Be Relevant! Email Marketing Blogtag:typepad.com,2003:weblog-2549762012-01-22T09:31:12+01:00by Tamara GielenTypePadRecommended Reading (weekly)tag:typepad.com,2003:post-6a00d83452a5d869e2016760e99eb2970b2012-01-22T09:31:12+01:002012-01-22T09:31:12+01:00How to Build an Email List - Ask the Experts Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches? tags: list-growth tg Posted from Diigo. The rest of my favorite links are here.Tamara Gielen<ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://emailcritic.com/2012/01/how-to-build-an-email-list">How to Build an Email List - Ask the Experts</a> </p> <p class="diigo-description">Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/list-growth">list-growth</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mAWnvljbRtg:axQYVCbUOKY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mAWnvljbRtg:axQYVCbUOKY:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=mAWnvljbRtg:axQYVCbUOKY:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mAWnvljbRtg:axQYVCbUOKY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/mAWnvljbRtg" height="1" width="1"/>http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-3.htmlRecommended Reading (weekly)tag:typepad.com,2003:post-6a00d83452a5d869e20162ff993152970d2012-01-15T09:31:32+01:002012-01-15T09:31:32+01:006 Mistakes to Avoid in Email Testing Email marketing makes testing very simple and accurate. Best of all, results come back in 24 hours. But there are several mistakes that many email marketers make when testing. Here are six of them tags: testing tg Posted from Diigo. The rest of...Tamara Gielen<ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.emarketingandcommerce.com/article/6-mistakes-avoid-email-testing/1">6 Mistakes to Avoid in Email Testing</a> </p> <p class="diigo-description">Email marketing makes testing very simple and accurate. Best of all, results come back in 24 hours. But there are several mistakes that many email marketers make when testing. Here are six of them</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/testing">testing</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=8lLjJxLdktE:h_XQv9pnUxw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=8lLjJxLdktE:h_XQv9pnUxw:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=8lLjJxLdktE:h_XQv9pnUxw:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=8lLjJxLdktE:h_XQv9pnUxw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/8lLjJxLdktE" height="1" width="1"/>http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-2.htmlRecommended Reading (weekly)tag:typepad.com,2003:post-6a00d83452a5d869e20168e52c312d970c2012-01-08T09:31:15+01:002012-01-08T09:31:15+01:00The Quirks of Japan’s Opt-In Email Marketing Legislation In 2009 the Japanese government changed its email marketing policy from an “opt-out” similar to the USA’s CAN-SPAM Act to an “opt-in” legislation that bears more resemblance to the stricter European Union regulations. There are various aspects in the "Regulation of Transmission...Tamara Gielen<ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.benchmarkemail.com/blogs/detail/the-quirks-of-japans-opt-in-email-marketing-legislation">The Quirks of Japan’s Opt-In Email Marketing Legislation</a> </p> <p class="diigo-description">In 2009 the Japanese government changed its email marketing policy from an “opt-out” similar to the USA’s CAN-SPAM Act to an “opt-in” legislation that bears more resemblance to the stricter European Union regulations. There are various aspects in the "Regulation of Transmission of Specified Electronic Mail" legislation that must be noted by all email marketers with Japanese subscribers on their lists</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/legislation">legislation</a> <a href="http://www.diigo.com/user/plantoengage/japan">japan</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.email-marketing-reports.com/iland/2011/12/popovers.html">Popover email sign-up forms: best practices and advice</a> </p> <p class="diigo-description">Obviously a lot depends on context and application but experts report many websites seeing significant sign-up rate increases after implementing a popover.