Background Noisetag:typepad.com,2003:weblog-5393532008-11-26T09:57:39-05:00Musings on Internet Media, Technology, and pretty much whatever else I feel like.TypePadYour E-Commerce Strategy in a Recessiontag:typepad.com,2003:post-590361182008-11-26T09:57:39-05:002008-11-26T09:57:39-05:00As I write this, we are just days from kicking off the 2008 holiday shopping season and I know a lot of retailers are holding their collective breaths in hopes that holiday sales aren't TOO flat this year. And while...Kent ZimmermanLazy Email Marketingtag:typepad.com,2003:post-590184242008-11-25T09:50:50-05:002008-11-25T09:50:50-05:00Like anyone else, I get my fair share of newsletters and promotional emails from retailers that I have purchased from in the past. Based on what I have been getting in my inbox, I get the impression that too many...Kent ZimmermanQuick Commercetag:typepad.com,2003:post-576788212008-10-28T11:59:18-04:002008-10-28T11:59:18-04:00Over the course of my current career with ATG, I've had the privilege of talking to a lot of companies -big and small - about their eCommerce strategy. One of the things that continues to amaze me is the number...Kent ZimmermanYou're Doing It Wrong: The Corporate RFPtag:typepad.com,2003:post-571175072008-10-17T00:15:46-04:002008-10-17T00:15:46-04:00As I write this, I'm taking a break from working on a response to a "Request for Proposal", commonly referred to as an RFP or sometimes an RFI. 150 pages of light reading, with probing questions like: "What quality control...Kent ZimmermanTargeted Marketing FAILtag:typepad.com,2003:post-546723862008-08-25T17:24:37-04:002008-08-25T17:24:37-04:00Just a quick footnote to my previous post on the desperation of online Ad Serving strategies.... I was walking by my 6-year old son yesterday while he was getting ready to play some games on PlayhouseDisney.com, and I thought it...Kent ZimmermanWhy Twitter Could Really Be Gone In A Yeartag:typepad.com,2003:post-527846162008-07-16T15:02:48-04:002008-07-16T15:02:48-04:00OK, I really don't think Twitter will be gone in a year, but I needed a flashy headline to attract some attention. So sue me. However, I do think the Twitter clock is ticking.... I was having my morning cup...Kent ZimmermanMicrosoft's Reality Distortion Fieldtag:typepad.com,2003:post-502761682008-05-22T15:13:13-04:002008-05-22T15:13:13-04:00It was hard to escape the news of Microsoft's Live Search Cashback program yesterday. I gave it some time to soak in, read through the flurry of opinion in the blogosphere - some good, but mostly bad. I even spent...Kent ZimmermanAd Serving Run Amok!tag:typepad.com,2003:post-502291762008-05-21T15:42:04-04:002008-05-21T15:42:04-04:00I bought a nice shiny new MacBook yesterday. I'm not sure how many Macs I've owned in my lifetime, but I think this might push the number into double digits. Anyway, it's my first Intel-based Mac and I've giving it...Kent ZimmermanTwitter: The Mobile Worker's Best Friendtag:typepad.com,2003:post-495830082008-05-08T11:23:30-04:002008-05-08T11:23:30-04:00Up until about a year ago, I have spent just about every day working in an office of some sort. I now work in the field for ATG, and when I am not on the road (which is about 40%...Kent ZimmermanWhat's the value of social networking?tag:typepad.com,2003:post-488398622008-04-22T10:04:41-04:002008-04-22T10:04:41-04:00Yesterday, I published a post that questioned the amount of time we put into social networking and whether or not we're actually getting anything out of it. Shortly after I posted, a friend sent me a message on Twitter, with...Kent Zimmerman