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How to Set Up Goals in Google Analytics

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sat, 11 Jun 2022 11:52:00 -0700

A Guide To Help You Get Rich Quickly This Year

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In this video you're going to learn how to set up goals in google analytics on why this is probably the most important step for you to complete when you are setting up a Google Analytics account so goals measure how often users complete specific actions on your Web site or app and a goal represents a completed activity called a conversion that contributes to the success of your business.

So for example making a purchase for an e-commerce site that could be a specific activity that will really contribute to the success of that e-commerce business. Completing a game level is a specific activity that will contribute to the success of that mobile gaming app because it shows that people are engaged and potentially then you can get them to upgrade to the paid version or just continue to advertise to the users in the mobile gaming app and submitting a contact information form is a specific activity that contributes to the success of a marketing or lead generation site because you can then contact those people by email or phone and market to them or just send that blog post to them and can keep them continued continued in the site and grow your audience.

So hopefully now you understand the importance of setting up goals in Google Analytics and I think it's important to know that if you don't set up goals all you can measure is how many users are coming to your site and obviously could be focused on growing not. But if those users are not completing these specific activities that are growing your business and you're not going to see any growth so that's what is so important to set them up.

And also as you can see now the goals that you set up are really dependent on the type of business that you have. And that's why goals are not set up by defaults and Google Analytics. That's why you need to go and set them up and tell Google Analytics specific activities that you want to track setting up goals in Google Analytics is very simple. What you want to do is come down into the admin section then come up across two goals and then go ahead and click on Add a new goal. Now you've two options here when setting and free goals you can select from template here or you can create a custom goal which basically just leaves everything blank and you set it up from scratch but I would recommend that you have a look down through this template list here because they've pre fields the name of the goal and also the type of goal which I'll show you in a second. So this just helps speed up the process so you can see there's lots of different types of goals here that you can select from as just make a payment register on line schedule visit visit donate create an account etc..

So what I would say about making a payment is that if you have an e-commerce site instead of setting up this specific goal it's better for you to enable e-commerce tracking and I've got a separate video on that. However if say you are a business salesman in one or two products or you sell one to one coaching or maybe of course it will be very easy for you to measure how many people complete that action by setting up a revenue goal here. So for this video I'm going to take the example of setting up a newsletter sign up and even though the name is different actually the process to setting this up is very similar to the other types of goals listed out here. So just select your goal and then click continue. So we can see the name of the goal is pre filled and also the type of goal is preselected as well which is a destination goal.

And as I said the type of goal is actually going to be very similar whether it's an account creation or payment completed or a donation made or newsletter sign up because what you are really tracking is the destination that people arrive at after completing that goal. So for example a thankyou page. So if they sign up to my email list they'll hit a thankyou page and I want to track how many people reach that page because that will allow me to measure how many people completed that specific activity that's important to my business. Now the next step is to input our destination and this as it says here is the app screen name or web page you were all that people arrive at after completing these specific activity that we want them to such as making an online payment donation or signing up period Millis and the vast majority cases this is just going to be a thankyou page like it suggests here. And if you haven't got a thankyou page set up in your site just go into the back and set that up and then paste that in there.

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So by setting up this goal what we will know that is every people whose arrive at that Thankyou page we know they can only of arrive there if for example they sign up to my email list and then I can really track how many people are doing that. And there off some off optional options here to add a value or add a funnel. I'd say for the moment you can just skip that on what you want to do is just re verify the goal and verify the goal to make sure that it's working should see a small percentage like this. If you've had data over the last seven days and then you can just go ahead and click save.

So now I can see that the goal is set up and also that it is active. And also I can see that I've 18 goals left. So you have 20 goals per for each. Google Analytics property that you set up. So although we've set up a goal to track newsletter sign ups the process is almost going to be identical for people who register for an account or make a payments or online donation because you're always looking at how many people reached a specific Thankyou page or check out page. So to recap in this video you have learned how to set up goals in Google Analytics and also why it is probably the most important step for you to complete when you set up a Google Analytics account.

How to Add Filters to Reporting Views in Google Analytics

noreply@blogger.com (Muhamad Iyad Supriyadi) — Fri, 10 Jun 2022 13:50:00 -0700

Important steps to take when you set up your Google Analytics account

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In this video you're going to learn how to set up a filter to exclude your visits from your Google Analytics

REPORTS.

Now this is an important step to do as you set up your Google Analytics account because you want to remove the visits that you make to your own site from the reports. For example you could see that you have 50 visits to your Web site yesterday and you could think that's great. However all 50 of those could be coming from you as you go into your site check things blog posts update things etc..

So without a filter you're not getting an accurate view of your data. And that's really why you want to add one to access this screen then come down into the bottom left hand corner and click on admen then you can select the view that you want to add the filter to. In this case all the select my test view and then I can add the filter by clicking on filters. Go ahead and click on filter. You can give the filter the name exclude internal traffic only if it has a pre-determined predefined filter and select exclude because they want to exclude my visits.

Now we have to have a way to identify my visits to the Web site so we can do that by excluding traffic from my IP address. Now an IP address is just an identifier and I can say my IP address is equal to my IP address. Then to get my IP address you type in what's my IP to Google just copy that pasted in and click save. And now you set up that filter to exclude your internal traffic or your visits to the Web site. Now a couple of things to note here that each device will have an IP address so if you're accessing your Web site from your phone you want to add an IP or filter for that.

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If you are working from home you will have a different IP address. And so you will want to that in as well. If you have other coworkers they'll want to add in and exclude their IP addresses as well. So now it's your turn to come into the admin section and add a filter to your google news reports so you can have more accurate data.

How to Add Backup View in Google analytics

noreply@blogger.com (Muhamad Iyad Supriyadi) — Thu, 9 Jun 2022 04:01:00 -0700

Best practices when you set up Google Analytics

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in this video you're going to learn how to add an additional view to your google analytics account now this is the best practice when you're setting up google analytics so you have a backup of your data now if we click up here on the top left hand corner you can see that by default you will have one view for your google analytics account when you set it up however you're going to be adding filters segments goals and other configurations like that to your google analytics data so you want to have an unfiltered view an untouched view that you can always go back and look at just in case anything does go wrong when you are adding those configurations and filters so to create an additional view you want to come down into the admin section in the bottom left-hand corner you can see that in the view column here you have the option to see all your views right now we just have one and what we're going to do is actually to rename the one view that we have right now and um we can just click into this here in view settings

so as we scroll down we can see the view name and what i suggest you do here is just call it number one master view now this is the view that you'll be using on a day-to-day basis so we can just save that now if we look at our views it should reload be page

so we've got our master view now we want to create our additional views and we're actually going to create two new views we're going to call this one to test view what you can do with this test view is if you're adding a filter a goal configuration you can test it out in this view first maybe try for a week see if all the data has been presented as you want it to be presented and then you can apply that filter or configuration to your master view and finally we do want to have that raw data view just so we always have the backup of our data so call this number three and raw data review

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so there we go we have our three views once again our master view is what we'll be using on a day-to-day basis and remember a view is just a perspective so if you get a little bit more advanced you can set up views to show the data that's only relevant say to a ppc manager or management in a company but for setup purposes you really want to use the view just to make sure that you have that raw data back up so that's how you create a view it's your turn now go ahead into the admin section and create a new view for your account

Everything You Need To Know About How Google Analytics Works

noreply@blogger.com (Muhamad Iyad Supriyadi) — Mon, 6 Jun 2022 08:04:00 -0700

How other Websites collect data about you anonymously

Check out the explanation of how Google Analytics works

In this video you're going to learn how Google Analytics works so you can understand how Google Analytics collects data about your Web site visitors and how other Web sites collect data anonymously about you. So to collect data about your Web site visitors and the interactions they have on your site. What you were going to do is add a small piece of tracking code to your Web site and the tracking code looks like this. And once it's set up Google Analytics will drop a cookie into the user's browser for your Web site and it will help track every interaction that the user performs on your site. Now if you live in Europe you might be familiar with seeing notifications about cookies letting you know that the Web site is collecting information on about you.

And the reason that you'll see this in Europe is because there are more privacy restrictions and they really have to tell you that they're collecting information on you. And as you can see here I visited this site and it's saying we're using cookies for analytics but also for advertising.

So retargeting and to improve their Web sites. So there is letting me know that they're collecting

this information. And so this is the type of cookie that Google Analytics will use to collect that analytics information. And the amazing thing is is that just this small piece of code that's put on every page of your Web site plus this browser cookie will actually collect a huge amount of information about you such as the pages that you visit.

And with this information Google analytics can calculate the most popular page and also determine if for example a user reaches the purchase confirmation page. Now Google Analytics will also collect information like the language that the browsers set to the type of browsers such as chrome or Safari. The device an operating system that I'm using and my location age and gender. And it can even collect the traffic source which brought me to this Web site in the first place and that could be a search engine or an advertisement or an email marketing campaign that I clicked on. So I think it's interesting to look a little a little bit more detail about what these cookies are because we hear about them all the time. We see these notifications for what really are they and what really is the way that Google Analytics is collecting information on us.

So we know that now these cookies are files created by the Web site that you visit and they collect all that information. But why do we allow this. Why do we agree to these notifications. Well they really make your online experience a lot easier by saving your browser information with cookies. Sites keep you signed in such as say Facebook you don't need to reload again every time because it recognizes you.

And it will remember your site preferences and give you locally relevant contents. But Walter these cookies actually look like. Well what you can do is actually come into your browser and I'm doing this in Chrome but the process is going to be very similar in any browser that you use.

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You can come into your settings have a look for cookies on the settings related to those and you can actually see the cookies that other sites have created and are collecting information anonymously about you. So I can see that there are cookies here. Forgot Google Analytics also here for say Facebook and lots of other sites that I have visited. So it's really these small pieces of code and text files that are collecting all of that information that is then filtering on back to Google Analytics. One important thing to note is that Google Analytics collects this data anonymously so they won't say that this visit came from da Walsh in Dublin at this time. What they'll do is with that prize or cookie create a random I.D. to distinguish between different users whether they're new or returning on what they

also do with that I.D.

tie all of the activity like the pages that you visited et cetera up into a single visit known as a session. So here you can see in Google on makes that over the last seven days there have been 14 times in sessions by 11000 users meaning that a number of these users have come back for another session on the Web site and that is really how they're able to create these fantastic reports while respecting the privacy of the Web site visitors. So to recap in this video you've learned how Google Analytics collects data about your Web site visitors and you also got an insight into how Web sites collect anonymous data about you.

How to Set Up Google Analytics and Install the Tracking Code On Your Website

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sun, 5 Jun 2022 15:07:00 -0700

How to Set Up Google Analytics and Install the Tracking Code On Your Website

GET TO KNOW YOUR CUSTOMERS

In this video you're going to take the first step to use Google Analytics as a powerful tool to grow your business. You're going to set up a Google Analytics account and install the Google Analytics tracking code on your Web site. So the first thing that you need to do to set up your Google on links account is to go to Google dot com forward slash analytics and be brought to a page like this. Then you want to go ahead and click on Start for free.

