tag:typepad.com,2003:weblog-254976 2012-02-06T15:29:51+01:00 by Tamara Gielen TypePad tag:typepad.com,2003:post-6a00d83452a5d869e2016761cd69a7970b 2012-02-06T15:29:51+01:00 2012-02-06T15:29:51+01:00

GetResponse just published their latest “The State Of Email Marketing In SMBs. 2011 Report”. The study analyzes the implementation of the most popular email marketing practices, strategies and trends amongst the SMB marketers. Key findings The majority of respondents follow best practices and legal compliance regarding the subscription-based lead generation...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>GetResponse just published their latest “<a href="http://www.getresponse.com/learning-center/reports/the-state-of-email-marketing.html" target="_blank">The State Of Email Marketing In SMBs. 2011 Report</a>”.</p> <p>The study analyzes the implementation of the most popular email marketing practices, strategies and trends amongst the SMB marketers.</p> <p><strong>Key findings</strong></p> <ul> <li>The majority of respondents follow best practices and legal compliance regarding the subscription-based lead generation (79% respondents use sign up forms to build lists). </li> <li>Large number of respondents declare high deliverability rates (62% claim deliverability at 95%), low complaint ratio (69% claim complaints ratio below 0.02%) and effective delivery to major client inboxes (68%). </li> <li>Most respondents realize the importance of regular mailings (70%), personalization (58%), compelling subject line (68%), and stats analysis (61%). </li> <li>Only 50% of the researched marketers integrate email with social media channel – a surprisingly low result, given the recent interest in the multi-channel marketing.  </li> </ul> <p><strong>Results by Size</strong>  </p> <ul> <li><strong>Companies with 0-10 employees </strong><br>This segment got the weakest results in the area of segmentation (32%) and reactivation campaigns (25%). Only 41% include social sharing icons in their newsletters.</li> <li><strong>Companies with 11-250 employees</strong> <br>This segment performs best against other companies in contact acquisition via Facebook (82%). However this group has the lowest percentage in delivering newsletters in all major clients inbox (66%)</li> <li><strong>Companies with 250-500 employees </strong><br>This group stands out in using advanced segmentation techniques (72%) and split tests the most (78%). They performed worst, compared to the other groups, in getting their average complaint ratio below 0.2% (only 64%).</li> <li><strong>Companies with more than 500 employees </strong><br>This group definitely stands out in collecting contacts offline, e.g. at tradeshows, stores, using paper sign-up forms (above 75%). Also almost 90% of respondents check and analyze stats on the newsletters they send.</li> </ul> <p><strong>Results by Industry</strong></p> <p>Publishing and hi-tech are the top-ranking sectors. They are the most advanced in email marketing and in using best practices in their email campaigns. The lowest-ranking are non-profit organizations.</p> <p>The study was conducted over a period of two weeks: November 14-28, 2011 and researched 600 respondents classified in 4 groups based on the business unit size and in 13 groups based on industry type.</p> <p><a href="http://www.getresponse.com/learning-center/reports/the-state-of-email-marketing.html" target="_blank">Get the full report</a>.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=-ltd-GUurJ4:2nN_pgquPRU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=-ltd-GUurJ4:2nN_pgquPRU:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=-ltd-GUurJ4:2nN_pgquPRU:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=-ltd-GUurJ4:2nN_pgquPRU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/-ltd-GUurJ4" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/02/the-state-of-email-marketing-in-smbs-2011-report.html tag:typepad.com,2003:post-6a00d83452a5d869e2016300c10b5c970d 2012-02-05T09:31:14+01:00 2012-02-05T09:31:14+01:00