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/list-growth">list-growth</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/popover">popover</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=nrHKG1qR9vI:TRMkkKz30xo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=nrHKG1qR9vI:TRMkkKz30xo:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=nrHKG1qR9vI:TRMkkKz30xo:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=nrHKG1qR9vI:TRMkkKz30xo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/nrHKG1qR9vI" height="1" width="1"/>http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-1.htmlHow To Generate Leads With Social and Email Marketingtag:typepad.com,2003:post-6a00d83452a5d869e20162ff0ca8b0970d2012-01-05T11:25:58+01:002012-01-05T15:30:35+01:00Next Tuesday (January 10) I will be presenting a webinar called "How To Generate Leads With Social and Email Marketing", as part of BrightTalk's Demand Generation Summit. In this webinar, I will will cover trends, best practices and tactics to generate leads via social media (Twitter, Facebook, blogs, communities etc)...Tamara Gielen
<div xmlns="http://www.w3.org/1999/xhtml"><p>Next Tuesday (January 10) I will be presenting a webinar called "<a href="http://www.brighttalk.com/webcast/43/38079" target="_blank">How To Generate Leads With Social and Email Marketing</a>", as part of BrightTalk's <a href="http://www.brighttalk.com/summit/1699" target="_blank">Demand Generation Summit</a>.</p>
<p>In this webinar, I will will cover <strong>trends, best practices and tactics to generate leads</strong> via social media (Twitter, Facebook, blogs, communities etc) and <strong>how to nurture and convert those leads</strong> into paying customers.</p>
<object type='application/x-shockwave-flash' data='http://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf' width='472' height='441'><param name='movie' value='http://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf'></param><param name='allowscriptaccess' value='always'></param><param name='allowfullscreen' value='true'></param><param name='wmode' value='transparent'></param><param name='flashvars' value='channelid=43&commid=38079&autoStart=false&fromdc=false&css='></param><a href='http://www.brighttalk.com/channel/43'>A BrightTALK Channel</a></object>
<br /><br />
<p>Other webinars included in this summit are:</p>
<ul>
<li>The Ins and Outs of B2B Email Deliverability <em>by Kath Pay, Plan to Engage</em></li>
<li>Demand Generation in 2015 <em>by Andrew Gaffney, DemandGen Report</em></li>
<li>How to Create an Inbound Marketing Machine <em>by Mike Volpe, CMO, Hubspot </em> </li>
<li>Using Search Marketing for Demand Generation <em>by David Rodnitzky, CEO, PPC Associates </em> </li>
<li>Capitalizing on Digital Body Language <em>by Christine Crandell, President, New Business Strategies</em></li>
</ul>
<ul>
</ul></div>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=rTaeett_XPo:5nFdmtiant8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=rTaeett_XPo:5nFdmtiant8:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=rTaeett_XPo:5nFdmtiant8:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=rTaeett_XPo:5nFdmtiant8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/rTaeett_XPo" height="1" width="1"/>http://www.b2bemailmarketing.com/2012/01/how-to-generate-leads-with-social-and-email-marketing.htmlRecommended Reading (weekly)tag:typepad.com,2003:post-6a00d83452a5d869e201675fc9175e970b2012-01-01T09:31:27+01:002012-01-01T09:31:27+01:00Launching iOS apps from an Email Newsletter The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message tags: design mobile tg...Tamara Gielen<ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.trendlineinteractive.com/2011/09/launching-ios-apps-from-an-email-newsletter/#axzz1hpYQwuc2">Launching iOS apps from an Email Newsletter</a> </p> <p class="diigo-description">The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/design">design</a> <a href="http://www.diigo.com/user/plantoengage/mobile">mobile</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/apps">apps</a></p> </li> <li> <p class="diigo-link"> <a href="http://litmus.com/blog/graymail-features-roll-out">Graymail Features Roll Out to Hotmail Users</a> </p> <p class="diigo-description">the only feature that has been automatically enabled by Hotmail. Sweep and Schedule cleanup require action on behalf of the user before messages are moved. While some types of communications are assigned suggested categories, they remain in the inbox as