters 9 Questions about Email Marketing You’ve Always Wanted to Ask Tamara Gielen -tg The nice folks over at Latvian email service provider Mailigen asked me some questions and posted my responses to their blog... tags: tg...

Tamara Gielen <ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.vision6.com.au/blog/20-ideas-to-inspire-your-next-email-newsletter/">20 ideas to inspire your next email newsletter -tg</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/content">content</a> <a href="http://www.diigo.com/user/plantoengage/newsletters">newsletters</a></p> </li> <li> <p class="diigo-link"> <a href="http://blog.mailigen.com/tamara-gielen-about-email-marketing/">9 Questions about Email Marketing You’ve Always Wanted to Ask Tamara Gielen -tg</a> </p> <p class="diigo-description">The nice folks over at Latvian email service provider Mailigen asked me some questions and posted my responses to their blog...</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=ecPL32A9ETQ:BYGt0uG2ZHo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=ecPL32A9ETQ:BYGt0uG2ZHo:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=ecPL32A9ETQ:BYGt0uG2ZHo:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=ecPL32A9ETQ:BYGt0uG2ZHo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/ecPL32A9ETQ" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/05/recommended-reading-weekly-2.html tag:typepad.com,2003:post-6a00d83452a5d869e20167669eba58970b 2012-05-20T10:31:14+02:00 2012-05-20T10:31:14+02:00

10 Simply Awesome Examples of Email Marketing -tg tags: tg cases tw Email Marketing Strategy Assessment -tg If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy. tags:...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://blog.hubspot.com/blog/tabid/6307/bid/32854/10-simply-awesome-examples-of-email-marketing?source=Blog_Email_%5b10%20Simply%20Awesome%20Ex">10 Simply Awesome Examples of Email Marketing -tg</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/cases">cases</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.powerretail.com.au/marketing/email-marketing-strategy-assessment">Email Marketing Strategy Assessment -tg</a> </p> <p class="diigo-description">If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/strategy">strategy</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a></p> </li> <li> <p class="diigo-link"> <a href="http://blog.mailchimp.com/hugh-macleods-social-objects-and-fantastic-open-rates">Hugh MacLeod’s Social Objects and Fantastic Open Rates</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/cases">cases</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.clickz.com/clickz/column/2156609/list-growth-optimizing-online-email-sign">List Growth: Optimizing Your Online Email Sign-Up -tg</a> </p> <p class="diigo-description">Here's the first part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/list-growth">list-growth</a></p> </li> <li> <p class="diigo-link"> <a href="http://blog.hubspot.com/blog/tabid/6307/bid/32848/why-list-segmentation-matters-in-email-marketing">Why List Segmentation Matters in Email Marketing -tg</a> </p> <p class="diigo-description">while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/segmentation">segmentation</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.marketingsherpa.com/article.php?ident=32131">Email Design How-to: 5 insights to improve open and clickthrough rates -tg</a> </p> <p class="diigo-description">Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message. </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a></p> </li> <li> <p class="diigo-link"> <a href="http://sherpablog.marketingsherpa.com/email-marketing/email-design-critical-factors/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MarketingSherpaBlog+%28MarketingSherpa+Blog%29">Email Design: 3 critical factors of ‘lucky’ campaigns -tg</a> </p> <p class="diigo-description">Email Design How-to: 5 insights to improve open and clickthrough rates</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/offer">offer</a> <a href="http://www.diigo.com/user/plantoengage/audience">audience</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a></p> </li> <li> <p class="diigo-link"> <a href="http://blog.hubspot.com/blog/tabid/6307/bid/32606/The-9-Must-Have-Components-of-Compelling-Email-Copy.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29">The 9 Must-Have Components of Compelling Email Copy -tg</a> </p> <p class="diigo-description">So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself. Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets all of these guidelines first.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/copywriting">copywriting</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.emailmonday.com/the-anatomy-of-an-effective-email-marketing-message">Anatomy of an effective email marketing message</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a></p> </li> </ul><p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/plantoengage'>here</a>.</p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=kBOUFXAcYyw:Lr9gGkLfjNE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=kBOUFXAcYyw:Lr9gGkLfjNE:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=kBOUFXAcYyw:Lr9gGkLfjNE:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=kBOUFXAcYyw:Lr9gGkLfjNE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/kBOUFXAcYyw" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/05/recommended-reading-weekly-1.html tag:typepad.com,2003:post-6a00d83452a5d869e20168eb7d041f970c 2012-05-14T10:37:24+02:00 2012-05-14T10:37:24+02:00