Birthday email whitepaper with examples -tg tags: birthday_emails tg 6 things subscribers need to hear you say -tg Well I believe that relationships are built on trust. And trust is gained by delivering on clear expectations. With email marketing, this means making promises to new subscribers up-front and then delivering...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.emailmonday.com/birthday-email-whitepaper">Birthday email whitepaper with examples -tg</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/birthday_emails">birthday_emails</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.vision6.com.au/blog/6-things-subscribers-need-to-hear-you-say">6 things subscribers need to hear you say -tg</a> </p> <p class="diigo-description">Well I believe that relationships are built on trust. And trust is gained by delivering on clear expectations. With email marketing, this means making promises to new subscribers up-front and then delivering on these promises time and time again with all of your emails. So here’s a list of important things you should be saying to your subscribers to help build a long-term, meaningful relationship through email marketing.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/list-growth">list-growth</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.vision6.com.au/blog/how-to-engage-subscribers-with-video">How to engage subscribers with video animation -tg</a> </p> <p class="diigo-description">a very clever use of video that still manages to follow best practices for using animation in an email</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/video_email">video_email</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.silverpop.com/blogs/email-marketing/birthday-email-program-blueprint.html?spMailingID=2746446&spUserID=MTU5OTMxNDYwMAS2&spJobID=36810494&spReportId=MzY4MTA0OTQS1">Your Blueprint for Building a Birthday Email Program -tg</a> </p> <p class="diigo-description">A well-designed birthday email program has the potential to generate high ROI on a relatively low level of effort. Birthday emails also give you another opportunity to reach out to your customers with a highly relevant message.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/birthday_emails">birthday_emails</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.mediapost.com/publications/article/165698/nine-steps-to-getting-the-big-stuff-done.html">Nine Steps To Getting The Big Stuff Done -tg</a> </p> <p class="diigo-description">9 approaches to help you win over management, not just to get them to see things your way, but also to secure the resources you need</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/tactics">tactics</a> <a href="http://www.diigo.com/user/plantoengage/strategy">strategy</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.smartinsights.com/email-marketing/enewsletter-marketing/5-ways-to-improve-your-email-marketing-in-2012/#utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+smartinsights+(Smart+Insights++Succeed+Online)">5 ways to improve your email marketing in 2012</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/strategy">strategy</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/tactics">tactics</a></p> </li> <li> <p class="diigo-link"> <a href="http://econsultancy.com/uk/blog/8842-google-facebook-paypal-and-microsoft-join-forces-to-fight-phishing?utm_medium=twitter&utm_source=twitterfeed">Google, Facebook, PayPal and Microsoft join forces to fight phishing | Econsultancy</a> </p> <p class="diigo-description">Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/spam">spam</a> <a href="http://www.diigo.com/user/plantoengage/phishing">phishing</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://litmus.com/blog/background-colors-html-email?utm_source=twitter&utm_medium=social&utm_content=codetip&utm_campaign=blogpost">The Best Way to Code Background Colors for HTML Email - Litmus</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/background">background</a> <a href="http://www.diigo.com/user/plantoengage/code">code</a> <a href="http://www.diigo.com/user/plantoengage/html">html</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.retailemailblog.com/2012/01/design-hall-of-fame-2011-inductees.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+retailemailblogspot+(The+Retail+Email+Blog)">The Retail Email Blog: Design Hall of Fame: 2011 Inductees</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/animated_gifs">animated_gifs</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.getelastic.com/webinar-recap-i-know-i-should-be-testing-but">Webinar Recap: I Know I Should Be Testing, But… | Get Elastic Ecommerce Blog</a> </p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/personalities">personalities</a> <a href="http://www.diigo.com/user/plantoengage/testing">testing</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> </ul><p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/plantoengage'>here</a>.</p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=dA33AzoKCjM:WDynAlRmAA0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=dA33AzoKCjM:WDynAlRmAA0:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=dA33AzoKCjM:WDynAlRmAA0:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=dA33AzoKCjM:WDynAlRmAA0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/dA33AzoKCjM" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/02/recommended-reading-weekly.html tag:typepad.com,2003:post-6a00d83452a5d869e20167619c4630970b 2012-02-03T16:12:53+01:00 2012-02-03T16:12:53+01:00

Email open rates for the first half of 2011 averaged 22.47% (Email Marketing Metrics Report Australia by Vision6). Whilst metrics provide a benchmark for you to compare against, it's important you set your own benchmarks based on the performance of your own email campaigns. Declining email open rates is a...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><p>Email open rates for the first half of 2011 averaged 22.47% (<a href="http://www.vision6.com.au/metrics/" target="_blank">Email Marketing Metrics Report Australia by Vision6</a>).</p> <p>Whilst metrics provide a benchmark for you to compare against, it's important you set your own benchmarks based on the performance of your own email campaigns.</p> <p>Declining email open rates is a sign you are losing the attention of your subscribers and once you start losing attention, it’s very difficult to get it back.</p> <p>So <a href="http://www.vision6.com.au/blog/3-surefire-ways-to-improve-email-open-rates/" target="_blank">here are some practical tips you can apply right now to help improve open rates</a> for your next campaign.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=DLYyOr_J_cs:K5F9qJadcCU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=DLYyOr_J_cs:K5F9qJadcCU:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=DLYyOr_J_cs:K5F9qJadcCU:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=DLYyOr_J_cs:K5F9qJadcCU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/DLYyOr_J_cs" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/02/australian-email-marketing-metrics-report.html tag:typepad.com,2003:post-6a00d83452a5d869e201676145f084970b 2012-01-29T09:31:15+01:00 2012-01-29T09:31:15+01:00

If the email’s legal, it can’t be spam. Can it? Legal compliance is not the main factor used by those who manage incoming mail (ISPs, webmail services and IT departments) to decide if your email should be delivered to the inbox or cast into the nine circles of email hell...

