BeRelevant!

links for 2009-11-21

2009-11-21T22:01:55+01:00

Key Trends in B2B: Webinar Recap

This post is the Coles-notes version of Brian Walker of Forrester Research’s presentation "Key Trends in B2B eCommerce: From Fulfilling Demand To Creating Demand"

(tags: b2b)
Which Type of Landing Experience is Right for You?

The type of landing experience that’s best for you depends on the situation. Check out these guidelines to make sense out of the options

(tags: landing_pages)
Coupons Boost E-Mail Open Rate

There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not. Open rates of around 24% to 25% for coupon e-mails dropped to just 16% to 18% for noncoupon campaigns, according to Experian.

(tags: study)
Matures Are Prolific E-Mailers

seniors aged 65 and older ("Matures") have made the Internet an integral part of their everyday lives. In a recent study, 77% report that they shop online. Matures lead all other generational groups when it comes to online activity, 94% regularly using email, 71% go to the Internet to look up health and medical information, 70% read news, and 59% manage their finances and banking. In addition, 47% of online Matures regularly play free online games.

(tags: study)

links for 2009-11-19

2009-11-19T22:01:00+01:00

Managing Your Email Subscribers' Expectations During The Holidays | Email Responsibly

Zappos.com does a great job at managing their email subscribers' expectations – they notified their email subscribers about what they can expect to see in their inbox from Zappos.com this holiday season.

(tags: cases frequency tactics)
Eight Tips for Effective E-mail Preheaders

When you use the preheader to expand on the subject line, add a secondary offer, or emphasize a deadline, you help the reader decide quickly what to do with the message. The easier you make your e-mail to open, read, and interact with, the more valuable it becomes to your subscribers.

(tags: tactics preheader snippet)
Design Tip of the Week: Email Rendering in Yahoo!

Exact Target provides some great tips to consider when building your email campaign in order to create the best experience possible for Yahoo! subscribers.  

(tags: design yahoo)
Email deliverability resources, sites, services, tools etc.

Mark Brownlow compiled a list of 192 deliverability resources

(tags: deliverability)
Tips for crafting emails that subscribers love to open

Email forces you to be concise, but "concise" does not exclude "elegant". Inject some life into your messages so that they read like a note from a friend. Always give readers something else to do if they don't want to act on your offer

(tags: tactics)
Where does your email really go?

When you send an email out, though, it may be going to a Yahoo! domain address, then forwarded on to a Gmail domain address and finally rendered in Outlook 2007. What can you do to ensure that your mail has the highest rate of making it to its final destination regardless of the cyber hops in the middle?

(tags: tactics deliverability list_management)

links for 2009-11-18

2009-11-18T18:05:04+01:00

More Evidence E-mail’s Not Dead

Someone forgot to tell small-business owners e-mail is dead. According to a just-released survey done by Hurwitz & Associates on behalf of e-mail service provider Campaigner, 46% of businesses with 20 employees or fewer use e-mail marketing today and of those who don’t, 36% plan to begin doing so in the coming year.

(tags: study)

links for 2009-11-16

2009-11-16T22:00:51+01:00

Writing effective email copy - Blog - Campaign Monitor

In this post Campaign Monitor's Ros Hodgekiss highlights some considerations when writing effective email copy, including tone, personality, keeping it concise, offering value to the reader and testing.

(tags: copywriting)

links for 2009-11-15

2009-11-15T22:00:45+01:00

Digital Marketing Mixer Lessons

33 top digital marketing tips & best quotes of the event

(tags: events)
Future of deliverability: 5. Sender reputation and B2B email marketing

It is true to say that reputation-based filtering plays a smaller role in B2B than it does in B2C. But that doesn't mean reputation is irrelevant in B2B. The idea that B2B deliverability is only about content filtering is a myth. Here are three reasons why B2B marketers also need to worry about their sender reputation.

(tags: deliverability b2b)
Cisco Launches WebEx Mail

What? Another one?
Email's Antisocial Sin

Some have referred to what we are observing in social media as a revolution. For marketers, the revolution lies not in the tools, not in the speed, not even in the ability of consumers to communicate with each other. For marketers, the revolution is that the focus of marketing is changing from selling to serving. Good marketing is increasingly less about creating compelling messages and more about providing excellent customer service.

(tags: strategy)
Lead-Gen Revamp with Automation and Scoring: 7 Steps to 190% Increase in Sales Conversions

See how a software company combined segmentation, lead scoring, automated nurturing campaigns and more to develop robust prospect profiles, segment their database and deliver the most relevant information to prospects. Through better lead qualification, they’ve seen their sales conversion rates jump 190%.

(tags: lead_nurturing segmentation lead_scoring cases)
Ways To Increase Conversions From Seniors

how can you help turn seniors' purchase intent into dollars for your business? Some modifications of your emails and online shopping experience can take you a long way towards this goal.

(tags: seniors design)
Using Product Reviews to Boost Subscriber Engagement & Conversions

Bronto's Julie Waite looks at some creative ways you can tie product reviews into your email marketing campaigns, along with some examples…

(tags: product_reviews engagement)
MarketingSherpa: New Chart: Email Spending Sped Up as the Economy Slowed

Email has not only been spared the ax that fell heavily on most marketing budget line items, it seems to have actually benefited from the down economy.

(tags: study)
Removing 'Unengaged' Is Key to Deliverability, Too

If you do nothing to control or re-engage your inactive subscribers, this segment can grow large enough to trigger ISP filtering or blocking. Even your most engaged subscribers wouldn't receive your messages if that happens, because your sender reputation is so poor, your messages won't reach their inboxes. So, your reputation, your deliverability, and ultimately the health of your e-mail program are in jeopardy.

(tags: deliverability engagement)
Design Tip of the Week: Email Rendering in Gmail

Andrea Smith provides some great tips to consider when building your email campaign in order to create the best experience possible for Gmail subscribers.  

(tags: design gmail)

Full-Day Workshop: What's Working Now in Email Marketing

2009-11-15T17:13:35+01:00

Join Jeanne Jennings and myself for a full-day email marketing workshop organized by ClickZ on Monday, February 1, 2010 in Miami, FL.

Jeanne and I will guide you through real-life examples of how a wide variety of businesses are implementing small changes which are increasing both the effectiveness and profitability of their campaigns. More details here.

Register today and save up to $200 - now through Nov. 20 with our advanced rate. You can also lock in an additional $100 savings today when you use discount code: CL100.

links for 2009-11-05

2009-11-05T22:00:42+01:00

Email software popularity: 5 lessons for your list

Mark Brownlow explains why there is value to knowing exactly where your emails are viewed

(tags: analysis metrics design email_clients)