Now you want to be prompted to do is if you have an e-mail that you used to to sign into other Google products like Gmail or Google calendar you can sign in and create your Google Analytics accounts under that email. If you have never used a Google product before then you will just be prompted to create a new account. And once you've done that you can just go ahead and sign in. Now once you set up your Google Analytics account the next step is to set up your property and a property represents your Web site or app and it's the collection points in Google Analytics for your data. And inside each Google Analytics account you can have up to 50 properties so you can be tracking up to 50 different Web sites or apps under one single account.

So all you need to do is select whether it's a Web site or app and then input the Web site name. So let's just say example dot com and then you what I'm put in the Web site you were else. So just type that in again and what you can do then is select the industry category. So that's very straightforward. Just whatever category that you're in. And then you want to select the reporting time zones. So choose your local country so that you can see the reports in Google Analytics in your time zone and not say in another time zone like the U.S. and then you can go ahead and click on get tracking I.D..

So we're brought now to a separate section here under tracking info tracking code. And this is where we begin the second step to install our tracking code back onto our Web site so that we can send information from our Web site back to Google on links to populate all the reports. Now there are three ways to install the Google on extracting striking code on your Web site. And the first way is the simplest. It's simply taking this tracking I.D. unplugging it into the back end of your Web site or the platform that you are using. So if you are using a Web site builder like wakes or Waverly square space or Shopify they have made it extremely easy to install this tracking code you just copy this tracking idea pasted in. And what I would recommend you do to find the exact place to paste that in is to look at their support guides and they'll take you through it everything step by step is very very simple just copy and paste this tracking I.D..

Now if you are using a wordpress site you can get free plug ins to really do the same thing. Just input this tracking I.D. so to make sure that it's up to date. I would just recommend that you search Google for free Google Analytics plug in for WordPress and you're going to find the best one there that you can just use to install the Google Analytics tracking code very easily. Now the second way to install the Google Analytics tracking code onto your Web site is to actually copy and paste this code as the first site him in the hand tag of every page that you want to track. So what you do is copy and paste this code literally into the code of your Web site on every single page.

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And obviously that can be a bit more manual if you've got a lot of it from pages. But if you've built a site yourself and this is probably the option for you now there is a third way to install the Google Analytics tracking code on your Web site. And it's to use Google Tag Manager. Now Google Tag Manager is a completely separate tool to Google Analytics. But what it does is specifically allow you to add tags like Google Analytics tracking code to your Web sites without really messing around in the code on the back end of your site. Now I would recommend this option if you already have Google Tag Manager setup. But if you are just getting started I think one of these two methods are the best. But if you're going to be managing a lot of sites or potentially adding a lot of other tags like the Facebook tracking code on your site then you can go through and watch these videos to really set that up.

Now the final step to install the Google Analytics tracking code on your Web site is just to make sure that it's actually working. So once you install it you should come back into this tracking info page and really just check the status so you can see right now that no data has been received in the last 48 hours. But once you set it up. If I switch to a different property here I'll be able to see that at their house. Traffic has been received in the last 48 hours and that there's four active users on the site right now. So that really confirms that the Google Analytics tracking code has been installed correctly. So that really wraps up how to create your Google on a second and how to install the Google Analytics tracking code on your Web site. That is the first step to using Google Analytics as a powerful tool to grow your business. So go ahead and complete it for yourself right now.

Sidebar Google analytics reports that need to be clicked

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sat, 4 Jun 2022 13:19:00 -0700

In this video I'm gonna give you an overview of Google Analytics and will cover pricing layers on some specific examples of how you can use Google Analytics as a powerful tool to grow a business. So first off pricing. The great news is that Google Analytics is absolutely free. It's been free since it was launched in 2005 and this free model is really how Google Analytics became the standard tool for web analytics. Now there is a premium version of Google Analytics called analytics 360 but you would not need to upgrade to this premium version unless you're getting more than 10 million unique visitors a month so that is a huge amount of traffic on your Web site and you actually can't even buy this premium version online if to specifically talk to the sales team. So I think that's a guarantee that you can be using this tool for free for a long long time until your business is absolutely huge. So now that you understand pricing let's get you familiar with the layout of Google Analytics. So when you log into Google Analytics the first thing you're going to see is Google Analytics home and really a number of different widgets here which give you some of the most interesting information about your business. So the thing to understand about this is that these are actually summaries of more detailed reports that appear here in these sidebar. So while it can be great to quickly scan on this Google Analytics home if we want to do our analysis we're really going to be spending a lot of time here by clicking through these reports laid out in the sidebar here and you can see that these reports are broken down into five different categories real time Audience acquisition behavior and conversions.

So what these reports are known as are these standardized reports in google analytics. And if you click in and open up all of these then count them up as I've done. There are more than 100 standardized reports in Google Analytics. Now you don't have to be familiar with all 100 of those standardized reports if you know how to analyze about 10 or 15 of them.

You can make some incredibly effective decisions to grow your business. Now these standardized reports that think about them on why they were so amazing when they came out is that they created a common language to really assess the performance of different businesses online. So before people were like creating their own metrics creating their own different spreadsheets long came Google Analytics create these standardized reports. What that allows us to do as business owners or marketers is to assess different businesses at using the same metrics and reports it facilitates the buying and selling of online businesses because we have these standardized metrics and it allows us to create these benchmarks that are common to our industry.

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And that allows us to really compare against different websites in our industry. So we might take this for granted but this is actually pretty revolutionary stuff when it came out and created their common language for online business similar to maybe the International Accounting Standards ad that really just helped consolidate and give a common language to industries. So that's a bit of the history of the standardize reports and why they're kind of so exciting even though they don't look at maybe at first glance now as well as these standardized reports. There is the customized customization section of Google Analytics and this really allows you to go beyond these standard AIS reports and create your own reports that potentially could merge your own company metrics and all flying data with the data from Google Analytics. So all of that can happen in the customization section and that can really give you that customized view that you may wants in Google Analytics now as well as this kind of reporting interface here there is the admin section and this is used really when you're setting up Google Analytics. This is where you put the tracking code and get it and put it on your Web site. It's where you can setup goals like your business goals.

You can link to other Google products you can add colleagues and clients and much much more so generally when you're setting up Google Analytics you'll spend a bit of time in this section here. But once that's set up you'll really spend the vast majority of time in the reporting section here. So now that we've covered pricing online let's look at some specific examples of how you can use Google Analytics to grow a business. So in the audience standardize reports here we can really get insights into the characteristics of our users and we can use information like the age gender and location and device to really pinpoint our audience online through say Facebook advertising and the more specific we target those users the lower our advertising costs are going to be.

So that is one of the main uses of these reports to really pinpoint your audience online to create more content for them. That's specific to them and their characteristics or to really lower your advertising costs by pinpointing them. So the acquisition reports these show how users are arriving at our site and for example if we can see a lot of users coming from the Facebook or social media then we can really create more content there and look at more ways to drive engagement from those channels because we can really see that those are the channels that are working now the behavior reports here in google analytics help you understand users as they interact with your site and we can really look at these reports to tell you where your site is leaking money where people leaving the site where are they dropping off in the checkout process etc..

A quick explanation of the Top 50 terms you'll need to know when using Google Analytics

Now the conversion reports here really allow you to track the success of your Web site goals and we can analyze these reports and optimize our sites so that we can turn more of our Web site visitors into email subscribers or paying customers. So to recap in this video I've given you an overview of Google Analytics. We've covered pricing layout and some specific examples of how Google analytics can be used as a powerful tool to grow a business.

A quick explanation of the Top 50 terms you'll need to know when using Google Analytics

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sat, 4 Jun 2022 12:20:00 -0700

Think of this as your Google Analytics Dictionary.

A quick explanation of the Top 50 terms you'll need to know when using Google Analytics.

Acquisition. Reports that show how visitors arrived on your site.
Analytics Intelligence. Google’s machine learning feature that identifies trends and changes in your data.
Attribution. Determines how credit for sales and conversions are assigned to touchpoints on the conversion path.
Audience. Reports that provide insights into the characteristics of your users (age, gender, interests, devices etc.)
Average Session Duration. The average amount of time users are spending on your website.
Average Time on Page. The average amount of time users spend viewing a specific page or screen, or set of pages or screens. A higher average time of page indicates to contents on the page are very interesting to visitors.
Behaviour. Reports that provide insight into the behaviour of users on your site, e.g. entrance pages and exit pages.
Benchmarking. Allows you to compare your data to companies in the same industry.
Bounce. When a user’s session only contains a single pageview, e.g. they land on a website and then immediately "bounce" away.
Bounce Rate. The percentage of single-page visits. If the success of your site depends on users viewing more than one page, then a high bounce rate is bad.
Campaign Tags. Parameters added to destination URLs to help you determine which marketing campaigns are driving the most traffic.
Channel. Top-level groupings of your traffic sources, e.g. Organic Search’, ‘Paid Search’, ‘Social’ and ‘Email’.
Conversion. A completed activity that is important to the success of your business, e.g. a completed sign-up for your email newsletter or a purchase .
Conversion Rate. The percentage of sessions that results in a conversion.
CPC. Cost-per-click can be seen in the Acquisition reports and typically refers to people clicking through to your website from paid ads.
Custom Dimensions. Used to import company specific data (like client ID's from WordPress /Salesforce) and combine it with Google Analytics data.
Custom Metrics. Used to import company specific metrics and combine it with Google Analytics data.
Custom Report. A report that you create. You pick the dimensions and metrics and decide how they should be displayed.
Demographics. Reports that provide information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
Dimensions. Attributes of your data e.g. the dimension City indicates the city, for example, "Paris" or "New York", from which a session originates.
Direct. Visits from people who typed your website’s URL into their browser or clicked a link in an email application (that didn’t include campaign tags).
Events. Used to track a specific type of visitor interactions with your web pages like ad clicks, video views, and downloads.
Filters. Let you include, exclude, or modify the data you collect in a view.
First-click Interaction. Assigns credit for sales and conversions to the first channel on the conversion path.
Funnel Visualisation. A visualization tool that maps the steps/pages a customer takes when visiting your website.
Goals. Measure how well your site or app fulfills your target objectives, e.g. subscribing to your email newsletter, submitting an inquiry or making a purchase.
Google Ads. Google's advertising platform that helps advertisers reach new customers online.
Google Data Studio. Google's reporting and dashboarding tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources.
Google Tag Manager. Google's tag management tool which allows one to easily alter code on a website created to track marketing analytics, e.g. Google Analytics tracking code, Facebook Pixel.
Keywords. The search terms people use to discover your website.
Landing Page. The first page viewed during a session, or in other words, the entrance page.
Last-Click Interaction. Assigns credit for sales and conversions to the last channel in the conversion path.
Medium. The general category of the traffic source, e.g. ‘organic’ for free search traffic, ‘cpc’ for cost-per-click and ‘referral’ for inbound links from other websites.
Metric. Typically a number or a percentage presented as columns of data within your reports.
New User. People that visit your website for the first time in the selected date range.
Not Provided. Since 2010, Google no longer provide the keyword data done on the secure version of Google (e.g. https://www.googledotcom) to protect the privacy of the searcher.
Not Set. A placeholder name that Analytics uses when it hasn't received any information for the dimension you have selected, e.g. Google Analytics was unable to determine someone’s exact geographic location.
Organic. Visitors who come to your website after searching Google.com and other search engines without clicking on a paid search ad.
Pages Per Session. Indicates how many pages visitors view when browsing through a website.
Pageview. Reported when a page has been viewed by a user on your website.
Paid Search. Visitors who come to your website from a Google Ad or other paid search ad.
Property. Represents your website or app, and is the collection point in Analytics for your data. You can add up to 50 properties to each Analytics account.
Referral. When a user clicks through to your website from another third-party website.
Search Console. Tools and reports to help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
Segments. Analysis tool which allows you to isolate and compare various groups of users on your website.
Session. A single visit to your website, consisting of one or more pageviews, along with events, ecommerce transactions and other interactions. By default, a session ends after 30 minutes of inactivity or when a user closes a browser window.
Site Search. Lets you understand the extent to which users took advantage of your site’s search function and which search terms they entered.
Source. Communicates where the user came from. For example, if the medium was “organic,” the source might be “google.com”.
URL Builder. Google's tool to add extra bits of information (known as campaign tags, UTM tags or parameters) to the URL of your online marketing or advertising campaigns.
View. A defined view of data from a property. You can add up to 25 views to a property.