Tamara Gielen <div xmlns="http://www.w3.org/1999/xhtml"><ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.email-marketing-reports.com/iland/2012/01/law_and_deliverability.html">If the email’s legal, it can’t be spam. Can it?</a> </p> <p class="diigo-description">Legal compliance is not the main factor used by those who manage incoming mail (ISPs, webmail services and IT departments) to decide if your email should be delivered to the inbox or cast into the nine circles of email hell (the junk folder). <p>Neither is legal compliance a key factor used by recipients to decide if your email is spam or a legitimate communication.</p> <p>So if it’s legal, you can indeed send it…but it’s not in itself a guarantee of either delivery or a positive reception.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/legals">legals</a> <a href="http://www.diigo.com/user/plantoengage/deliverability">deliverability</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> </ul><p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/plantoengage'>here</a>.</p></p></div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=X6Ph7cxIUmw:VlBBJyO6vEw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=X6Ph7cxIUmw:VlBBJyO6vEw:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=X6Ph7cxIUmw:VlBBJyO6vEw:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=X6Ph7cxIUmw:VlBBJyO6vEw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/X6Ph7cxIUmw" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-4.html tag:typepad.com,2003:post-6a00d83452a5d869e2016760e99eb2970b 2012-01-22T09:31:12+01:00 2012-01-22T09:31:12+01:00

How to Build an Email List - Ask the Experts Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches? tags: list-growth tg Posted from Diigo. The rest of my favorite links are here.

Tamara Gielen <ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://emailcritic.com/2012/01/how-to-build-an-email-list">How to Build an Email List - Ask the Experts</a> </p> <p class="diigo-description">Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/list-growth">list-growth</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mAWnvljbRtg:axQYVCbUOKY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mAWnvljbRtg:axQYVCbUOKY:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=mAWnvljbRtg:axQYVCbUOKY:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=mAWnvljbRtg:axQYVCbUOKY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/mAWnvljbRtg" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-3.html tag:typepad.com,2003:post-6a00d83452a5d869e20162ff993152970d 2012-01-15T09:31:32+01:00 2012-01-15T09:31:32+01:00

6 Mistakes to Avoid in Email Testing Email marketing makes testing very simple and accurate. Best of all, results come back in 24 hours. But there are several mistakes that many email marketers make when testing. Here are six of them tags: testing tg Posted from Diigo. The rest of...

Tamara Gielen <ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.emarketingandcommerce.com/article/6-mistakes-avoid-email-testing/1">6 Mistakes to Avoid in Email Testing</a> </p> <p class="diigo-description">Email marketing makes testing very simple and accurate. Best of all, results come back in 24 hours. But there are several mistakes that many email marketers make when testing. Here are six of them</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/testing">testing</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=8lLjJxLdktE:h_XQv9pnUxw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=8lLjJxLdktE:h_XQv9pnUxw:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=8lLjJxLdktE:h_XQv9pnUxw:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=8lLjJxLdktE:h_XQv9pnUxw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/8lLjJxLdktE" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-2.html tag:typepad.com,2003:post-6a00d83452a5d869e20168e52c312d970c 2012-01-08T09:31:15+01:00 2012-01-08T09:31:15+01:00

The Quirks of Japan’s Opt-In Email Marketing Legislation In 2009 the Japanese government changed its email marketing policy from an “opt-out” similar to the USA’s CAN-SPAM Act to an “opt-in” legislation that bears more resemblance to the stricter European Union regulations. There are various aspects in the "Regulation of Transmission...

Tamara Gielen <ul class="diigo-linkroll"> <li> <p class="diigo-link"> <a href="http://www.benchmarkemail.com/blogs/detail/the-quirks-of-japans-opt-in-email-marketing-legislation">The Quirks of Japan’s Opt-In Email Marketing Legislation</a> </p> <p class="diigo-description">In 2009 the Japanese government changed its email marketing policy from an “opt-out” similar to the USA’s CAN-SPAM Act to an “opt-in” legislation that bears more resemblance to the stricter European Union regulations. There are various aspects in the "Regulation of Transmission of Specified Electronic Mail" legislation that must be noted by all email marketers with Japanese subscribers on their lists</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/legislation">legislation</a> <a href="http://www.diigo.com/user/plantoengage/japan">japan</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a></p> </li> <li> <p class="diigo-link"> <a href="http://www.email-marketing-reports.com/iland/2011/12/popovers.html">Popover email sign-up forms: best practices and advice</a> </p> <p class="diigo-description">Obviously a lot depends on context and application but experts report many websites seeing significant sign-up rate increases after implementing a popover.</p> <p class="diigo-tags"> <span>tags:</span> <a href="http://www.diigo.com/user/plantoengage/list-growth">list-growth</a> <a href="http://www.diigo.com/user/plantoengage/tg">tg</a> <a href="http://www.diigo.com/user/plantoengage/popover">popover</a></p> </li> </ul><p class="diigo-ps">Posted from <a href="http://www.diigo.com">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/plantoengage">here</a>.</p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=nrHKG1qR9vI:TRMkkKz30xo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=nrHKG1qR9vI:TRMkkKz30xo:MDBa-xIzrxs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?i=nrHKG1qR9vI:TRMkkKz30xo:MDBa-xIzrxs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/b2bemailmarketing?a=nrHKG1qR9vI:TRMkkKz30xo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/b2bemailmarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/b2bemailmarketing/~4/nrHKG1qR9vI" height="1" width="1"/> http://www.b2bemailmarketing.com/2012/01/recommended-reading-weekly-1.html