usual. </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/hotmail">hotmail</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/deliverability">deliverability</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=_Z1c7vAhrww:E9GeXghNTlk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=_Z1c7vAhrww:E9GeXghNTlk:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=_Z1c7vAhrww:E9GeXghNTlk:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=_Z1c7vAhrww:E9GeXghNTlk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/_Z1c7vAhrww" height="1" width="1"/>http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly.htmlEmail Continues To Be An Essential Part Of The Online Marketing Mixtag:typepad.com,2003:post-6a00d83452a5d869e20154389f5ebe970c2011-12-21T10:41:01+01:002011-12-21T10:41:42+01:00Emailvision released the results of a survey revealing interesting insights regarding perceptions on and use of email as an important part of the marketing mix. The research was conducted by Emailvision in November 2011. 700 organizations from 10 countries (UK, US, France, Germany,Spain, Italy, Belgium, Netherlands, Scandinavia and Switzerland) were...Tamara Gielen<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.prnewswire.com/news-releases/emailvision-global-survey-shows-that-85-of-online-marketers-believe-they-can-do-more-with-customer-data-135909873.html" target="_self">Emailvision released the results of a survey</a> revealing interesting insights regarding perceptions on and use of email as an important part of the marketing mix. </p>
<p>The research was conducted by Emailvision in November 2011. 700 organizations from 10 countries (UK, US, France, Germany,Spain, Italy, Belgium, Netherlands, Scandinavia and Switzerland) were surveyed. </p>
<p>Key findings:</p>
<ul>
<li>Email continues to grow in importance to the overall marketing mix: <strong>89.2% of respondents stated that email remains the same or more important to their overall marketing strategy</strong> versus 2 years ago </li>
<li>Customer data is still underutilized: While marketers perceive email as a strong, high-ROI channel, <strong>85% recognize that they are not fully leveraging the available customer data </strong>provided by their campaigns </li>
<li>While targeting and personalization are perceived as essential, few are fully implementing them into their campaigns: 97% of survey responders believe these are the most important factors in achieving the best response rates yet <strong>only 20% of those questioned said they were personalizing all of the emails they send</strong></li>
</ul>
<p>Emailvision has found that use of customer intelligence drives up to 30% higher click-through and response rates, in turn increasing ROI for each campaign.</p>
<p>The survey data confirms that marketers are ready to stop sending ‘one size fits all’ campaigns to their entire customer base, realizing that more targeted and relevant online marketing campaigns will increase their success rates.</p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=2s9oVR5AYS4:pQg-htpCIKU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=2s9oVR5AYS4:pQg-htpCIKU:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=2s9oVR5AYS4:pQg-htpCIKU:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=2s9oVR5AYS4:pQg-htpCIKU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/2s9oVR5AYS4" height="1" width="1"/>http://www.b2bemailmarketing.com/2011/12/email-continues-to-be-an-essential-part-of-the-online-marketing-mix.htmlIs Email Dead? Nah...tag:typepad.com,2003:post-6a00d83452a5d869e20162fe08dab0970d2011-12-19T15:09:42+01:002011-12-19T15:09:42+01:00Source: MakeUseOf.comTamara Gielen<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://emailmarketing.typepad.com/.a/6a00d83452a5d869e20162fe08d36e970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Emaildead1" class="asset asset-image at-xid-6a00d83452a5d869e20162fe08d36e970d" src="http://emailmarketing.typepad.com/.a/6a00d83452a5d869e20162fe08d36e970d-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Emaildead1"></img></a></p>
<p> </p>
<p>Source: <a href="http://www.makeuseof.com/tech-fun/is-email-dead-2/" target="_blank">MakeUseOf.com</a></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=ROWQdQloQo0:Q5kFVRnt3NA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=ROWQdQloQo0:Q5kFVRnt3NA:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=ROWQdQloQo0:Q5kFVRnt3NA:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=ROWQdQloQo0:Q5kFVRnt3NA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/ROWQdQloQo0" height="1" width="1"/>http://www.b2bemailmarketing.com/2011/12/is-email-dead-nah.html