Introduction Google Analytics Course for Beginners

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sat, 4 Jun 2022 05:22:00 -0700

Hi my name is dara and welcome to this google analytics course where you are going to learn how to use google analytics as a powerful tool to grow a business now before we jump into what we're going to cover in the course i think it's really important you understand why you should analyze your website or marketing data and the famous business consultant peter drucker put it best he said you can't manage what you don't measure or you cannot improve what you don't measure and google analytics really is the tool that will allow you to measure your website and marketing performance so that you can improve it now in this course you will learn how to set up a google analytics account install tracking code on your website configure google analytics goals set up backup views set up filters analyze standardized reports like audience behavior conversion benchmarking and real-time reports how to use campaign tagging to better track the success of your marketing campaigns.

How to manage multiple google analytics accounts if you want to take on clients how to set up custom dashboards and reports for colleagues and clients and go beyond those standardized reports and how to link google analytics with other google products like google ads so in particular you can create lists of people that you can remarket to in google ads based on

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The information from your google analytics accounts now how i suggest you take this course is that if you have your own website you just follow along and implement the steps on your own website and google analytics accounts if you do not have a website and you still want to put things into practice i'm going to give you access to a demo account so that you can really get hands-on experience and go confidently into jobs or freelancing clients and say i can do this work for you so all of that and more is coming up in this course let's get started

Understand Key Advertising Terms that you rarely know

noreply@blogger.com (Muhamad Iyad Supriyadi) — Fri, 3 Jun 2022 19:18:00 -0700

Before you start to analyze your advertising reports it's important that you understand the terms and acronyms that you're going to see there in this video we're going to do an overview of the six most important ones to know and i'll also show you where you can see a glossary of all of the terms used by facebook now clicks are the total number of click actions in your ad depending on what you're promoting this can include clicks to your website page likes event responses or app installs click through rate or ctr refers to the number of clicks you receive divided by the number of times an ad was shown on facebook.

And the higher this number the better your ad is performing because it means that more people who see your ad really click through next up we have cpm or cost per 1000 impressions and this is the average cost that you've paid to have 1000 impressions of your ad an impression is anytime an advertisement is shown on the screen and that's an important clarification to make an impression doesn't guarantee that the user saw it just that the ad appeared on their page next up we have average cpc or cost per click for these ads this is calculated by the amount spent divided by the number of clicks received so even if you're paying for an ad on a cpm basis you'll also see the cpc calculated and typically you're aiming for the lowest cpc that still returns the results that you want next up we have frequency and this refers to the average number of times each person received an impression of your advertisement advertisers often want to set a limit on this and to cap this at a certain rate to re-prevent ad fatigue or people just seeing your ad over and over again and the last term you'll see often is reach and this refers to the number of unique people.

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Who saw your ad so for example if 100 people saw your ad then your reach would be equal to 100 and if you had a reach of 100 with a frequency of 4 well that would indicate that 100 people saw you're out four times which means you would have 400 impressions for that campaign these six terms that you have learned will help you determine which ads are performing well and which ones need some refinement and for a full list of definitions and terms used by facebook you can check out the ad glossary as shown on screen i'll put a link to it in the resources section of this video as well.

Tips so as not to fail in placing your ad order

noreply@blogger.com (Muhamad Iyad Supriyadi) — Thu, 2 Jun 2022 06:34:00 -0700

Congratulations you are now ready to place the order for your face for God. And really how you're not one live on Facebook before you go ahead and do that. There's one important step to do and that is to come down and review your order and make sure everything is in place and as you want it to be. So just click on the review order button and now you will see that you are creating broken with the three different levels.

So the campaign level out set the odds level and just to quickly recap on this for myself. You can see the campaign objective is traffic. So make sure that's Ozzie wanted to be your on set then is where you defined your audience and placements and budgets and schedule. So make sure that's everything in place. Then we went to the level and you can see that I'm testing two different images. They're coming up here and I can see the headline and the text that is going to show up which is perfect then exactly as I wanted it to be. Now at this stage it could be a good idea to get a colleague or a friend just to review your campaign to see what they think particularly about maybe the ads and how they appear.

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And once you're satisfied with that. Just go ahead and place the order. Now remember that once you place your order your ad will go into the ad review process. If everything is OK in or out should go live very quickly and you can see mine is in review now. It should be approved quickly and at the latest should be approved within 24 hours.

And if there is anything in it to change bet your company will get a notification by e-mail and you can make those small changes and publish and go ahead and put your ad live. So well done on completing your first Facebook outing getting to this step. Go ahead and place your order. Now.

Tips for Writing Winning Ads Can Be Very Profitable!

noreply@blogger.com (Muhamad Iyad Supriyadi) — Thu, 26 May 2022 15:54:00 -0700

Tips for Writing Winning Ads Can Be Very Profitable!

After you've chosen the image for your AOD the next step is to write words for UROD that are really

going to convince people to click through or take that next step that you want them to take. In this lecture I'm going to show you my example the text that I've written and also give me some tips and tricks to enable you to write a winning Facebook card very very quickly. So the first thing that you want to do to keep this process off is really come across to the odd preview here and really see what her art looks like right now. So remember that if you have added a couple of images up here you can just come across to click to number Vance click across and you can start to see what's your odd. Really looks like. Now I have gone ahead and updated my headline and text and call to action here so I can run through without you. But if you have just loaded this up now you might be getting some text here. And that is because Facebook is pulling it from the page that you are going to be really directing your ad to. Now they do. This is a good base to start from. But there isn't often the type of language there that you would want to so I'll show you how to edit that. Now the first thing that you really want to be focusing on is the headline.

You have 25 characters here to really grab attention. This headline appears underneath the odd image and you can see that the text here is a lot larger than text. On the other parts of the ad. So if your image catches people's eye the next thing that they're going to look at is this headline here. So you really want something here that's going to catch them at their attention and get them interested. So what I have done here is putting in really a description of what I'm offering. It's a complete digital marketing course. And here I start to talk about some of the benefits 12 courses in one. So immediately people can see OK well this is an all in one course and it's 12 and 1 so people are probably thinking well that's great value for money. This is interesting. So for your headline I would recommend you either layering in a description of what the product is Plus a benefit or just go straight for it benefit like attract new customers or get a new job or drive leads or something like that. It would be appropriate for my. Obviously the benefit of your product or your service your app is going to be completely different. But it is important to show that upfront. Now after you have completed your headline the next step is to work on your text and this text appears above the odd. Here again it's a very similar concept. You just want people to really understand the benefits of Wotcher offer and what are they going to be able to achieve after taking your course using your product etc..

What does the future look like for them. What I have put in here is a little bit of social proof as well. So join 40000 students so an action word a little bit of social proof and get a complete education that will say your business resume apart. So I'm trying to paint a picture about what's going to happen once they buy my product. Also I'm saying here get the first lesson free so it's not a big they don't have to make a buying decision now. All I'm trying to get them to do is really click through. So I just need to show the benefits to get them to click through. Now after you have worked on your tax there you can move down further and click Advanced Options and see here the news feed length description. So as my arm is being shown on the desktop news feed this will appear if I had chosen to show my ad on the right hand side column or maybe inside Instagram this description here would not appear but it's the same idea again. You want to show the benefits. Explain a little bit more about your product. So I've explained really what's involved a little bit more. You know 12 courses and one everything you need to grow business online fast get the first lesson free so a reminder of that call to action again. Now after you have set your headline and your text and the News Feed linked description you can also then set the call to action button. And this is what's appearing here. Learn more. Leave plenty of options to choose from. And really the option that you will decide on it depends on the type of outcome that you're driving people towards. So apply now.

Book now contact us download request times see menu. Shop Now. Sign up. Watch more. You can see there are a lot of options there for you to choose from. So the the elements once again are the headline this is critical then the text above text below on the call to action button. Now I understand that it can be quite hard to come up with these ideas yourself how can you really sell the benefits and not get bogged down in just selling how your product works or what the features are. Now one great way to get text for your hour that you can do is copy and paste is to actually come into Facebook itself and look at the ads that are coming up. One of the benefits that they are using what are some of the languages that they are using so sign up for free. That's something great from this site that I could probably incorporate up to 90 percent cheaper. So making a comparison to competitors where the best way to send or whatever so you can see that sign up for free up to 90 percent cheaper where the best way to do X. This is all language that you can use for your own. And what I would recommend you do that as you go through your news feed over time to start to save some of the ads that you like and the language that you like. Very simple to do. They can save link. Then after a while like I've done here you can have a database of a ton of ads to choose from on language that you like. So for example here is an Linked-In post that I thought was pretty good. The language exceed your marketing goals that anybody could use that language exceed X get started and attract new customers. Raise Brown awareness drive leads success awaits all of this language no matter what you're offering is language that you could use. Just copy and paste this and put in the relevant information for yourself. Now as well as getting ideas from your Facebook news feed you can also come across into Google and look at what the advertisers on Google Adwords are using. You're only trying to get inspiration here. So what I would suggest you do is type B in your product name or something similar to that and see the language the headlines the texts that competitors are using on a completely different platform. But still there is still kind of trying to convince people to do the same things.

