tag:typepad.com,2003:weblog-254976 2013-05-22T14:38:00+02:00 by Tamara Gielen TypePad tag:typepad.com,2003:post-6a00d83452a5d869e2017eeb438840970d 2013-05-22T14:38:00+02:00 2013-05-22T14:38:00+02:00

On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view Kath's session on "How to maximise communications at key touch points in the customer lifecycle" below: A BrightTALK Channel

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>On May 14th, Kath Pay and myself hosted the 1st edition of the <a href="http://events.plantoengage.com/summit.html" target="_blank">International Lifecycle Summit</a>. You can <a href="http://events.plantoengage.com/summit.html" target="_blank">view the recorded webinars on-demand here</a>.</p> <p>You can view Kath's session on "How to maximise communications at key touch points in the customer lifecycle" below:</p> <object data="https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf" height="441" type="application/x-shockwave-flash" width="472"> <param name="movie" value="https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf"></param> <param name="allowscriptaccess" value="always"></param> <param name="allowfullscreen" value="true"></param> <param name="wmode" value="transparent"></param> <param name="flashvars" value="channelid=8461&amp;commid=74469&amp;autoStart=false&amp;fromdc=false&amp;css="></param><a href="https://www.brighttalk.com/channel/8461">A BrightTALK Channel</a> </object></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=cPAjRifj4gU:lbD6oyPFkKM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=cPAjRifj4gU:lbD6oyPFkKM:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=cPAjRifj4gU:lbD6oyPFkKM:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=cPAjRifj4gU:lbD6oyPFkKM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/cPAjRifj4gU" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/05/how-to-maximise-communications-at-key-touch-points-in-the-customer-lifecycle.html tag:typepad.com,2003:post-6a00d83452a5d869e2017eeb43846a970d 2013-05-20T12:34:00+02:00 2013-05-20T12:34:00+02:00

On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view Dave Scott's (Marketfish) session on "The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics" below: A BrightTALK Channel

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>On May 14th, Kath Pay and myself hosted the 1st edition of the <a href="http://events.plantoengage.com/summit.html" target="_blank">International Lifecycle Summit</a>. You can <a href="http://events.plantoengage.com/summit.html" target="_blank">view the recorded webinars on-demand here</a>.</p> <p>You can view Dave Scott's (Marketfish) session on "The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics" below:</p> <object data="https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf" height="441" type="application/x-shockwave-flash" width="472"> <param name="movie" value="https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf"></param> <param name="allowscriptaccess" value="always"></param> <param name="allowfullscreen" value="true"></param> <param name="wmode" value="transparent"></param> <param name="flashvars" value="channelid=8461&amp;commid=74455&amp;autoStart=false&amp;fromdc=false&amp;css="></param><a href="https://www.brighttalk.com/channel/8461">A BrightTALK Channel</a> </object></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=XzG-GJRtLgU:HwuRtiZ2P_g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=XzG-GJRtLgU:HwuRtiZ2P_g:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=XzG-GJRtLgU:HwuRtiZ2P_g:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=XzG-GJRtLgU:HwuRtiZ2P_g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/XzG-GJRtLgU" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/05/the-mathematics-of-marketing-and-7-tried-and-true-lead-gen-tactics.html tag:typepad.com,2003:post-6a00d83452a5d869e2017eeb4386e0970d 2013-05-19T16:36:00+02:00 2013-05-19T16:36:00+02:00

On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view Thomas Bailey's (Teradata eCircle) session on "How to create customer-focused communications and increase customer engagement" below: A BrightTALK Channel

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>On May 14th, Kath Pay and myself hosted the 1st edition of the <a href="http://events.plantoengage.com/summit.html" target="_blank">International Lifecycle Summit</a>. You can <a href="http://events.plantoengage.com/summit.html" target="_blank">view the recorded webinars on-demand here</a>.</p> <p>You can view Thomas Bailey's (Teradata eCircle) session on "How to create customer-focused communications and increase customer engagement" below:</p> <object data="https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf" height="441" type="application/x-shockwave-flash" width="472"> <param name="movie" value="https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf"></param> <param name="allowscriptaccess" value="always"></param> <param name="allowfullscreen" value="true"></param> <param name="wmode" value="transparent"></param> <param name="flashvars" value="channelid=8461&amp;commid=74461&amp;autoStart=false&amp;fromdc=false&amp;css="></param><a href="https://www.brighttalk.com/channel/8461">A BrightTALK Channel</a> </object></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=p1itPSv2Qs8:Ixs8dMvGJn8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=p1itPSv2Qs8:Ixs8dMvGJn8:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=p1itPSv2Qs8:Ixs8dMvGJn8:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=p1itPSv2Qs8:Ixs8dMvGJn8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/p1itPSv2Qs8" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/05/how-to-create-customer-focused-communications-and-increase-customer-engagement.html tag:typepad.com,2003:post-6a00d83452a5d869e20191023c1229970c 2013-05-17T12:28:46+02:00 2013-05-17T12:33:32+02:00

On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view my session on "Email as the cornerstone of a solid eCRM strategy: what works and what doesn't?" below: A BrightTALK Channel