On Wednesday Kath Pay and I will be hosting the International Email Marketing Summit, an online email marketing conference that you can attend for free without having to leave your desk. We've got some really amazing speakers and presentations lined up. Here's an overview: Cracking the Code: Keys to Email...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>On Wednesday Kath Pay and I will be hosting the <a href="http://www.internationalemailmarketingsummit.com/?utm_source=berelevant&amp;utm_medium=mediasponsor&amp;utm_campaign=20120516" target="_self">International Email Marketing Summit</a>, an <a href="http://www.internationalemailmarketingsummit.com/?utm_source=berelevant&amp;utm_medium=mediasponsor&amp;utm_campaign=20120516" target="_self">online email marketing conference</a> that you can attend for free without having to leave your desk.</p> <p>We've got some really amazing speakers and presentations lined up. Here's an overview:</p> <ul> <li><a href="http://www.brighttalk.com/r/555" target="_self">Cracking the Code: Keys to Email Creative Success</a> <br />Riaz Kanani, Alchemy Worx&nbsp;</li> <li><a href="http://www.brighttalk.com/r/j55" target="_self">Beyond just selling: engaging with your subscribers</a> <br />Arianna Galante, ContactLab&nbsp;</li> <li><a href="http://www.brighttalk.com/r/rr5" target="_self">Inactive Subscribers: Prospects or Problem?</a> <br />Dela Quist, Alchemy Worx&nbsp;</li> <li><a href="http://www.brighttalk.com/r/s55" target="_self">7 Reasons Why Your Subscribers Don't Respond To Your Email Campaigns</a><br /> Tamara Gielen, Plan to Engage&nbsp;</li> <li><a href="http://www.brighttalk.com/r/sr5" target="_self">The Silver Lining: Advanced Email Marketing with the Cloud</a> <br />Tom Bailey, eCircle&nbsp;</li> <li><a href="http://www.brighttalk.com/r/n55" target="_self">Tips &amp; Tricks for Designing Emails for a Mobile Audience</a> <br />Kath Pay, Plan to Engage&nbsp;</li> <li><a href="http://www.brighttalk.com/r/m55" target="_self">Testing &amp; Optimising the Email Journey: Tips and Best Practices</a> <br />Kath Pay, Plan to Engage&nbsp; </li> <li><a href="http://www.brighttalk.com/r/N55" target="_self">Integrating Email and Social </a><br />Dave Chaffey Smart Insights&nbsp;</li> <li><a href="http://www.brighttalk.com/r/P55" target="_self">Steps towards building an effective transpromo strategy across all emails </a><br />Mia Papanicolaou, Striata&nbsp;</li> <li><a href="http://www.brighttalk.com/r/D55" target="_self">Creating a successful content strategy for email marketing: 8 Easy Steps</a> <br />Denise Cox, Newsweaver&nbsp;</li> <li><a href="http://www.brighttalk.com/r/d55" target="_self">Maximising the Customer Journey</a> <br />Kathryn Hooper, Communicator Corp&nbsp;</li> <li><a href="http://www.brighttalk.com/r/k55" target="_self">5 triggered campaigns that should be a part of your email program</a> <br />Tamara Gielen, Plan to Engage</li> </ul> <p><em>Please note: all presentations will be made available on-demand to registered attendees immediately after the live event. So if the timing of any of the sessions doesn't work out for you, you can still watch the archived version afterwards.</em></p> <p><em>&nbsp;</em>There is no overall registration form for the event, to register you need to click the attend button on each individual webinar. The first time, you'll be taken through a registration process at the BrightTalk website, who is hosting this event for us.</p> <p><a href="http://www.internationalemailmarketingsummit.com/?utm_source=berelevant&amp;utm_medium=mediasponsor&amp;utm_campaign=20120516" target="_self">Go on and register here</a>, even if you can't make it on Wednesday - all sessions will be available on-demand afterwards for those who registered.</p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=B6IqDB-Hv8o:-tH_kOMkdZs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=B6IqDB-Hv8o:-tH_kOMkdZs:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=B6IqDB-Hv8o:-tH_kOMkdZs:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=B6IqDB-Hv8o:-tH_kOMkdZs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/B6IqDB-Hv8o" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/05/dont-forget-to-register-for-the-international-email-marketing-summit.html tag:typepad.com,2003:post-6a00d83452a5d869e20168eb7802bd970c 2012-05-13T10:31:19+02:00 2012-05-13T10:31:19+02:00