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So let's have a look here. Learn anywhere any time. So key advantage for online learning 2017 shows it's up to date. Now when rolling creates a sense of urgency. 53 percent of our graduates got a pay rise. So a clear tangible result from people from taking this 88 percent are in managements are really going with some statistics that's a great way to sell some benefits. And looking down here you can see some other ones here as well. It's going to be different for your product but this is just a great way that you can gather ideas. So to recap once again the key areas that you should focus on are the headline The text on the call to action button ID in that news feed link description if it's relevant. Gather ideas from Facebook or Google AdWords. And really it can be hard to know if this is really going to be the perfect copy. But as we said you can test this as we go forward. For now just get started with something and see the results. So take a few minutes to go ahead and write a winning Facebook ad right now.

How To Choose Your Ad Creative

noreply@blogger.com (Muhamad Iyad Supriyadi) — Tue, 24 May 2022 17:53:00 -0700

How To Choose Your Ad Creative

It's now time to refine your creative on what people really see when they see you are out in this lecture you're going to learn how you can pull images from your web site to use as part of your ad hiking free stock images from Facebook to Zura and hey you can even use existing posts as part of your ad and there's a key and Vantage in doing that. Now as a reminder we are still working here inside the ads create tool working at the final stage of the creation process which is the third level and the first thing that you'll see here is the option at the top of the page to create a brand new ad. We're using existing posts now. As I said I'll walk you through both of those scenarios. But the key thing regardless of which option you choose he has to choose an ad format that is appropriate for your objective.

So you can see here that I have a number of different options to choose from and my example campaign

here. My objective is to get clicks to a Web site. And so I want to choose an on format that is really appropriate for that. The best option for clicks to Web site is probably a carousel where a single image not probably a single image and just be as simple as people will see the image they click on the image and they'll go outside. I wouldn't want to choose a single video for this type of campaign because if I choose a single video people will just watch the video and not necessarily click through. So be sure that you select the format that is appropriate for the objective that you have set up here in the campaign level. Once you've chosen your odd format the next step is to start building at UROD and create something that looks good.

You can see here now for the odd preview. Nothing is showing up. I really want to select the media for sure and that's the next step. Probably the easiest thing to do if you have a Clix to Web site campaign like I'm setting up is simply just plain your web site you are all on Facebook can really pull the image from that page and show it up here as part of your ad. They also pull some of the text from that page and you can see already I'm starting to get something that looks pretty good. So that's how you just simply pull the images from the landing page that you were sending people to. And that was one of the fastest was just create very very simply. Now if you do not have a good image on your landing page we do have the option to add images from your own computer here and upload them. If you don't have those you can add in free stock images. And this is a great resource that's built into the tool and really can save a lot of time digging around trying to find something good. So how this works is you just simply type in a keyword like business success as I've chosen here and I can try and find an image that looks appropriate So this one looks pretty good here. I'm going to and just click Done. Now one cool thing at this point is you can add in up to six different images at no extra cost. What Facebook will do is then test those six different images and see one which really performs best. So this is something to do a quick split test that you can do even at this stage very very easily. And I wouldn't worry about this too much but if you're one or two images that you want access to this can be good to do at this point.

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So that's really how you add in images from your own computer. We're using those free stock images. Now the final option you have is to use an existing posts and there is a key advantage in doing this. The advantage is really that all of the reactions and comments that you've got on your original post will be shown in the. And so for example you can see a preview of it here. This was a live video on Facebook that I did it in show biz live now it's being sponsored by. You can see all of the cards that I got there that gives huge social proof. If people see that in their Facebook news feed they go hazed a lot of people are interested in this. You know maybe I'm going to be interested in it as well. Now a key thing to do is if you are choosing an existing post remember once again to use an ad format that is appropriate for your objective. So in this particular case here this is a video and this wouldn't be appropriate for my ad as I want to get people to click through to my Web site. But how you can really choose posts and find one that are good is once you've added in your face Facebook page here you're going to see a list of page posts below that you can choose from. Click on the dropdown and you can see in terms of the most recent all of the different posts that you have put out and this doesn't give you a lot of information about which one you should choose. And so what I recommend is maybe coming into your Facebook page insights coming down to posts sorting all those posts by reach just by clicking on this here. It's going to show from the lowest to highest. Click it again shows it from the top to the bottom and I can pick out an appropriate existing post with the odd format that I want. That's really going to work in my case here. Now I'm going to set one up from scratch because none these posts are really I think appropriate for the ad but that is a great option to do if you have existing post or even to think about going forward. Can I put out some posts prior to a campaign test them out then use them as part of the campaign. So in this lecture you've learned how to really select the media for your release. Uploading an image or video from your landing page or website from your own PC using the stock images or using an existing. Go ahead and take a few minutes to dig through your own archives or add them in from your web site or use those free stock images. And go ahead and try and find images that are bright higher resolution and that really look attractive and will make people want to click on them.

How to Set the Right Facebook Ad Budget

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sun, 22 May 2022 17:14:00 -0700

How to Set the Right Facebook Ad Budget

Now the final piece in the onset level is to define your budget and Cheryl. So just remind you again we're still in the sounds great tool at the outset level. Final piece here is bhajis and said Joel when we can actually get this done pretty quickly. But it is important that you understand the different options here for your campaign. Now by default Facebook will suggest a daily budget for you and you can see this. This is popping up for me in my example as 20 euros per day. Now you can edit this very easily just clicking on it and changing it around. Now one thing that you should keep in mind as you set your daily budget is that there are minimums on Facebook and those minimum daily budgets will that will depend on the campaign objective that you have chosen. So for example if I try and put in one euro here as my daily budget I'm going to go and get a notification here and it says the budget for this odd set must be at least five euros and that's because my campaign objective is really to get clicks to a Web site on the minimum budget for that type of campaign is €5 per day.

So I'm going to actually say that this is 10 years maybe low. The daily budget once you have set up the next thing to really define is your schedule and really when you'd like your ads to appear and this is worth giving a little bit of thought to because by default you're are both scheduled to run continuously starting today. Now I am creating the sod on a Saturday. Personally I would prefer to start it on a Monday because I think people are probably more likely to take those click through as they're going to be in work and maybe a little bit more serious about actually taking the action rather than just maybe browsing on the weekend.

So what I'm going to do is instead of leave it at the default option set a start and end date. And as you change these dates an important thing to do is keep an eye on the sentence here that shows you a summary of when your ads will run on the Baaja that you will spend. So right now it says your ads will run for 30 days and you'll spend no more than 300 euros. Now what I'm going to do is just change this so I'm going to start this on Monday. And I am going to change this and and get it to end on Thursday. So that's why it's important to keep an eye on this sentence here because even when you set the dates it is actually a little bit confusing but when it comes up. So there we go three days going to spend more than 30 years. And really this is where you want to check that everything is in order and that's going to be no surprises. So for a first campaign it is probably a good idea to set a start and end date. So you know how much you're going to spend on you're not going to get any surprises moving down after you have shed set the shed jewel. You can see here optimization for delivery. And this says little clicks here and this is really you just want to check that this is as you want it to be. Remember that the campaign objective for this example is to get clicks to a Web site. So I want mine to be build on that basis on the basis of getting link clicks and not on getting just impressions. I don't want people just to see my ad. I want people to actually click through and I want Facebook to optimize for my campaign on that basis. They're moving then after optimization for ad delivery you can see bidda meant and by default this is set to Automatic.

Now this is one of the few areas where you want to leave it on automatic. Now remember that Facebook ads and the ad platform is actually a auction. And so when you are buying ads on Facebook you're bidding against other advertisers who want that same real estate as you want. Like putting an ad in front of those same people on their Facebook news feed for example. Now I would suggest you just leave this as automatic. It works really well and it makes sure that Facebook sets them and help you get the most clicks at the best prices. There is an option here to set manual clicks but I would only recommend that you do this if you really understand what you're doing and that you have worked out exactly how much a click is worth to you based on how many people then converge on your Web site after that click or make a sale or whatever. So it's a bit more of a complicated thing you have to understand all the calculations that every single step. And personally I think it's just a lot easier to stick to automatic bid amount. You know how much you're going to spend on Facebook does a really good job of getting you clicks at a good price. Now moving down on from that you can see when you get charged. So I'm purling click which is exactly what I want to do and not per impression. So it's more just again making sure that everything is in place. Next up we have our share jelling. And you can shed Juliar odds for specific hours of the day or the week and note this option is only available if you set a lifetime budget for your campaign Saddam is back up here at this section here instead of a daily budget setting a lifetime budget.

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And that really is set up that way so that Facebook can get you the clicks that he need with in a lifetime budget. And if it's restricted to doing that and cited daily bodges a it may not be able to get you those clicks because you've said only certain timeframes. Now this could be interesting for example if you want to offer a promotion for a local business at lunchtime and capture people who can get a coupon at that specific time only.

Or if you have a business that only has certain opening hours and you want to show the ad for that local business only when your business is open that can be a good option for that. Finally we have delivery type. I know that you have these little information buttons here if you're going through this and you kind of forget exactly what these things are so you can choose as standard or accelerated delivery as standard delivery as it says here is the recommended and preferred option for most advertisers. And I would really recommend you leave this as well as standard delivery accelerated delivery can be useful for promoting time sensitive events and really reaching that target audience quickly. So if you wanted to spend all of your ad budget straight away you could use that accelerated delivery option. So that covers all of those advanced options that are available there. And just to recap this is for just checking that everything was in order. I haven't made any changes so you can hide these advanced options. Now one thing to do at this stage is maybe note over here the estimated daily results after you set all of your targeting options and placements and budgets you can have a look at how the estimated reach is looking for your campaign and the daily like in clicks that you can be expected to do. What I would recommend maybe at this stage is that you just know Dan these estimated daily results and when you actually get your campaign results you can compare these and really get a sense then of accurate as it was for your campaign. So I'm just going to note down reach 440 just 2 6 0 0 and link clicks 4 to 27 per day. So we can compare that in our reports afterwards.

Placing Correct Facebook Ads For Beginners

The next thing to do is just go ahead and click this continue button. So what I would recommend you do now is go ahead and set the budget for your campaign. I'd recommend that you do start small because that's a great thing to really Kickoff first campaign. Don't put yourself in a situation where you spend too much money. So go ahead do that and I'll see you in the next lecture. Are we getting into the level creating the image and text for you're out. I'll see there.

Placing Correct Facebook Ads For Beginners

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sun, 22 May 2022 08:10:00 -0700

Placing Correct Facebook Ads For Beginners

After you've selected the audience for your ad the next step is for you to select where you want your ads to appear. And this is actually a pretty quick thing to do but it is important to understand. So to remind you we're still working in the asset level under placements here. This is the second thing. Last thing we have to do and then we'll be done with the set. So in terms of where your odds are going to appear by default Facebook will automatically place them into five different places. So it's important to understand where these five places are. If we click on the learn more bid button here we can find out. So over here on the right hand side we can see that the first place is the Facebook mobile news feed. The second Facebook desktop feed Facebook right hand column Instagram and the audience network. So those are the five places now to explain a little bit more about the third place there. Instagram if you didn't know already face back Facebook bought Instagram and they have allowed us through this ad creates tool to advertise to the Facebook audience which is 150 million daily active users so that's a lot of people a lot of great people that you can get your ad in front of. Now the even cooler thing is that you don't need to have an Instagram account in order to run ads on Instagram.