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>On May 14th, Kath Pay and myself hosted the 1st edition of the <a href="http://events.plantoengage.com/summit.html" target="_blank">International Lifecycle Summit</a>. You can <a href="http://events.plantoengage.com/summit.html" target="_blank">view the recorded webinars on-demand here</a>.</p> <p>You can view my session on "Email as the cornerstone of a solid eCRM strategy: what works and what doesn't?" below:</p> <p>&nbsp;</p> <object type='application/x-shockwave-flash' data='https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf' width='472' height='441'><param name='movie' value='https://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf'></param><param name='allowscriptaccess' value='always'></param><param name='allowfullscreen' value='true'></param><param name='wmode' value='transparent'></param><param name='flashvars' value='channelid=8461&commid=74467&autoStart=false&fromdc=false&css='></param><a href='https://www.brighttalk.com/channel/8461'>A BrightTALK Channel</a></object></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=e5__q8NBkLE:gownYnrOv3Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=e5__q8NBkLE:gownYnrOv3Q:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=e5__q8NBkLE:gownYnrOv3Q:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=e5__q8NBkLE:gownYnrOv3Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/e5__q8NBkLE" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/05/email-as-the-cornerstone-of-a-solid-ecrm-strategy-what-works-and-what-doesnt.html tag:typepad.com,2003:post-6a00d83452a5d869e201910235baaa970c 2013-05-16T17:12:54+02:00 2013-05-16T17:12:54+02:00

The below infographic (courtesy of Red Eye International) outlines some of the biggest influences on email marketing, showing how it has evolved from a mass marketing approach to a highly targeted form of marketing automation.

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>The below infographic (<a href="http://www.redeye.com/infographic-the-evolution-of-email-marketing" target="_blank">courtesy of Red Eye International</a>) outlines some of the biggest influences on email marketing, showing how it has evolved from a mass marketing approach to a highly targeted form of marketing automation.</p> <p> <a class="asset-img-link" href="http://emailmarketing.typepad.com/.a/6a00d83452a5d869e2017eeb3d1c40970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Evolution-of-email-marketing" class="asset asset-image at-xid-6a00d83452a5d869e2017eeb3d1c40970d" src="http://emailmarketing.typepad.com/.a/6a00d83452a5d869e2017eeb3d1c40970d-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Evolution-of-email-marketing"></img></a><br><br></p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=_lkDMa9lP-A:mwoPlO6wx4A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=_lkDMa9lP-A:mwoPlO6wx4A:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=_lkDMa9lP-A:mwoPlO6wx4A:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=_lkDMa9lP-A:mwoPlO6wx4A:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/_lkDMa9lP-A" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/05/infographic-the-evolution-of-email-marketing.html tag:typepad.com,2003:post-6a00d83452a5d869e2017eea21f059970d 2013-04-10T13:54:42+02:00 2013-05-17T12:13:16+02:00

Kath Pay and myself are planning two online events in the coming months - which are completely free to attend! Make sure to sign up to the mailinglist to find out when we open registrations! May 14, 2013: International Lifecycle Summit @ your desk (the recorded sessions are now available...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>Kath Pay and myself are planning two online events in the coming months - which are <strong>completely free to attend!</strong> Make sure to sign up to the mailinglist to find out when we open registrations!</p> <ul> <li>May 14, 2013: <strong><a href="http://events.plantoengage.com/summit.html" target="_blank">International Lifecycle Summit @ your desk</a> (the recorded sessions are now available to watch on-demand)</strong></li> <li>June 20, 2013:<strong> <a href="http://events.plantoengage.com/email-summit.html" target="_blank">International Email Marketing Summit @ your desk</a></strong></li> </ul> <p>What to expect?</p> <p>A full day of educational webinars on various topics related to either lifecycle marketing or email marketing. <a href="http://www.brighttalk.com/summit/1977" target="_blank">Check out the presentations of our last Email Marketing Summit here</a>.</p> <p><strong>Interested in sponsoring one these events?</strong> Contact us at <a href="mailto:hello@plantoengage.com" target="_self">hello@plantoengage.com</a></p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=FVqXOueoxSA:7Jp_tkgxWQc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=FVqXOueoxSA:7Jp_tkgxWQc:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=FVqXOueoxSA:7Jp_tkgxWQc:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=FVqXOueoxSA:7Jp_tkgxWQc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/FVqXOueoxSA" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/04/two-events-you-dont-want-to-miss.html tag:typepad.com,2003:post-6a00d83452a5d869e2017c385ca2d2970b 2013-04-05T11:30:42+02:00 2013-04-05T11:30:42+02:00

Does CTA length affect CTRs? tags: tw tg design cta testing Posted from Diigo. The rest of my favorite links are here.

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.redeye.com/does-cta-button-length-effect-ctrs/?utm_source=Redeye&utm_medium=Email&utm_campaign=CS-Monarch-April">Does CTA length affect CTRs?</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="https://www.diigo.com/user/plantoengage/tw">tw</a> <a href="https://www.diigo.com/user/plantoengage/tg">tg</a> <a href="https://www.diigo.com/user/plantoengage/design">design</a> <a href="https://www.diigo.com/user/plantoengage/cta">cta</a> <a href="https://www.diigo.com/user/plantoengage/testing">testing</a></p> </li> </ul><p class="diigo-ps">Posted from <a href='https://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='https://www.diigo.com/user/plantoengage'>here</a>.</p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=YiO6McjbT9w:Giwn52C_Yw4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=YiO6McjbT9w:Giwn52C_Yw4:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=YiO6McjbT9w:Giwn52C_Yw4:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=YiO6McjbT9w:Giwn52C_Yw4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/YiO6McjbT9w" height="1" width="1"/> http://www.b2bemailmarketing.com/2013/04/recommended-reading-04052013.html