top 5 strategies to drive relevance -tg tags: tg tw relevance Twitter Buys Personalized Email Marketer RestEngine To Deliver Best Tweet Digests -tg Who said email is dead? Even social media itself can't live without email... just sayin'... tags: tg twitter social_media tw LinkedIn upgrade email effectiveness analysis tags: tg...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.redeye.com/email-marketing-%E2%80%93-the-pursuit-of-relevance-the-top-5-strategies-to-drive-relevance">top 5 strategies to drive relevance -tg</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a> <a href="http://www.diigo.com/user/plantoengage/relevance">relevance</a></p> </li> <li> <p class="diigo-link"> <a href="http://techcrunch.com/2012/05/10/twitter-acquires-restengine">Twitter Buys Personalized Email Marketer RestEngine To Deliver Best Tweet Digests -tg</a> </p> <p class="diigo-description">Who said email is dead? Even social media itself can't live without email... just sayin'...</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/twitter">twitter</a> <a href="http://www.diigo.com/user/plantoengage/social_media">social_media</a> <a href="http://www.diigo.com/user/plantoengage/tw">tw</a></p> </li> <li> <p class="diigo-link"> <a href="http://dmaemailblog.com/2012/05/01/linkedin-drive-revenue-with-optimised-email">LinkedIn upgrade email effectiveness analysis</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/cases">cases</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.vision6.com.au/blog/3-steps-to-spruce-up-a-boring-email-newsletter">3 steps to revive a boring email newsletter</a> </p> <p class="diigo-description">There are three simple steps to freshening up your email newsletter. </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a> <a href="http://www.diigo.com/user/plantoengage/testing">testing</a> <a href="http://www.diigo.com/user/plantoengage/analysis">analysis</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.copyblogger.com/persuasive-writing">Ten Timeless Persuasive Writing Techniques</a> </p> <p class="diigo-description"> there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/copywriting">copywriting</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.emailonacid.com/blog/details/C13/stop_hotmail_from_replacing_your_special_characters?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+EmailonAcid+%28Email+on+Acid+Blog%29">Hotmail Fix | HTML Email | Special Characters</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a> <a href="http://www.diigo.com/user/plantoengage/hotmail">hotmail</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.campaignmonitor.com/blog/post/3682/animated-gif-support-in-email/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CampaignMonitor+%28Campaign+Monitor+Blog+Combined%29">Animated GIFs in email: A new approach to an old format</a> </p> <p class="diigo-description">Animated GIFs are going through a renaissance. In the last few months, we've seen them resurrected from the cringe-worthy virtual graveyard of 'Under Construction' banners and funny profile pics, to be redefined as fine art. This trend is particularly relevant to email design, where GIFs and CSS animations are the only way to add moving images, given the poor video support across the most popular email clients.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/design">design</a> <a href="http://www.diigo.com/user/plantoengage/animated_gifs">animated_gifs</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.whatcounts.com/2012/04/anatomy-of-an-ab-test-marketing-over-coffee/?referrer=GameChanger-2012-04-19&utm_source=WhatCountsEmail&utm_medium=GameChanger%20Weekly%20Newsletter%20List&utm_campaign=2012-04-19%20Weekly%20Newsletter">Anatomy of an A/B Test: Marketing Over Coffee</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/testing">testing</a> <a href="http://www.diigo.com/user/plantoengage/cases">cases</a></p> </li> </ul><p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/plantoengage'>here</a>.</p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mvov-a8S1Ck:isVgkkmgpWQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mvov-a8S1Ck:isVgkkmgpWQ:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=mvov-a8S1Ck:isVgkkmgpWQ:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mvov-a8S1Ck:isVgkkmgpWQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/mvov-a8S1Ck" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/05/recommended-reading-weekly.html tag:typepad.com,2003:post-6a00d83452a5d869e2016766639b11970b 2012-05-10T13:22:19+02:00 2012-05-10T13:22:58+02:00

Yesterday I presented a webinar on building effective email campaigns. You can find the recording here: Also, make sure to register for the International Email Marketing Summit on May 16th. You'll get a lot more really practical email marketing tips on how to build effective email marketing campaigns. The timing...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>Yesterday I presented a webinar on building effective email campaigns. You can find the recording here:</p> <p><iframe frameborder="0" height="360" src="http://www.youtube.com/embed/ch8kykUEc8w" width="480"></iframe></p> <p>Also, make sure to register for the <a href="http://www.internationalemailmarketingsummit.com/?utm_source=berelevant&amp;utm_medium=mediasponsor&amp;utm_campaign=20120516">International Email Marketing Summit on May 16th</a>. You'll get a lot more really practical email marketing tips on how to build effective email marketing campaigns. The timing of the event is geared towards a European audience, so if the hours don't work for you, register anyway as all the sessions will be available on-demand right after the live presentation.</p> <p><a href="http://www.internationalemailmarketingsummit.com/?utm_source=berelevant&amp;utm_medium=mediasponsor&amp;utm_campaign=20120516">Check out the agenda here</a></p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=YHq6ocwZKek:Ev659VwlsP8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=YHq6ocwZKek:Ev659VwlsP8:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=YHq6ocwZKek:Ev659VwlsP8:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=YHq6ocwZKek:Ev659VwlsP8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/YHq6ocwZKek" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/05/elements-of-a-successful-email-campaign.html