It is recommended that you have it but if you don't have it it's actually fine. And what happens actually is Facebook will pull your Facebook profile and username and show that in the normal profile that you would see on Instagram. So the people who click on the out wouldn't even know that you didn't have an instagram account. So that's a pretty handy feature that they've built in to enable that. Now the final place is the audience network and this is a network of apps and Web sites where Facebook can also publish their ads. Now they don't have a full list of where all those places are. So in my opinion it's like it's a little bit gray area about where those ads are actually appearing. So what I would recommend is for your first campaign you really want to think about where those placements should be and perhaps you should even edit some of these placements.

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Now if you want to remove some of those placements it's very easy to do. You can come down for example to the audience network. And I'm just going to take this here. You can come in and Instagram and on Twitter if you want. And what I'm going to do is really focuses on the Facebook news feed because that is the place wher people get a lot of click through is engage. So I'm going to remove it from the right hand column instead of articles. And as you can see my reach was two million people and dropping down to four Eighty. Now from my experience in my campaigns as well for my particular audience they do a lot better on desktop and they take a lot more action. So I'm going to reduce that and select like device tied to be desktop only.

So if you're starting in your first campaign maybe something to think about is just to concentrate on the Facebook news feed. But of course this is once again going to depend on your audience the type of ad that you're putting out. But now I understand the options and we're almost finished with the outset level. Just finally the budget and schedule which we'll cover in the next video. I'll see there.

How to Target Facebook Ads Based on Behavior and Connections

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sat, 21 May 2022 14:53:00 -0700

You've already learned how to refine the audience for your ads with interest targeting. And in this lecture we're going to cover the last two options that you have which is behavior and connections targeting. So let's jump straight in. We're still here in the detail targeting section in our ads create tool working on the onset level for our audience and define this behavior targeting best to click on browse here come dine TV havior is when we can see certain behaviors that are available here. Now if you want to include people who have these behaviors into your audience this is hadiah It's very simple and the same process as our interests let's understand with some of these behaviors are so mobile device user. If you want to do. Target is a person who uses a particular brand of mobile device or particular operating system if that was important to your.

Then you can see like that here and really on that end just by ticking the button as we saw for the interests coming down let's have a look at some of them other ones here. Travel is quite an interesting one. And for example you could include people who have returned from a trip one week ago. You know I have seen on my Facebook news feed a service that helps people to reclaim any money that they're owed from canceled flights or missing baggage. Now that appeared in my news feed when I just came back from holidays so probably they are using this type of behavior targeting to put the ads in front of people who are most likely going to need that service. So that's an interesting example of how someone might be using behavioral targeting. They're moving down a little bit further we're looking at Kinect connections here and this is where you can target your audience based on a connection that they have with you or don't have to. So you can see there are options here for the Facebook page. I can target people who like my Facebook page and only them and you'll have to maybe type in the page name and you can see that my fuel gauge here has dropped right down to it.

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And so the reason is is because if I select this option people who like my page then it will apply dot variable plus all of the other things that I've selected above in order to do that. So that really does narrow your audience that's not a day like my page and they are the things above that they like my page and they meet the criteria above as well so it's important to understand I want to take that off because that really narrows my audience too much. But you can include people who don't like your page. If you're trying to reach new people. Exactly. And similar options for your app and events are some reason that seems a little bit hard to click. But I'm sure you'll figure it out now. In terms of these behavior on connections do you need to use them properly for this first campaign. They're not as important but it's just interesting to understand what those options are. I would suggest that you go in have a look quickly around what those options are if there are placable ones put them in. If not don't worry about it too much. Now that really wraps up our targeting and using those core targeting options to create an audience for our. Coming up next we're going to set the Plaisance for that. And this is really where ad appears so I'll see you in the next lecture.

How to Determine Interest-Based Facebook Ad Targeting

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sat, 21 May 2022 07:29:00 -0700

You've already learned how to target your odds by location age gender and demographics. And in this lecture you're going learn about interest targeting. This is where it really starts getting interesting. Excuse me excuse the pun but this is where Facebook has a lot of power because they have a huge amount of information on people and interest targeting is not just the Facebook pages that people like. They actually have much more data. Not so any information that they've added to their timeline. Keywords that they use and their status updates the apps that they use and even odds that they have previously clicked on. So what Facebook does is categorize people into different categories based on these interests and you can use these categories and pull these interests into your campaign. So you're getting your ads in front of people who were interested in those things that you know are going to be relevant to your product or service.

So one thing to do before we get started is once again take note of your potential reach. So it's 27 million. For example here. And you see that how this changes as we look at certain things. So interest targeting to really add this to your audience. It's down here under detailed targeting. And if you click on the search box here you're going to see the dropdown come up and you will see the interests here. So the type of stuff that we're talking about is you can target people based on all of these interest categories here. CC Business and Industry family and relationships fitness and wellness technology. There's more categories down here as well. But really this is the first way that you can do it through the interest categories here. Now I'm going to click into business here. Scroll down a little bit. What I want to look for here is online interest so people are interested in online stuff.

And in particular digital marketing this is suitable for me because this is the type of interests that I hope my audience are going to be into because this is what I am really creating my out about. Now the cool thing is is that when I'm click to add this interest to my ad I can get to see I get a sense of how many people are interested in this. Thirty nine million people. Now you'll notice that as I clicked that my potential to reach reach has dropped a lot. So this is the total audience who we're interested in this. But in terms of the location and age settings that I've made the people who are interested in this plus much the options that I've targeted is now 1.9 million so 27 million and don't point nine million you can see a massive drop. So as well as using these egg drop downs and categories to select your interests watch you can also do is just type something into the interests search box here. So this could be products that are related to your Facebook pages maybe competitors or people with in your field who you think if they're interested in that then they're going to be interested in me. So let me type in digital marketer. This is a Facebook page that covers similar stuff to me. And so I can see that success 164 people are interested in this. And if I click on this this is where it starts get really interesting because Facebook starts to give me suggestions here.

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So these are different categories that I could add to my campaign. There are even well-known people within this industry sharp starting to show up here. So are a couple of these. And as you are these as well you can start to see how many people are interested in that particular person or that particular Facebook page or their particular product. And it's fascinating to really see how many people are interested in one person or another. So if you think somebody is the biggest in your industry you can just be interesting to come in here and actually test that with some data and see it as well as Facebook. What is the data that they have and who do they see as being the bigger well-known person where the bigger page etc.. So looking over the fuel gauge you can see that it's gone up from 1.9 to 3.8 and that is because I've added in and these additional interests here. So what is important for you to understand is that this when I add in interests like this as you can probably guess from the number it's not that people who are interested in Amy Porterfield and digital marketer and Gary Vaynerchuk it's just people who are interested in either one of those three things or even digital marketing in general so that's a really important thing to understand as you are in interest. You can actually be making your audience broader rather than being people who like all of those three things. So because these all these people are quite broad I'm going to start to remove some of them and kind of get it down to something more suitable for me which I think is this. So what I would recommend you do now is have a look at the entries targeting. Think about the Facebook pages of competitors that might be relevant or relevant companies or products are wiling to keep in mind as you search in here for interest. Not every single well-known celebrity or page is going to show up here. Facebook only has information and a certain amount of people. So you've got to work around the data that is available but play around with the interest targeting here. Remember you can still use all these tools even if you're not considering putting this on live. So I really recommend you do that. And in the next Lion's share we're going to move on to behavior targeting which is the final way that we're going to look to you to find your audience for your out there.

How to Set Facebook Ad Targeting based on Location and Demographics

noreply@blogger.com (Muhamad Iyad Supriyadi) — Fri, 20 May 2022 13:42:00 -0700

In the last lecture you'll learn how to set the objective for your Facebook campaign. And we did that in the campaign level of our ads create tool here. Now in this video we're moving now and into the onset level. And you'll remember this is the place for you to find the audience for your art your placements where you try to peer the budgets and these shared tools. And this video I'm going to show you how to start defining the audience for your god. We're going to look at the first five ways that you can do that by location age gender language and demographics. And I'm also going to show you some really cool tips so you can get this done really quickly and do it very accurately as well. And a lot of people don't think about this when they're creating their ads. So let's dive straight into it. Now we're really moving down to the audience section here. And I think before you start to mess around with this and start to put in locations and anything like that one good place to start looking at here is the fuel gauge which is over on the right hand side here.

Now I would even recommend you write down this number right now which is potential reach so I can see this is two point nine million people and based on the targeting options that I have in place right now that's that's what the ad is going to reach potentially reach a 2.9 million people. Now you'll see a that it says that my audience selection is fairly broad so we will want to narrow it down. And that's the purpose of these targeting options to make it more specific and to get it down to a smaller audience size so that our fans are appearing only in front of people who we think are going to care about it and who are going to click through or damaged or up or whatever the objective is that you have said for your campaign. If we do that well if be targeting Well we're going to minimize or wasted and spend. Going to get a lot more results out of our budget. So it's a really important thing to do. So let's dive straight into it. Then the first way that you can target your heart is by location. And actually this is the only targeting option that is required in order for your Facebook to go live right now that you can see. You can see here that for my example it is targeted to Arland and up came up by default because that's where I'm am right now.

So we can see and understand already that we can target Aransas by country but we can also target areads in much more specific ways. So for example I can put in here the city that I'm in Dublin so watch this gauge now 2.9 million dropping off to 1.4 million. So if I had a business that was restricted to a certain area or serve a certain area well then a good idea to narrow it down to that area. You can not only do it by city like this but you can also put in maybe a neighborhood as well so here's a neighborhood within the city. And I can see now that it's come up as a radius format and this could be ideal if you're a big business that has the catchment area and everyone to narrow it down and that and I can also see that I can reduce is even more down to 10 miles at a minimum and I can see the change in the fuel gauge there. A good. So location targeting is really the starting point. It's key and this is going to be different depending on the type of business that you have if you have an online business and or fly off line business etc. These targeting options are going to vary to suit your needs. Now moving down here we have the age and really demographics skew the option here to put in the age range of the people that you want to show your ad to. And this is going to be something that it once again is going to be dependent on the type of business that you have. Now remember those Facebook and Instagram policies. So if for example you are advertising an alcohol product or have any of that content on the restricted content list well then you have to follow those same guidelines as you set up your ad here. Gender then you can select all male or female on languages you can enter the language that you want to include here.

So I'm just going to pop in English you ass on down here even further again you have an extra option to really get into more demographics so let's click this down here and you can see that you can target people not only by their gender and their age and their language but also say by their education the level of education that they have at their life events so if they're getting married away from their hometown if it's their birthday coming down again we can see if they're you know new parents at their political side that they're on the work that they're in in terms of being employed or industries or job titles et cetera their relationship status. And this is often why people who get newly engaged will see all these ads that wedding venues etc. I'm sure you've heard the stories from your friends where they really commented on the ads that pop up once a life event happens so you can see that there really are a ton of targeting options there. Now I know personally it can be a little bit overwhelming there's so many options where would you even get started. So I wanted to give you some advice on how to think about this. What I would recommend is that you try to imagine your ideal customer what they look like who would really be the poster boy for your product. Even the blog post that you're writing for them that's really going to get a lot of value out of this. And so if you have no data right now just imagine that and fill the details out with that one person in mind or a group of people. Now if you do have data I'm going to show you a really cool trick taken to this. So if you have a Facebook page why I recommend you do at this stage is come to your Facebook page. Coming to insights here and you'll notice Dan on the side bar here that you actually have a section called people. And here you have the exact information that you need to put into your Facebook card. So if you want to reach people who are already like your existing Facebook fans then this is information that you can use. And if you are creating these ads for a client or you're working in a business and you need to create these ads and this is a great resource and source of information that you can use. So for me personally I can see that there is a 60 40 split split between men so men are more interested in the type of content I'm putting out for both sexes. We have more people in the 25 to 35 age range interested in what I'm putting out there. So that's very interesting to note. And also I can see the talk country for me is the U.S. I also see top cities on language is English.

So this is the exact information that I need to be putting into my head here in terms of defining my audience and the first step. So if you have that information available to you I would recommend you do that if your art is going to be related to where you're sending people to. So to remind you my objective was to get people to my Web site. This is the Facebook page related to that Web site. So obviously this dataset is going to be very good for me to look at now as well as that. Another great source of information that you can look at is Google Analytics. And once again this is the analytics of the Web site that I intend to send people to through this Facebook Ad. So again a very accurate source of information. Now to access this data if you're not familiar with Google Analytics you can come into audience here and essentially it's going to be very very similar. You can come down to demographics you can see the overview here and actually there is a very similar place in Maine and female what we saw on the Facebook page so 60:40 more or less same age range which is great to see good confirmation of that. And if we come to the G.O. report here we can actually look at the language of people. So English us top on once again no real surprises there. And in terms of location then once again I can see the hot location is the U.S. with other English speaking countries following up. And I can also see in terms of the cities here which are the big ones. So what I would suggest is if you do have this data available I'd open this up as you are filling out your card. If you work at a company make sure you get access to that or you're working for a client. Try to get access to that before you start to fill out this information. And if you don't have this information now. Well I would recommend that you gather that information set up your Google and your Facebook page so that you can fill that in for later campaigns. So I'm going to take a minute to fill this out. Now for myself and for my what I'm going to do is just put it forward the top country I'm going to put it for that age range and then I saw 25 to 34 this down here I'm going to stick it just for males for the moment because I want to try and get it as specific as prob as possible. I am going to put it is English us and for the moment I'm just going to leave the life events and other demographic options off. But what I would recommend that you do is to go ahead think about that.

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Use that date if you have it and start to define your audience based on location age gender and languages and demographics and keep an eye on how the changes that you make impact the fuel gauge over here. Now you can see for me this has gone up massively because I'm targeting a much bigger country. But as we go through the remaining targeting options you're going to see this narrow down a lot. So that is how you get started defining your primary audience. Go ahead and do that now. I will be finding this in the next videos as well.

Creating the right Facebook Ads For Campaign Purpose

noreply@blogger.com (Muhamad Iyad Supriyadi) — Thu, 19 May 2022 03:22:00 -0700

You are now ready to start creating your ad to launch the ads create to select to create ads from the drop down in the upper right hand corner of your Facebook profile. This is a good page to bookmark as you'll be using it every time that you create a new ad. Perhaps you should even create a bookmarks folder in your browser like I've done here so that you can easily access all of the important Facebook tools and links from one place and the first step to create your ad is to choose your advertising objective. So let's review the options that you have and at the end of this video. You will have chosen the objective for you to create your campaign. Now the first thing that you will notice is that these marketing objectives are broken down into three columns. Awareness consideration and conversion on these three columns here really matching with the marketing funnel. So at the top of the funnel you're trying to create awareness for your brand in the middle of the funnel. You're not really want people to consider your offer to take an action like click through your website. Engage with your posts or Facebook page download your view of video or give you their information so you can generate a lead for your business and the final piece of the funnel which is the really bottom of the funnel is your really encouraging people and driving them to convert on your Web site to make a purchase to purchase a product on your e-commerce store or to visit your physical store.

So let's start over here with awareness so we can really understand in more detail this marketing objective. First you have brand awareness and if you click on any of these marketing objectives you'll see them below here that there is a better explanation of what it is and if this is a good campaign that will match what your marketing objective. So if your marketing objective is to reach more people who are likely to pay attention to your odds and increase awareness about your brand and this is the type of od you would choose and very similar to brand awareness there is a campaign objective where your objective is just reach where you want to show you're on to the maximum amount of people. So it's very similar except in the brand awareness campaign. This will show the ad to people who are more likely to pay attention. Awareness campaigns are the equivalent of a poster. You need both stop an ad in a magazine or not on TV. The intention here is not to get them to make a response to take action. It's simply in order free for you to create awareness about your brand. Now this type of marketing is very normal for big businesses like new like Coca-Cola. And I would suggest this type of campaign is probably best left to them if you are a small or medium sized business. You should really focus your attention on the consideration on the conversion column because this is going to get a more tangible result for your business. So let us start by looking at the traffic marketing objective here and this is going to be ideal if you want to send more people to a destination on or off Facebook.

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In terms of engagement then this is going to be ideal for you if your objective is to get more people to see or engage with your posts or page. Engagement can include common shares likes events responses and offer clams. So if you choose a subjective Facebook is really going to optimize so that you get more common shares events responses etc.. So down here you can see that you can make that choice again between post engagement which is the same as bous post or page likes or event responses. So you can make that choice down here again. Next stop we've got up in stoles and this is going to be ideal campaign for you if you want to send people to a store where they can purchase your app now that can be the App Store for Apple or Google Play and it can also be if you just want them to get Download FREE. Up next up we've got video views and this is going to be ideal if you want people to watch your videos and really where. Raise awareness about your brand and that can be things like behind the scenes footage product launches and customer stories and a good tip here is that if you do want to create videos it's probably best keep those videos on 15 seconds or less because that is the type of video length that this is going to get the most amount of views. Finally down here we have the lead generation and this time the campaign is going to be perfect if your objective is to collect leads. So emails phone numbers from people interested in your business so you can contact them through phone or email really do a callback on them or an email campaign so that finishes off consideration I think a lot of interesting options there for you over here. Then on the right hand side is the conversion column and as I said this is really focused on getting people to actually make a purchase and generate actual dollars for your business. So the first one here is conversions and this is an ideal objective for you if you want to get people to take viable actions on your Web site or up such as adding their information payment information or making a purchase. One caveat is though if you want to run these campaigns you need to have the facts. Facebook pixel or Facebook STK set up in your app so that you can track and measure these conversions without the Facebook pics so Facebook cannot actually optimize for you to get conversions because they don't have that information at the back and telling them really what is working. After that how product catalogs sales and this automatically creates products from your product catalog. This is ideal if you have a big e-commerce store and you want to generate a lot of ads very very quickly. Finally there is store visits and this is an ideal objective for you if you want to really promote your location to people who are nearby and get them to come in. So as you can see there are a lot of different campaign types that suit a lot of different marketing objectives. If you're struggling in any way to understand what those ads are going look like in real life there is one great resource and it's called the Facebook Ads guide or put a link to this in the resources section of his lecture. But for example if you were considering brand awareness or just even wanted to understand what that looked like. You can click in here brand awareness to see it is a photo you can see the type of art that it is. You cannot click through on this. Really the purpose is just to raise brand awareness in terms of clicks to Web sites. Let's open this up here and you can see that there is a Facebook links which is the image plus a link that can be click through and that is how the ad is going to look like. You can see on desktop or mobile you can even see if you want to create a Clix Web site with a different format hire that would look like. So I think it can be helpful to understand that from the start before you start coming into the tool to set that up for yourself. I'm going to go ahead and select the marketing objective of getting traffic to a destination really on Facebook and I'm just going to leave the campaign name as traffic for the moment. And so I continue. So now go ahead and select the objective for your campaign. Following the exact same steps that we have just covered.

Things You May Not Know About Instagram's New Shopping Features

noreply@blogger.com (Muhamad Iyad Supriyadi) — Wed, 18 May 2022 08:08:00 -0700

In this video you're going to learn about the most exciting new feature on instagram it's called shopping on Instagram. And this is incredibly exciting because it really changes Instagram from a platform where you can inspire customers and potential customers to a platform where you can sell directly to them. So let me give you an example of this. I'm on the Instagram account of this company 10 syle and you can see that they have pictures of their products here. It's kind of a tent that you tie up off the ground. Pretty cool. But you can see as I scroll them through their Instagram account you can see in some pictures that there is a little shopping bag in the top right corner.

So let's go click this open now it can see it says top here to view products. And if I tap that open up combs the product name and the actual price of it. If I click through I need to be bought to this intermediary page where I can click through again. And now I'm being brought to the company's Web site where I can go ahead and buy the product directly. So this is extremely exciting for business owners because you can use Instagram as a way to directly sell to your customers now and that's a big change from it just being a place to kind of inspire and show how the product is used in its environments et cetera. So then to come back here and just explain a little bit about how this works or what's actually happening here is once you upload a photo you just want tags and then you can put the link to send off two so people can purchase the product. Now Instagram isn't taking a cut of these transactions. That's the other exciting thing. If you wanted to advertise this post then they would be making money on the advertisement.

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But they're not taking a commission on the sale which is even better news for business owners now have to say that this feature here and shopping on Instagram right now at the time of recording this video is restricted to certain verticals in for U.S. businesses only. But I would have done the research and the early trials have been extremely successful. So there's no doubt in my mind that this feature will be Rhoda rolled out globally across every single vertical. So what does that mean for you. It means this is the number one reason why you should be taking Instagram seriously and building up your audience right now because this ability to sell directly to your customers for free is just around the corner. So hopefully that has got you excited by this new feature on Instagram in general and if you want to learn how to enable this feature I will link the instructions in the resources of this video and you can share. Then if its available free to do right now or if not just look forward to this and coming to your market or vertical soon.

Ways To Learn Analisis Istagaram Effectively

noreply@blogger.com (Muhamad Iyad Supriyadi) — Tue, 17 May 2022 11:01:00 -0700

If you want to grow your own throughout the can then one of the best things that you can do is on a weekly basis come in and review your Instagram analytics and to access your Instagram on links. Just click the little analytics icon beside that your account name. And this is going to bring you right into the analytics dashboard and it is fairly basic but this is probably all of the information you really need in order to make decisions to grow. You can see the number of followers you've got. In the last seven days and the number of posts that you made and really this analytics information is going to just be shown for the most part. On the last seven days you can see also the number of impressions. The number of it. So the number of times your posts has been seen impressions the number reached the number of accounts that it's been seen by the number of profile views.

And if you look at your profile the number of clicks on those call to action buttons on your underneath your bio. I need to get 100 followers before I can see my demographic information but that will be things like the name or the Age and The Sex and the location of my followers. I can also see in terms of my posts all of them for the last year sorted by impressions. And so this can be a great place to come in and look out and say OK well I've made six boys posts this week which was the one that got the most impressions. Maybe I can continue to make more content like that because that is getting a lot of impressions or maybe even click in see one of the hashtags that I use maybe was responsible for that higher number of impressions. So always come in here and study and and try to understand why you did not post get so many impressions and continued to make more content like that. So you can continue to get more impressions now. Below are normal posts that appear in our profile. We can also see metrics for our stories. Now this is not going to be shown for the last year but for the last 14 days but really sorted by impressions once again and this is a great way to see again where one of those stories that are getting the most amount of media impressions and that our audience are liking.

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We can also see then the analytics for any promotions that we're doing. And also down the bottom here which can be pretty helpful actually is just a definition of some of the metrics that are showing up here. So impressions just as a reminder are the total number of times that all of your posts have been seen. And what is cool about that is especially in this analytics section is that it's the main metric for posts and stories. So if we click in here once again sort of by impressions and for stories it's impressions as well. So what that allows you to do is compare like by like so poets with stories and you can really see OK well are my posts or are my stories getting more impressions if your stories are getting more impressions while then maybe continue to make more stories and continue to make more of the stories that are getting the most amount impressions. So the analytics or the inside section here is fairly basic but to be honest this is all you really need to do. And the main thing you want to find out is which is which type of content posts or stories that are getting the most time impressions and which of those posts or stories are getting the most impressions again. So you're just drilling down into the most popular content. You make more popular content with the right hashtags and you're just going to grow your visibility and impressions on Instagram. I think it's actually great the way it's so simple sometimes you can really be overwhelmed by all the reports in say Facebook analytics or Google Analytics. So it's quite a simple analytics dashboard but nonetheless it can be extremely helpful to guide you towards growing your Instagram account.

Useful Tips From Instagram Spam Experts

noreply@blogger.com (Muhamad Iyad Supriyadi) — Tue, 17 May 2022 07:29:00 -0700

In this video youre going to learn a couple of tips and tricks to reduce the spam on your Instagram account. So the first thing that you can actually do is turn off Commons altogether when you do post on Instagram. So I'm just going to walk through the steps of say adding picture here. Just going to go next. Skip the filters and then down here in advanced settings you can see do the option to turn off commenting all together. And as it says here you can actually beside the post turn that back on if you want later on but that option is is there just to turn off commenting altogether if it might be a controversial post or you are just tired of the comments for a while. That option is there. Thats a pretty new feature.

So its good to know that that exists. Now let me come back Council not upload. I'm never going to go into the settings for your Instagram account and this is where you can adjust the settings not just for an individual post but across your whole account. So firstly what you can do is adjust the settings for your stories if you want as well. You can allow or disallow messages. So right now when you post a story or when I post a story anybody can message me right back. You can change that to just people I follow or I can turn that off completely and probably initially if you're just getting started on scrummy be delighted to get a message from a story. But after a while it could become a little bit overwhelming. So you can allow them to turn that off as well. And so that's a pretty handy feature to have as well. And there's some other things that you can allow sharing etc..

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Coming away from stories coming into just your normal posts if we come down here to the commenting section you can see that this is the place where you can really set up some filters. So comments with certain keywords can be filtered out and you can actually block certain people as well here so you can allow comments from everybody by default or just people you follow and your followers people follow or your followers so you can adjust those settings if you want. You can also block comments from certain people if you know it's kind of a couple of abusive people. You can just type in their name there as it says here. They won't be notified when you block them. And any new comments that they make on your posts won't be visible to anyone but them. So they won't really be aware and their comments are not being viewed by everybody. But essentially that allows you to remove them if there's someone who's kind of getting abusive on Instagram.

They're coming on down here you can see that by the fall there is a filter to hide offensive comments. But you can also get more specific if you want and enable a manual filter where you can put in key words or phrases that you want to be filtered out from the Commons automatically and you can just come in here maybe add one and then add another one separated by a comma and then all of those comments are going to be filtered out. So that saves you coming in after each tiny posts and filtering the my team to set these filters to automate the process for you. So once again there is a lot of great ways to reduce spam or messages in general comments just on Instagram. You can do it when you post where you can come in and do it on your profile settings or your Instagram settings as well. So take a look it's very handy and it can save you a lot of time and keep your Instagram and family friendly.

Skills You Can Learn From Instagram Mention Influencers

noreply@blogger.com (Muhamad Iyad Supriyadi) — Mon, 16 May 2022 18:13:00 -0700

In this video you're going to learn how to get reposted by topic cance on Instagram. And this is probably the number one strategy that you can use if you are running in Strohm have no audience and you've no audience outside of Instagram either. So this will help you get in front of a big audience. Very simple strategy and very very effective. And let me give you a couple of examples to bring this to life. So I'm just going to show you a quite a simple example of this from Tim Ferriss is again he's an author and you can see that he has a post here and this is actually a repost. You can see that he's said that in the comments of the image and he's actually mentioned the original poster which in this case is Jaydee poor pere.

So if I click through I can see here from Jane Cauley that this was her original post same image and all she said is I love the holidays and she's hashtags for his hashtag tribe of mentors. So why would Tim Ferriss repost this. Well because it's essentially a mini testimonial. It's somebody who is enjoying their products. You see all of the holidays that's kind of a perfect post for Christmas time. It's a subtle way for him to remind his audience that the book is XYZ and then they can get for Christmas. So essentially if you want to get reposted by big cats you've got to give them a post that is going to make them look good. That reminds people to buy their products or services. That's essentially a mini testimonial essentially where you're going to be the poster boy for them that they can then resell right now in this case here. I don't think Jade McCauley kind of uses strategically. You see him is impersonal. But if you're even a business that can't or a personal brand that you want to grow why you can do is identify topic cats in your niche and say something good about their product or service their book their course whatever it can be. So then they have the opportunity to read posters. So that was one example there. You can see Tim first and author he has a book. So anybody who says something good about his He's probably going to reposes. And even if I look down here you can see that he's reposted somebody else which is the Christmas tree in the books. Again a great way for him to his mind his audience to buy the book for Christmas. And so what you can do is even look at these top accounts look at the types of posts that they have re posted before. And if you wanted to get in front of them you could create a post similar to that and you could just make sure that you put in the hash tags or whatever that get their attention that they'll be monitoring on their notifications or other way. And let me give you another example of this just to make it really clear again. So here's another account this guy Dave Ramsey and you can see here that this is another post. So they they said that paid off 61000 in 2017. Now that is a great achievement. Obviously that is something that was a result of the work that this guy does. He's the kind of help people get out. Yes. This is a success story a case study someone who is a poster boy for what he's trying to do and encourage his audience to do so. Of course he's going to share that. This is exactly the outcome that he is trying to get his audience to.

So this builds his authority. It also shows that his products or services work etc. and so of course he is going to repose. So if you wanted to get the attention of this guy Dave Ramsey and get reposted Well then you create a sex success story from his products or services. Make sure you tag him onto the hashtags. And then there's a good chance that he's going to repots that eyes they can see that's the original post there and you can see that they said we were happy that we were able to continue our Debt-Free Gjert journey. We're shipping a way that I hope would be done a couple of years and you can see them below then they've actually tied that big top influencers. Dave Ramsey So that was kind of two examples there of maybe an online influencer show you another example of this because it really does work for whatever type of product or service you have. This is an e-commerce products. It's kind of camping attendance up off the ground looks pretty cool. To be honest and you can see here is a picture of their product in action that one of their customers took and the way we know this is because you can see PC Photo Credit comping intense. Now I think this is an example of someone using it quite strategically. Now we can see that this 10 Cylons 186 thousand followers we can see that this got 280 are 2008 832 likes. That got quite a lot of engagements and you can see the photo credit going back to the original account which if we look here I'm guessing has a much smaller audience 447 followers. So this is the perfect example of the much smaller can getting the attention of a massive change by really showing them showing their products in a positive way. So if we come back to the original post here we might have scroll and find this. Here we go. This is the original post. And they're saying Check out this setup.

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Spread the word. They put in even the link to the to the company account. They plant a tree while you're at it so it's a customer really spreading the message positively and you can see that they have even shown where it is weak park trees snow hammock. So it's kind of like a pretty interesting way that they've shown the product. And essentially again it's a success story it's a testimonial a visual testimonial of the product. And as a result that much bigger account is going to share that out and the benefit for this morning is that it puts them in front of the big cance audience. So if you want to use this to grow your own in ceramic can watch need to use firstly identify those big accounts that you want to get in front of you could be following those they're going to be slightly different for any type of business Daryn. And once you've identified them what you want to do is think about how you can create a set success story a mini testimonial that will catch their attention and that they're are going to want to share action and you can do this over and over and over again. It is a fantastic way to grow your Instagram account by simply being reposted by top Instagram account. So go ahead and use that for yourself for these clients for your companies. It's one of the fastest ways you can grow on Instagram.

How Can Instagram Stories Help You? Check out the explanation here

noreply@blogger.com (Muhamad Iyad Supriyadi) — Mon, 16 May 2022 09:46:00 -0700

In this video you're going to learn want surround stories are and how you can use them to grow your business on and surround. So firstly let me show you where they show up on Instagram if you come to the home screen here you can see across the top I can see the stories for the cans that I'm following. Also if I come into this discovery tab I can see across the top some stories from some of the top accounts on Instagram that Instagram think I might be interested in. Also if I come in to the accounts that I'm following and I can see in their profile a small ring around their profile image and it's in here I can look at really the stories as well.

So those are kind of the three main places they pop up. And here's an interesting thing about stories. You can see that in here. There is actually a link where where I can send people off to a site and you can see that Gary Vaynerchuk here is really pre-selling his new book and that is a great way to use Torys and there is a caveat for that. You need to have over 10000 followers in order to be able to add a link like that but it is a very effective way to drive traffic. You can see there he's encouraging people to follow an account. He's encouraging people to listen to a podcast that he was on. And I think that brings us off to the store so I might just go back. But you can see inside these Instagram stories is quite a lot of call to action. Listen to the podcast follow his secant pre-buy my book and that is something you may not want to do on your normal posts that are going to appear on your account. Because the key thing about Instagram stories is that they are only viewable for 24 hours and that means that the the quality the content can be a little bit less.

So if you've content that you don't think you can put on your profile maybe even the the image quality or video quality is lower. You can put it in your stories because it's still content that's good. And because it's only available for 24 hours people expect it to be a little less polished than what you might normally find on. And the profile images or the feed underneath here so you can use it to sell or you can use it to publish lower quality images. You can use it to Deeb kind of behind the scenes stuff. So let's go to some of the top stories here. This is Peter the famous kind of singer. And you can see it's kind of behind the scenes look here and as well what you'll see is there's quite a few stories in in the one 24 hour slot. So this is him kind of behind the scenes. Why people like these stories is because it shows maybe people in action more as humans. It's not just a staged photo that's very polished and maybe photoshopped it lives. People doubt that more human connection with an individual or even for a company the people working in that company. What's going on behind the scenes. How did they manage things. What is their office looked like what their employees looked like. People are interested in those things. So you can see this is just kind of pretty natural stuff going on and people are interested in this as well. So the key thing to note is that Instagram stories are not essential. You don't have to use this feature on Instagram at all if you don't want to. If I come into some of the other accounts that I'm following here just as an example you can see Richard Branson.

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There's no ring around his profile image there. It doesn't look like he uses stories at all. Or maybe just not right now. Tim Ferriss doesn't look like there's any stories there either. And in fact only about 30 percent of Instagram users use Instagram stories. So that's the kind of interesting thing Instagram stories are essentially a social network within a social network about 250 million people. Do you use them but that's only about 30 percent of Instagram's total user base. So it is a new feature. And in fact Instagram just stole it from snapchat. It's an interesting back story actually that Mark Zuckerberg who owns Facebook who owns Instagram tried to buy Snapchat twice. And when they were rebuffed or refused they just decided to kind of steal the main feature of snapchat and put it into Instagram. And that has actually stopped a lot of people from setting up an Instagram account because the main differentiator then was available in an Instagram here. So that's kind of a little bit of the history of it. Now let me show you how to actually add a story for yourself on how to publish one. So what you can do is come into your profile here and you can see next to your profile image. There's a little plus button and what you can do is just take any video or picture or even look at your videos your images taken in the last 24 hours. You can only post videos and images in the last 24 hours. So what you can do is just select the image and there's a ton of features in here that make it that bit more casual like you can kind of right on top of images. I can then if I'm unhappy with that I can add that to my story. And you can see now and that is that circle across the top of my profile I can know if I want to throughout the day add more videos or images to my story what I can do is click on my story. Click on the plus image in the top right hand corner again. And for example I put out a video and there's all sorts of features in here superzoom rewind hands free stop motion a lot of quite creative features that can make it pretty interesting. So I'll just take a boomerang image here. See you can see and there you can see this kind of boomerang feature you've probably seen this before and really that's you set it up. So I'm happy with that then I can just add that to my story once again. And so throughout the day you can be adding these videos or images that kind of give up behind the scenes look if I come into my story once again. I can see that there's my kind of boomerang video and I can see my merry Christmas thing as well.

And then I can see it going into the video there. So that's really how you can add your own content. Use some of those features like writing on images that boomerang videos. And there's just a ton of tools in there for you to get creative. So I would recommend you come in look at some of those top influencers see how they're using them. Remember that unfortunately if you're just getting started you won't be able to link off to your Web site at his stories until you have 10000 followers. But it is a fantastic way to drive traffic and another incentive for you to really build up your audience so you can open up that feature within Instagram stories. Zanetti you know what Instagram stories are how to use them where they appear and how to add content. Go ahead and create an Instagram story for yourself following the steps that you've learned in this video.

These Secret Techniques To Increase Instagram Hashtags

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sun, 15 May 2022 16:56:00 -0700

In this video you're going to learn how to use hashtags to increase the visibility of your posts. Now hashtags are essentially just a way to tell instagram what your content is about. And with that they can group content together. And one of the cool new features about Instagram is that you can actually now follow hashtags. So for example on screen you can see hash tag motivation you can see how many posts that applies to 127 million on the opportunity to follow that. So this is a great way as a as an owner a business owner a personal brand to increase your visibility because of.

Use the hashtag motivation. Well then I have the opportunity to appear in front of all those people who are following that hash tag who are just who or who are just searching for that hashtag. So what I would recommend you do to get started to understand what hashtags you can use to increase your visibility is to come in to the discovery tab on Instagram. By default its going to go beyond the top top here. But you want to come across to town. And then you want to type in a hash tag that you think could be related to your business. So something like motivation for example we can just type that in. Now the cool thing is is that when you type in one hash tag just like Cannes itself you can see related cance or related hashtags. We've got motivation. We can see determination hard work discipline results. So what I would start to do is write down these hashtags and if I was creating content similar to what I can see here and that that I think would be appropriate I can start to note those Dan now another way to find the appropriate hash tags that are going to get visibility for your posts is to come in and have a look at some of those top accounts in your Nishan have a look at the hashtags that they are using.

So if I come into post here we can see that doesn't seem to be hash tags are not all come into this same so we can see here Debt-Free journey. That free community and mortgage debt is dumb and if I click into any of these I can see how popular these hashtags are and so 83000 posts before we saw motivation 127 million site is extremely popular. It might be hard to catch the attention of people following the motivation hashtag because there's probably a lot of competition but you can see this hash tag Debt-Free journey is much less competition honest in terms of only 83000 posts so anybody following this hash tag. If I use it I have a much better chance of them seeing my posts. So I would recommend for your own post you want to use maybe 20 hashtags 10 which are big like that motivation etc. and maybe 10 that are very niche specific like that free journey that is dumb no mortgage etc..

And on a good way to come in and find out news goals debt free agency debt free seems to be a pretty big one. Five hundred thousand posts so you can use maybe those high volume medium or really means you can break them up but in total you want to be using about 20. So let me show you actually how to input hashtags. So while we can see here is Ive got a piece of content that Ive already uploaded and then I can actually edit this and then I can write a caption. Now when you upload a new piece of content are going to see the same option to write a caption. And this is what I recommend you put in your hashtags right when you before you post. Not like an hour or two after you post it so always include your hashtags before you actually hit the publish button. And if I go ahead and start to include some of those hashtags I saw some motivation maybe really high volume on and we can put in something like results we can see also a very popular one something that we could do this is kind of an older quote so we could say throwback Thursday. This is a very popular hashtag t beat t Throwback Thursday. You can see there and that's kind of appropriate because this is a bit of an older quote and if I was posting this on a Thursday then that would make sense. It's actually a Wednesday today. But you can see that you can include those teams hashtags not happen on Instagram on a weekly basis. So what else can I put in there.

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Maybe I should take learning. Let's see how popular that one is. Learning is fun learning so you can see you can just keep including those there as you ones. And one cool thing is you can also look at this Web site you can type. Top hashtags on Instagram and if we come in is a pretty cool list here at top dash hashtags dot com and this can also give you some ideas about what hashtags to use. So love fashion and beauty happy Qs. You can see that TB Throwback Thursday. Very popular. You can see friends repo's style travel fitness. No filter. Amazing Instagram Beej swag motivation you can see number 61. So those are the three ways that you can identify the hashtags to use. Number one use that discovery search bar and have a look at those related hashtags. You can also come into the top influencer accounts and see what really are the hashtags that they are using. That could be very neat specific for you and you can also look at the top hashtags on Instagram if you want to find those really top hashtags that you can encourage. And remember the key to this and the reason that this gets you more visibility is because people search for hashtags or even follow hashtags on Instagram. And so this is an incredible strategy that you can use to increase the visibility of your posts just by including these simple hashtags and maybe taking a minute or two to that before you post your content.

Simple But Important Things To Remember About Instagram Followers

noreply@blogger.com (Muhamad Iyad Supriyadi) — Sun, 15 May 2022 08:45:00 -0700

In this video you're going to learn how to get your first followers on Instagram. It's a pretty cool strategy and I'm going to tell you about it just in a second. Before we get into that I do want to answer a common question that does come up is can I just buy my Instagram followers to get some social proof. Just what I'm getting started. And yes of course you can you can go to Crome or your browser or type in by Instagram followers. You can see they look great like a great ad and he can get them for 799 or for whatever you want. Now the reason that I wouldn't recommend you do this is number one. Numbers aren't really important on Instagram. It's not about the number of followers. It's really more about the engagement that you have on each post. So if you look at some topic cance No it's not really the number of followers that is important. It's really the engagements that those posts get. That's the real signal that people are engaging with your content. So if you buy a lot of followers and they don't actually engage your content then they're basically worthless. Now the other reason you don't want to just buy a lot of followers is because that's going to mess up your own lyrics later on. It's not going to give you a clear indication of the age the demographic of your audience. And that can cause problems and for misunderstanding your audience are or if you want to retarget your Instagram audience what have Facebook God et cetera. It just messes up everything. So it's really not worth doing although those advertisements online etc. are quite attractive and it looks like a pretty good shortcut. So I would advise not to buy by Instagram followers.

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That would be my advice. So how do you get them then for free and that are going to be real people in a targeted way. Are going to watch you want to visit your web site or buy a product or service. Well the first thing you want to do is find those big accounts that have the audience that you want to really engage with. And just for example I'm just going to open up this account here. This guy is kind of helps people get added that he's essentially a financial planner but he has his own app etc. that does that. Now I wanted to funnel his audience back to my Instagram account. This is what I would do. I would start to come in to each post. And I would start to look at the comments and what I would do is start to actually go ahead and start to follow the people who have engaged with the content and I go ahead and follow those people and then they're going to get a notification on their account that I've followed them. And once they get that notification they're probably going to want to check. Well who is this person to follow who followed me. And then they're going to click through to my profile here and if I have a good bio if I have a good profile picture if I have maybe 3 to 5 posts that show that type of content that I'm putting out and if that's relevant to them and it should be if I funneling them from a similar top account on instagram then they're going to go ahead to follow me back. So that is a very simple way to get real genuine followers. It is a good manual but I can guarantee you it's just going to help you understand even by going through even going through these influencers of cancer what is the type of content that gets so much engagements. So let me come back to some of those topics. So if I was trying to do something similar to Tim first by going through each post I'm going to notice which ones are the ones that get the most amount of engagements so that's the first thing I'm learning by doing this then I'm not just copying his followers or automating a tool to do that. I'm actually following the most engaged part of his audience on Instagram which are the people that are actually commenting and then I'm going to either follow them directly or just go ahead and reply and start to engage with them and slowly over time then aton of his audience are just going to funnel back on start following my account. And if there was more than if there was three to five topics like this that had a similar audience mine.This is just something I can do every single day maybe take half an hour follow maximum maybe 50 people in that half an hour and then you're just going to slowly build up your kind.

Not only are you going to get the followers you're going to get reengaged followers and also in the process you're going to learn what is the content that really gets these topics. So much engagements and you're going to learn that through this process as well. So that is how you get your first followers on Instagram. Identify those top influencers who can't follow that people are engaging with their content. Reply to them and then they're going to funnel back and start falling again because they're going to see that notification that you follow them they're going to check out your profile and what is really important before you even start this whole process off is that you've optimized your bio your profile picture or call to action buttons. Now you've got at least three to five posts. They can see OK well this is available. I can't it's active. It has good content and I'm going to follow and keep updated with them. So go ahead and use our strategy to get your first Sensurround followers funnel them really from the top accounts. That's really what it sums up to.

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